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GIF in Email – Some Important Things to Know About Animated GIFs

Animated GIF in Email

So, today let it make more interesting apart from the boring readings about email marketing and all this stuff. Today we will discuss the importance of GIF in email. Why GIFs are so popular? How it is used? And many something more.

Everyone should know what a GIF is.

In simpler words, it is a short, gaudy, endless, soundless animation. Normally silly, but it is used to display or express a particular situation, mood, or to tell instructions. This is GIF.

Okay! Let’s move on to the exciting and useful stuff.

GIF in Email

So, Why GIFs are so popular?

It has a Universal Appeal

Happy Dancing GIFGIFs can communicate without the barriers in language. A GIF of this smiling face dancing happily will express the happiness no matter in which country we are in or what is our language their.

GIFs are not fancy, but we can these are essential non-verbal communication tools nowadays.

And when GIFs coupled with email, email is by the time the most effective channel of communication. GIFs can boost engagement and ultimately build your fan base.

GIF in email

Movement appeal to attraction

Blah Blah GIF People are reading your content, with no benevolence to Heading 2, bold and italics. What is the main thing that grabs their attention?

Motion!!

And there is no more fitting than the continuous motion of GIFs.

 

Humans are biased in the direction of motion and it has its roots in flight and fight response inherited from our ancestors who had to survive in the wilderness. So, when a thing moves, we are hardwired to observe it.

Visuals are more powerful than words – not just what you say, but how you say

As a routine writer of emails and blogs I am ardent about the expressions which are written but people usually have the attention span of a goldfish and I have to express and connect with them speedily.

So, now you guys are thinking that ‘what about jpg, png and all these appealing images?’

Well, I want to state the fact which is less popular but more of a call to action – if a picture is a thousand words… a GIF is worth a thousand pictures.

Visuals, peculiarly moving ones, not just only express what you want to say, but how you say.

Here is an instance of “okay”

If I had to say okay to my friends for going on a trip I would use this:

Okay GIF

 

For being sarcastic I would use this:

no problem okay GIF

 

A ‘smile’ gif can express many feelings. If you are happy, sarcastic, or of giving confidence. For instance, you can use an animal or favorite actor of yours.

The vocabulary of individuals with GIFs is limitless.

Supported across email clients, unlike videos

Videos usually don’t support across all the major clients. That’s where GIFs show up. Except Outlook 2007,2010 and 2013 GIFs support across all the major email clients. For showing a clip it is more convenient to use GIF and also it is way popular than linking a video which leads you to go outside the email.

How GIFs are used?

Here are a few examples to understand the innovative ways of GIFs being used in emails:

To explain the features of a product

To explain the new animation style what is more better than use GIF.

Look at this email. It took two text lines only and a GIF of 4 seconds to launch a new feature to their audience.  Notice how they didn’t show you all the new features and that leaves some room for curiosity.

Animated GIF In Email

 

To display a thought

See how this newsletter presents the concept of correlation between social media, moderation & cost of implementing just in a single GIF.

When thoughts or facts are accompanied by GIFs, they get simple and tend to engage more with them.

Animated GIF in email

google.com

To promote varieties available in a product

In email this brand highlight some patterns of their new series of shirts with this BIG GIF style.

 

Animated GIF in Email

Here each pattern is easily visible on a fine/large scale and without getting distracted from other patterns, unlike what would happen if they use little images of every pattern. It just gives you a small glimpse so that you would go and check the full products by clicking it.

This will lead to your shopaholic audience to hit that ‘shop now’ button even before the next loop starts.

To show a preview of a video

It is a great way to show a preview to improve conversion rates. No doubt in that. But we mentioned it earlier that some formats of video don’t support in email, so here you can take advantage of GIFs for showing off the best clips from your video. Make people think about what they will miss if they don’t watch the video.

 

Video Preview

Use ‘Watch Now’ CTA and this will lead to more conversions.

To show the benefits of your product in particular situations

It’s always more compelling to show than to tell or write.

 

The advertising benefits

Just for Fun

When people tend to like you and accomplice +ve feelings with your emails and you, they will more likely to buy more from you and follow you. It’s a fact called likeability.

Use humor in your emails is one of a simple way.

Try to use humor with cute, funny, silly, exaggerated GIFs.

Align it with your brand but don’t go overboard.

just for fun

 

Evolution of GIFs

  • Text as GIF
  • GIF in Background
  • GIF in the new CTA

GIF in email

4 simple tips for using GIF in emails

Don’t over-do it: Don’t use so many GIFs in your email, once is enough.

Don’t make it heavy: Keep the size of your GIF as small as possible as the majority of people tend to view emails on phones.

Make sure it is purposeful: Try to make it purposeful for people don’t just put anything in your email just for the sake of GIF.

Don’t put GIF as an attachment: Always put your GIF  in the body of the email.

 

GIPHY is a platform where you can find GIFs of your choice. 

 

GIF in email

5 Best Benefits Of Marketing Automation

How marketing automation will help your business? So, there are some reasons which might leave you wanting to launch your primary automation workflow!

Marketing automation – many people have heard of it, but some completely understand how it works, making them reserved to invest and start using it. So, if you’re engaged in learning a minute more about marketing automation and how it can help you, you’ve come to the right place!

For a fast recap, Marketing Automation refers to the use of software to automate some marketing tasks based on a set of rules and standards known as a workflow that you set up for your customers. When the patterns in your workflow are satisfied, the actions you have set up will be triggered respectively.

This allows you to immediately create workflows for automating the production of some functions like sending perfectly-timed emails and email drip campaigns, segmenting email contacts into various email lists, re-engaging durable subscribers, and more. Essentially, it gives even the smallest businesses the potential to balance their marketing communications and manage leads, customers, and subscribers as if they have a large team of marketers with a huge budget to serve any need. That may sound confusing at first, but it’s actually very easy when you’re using the proper solution.

Let’s examine how automation can take your email marketing to the next level.

1. Save The Money

marketing automation

The most important benefit of using marketing automation is the improved productivity that it promotes for marketers.

With automation, you can let the software manage repetitive jobs that would take a person more time to develop. This means you can keep your marketing team’s time for more powerful and complex projects — all while the automatic tasks help support and maximize the effectiveness of all of your marketing works.

Also, users don’t need to be tech-savvy to use marketing automation, meaning that despite fewer-experienced employees can control workflows and other marketing functions with the help of your automation software. This is an exceptionally valuable advantage at small companies where employees must often play various roles that would normally be managed by multiple people or teams in a bigger organization.

Using automation to send certain types of timely messages like welcome emails or birthday emails also increases customer recognition, which is a less costly and more extra sustainable way to improve compared to acquiring new customers.

Suggested automation workflows:

  • Send automated emails immediately following important events like sign-ups, purchases, and feedback submissions.
  • Add an opportunity to opt-in to emails on the checkout page.

2. Promote Revenue

In extension to saving money, marketing automation also creates money for companies by streamlining the customer acquisition process.

Using automation to appliance a lead nurturing system can awfully increase conversion rates. Increasing the chance that an advantage will convert with targeted communication  even by a little amount can have a large effect on global revenue figures. It’s really very  important that you have a wide understanding of your customer journey and purchase cycle and use that knowledge to test various messages to move leads through each step of this process.

Once you find the right formula and timing of your nurturing messages, you can increase up the conversion process, freeing up salespeople to seek more high-value prospects. The result is a streamlined, efficient sales and marketing pipeline with high revenue potential.

Suggested automation workflows:

  • Email existing customers to unseal them on complementary offerings.
  • Re-engage passive customers and subscribers by providing special offers to encourage purchases.

3. Rule Personalized Communication

Data-Driven Personalized Communications “Essential For a Diverse ...

Personalized emails perform better than generic marketing emails but customized emails on an individual basis are not time-efficient when you have hundreds, thousands, or even more contacts. Marketing automation lets businesses scale personalized interactions efficiently more efficiently. This isn’t just defined to simple customizations like inserting a recipient’s name also includes sending specific messages to leads that match a certain set of criteria or pattern of behavior. It also reduces the risk of human error, which makes email communications more loyal. This is important because personalization is meant to establish rapport with recipients and that can only occur when done accurately.

Suggested automation workflows:

  • Customize emails with personal details like the recipient’s name or recommendations upon order history.
  • Reach out to contacts who haven’t been active in a while.
  • Email a special birthday offer and well-wishes.
  • Acknowledge subscriber sign-up anniversaries with a thank you email.

4. Establish Better Targeting

One of the most active ways to use marketing automation is automatically segmenting email contacts into different groups or lists based on their attributes, behavior patterns, and other relevant conditions. You can also include advanced workflows like lead scoring to create interest.Purchase ability for different leads and follow-up with the right message.

By dividing your main list into smaller lists, you can send more targeted emails to subscribers. This not only increases engagement rates and conversions; it also improves customer satisfaction, which fosters more customer loyalty, leading to increased revenue over time. What’s better than that?!

Suggested automation workflows:

  • Segment your list by engagement rates.Test newly content on subscribers with low engagement patterns to get them to interact more.
  • Ask subscribers without any engagement at all. Re-opt-in to your list to maintain a clean email list and good sender reputation.
  • Segment customers based on frequency or timing of purchases reward loyal customers and incentivize infrequent or seasonal shoppers.
  • Create a lead scoring model to better create lead and customer interest.

5. Build a More Supportive Brand Image

marketing automation

 

When automation does the heavy work the marketing automation makes businesses appear better organized and more responsive. Additionally, it allows email planning to be done primitively instead of just taking a reactive approach. It means you never have to give customers the impression that they’re waiting around for your response. This supportive brand image positively affects every aspect of the company and also increases customer retention and satisfaction.

Suggested automation workflows:

  • Send a welcome email to new email subscribers that includes company information and an introductory offer
  • Respond to customers that have submitted negative feedback with a thank you and make them feel heard
  • Send loyal customers exclusive content to honor their financing

Email Design Trends For 2020

email design trends

 

Email marketing use of emails to promote business products and services. Email marketing is the easiest way to communicate with customers at any time for any information. G   Email design trends 2020

Yes, email marketing still the first choice for every marketer and business owner. According to the study, half of the world population using email services. Email marketing design trends in 2020 will dictate slicker experiences as marketers believe email is better to reach an audience than social media, it generates more revenue from welcome emails, transactional emails, and other newsletter email communications with customers.

A great design of email can easily grab the attention of the customers because they found something interesting on it.

The design of the email is one that decides the Champaign of your email marketing because the success of an email depends on open rate and design and content.

email design trends

 Trend For Email Design

EMAIL DESIGN TRENDS 2020

email design trends

⇒1 Use Images In Email

People don’t like emails full of content, they want something interesting in emails to read them. An email with images and video can easily attract people to read it because of that create a good impact and engage more people. So design your email to attract a large number of people.

email design trends apple email

 

 

⇒2 Make A Good Theme

A good theme for email makes your emails unique from others. Use an email theme that can reflect your brand and its value that one of the ways to make email design unique according to your brand. Unique themes easily grabs the attention of subscribers to view emails. For instance, Halloween theme used in this email. 

email design trends for 2020

EMAIL MARKETING TRENDS 2020

 

 

⇒3 Use Colors

Color gets faster attention of the reader to read the headline or subject line of an email and they immediately open it. Colors and images get the attention of viewers easily that’s why most email marketers use color in their emails because that gives a high open rate of emails.

email design trends apple email

Email design trends

 

⇒4 Animation And Video GIF

Animation and gif that create a fun impact on people and they gain information related products and services by image theme and gif. The message is perfectly delivered to its customers, encouraging them to follow the brand’s Pinterest and be inspired by more great images like this one.

email design trends for 2020

 

 

⇒5 Focus On Content

Focus on content and information that you want to deliver to the email readers design your email according to the right pattern so that can show email content also not only image and animation are important for your emails. In other words, focus on content and its design to deliver the right information to the subscribers.

email design trends apple email

 

 

⇒6 Use Visuals

Every business wants to introduce their product and services features and function to audience visual effects in emails can help them to make a design that can easily guide peoples about the products in detail that’s why most of the email marketer use visual effects in emails.

email design trends apple email

 

 

 

⇒7 Pattern In Emails

Use different patterns in emails with different colors and color blogs. Consider dark patterns according to the present trends that can be the center of attraction for the email readers.

email design trends apple email

email marketing services

Email marketing service provider

⇒8 Make It Simple And Attractive

Don’t make your email with full of colors, make it simple and attractive be focus on your product and services. Use patterns that can easily display features and functions of emails. Uses of different colors and graphics let subscribers understand what is important or not.

email design trends apple email

 

 

⇒9 Design For Mobile

Nowadays most people open their emails on mobile phones. So it is important to make emails mobile friendly so everyone can view that on their mobile phones. Mobile-friendly emails become more successful and involve higher ROI also.

apple email

so Email design trends

best email marketing

 

⇒10 Visual Map

Follow a visual map for your email so the reader can easily get information step by step about your product and services each step has its own icon which shows as small visual cues lots of white space and minimal color palette keeps visual map design balanced.

 

 

so email marketing service provider

email design trends 2020

EMAIL MARKETING SERVICES:>

Email Marketing Tips For Small Business

email marketing tips
email marketing tips

Nowadays Email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing. email marketing tips for small businesses.

Email marketing is one of the best and easiest ways of marketing for small businesses. Every small business owner does not go through email marketing because they thought email marketing doesn’t work for them.

But they are totally wrong, email marketing required high content to connect with the new and existing subscribers.

You have to know what type of technique required in an email to increase the message content and efficiency of emails.

So take a look at tips and tricks for an effective email marketing campaign for small businesses.

 

READ MORE:-EMAIL AND SOCIAL MEDIA MARKETING 

>Email Marketing Tips For Small Business<

email marketing tips
email marketing tips

 

 

#1 Start With The Subscriber List

 

Sending emails to the subscribers require a subscriber list, that can be done by the signup on the website or application. Select the best platform for your website signup forms social media or any other which can provide you the largest number of the subscriber.

The email subscriber list will help you to connect with a large number of subscribers and audiences for your small business.

 

#2 Segment Your Subscriber List

 

Segmentation in email marketing is the way by which a business can divide its customers into different groups on the basis of the Geographical, Demographical, Psychological, Behavioral Segment.

Segmentation helps to get the right data and information regarding your subscriber. So you can make strategies for email marketing on the basis of different email subscriber groups in which they are interested.

 

 

#3 Subject Line

 

Use your personal experience for selecting a subject line, because we also view emails that have an attractive and interesting subject line.

Make your email subject line short and interesting so everyone views your emails. This is the first step toward growing your business by connecting with people.

Your subject line is the first impression of your email marketing so keep the focus on it.

 

#4 Content And Information

 

Subscriber shows their interest in emails that help them to gain information. If they found something interesting in your email they definitely view your all emails when they receive new emails.

Focus on your email content on the basis of subscriber segment that is a key factor for grows your business leads.

#5 Attractive Email Design

 

A lot of email marketers even believe that emails are better for outreach people than social media.

Use email design that looks attractive so subscriber views your email in the first click. Don’t make your emails rainbow by using different colors to make it stylish.

Be creative with your email animation because animation creates more attention than images and videos. Do not use a large image and video with your email try to use different interesting links to your website.

 

#6 Mobile-Friendly Email

mobile friendly email
mobile friendly email

 

According to the study, 66 percent of people view their emails on mobile phones so it is important to make your email which is mobile friendly or easily views on mobile phones.

In other words, use small size images and animation in your emails that can be view easily in smartphones. Because your goal is not to increase view only but provide full information as well.

#7 Personalized Emails

 

Personalized your email because personal email has a higher open rate than ordinary emails. Because people find something interesting and valuable in a personal email.

Send a personal email that involves subscriber names. More advanced tactics can include changing the content of the email based on a subscriber’s gender, location, or other things you know about them.

Personalized your email campaign is the way by which you can increase your email open rate. So it is a way by which you can increase subscriber engagement with your email and website.

email marketing tips for small business

#8 Share Your Website Links

 

One of the best ways to connect with customers by sharing your web link in the email. that link, subscribers visit your website and you can take action on it by providing them different offers and coupons so they buy your products and services.

In other words that link to your web page creates an opportunity for your business to sell the product and services.

email marketing tips

#9 Automated Emails

 

Automated emails are triggered email which is sent to the target audience. This type of automated email helps you to communicate with customers any time to provide them all the related information and data they are looking for.

Transactional email is one of the automated emails which provides receipts mail, notification mail, welcome email to well communicate and connect with the customers.

#10 Analyze Performance

email marketing tips

Email marketing not done by sending emails to subscribers.

But email marketing requires analyzing the performance of your email marketing campaign, by customer response.

Analyze your email marketing campaign and think to add something new in your email campaign and improve strategies if it’s required.

 

email marketing tips for small businesses.

READ MORE:-EMAIL MARKETING BENEFITS FOR INTERNET MARKETING

email marketing tips for small business.email marketing tips for small businesses

Email Marketing Services – Boost Sales For Your Business

It’s important to understand why we use email marketing Services.

Email Marketing Service can be use for branding, engagement, acquisition, retention, direct sales, reactivation, producing visitor. And Also getting referrals, making it one of the maximum versatile tools any enterprise can use to develop their business.


The final results of strategic email marketing are indeed profit and Boost Sales For Your Business

Email marketing Services key to e-commerce success

Email marketing encompasses so much more than creating an email and hitting “send”. It about building eye-catching email template, developing engaging email content target toward a specific segment of your database. Optimizing for deliverability and responsiveness, testing, measuring, and more.

The truth of website traffic, even highly targeted visitors, is most new site visitors on your store will never return—unless. That is, you do something to maintain them coming back.

Constructing an email listing and sending compelling broadcast offer you a way to maintain the visitor. Worked so hard to earn by offering subscribers with an incentive to stay in contact.


Boost Your Sales with Email Marketing Tips

email marketing services boost your sales in business

Set your goal

Email marketing can do many things for your business. Choose one or two objectives for starters. For example, do you want to drive visitors to your website, generate more foot traffic to your store or restaurant,

Build your Email marketing subscriber list

However, A long listing of emails for clients and prospects, you should no means stop adding to it. Particularly since it’s now not almost as hard because it sounds. As an instance, make certain your list is usually developing passively with a signup function on your website. Subscription forms have to be on your home page, blog web page and anywhere else. You may shape it without taking away from the more important content material.

Understand Your Target Audience

Out of all email marketing tip knowing your audience is the most important. The email messages that you send out to your subscribers need to be relevant to their interests. This can only happen when you know and understand your target audience well enough.

Keep your emails out of spam folders

Avoid the usage of all caps, too many exclamation marks, and hyperbolic phrases. Poorly formatted HTML to your emails also can hurt how they’re dealt with. every spam clear out is exclusive. So an email may pass via one clear out, however, get flagged through some other.

Keep Your Emails Short

Using short paragraphs and ensuring that keywords and phrases relevant to your readers stand out.Including bullet points to help people skim the content and take in the vital points.Inserting pictures sparingly. Images should illustrate your message rather than replace your content.

Personalize Each Email

mail advertising works outstanding in terms of creating a unique experience for your prospect or purchaser. by using leveraging the strength of personalization, you can make them experience specific or special

Make emails mobile-friendly

In case your emails aren’t optimized for viewing on those devices, you’re potentially lacking out on a large number of clicks.

Split Test Your Emails

Email marketing makes it easy to measure programperformance .Take advantage of this by closely monitoring the response to your marketing programs. Increase your investment in the programs that work well and revise components of programs that aren’t working as well as
you would like to see how your program improves.

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