What is Direct Email Marketing?

Direct email marketing is a method of email marketing. Where email campaigns are sent directly to prospects. The objective of this marketing approach is not only to sell goods and services, but also to improve the relationship with your customers.

What is Direct Email Marketing?

Direct Email Marketing

Direct email marketing is a method of email marketing. Where email campaigns are sent directly to prospects. The objective of this marketing approach is not only to sell goods and services, but also to improve the relationship with your customers.

Direct email marketing is a format for email-based campaigns. in which standalone ads are sent to a targeted list of recipients. Messages, which can be from text, HTML, and rich media, look like web-based advertising rather than normal email messages. Several elements make direct email marketing different from spam or other less sophisticated email campaigns.

How 3 Big Companies Use Direct Mail to Drive Revenue - Propelo

For example, the sender may use client segmentation techniques to ensure that the message is appropriate for the group to which it is sent, and use personalization techniques so that the recipient is addressed as an individual.  

Direct email marketing messages often include mechanisms that provide the sender with feedback on the effectiveness of the campaign, By making it possible to track metrics, such as the number of messages opened, the number of clicks generated by the message, the number of recipients requesting removal from the sender's list, and the number of messages bounced by the recipient's server.

How to Measure Direct Email Marketing:

Considering the personal nature of direct email marketing, it is easier to measure than other forms of marketing. Unless the audience interacts with the TV commercials, there is no metric to calculate the relationship between the ad and the action. 

If you want to know how to make direct email marketing effective, we have some of the following metrics that you should pay attention to.

1. Open Rates:- 

Your open rate refers to the number of times your customers have opened your emails. You can calculate your open rate by dividing the number of opens by the number of emails delivered, then multiplying that number by 100.

The Blame Game : Open Rates vs Deliverability | Act-On

A strong open rate is the first indicator of how well your direct email marketing is doing. The average open rate for all industries is 17.92%.

2. Click-Through Rates:-

Once you have a strong open rate, you need to find the clickthrough rate in the next metric. The click-through rate is the percentage of the number of times your customer interacts with your email

PPC Click-Through-Rate: What it Means and How to Use It (and Improve It)

To calculate your click-through rate, take the number of clicks your email receives and divide that number by the number of email recipients, then multiply that number by 100. If you find that your click-through rate is lower than you expected, consider working on your CTA.

Does it Really Matter? 

Due to the personal nature of direct email marketing, it is an incredibly useful form of building your brand. It allows to connect with the customer on a personal level. which is not available elsewhere.

With direct email marketing, personalization can be achieved in many different ways. Two of the most popular forms of personal email marketing are email retargeting and welcome email.

Email Re-targeting:

Remarketing vs Retargeting: Which Is Better to Use? - Merehead

Email retargeting is a process of tracking people who visit a website and follow content that is specific to their browsing behavior. These emails potentially inform customers about specific products they have viewed, or redirect them to Signal Sub. so that they start filling.

Welcome Emails:

How to Create a Welcome Email Template + examples | Omnisend

Once someone signs up for your mailing list, you should consider sending them a welcome email. By introducing yourself to your new customer, you can start your relationship off on the right foot. 

Ideally, the welcome email should be as personal as possible. For example, include your customer's name and products they might be interested in. 

For more related information you can check it out: mailcot and Vmayo.

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