A lot of marketers will tell you that building an email list is one of the best tactics you can use for online success. It makes sense because an email sent to a list that you’ve built allows you to communicate directly with people who have requested information from you.
In fact, on Black Friday, email marketing services are known to be one of the biggest lead magnets and drivers of sales, contributing 25.1% to the bottom line of businesses, on that day alone.
Additionally, people who buy products marketed through email, spend 138% more than people who do not receive promotional emails.
So, you know that building an email subscriber list is worth the time and effort.
But, when it comes to building your list of email subscribers… Where do you begin?
If you’re new to the world of online marketing, building an email subscriber list can seem daunting. If it’s something you struggle with, this post is going to help make email marketing services all seem a lot less intimidating.
Why are email subscribers important?
They form an engaged audience. In email marketing, a subscription narrows the audience and extends the opportunities for dealing with committed people. They willingly share their email addresses in exchange for something they find worth subscribing like exclusive offers and discounts, helpful materials and news, assistance in making a choice, etc.
They are your potential customers and brand advocates. Companies gather subscribers to put their product or service in front of people. If the quality is high and the prices are reasonable, subscribers naturally become customers, and with the right strategy and customer retention, some of them may buy more than once, turning into zealous brand advocates.
They provide you with lots of insightful information. During the subscription, you can ask for more than an email address: person’s name, country, gender, age, and phone number to send SMS alongside emails. On this basis, you can create personalized and segmented email promotions, birthday marketing campaigns, newsletters, etc.
You should know that a free-will subscription is not a question of the choice for companies. The anti-spam laws oblige them to opt-in users, meaning that sending emails to those who never subscribed is illegal and may cause penalties and harm the sender’s reputation.
How to get email subscribers
Create a subscription form. When users like the website, they might consider subscribing to your content and updates and having a subscription form always at hand can make it easier for them. You need to place a subscription form which is visible and resonates with your brand’s style.
Motivate to subscribe. It is almost the same as a subscription form but supplied with a rewarding reason to subscribe. It could be a free e-book or guide, a month free trial, or whatever your future subscribers may find curious and worth subscribing Add a strong call to action and support it with an image that illustrates the benefit.
Set up double opt-in. Using a double opt-in method ensures your audience consists of people who are genuinely interested in hearing from you. It takes two steps: firstly, you ask for an email address, and secondly, you send a confirmation email at this email address to check if you communicate with a real person.
Smooth out the subscription process. Let users subscribe in a couple of clicks and make sure it is easy to type in the email address. Don’t use CAPTCHA, because the users don’t have time for that. Double opt-in is enough.
Set the right expectations. Tell your subscribers what to expect: a newsletter twice a month or daily promotions and offers? You can go further and give people control over their subscription, enabling them to change the frequency of the emails and decide upon the content they like to get to the inbox.
What is an Email List?
An email list is a special list of names and email addresses of people who gave you permission to send them updates and promotions from your business.
You can build your email list inside a marketing software and send bulk email notifications to everyone regarding your blog updates, online store, or other business services.
Why Building an Email List is Important?
According to the Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses.
Because email subscribers joined your email list from your website and verified their identity by clicking on a link (double-option), they are extremely interested in what you have to offer. This is why they are more likely to convert into paying customers.
In our business,the email list gets 10 times higher conversions than social media campaigns.
This makes sense if you think about the reasons that make email an incredibly powerful communication channel:
1. Email is Personal
Email allows you to land into a user’s inbox. There is no ranking system limiting your reach. It is very direct and personal.
2. Email is Purposeful
To get updates from you, a user fills out a form to signup for your email list and confirm their email address. Someone doing this much work is obviously interested in hearing from you, and they are much more receptive to your message.
3. Email is Targeted
As we mentioned earlier, the user has already shown interest in your product or content. Since you already know what they like, you can deliver them highly relevant offers to get better results. This is called segmentation, and we will cover that later in the article.
4. You Own Your Email List
You do not own Facebook, Twitter, or Google. Your social media campaigns and SEO efforts can go to waste when these platforms change their policies. On the other hand, you own your email list, and it is not influenced by the decisions of other businesses.
5. Email is One-on-One
People read emails in the privacy of their inbox. The message is not on a public timeline or newsfeed. They can ask you questions directly in private with confidence. This helps build trust and connection.
6. More People Use Email Several Times a Day
You may have heard that Facebook has 1.4 billion and Twitter has 100 million daily active users. What you have may not have heard, is the number of people using Email every day.
Every internet user has at least one email account. recent research conducted by Radicati found out that there 3.8 billion active email accounts. That’s half the population of Earth. This is precisely why every smart business in the world has an email list.