Email Marketing Automation is a way to create timely, relevant and personalized emails for individual contacts to be sent when they take a specific action.With email marketing automation we can deliver the same great experience to our first email subscriber, saves time as we have to do the work to plan out our email once and the automation keeps going. Basically keeps growing the audience engaged by always sending the perfect message at the right time in the right place.
It also helps us to take care of our existing customers as well as new leads. When correct execution email automation delivers highly personalized and timely experiences which convert prospects into customers for loyal repeat business.
The challenge in Email Marketing Automation is that it requires little work and planning upfront. There are some Automated Email Ideas that we can include in our Email Marketing Strategy :-
Automatic Welcome Emails – First impression in the market is the most important thing. If someone sign up your email list the responsibility is to provide them interesting and helpfull content.
Emails Of Birthday And Anniversary – With email automation it easy to treat customers on special day as everyone wants something special on such days. We can keep the customers engagement and they them know their importance in our business.
Newsletters And Blog Updates – If we update our company’s blog regularly, we have great and timeless content that does not get the views. So, repurposing the content in campaigns like automated drip for the new customers who have not seen the content yet.
Promote Events And Webinars – Email Marketing Campaigns are perfect for promoting events and webinars that our business is investing in. As our subscribers have already been interested in what we want to say and succession of emails is also a good strategy for making people excited about our webinars.
There are a host of automated emails that we can send to our customers. So its all about our choice how you want to start. Start a three-part automated email series to welcome new customers in email list.