According to a new marketing study by the National Retail Federation’s Shop.org and Forrester Research Institute, many companies that use the economic downturn as an expansion opportunity. Believe that foreign trade e-mail marketing is one of the most important ways to connect with global customers. Most companies Plan to use e-mail to send new products, promotions and other information to global customers and get feedback from customers.
Email marketing (hereafter referred to as e-mail) is an effective tool for you to sell products to customers around the world. However, if you don’t have a clear goal and you don’t follow the rules, people will soon be disgusted. Of course, it’s hard to make a difference. Here are a few rules you need to know to be good at foreign trade email marketing.
1. Free email = lost many orders!
You should never use a free email address like yahoo, hot mail, navigator, etc. as your business contact mailbox! Guests do not quite believe in such mailboxes. Remember that the image on the Internet is more important than the image on the face. When you use this free e-mail to send a letter of promotion to the importer, the first question in the other party’s mind is: Is this a formal offer? Does this person want to lie to me?
2, The wrong topic
Many newcomers send emails like using the headlines such as “business cooperation” and “newest products” or simply untitled. I don’t know that the scammers on the Internet and the profiteers who sell tickets are all avid users of such titles.
Our company The purchasing department basically starts up every day, and each machine will flood in more than 50 or more valid emails. Basically, the morning time is used to process these emails. Many of the unclear emails have no chance to open. How do you still have the opportunity to showcase your excellent products?
3, the information is not complete
Opened emails provide information that is incomplete. The most stupid thing is to make a bunch of links to the mystery. The most important thing for buyers is curiosity. There are very little mood and time to rely on your incompleteness.
Describe going to Google. It is recommended that simple and complete product descriptions, accurate contact information. Personal information such as the website address of the company’s products, the name and position of the sender, etc. are indispensable.
4. The expression refuses to be ambiguous
Concise does not mean that you have taken it with you. The e-mails sent to customers should be simple to show the advantages and selling points of your referral products. Each e-mail should carefully construct your e-mail term and look for experts.
At this time, grammatical errors are unacceptable. Will let customers misunderstand your statement. After reading the email, look at it yourself. If you are a buyer, what happens when you see this email?
5. Choose attachments carefully
It is a good idea to learn to make and use PDF documents. Basically, all computers in Europe carry PDF reading software, or you can make JPG images.
In China, there is no feeling that piracy is rampant, but in Europe and America, not every computer has a lot of application software. I tell you that the famous PHILIPS company has several small departments of computer software and even only installs a simplified version of WORD.
Do you believe with EXCEL? Unfortunately, this is the fact that Microsoft’s OFFICE software is quite expensive in Europe. Basically, no computer is pre-installed with OFFICE or decompression software when it is sold. It is for companies or individuals to pay for their own purchases, many smaller ones. The enterprise really does not have a full set of new OFFICE software and the latest office software. What is the use of beautiful and beautiful product accessories that you can’t open?
Mail is a recognized and efficient online marketing tool. However, if you don’t understand the “ethics” and application rules of E-mail marketing, you will often get back-to-back results and even be strongly protested by the recipient.