Today we are in the digital world and the Internet as we all know has become the standard mode of communication for individuals and businesses. Hence, the significance of business email continues in an organization. Email Hosting plays a vital role in business setup whether it’s a small, medium or large scale businesses. Hosting of email server generally considered a difficult task as it requires mail servers and software applications for filtering out the spam blockers and it requires several experts for its management which turn out to be very costly.
As most of the organizations do not have the resources to set up and manage the servers so they hire Email service Providers.
What is an Email Hosting?
Email Hosting service is the Internet Hosting that runs the email servers. If you have a domain name and want email service on that domain than you need to sign up with Email Services. Email hosting services are usually a premium service that differs from that of free email sites like Yahoo and Google.
Already if you have a domain so it’s advised to consider an upgrade in an email instead of giving your data to free service providers like Yahoo and Google. The Business pays for this service if something goes wrong then someone is there to help them.
Why Need Email Hosting?
Email remains the king of business communication. Business Email hosting not only makes your communication more professional but also increases your brand value.
Using the professional mail account with the business domain not only gives credibility to your business but building customer trust.
Email Marketing has become part of the communication infrastructure. But why do businesses encourage Email Hosting?
1. Communication made more Professional
By using business emails will make your business communication more professional. Sending a business proposal through free mail services clients will sound unprofessional and will impact the customers.
On the other hand, if you send the business proposal through a business mail address will sound more professional and convincing. Also, you can use the email hosting services to have internal communication with your employees.
2. Building Trust with Customers.
By using the free mail service to send the business proposal will sound unprofessional as discussed above. Using a professional email is always associated with your business domain name on which your website is hosted.
A customer would expect to know about the services offered by your company. If customers receive the mail from free mail account about your company detail than he would not read it which would decrease the trust factor.
On the other hand, if he receives the mail from a business mail account then the customer will read the company detail which would gain customer’s trust.
3. Are hosted mails are Secured?
Using the free mail services have a threat of receiving the sensitive material which would damage company data. On the other hand, using the Email hosting services administration worry less about the information they are sending and focuses on the business process.
Email send through hosting email service providers have protected firewall, HTTPS, SSL encryption and spam or Antivirus filtering. It uses this software to ensure that no unauthorized party has access to it.
As most of the companies do not have the resources to set up the email servers in their offices so they contact Email Services.
Having Email Servers requires an expert for its management so it would be more cost-effective.
So most of the company appoints the Email Hosting services as they provide Secured software and Unlimited Storage Space at an affordable price.
5. Never Run out of Inbox Space
Using free mails run out of inbox space. But by using the Email hosting Services Enough Storage Space in affordable pricing so your inbox never runs out of space. So it would mean that you can keep all your important files for the future.
6. Using White Label Email Hosting
You can use the White Label Email Hosting in which you can your own company logo in your mail account.
Most of the company use these services as they don’t want to know their customers about the parent service provider.