Email Newsletter Hurting your Business?
Many of the user or infect more than 51% of the user have unsubscribe to Email Newsletter which don’t look appealing. Also we have heard that Money is being in the list and also it is true that Email could be our biggest list. But however how big the list is unless we manage those leads properly when our business is growing.
Today the Marketer’s focus on getting user in inbox and engaging with the user when it comes to Email Marketing. If you have a email newsletter which have less engagement than you have expect than there would be the some room of improvement.
Here are some tips which helps Improve Engagement Rate with Email templates
1.Branding your Email Template
When we create the Email Template few things we should kept in mind to create effective branding with Newsletter
- Email Newsletter should be branded with your brand logo, content, color and contact information.
- Select the templates with the Single Column and it should be not more than 600px wide.
- Select the Design of templates which are Responsive.
- Keep your newsletter design consistent so that subscribers are familiar with your newsletter. And These would engage them to read more content
2.Create a dynamic Story Telling Content
The content of the Email Newsletter is such that it inspire the user would engages with the storytelling and it inspire them to provide unique online experience. When creating Email campaigns one thing you should kept in mind your content should be relevant that relevant to your brand message and interest of your subscribers.
3.Choose Fonts, Colour and Images Properly
The most important thing for any Email Template is the Font, Colour and Images. If we choose them wisely or use them in a proper manner than it increases the chance of improving the Engagement rate of Email Newsletter.
- Use safe web fonts to display consistent content to users
- Use limited number of different fonts and keep things simple for readability
- Don’t use Background Image Unless it is necessary
- Colour plays a important part for any kind of content or an image.
4.Keep Text Short
If you want that Engagement Rate with email templates than keep your text short according to the templates. So that it would easier for the user to read the text. Has in turn it would increase the Engagement Rate. And your newsletter should have 200 words to get best click-through Rate.
5.Make the Content Scannable
When you put all your effort in writing the content but your user won’t able to read the content. So make it scannable by putting the content in different section make the sub category for the content and make bullets point so that user move through your CTA.
6.Create the Scarcity Effect
Give Scarcity effect to your Email Newsletter so that the Engagement Rate with Email Templates could be improve and this in turn increase your business. By creating the scarcity about the limited time period offer the user engages with Newsletter quickly
7. Test your Email Template
The most important steps is to test your email before you send it to others by testing it on email delivering tool. By testing it in the email delivering tool you will get to know about the issue the email have and you will fix it before sending to others. This step will ensure you that how your Email Newsletter are working.