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Best Practices for Email Marketing Lead Generation

Email Marketing Lead Generation

email marketing lead generation
Process of Lead Generation

When it is about generating leads over and over again, it’s been proved that email marketing is the best bet. By applying the appropriate strategy and practices, emails can turn out to be your ideal lead generating tool. However, it takes time and patience. Any extreme change in results doesn’t happen overnight.

Even email marketing needs the right contacts, approaches, and techniques to generate a positive outcome. The lead generation process is a continuous one, and gradually, it takes momentum.

Instead of all of the modern marketing technologies and tactics available, email marketing is still is the simplest among all and will remain most effective. Stats show that $1 invested in email marketing initiatives still generates roughly $44.25 return for marketers.

This fact clarifies consumers friendliness and comfort with email, and additionally the universality of email marketing.

In this post, we will discuss some of the facts of email marketing lead generation and further will discuss some best practices to use for it.

Let me begin with inscribing the way we should not use email marketing. The days when we buy an email marketing list, storing it into our CRM, and then send unrequested emails are over. With legislation like CAN-SPAM and advancements in email filtering, these outmoded tactics will most probably get your ISP blocked and obstruct you from sending an email at all.

Rather, marketers necessitate to be building an opt-in list of leads and possibilities/prospects who expect the communication because of the high-quality content that they know will be delivered to them.

Lead generation best practices
What to do?

There are some email marketing lead generation best practices that can increase your lead count

google.com 

Compress your email content and keep it specific. 

In today’s vertiginous life, people don’t have time to read long emails. Customers usually prefer going through brief and concise emails that can be read on the go. Instead of content, we can attach more visuals or images so readers get interested further towards visuals than long and general texts.

Furthermore, make sure that the email content must be appealing enough to fascinate the audience. And, help you generate quality leads in the form of subscriptions or calls from the customer showing interest in your brand and its products. Try delivering quality and value in each and every email so that you can amaze your audience with helpful and relevant content.

Try to grab attention with appealing email subject lines. 

Subject lines are a vital part of an email that convinces people to open and click the email. For instance, a subject line like ‘20% discount on a purchase today’ can grab your lead’s attention instantly. To convert your email marketing into a lead generating machine, make sure the subject line is concise and short. This should show the purpose of an email and must create a sense of seriousness by incorporating words such as ‘limited period offer,’ ‘exclusive deal for today,’ etc. An email subject line that reflects decency should be of 30 to 50 characters.

We can modify our tiresome or boring subject lines into engaging one only by adding verbs and adjectives. Subject line inspires the email recipient to open it and read what is inside. Give time on crafting the best subject line for email marketing.

Keep your email list clean and updated

An authentic and updated email list helps you reach out to the right customer. Sending emails to interested or enthusiastic customers will surely generate leads that will ultimately turn into buyers. That is the reason why it is necessary for every business to maintain its list of email contacts clean and updated. Free from past, inappropriate, and incomplete information.

There are so many email list providers who you may trust with data cleansing services. As well as you can avail of an updated email list from them to secure your email communications. So that, it will never reach the spam folder or get ignored on reaching the wrong email address. Though some may think or some may say buying an email list is expensive but the ends it meet is worth each and every dollar spent.

Do not use the ‘no-Reply’ email address.

The way some businesses flood customer’s inboxes with a number of promotional emails. Likewise, the vice versa can also happen. It means that there are times when even the customer may bombard the brand’s inbox with reply back emails consisting of unnecessary responses from them. To prevent such scenarios, many brands use no-reply email format such as [email protected] to send marketing or transactional emails.

However, the practice of sending no-reply emails is considered wrong. If you want to build trust and establish a bond with the customer, then do not use the “No-Reply” email address. This is because the email receiver doesn’t trust such emails and may even mark them as spam or send it to the delete folder. As ‘no-answer’ emails disable the reader’s chance to respond and react, they lose interest in them as a whole. The result may cause loss of potential leads, which no brand would like.

Set automated campaigns to stay in touch.

Automation helps in simplifying the action of sending email campaigns. Sending out emails to each and every customer may be challenging. It not only takes a lot of time but it also results in diminishing efficiency. But, with the tools of email marketing, marketers can easily send automated campaigns to the targeted audience from the email database.

Strategy made by you for email marketing campaigns may turn into a lead generation strategy with the help of marketing automation software. It will help you to send personalized emails to your customers from your list at the time and at the frequency that you decide. There are many benefits of email marketing automation, the majority of businesses today use some form of email automation.

Link emails to landing pages.

Link your email with a landing page if your idea is to drive traffic to your website. And, this must match the theme, visuals, content, and headlines of the email. It is better linking an appropriate page rather than linking blogs or websites where visitants will find appropriate information and don’t have to keep navigating your site uselessly. Address to the point solution by your email with linking it to a proper landing page. This triggers generating leads and increase conversions through your email marketing campaigns.

Additionally, make sure that you have the appropriate tracking tool for keeping a lookout on how your emails and landing pages are helping in terms of lead generation. Driving traffic to website or blog may confuse the visitor, and they may struggle to find out what they actually need. Try to avoid useless diversions and guide customers to the right path through your emails.

Use the help of existing email subscribers by incentivizing referrals. 

Referrals perpetually work. Asking your current email subscribers to refer to others will help. When a known suggests something, p[people usually tend to believe without having a second thought. By this way, taking the support of your loyal subscribers who know your business well, this will help you grow your email subscribers list and generating leads.

But, with this never forget to give incentives to your customer for the referrals. Either offer a discount coupon or a voucher in return. Give some support for the energy and time your subscribers might spend on expanding or promoting your email list.

Send emails at the right time.

Sending email marketing campaigns every day of the week is not suitable. for generating B2B leads for your business. Some may think “Wednesday” is the best, some think ” Friday” is the best to send emails that get clicked and opened. These statistics are not always right.

Every company has its set of targeted audiences whose choices, habits, and preferences differ accordingly. Therefore, what works for your business doesn’t mean it will work for another. So, read your customers and identify the correct time and day when sending emails would help bring results in the kind of leads.

Mention clear call-to-action.

You must not forget to include Call-to-Actions (CTA) in your email marketing campaign. It is using the CTA button that the reader will reach out to you to express their interest in your offering. Mention the CTA button clearly so that visitors can quickly notice it. This will help in efficient lead generation from your email campaigns.

Optimize emails for mobile.

According to the statistics, the majority of emails are open on mobiles. This means there is a growing universality of mobile devices among users. People usually prefer reading emails or any other content on their tablets and smartphones. Consequently, your emails should be optimized well for all kinds of mobile devices.

Keep in mind the size of the screen and other aspects of the user, you need to design your email template accordingly. Place buttons in a way that the whole content is noticeable or visible on the mobile screen and does not get cut or hidden anywhere.

Test email marketing campaigns and examine results.

Ultimately, the essential thing is that you must test your email marketing campaign before sending it. It is very important for the business to run A/B testing on an email campaign and check the review. Be it color change or allocation of the CTA button or any other content error, this test helps in identifying the deceptions or loopholes and improve it before reaching the audience. A well-created and strategized email marketing campaign helps you bring desired lead counts.

 

What is Behavioral Targeting? Benefits of Behavioral Targeting

What is Behavioral Targeting?

What is behavioral targeting

During the past decades marketers have gradually advanced the use of contextual targeting. By placing advertisements where “best-fit” potential customers are likely to browse’ for getting more visitors. And after that, convert them into consumers with a subsequent repeat purchase. Though with the arrival of technology of web-tracking, behavioral targeting has overridden contextual targeting by the margin.

With the addition of segmenting visitors on the of basis their web browsing behavior, behavioral targeting helps in achieving higher engagement in an age and day where online swimmers are developing strong avoidance towards irrelevant ad formats.

Furthermore, when it is used beside personalization, this helps businesses in scaling up with an exponential pace. As everyone acknowledges the fact that, market giants like Amazon, Netflix, and Booking are active examples of corporations. They use behavioral targeting to amp up the engagement and conversion rate.

Let’s understand how to leverage behavioral targeting to your advantage:

Data Collection and Analysis

Data of visitors is gathers from multiple sources which include websites, mobile applications, CRM systems, and various other marketing automation systems.

The aforementioned data further includes an individual’s:

  • The Demographics
  • Login information (in case of registered users) such as frequency of logins, particular hours of logins, number of devices used to log in, and so on.
  • Sites/Pages users hit on the site
  • Duration of session
  • Content engagement depth
  • Last items purchased and engagement rate
  • Real estate page

While accumulating such data seems like a relatively easier task. Many specific types of tracking pixels or third-party cookies are used to do the needful. Once the data is collected, it is then used for analyzing and creating audience segments.

When we use platforms like data management it also serves advantages. For a purpose that they don’t only allow us to accumulate information or data about the target audience.  Such as glancing at a consumer’s information which is offline and the other data that their device collects on a regular basis, but also store all the information, analyze it, and use it for successful behavioral targeting.

What is Behavioral Targeting and benefits of behavioral targeting

Segmentation

In segmentation visitors are coupled into various different segments on the basis of their behavior. For instance, people who have the same taste and are frequent customers are out under a single segment and the other who have other same traits are in the same segment. This helps the marketers to strategize easily.

Data Application

On the basis of segmentation, unique campaigns are on the verge to be designed and then implemented in this stage, for matching the requirements of distinct segments and to make every single ad relevant to them. This will help us to give a personalized touch with the chance to get more conversions.

Though, setting up the campaigns is just the start. Estimating and verifying the achievement of your personas and targeted content is equally crucial. Working with both qualitative and quantitative tools such as analytics, heatmaps, scroll maps, and visitor behavior analysis, as well as A/B testing the campaigns on each specific segment to acknowledge the fact, whether we are on the right move or not is important.

3 Key Benefits of Behavioural Targeting

This is the type of marketing technique that has been in use for a number of years now, as a way to reach out to the target audience. With the help of behavioral targeting, marketers are able to match the sales strategies with common interests over the internet and the purchasing behaviors of buyers. This target marketing allows marketers to advertise such products that their audience is actually seeking.

It has also generated a great deal of appreciation within the media market.  Also, this isn’t only favored by business owners contemplating increasing their traffic – it’s an excellent option for internet users too.  

The benefits of using behavioral targeting are enough more tangible than abstract number systems. Creating campaigns with the use of visitor’s behavior data not only serves business, but visitors themselves can get many rewards as well. Below mentioned are some advantages of behavioral advertising:

google.com

Behavioral targeting generates higher click numbers

Higher click through rates

It is very easy to learn if you have time to speculate about it. Advertisements of hosting that your purchasers consider more interesting means that they are far more expected to click on your links and browse your offerings. To the same end, behavioral targeting proffers businesses and advertisers an opportunity to get considerably more clicks than they usually would, as they’re standing out directly to their audience.

Standard means of advertising or promotion leave companies grasping at straws, expecting to draw in the accurate audience members for sustained enough to convince them to click on another link or convert. Part of this is sinking to the reality that the online marketing competition nowadays has risen to astronomical levels. There are actually millions of websites out there, thousands of them are targeting the likewise exact audience, also at the same time. This shows that without any help, the chances of standing out from the competition is likely to low. 

Diversely, behavioral targeting empowers you to reach out straight to a particular demographic. This results in less spend of the marketing budget drawing in people who are doubtful to buy from you, and more of it converting visitors into customers. Which takes us to our next level.

 

Behavioral targeting converts visitors into customers

Convert visitors into customers

For every business, it is very crucial to observe the behavior of consumers, as well as the activity that is taking place on our website. This is the reason why there are so many varied articles and experts suggest watching your website analytics frequently and keeping note of things. Things such as page visits, preferred content, social shares, and popularity. This is the type of information that is used for figuring out which parts of the marketing strategy are strong and successful, and which could be losing potential customers.

Acknowledging our customers help us to deliver the right sales at the right time and also to the right people. Basically we are giving exactly want our customers want. The work of behavioral targeting is to track the relevant metrics that our consumers leave back. So that you can discover how to reach them best. Obviously it is yet important to continue testing and advancing our strategy. But beginning with the base of good information is an excellent place to start.

 

Behavioral targeting improves ROI

Improve ROI

Ultimately, as a company, we necessitate to make good returns on our investments. If our ROI is low, then it means we are only spending too much money without getting returns. The point above mentioned shows that behavioral targeting could have a result on our ROI.  The more you get clicks, the more those clicks turn into sales, hence, the more profit you get.

However some users have reprimanded the idea of behavioral advertising in the past. But the fact is that it is really a lot more effective than you ever think. This may be one of the reasons why more people than ever are using behavioral options today. Although behavioral targeting may not perform to every member of your target audience. But, it prepares to give you a more elevated chance of appealing to customers who are further along in the sales funnel, and more likely to convert.

 

Also read: https://migomail.com/what-is-personalization-and-segmentation/

Email Marketing For Financial Services – Migomail

Email Marketing For Financial Services

Email marketing for financial services, financial services, email marketing

In this blog, we will discuss how can we do email marketing for financial services and discuss about 5 tips for doing email marketing in financial services.

Being a financial services provider, there is a need for strong strategies to reach out to your audience, without consuming a lot of money on advertisements. Join email marketing, it is a way to communicate with potential customers and prevailing customers while developing trust, adding value, and establishing authority.

But email marketing is at most an ambiguous concept, and at worst, it can appear utterly terrifying. Those who are providing financial services to the consumers, it is very important to understand the big picture of email marketing in order to create the most out of your interactions with your client base.

So that is why we’ve put together these actionable or game-changing tips for effective and efficient email marketing, for financial service providers, financial advisors, and financial institutions.

What email marketing can do for financial services?  Email marketing for financial services, financial services, email marketing

It is a game-changer for the financial services industry if it is effective. It is a decisive way to raise trust with your audience and to keep your brand on the top of consumers’ brains.

Email marketing saves your money and time when performed an accurate way by permitting you to target customers concurrently while they’re spread across the different stages of the buyer’s journey.

5 Tips for making the most of email marketing for financial services

The best ways to thrive financial services email marketing are to conduct the most varied testing, formating your emails precisely, and rectify or perfect the art of the subject lines.

While doing financial email marketing, double-check you concentrate less on conversions and more extra on building authority and trust while developing and segmenting email lists for max effectiveness.

Not to worry if this resembles upsetting at first glance. Let’s take a look at these practices in more detail in the following sections:

  1. Conduct the most varied testing :

    If you are not certain what best practices are for your emails, organize multivariate (or A/B) tests to know what is working and what is not working.

    Test stuff like subject lines, send times, your frequency of sending, and also the content of your email signature. As a matter of fact, you shall test everything you can. This is to understand and to know the most thorough picture of the well-being of your email campaigns.

    It may look tiresome to test even the small variables in your emails, but it is worth it. This is because to see the later effects these emails could have on your results.

  2.  Format your emails precisely:

    Keep in mind that, keep your emails marked with colors, fonts, and content that fits with your organization’s brand guidelines. This builds trust with your audience and gives them a feeling of compatibility. So, while opening your emails by your customers, they will get to know what to expect and what the content should look like.

    This brand intimacy proceeds a long way toward building your brand as one that’s positive, so don’t skip on this step. Consider developing an email template to use and reuse, it is easy on yourself. Therefore, you don’t need to start from scratch each and every time you send a message to your recipients.

    Make sure emails deliver rightly on all devices

    This is another best practice that includes the formation of your emails for every type of device. This helps you to improve your breakthrough and open rates.

    Check your emails to see are they look the same on all the devices including mobile phones, tablets as well as desktops. This is to make sure you are not neglecting an important formatting error that may distract your audience from your messaging. Additionally, while formatting for devices, must include white spaces and bulleted lists so your emails don’t include a strangle wall of text.

    Don’t get so indulged in examining metrics and operating tests that you lose view of the forest for the trees. At the same time, conversions and click-through rates are necessary. You must not sacrifice quality in an email marketing strategy to draw these numbers up.

    Focus on giving good quality and valuable information to the audience. This will increase your numbers organically.

  3. Build authority and trust    Email marketing for financial services

    Before you jump rashly into asking for a sale, take your time for building up your authority and establish trust within your financial services brands and current and promised customers.

    Doing this adds preference or value for readers. Instead of just sending emails for the sake of emailing and promotion of an offering.

    Mainly in this industry, if you focus on building relationships with the customers and prospects this will pay big dividends.

  4. Develop and Segment your email list

    When you establish and build your email list, you must center on the quality of your contacts rather than quantity. For creating a better-personalized experience to customers, segment lists. So that each and everyone receives content relevant for them.

    Now, how & why segment them is all up to you. Only, make sure that you take time regularly to sort through lists for keeping your customers clear of inactive subscribers.

    For example, if you have new customers who just starting to check your brand, you can avail of email marketing. For sharing useful information and prove yourself as a thought leader in the field of financial services.

    If you have loyal subscribers who are now well-known with your brand, by using email marketing target messaging to show the value of offerings, advertise your latest products, and discounts at any time possible.

    Make groups of different clients onto the right lists. So that the message you are sending to them is relevant for the stage of the buyer’s journey they’re in.                                                              Wikipedia.org         google.com

  5. Pay attention to your subject lines

    Ambiguous subject lines simply leave your recipients disappointed and frustrated with your brand and products.

    Be transparent and personable with subject lines and personalize your content when it is possible for the best results.

    (but go over and ahead of the generic “Hey [FIRST NAME]!” greeting).

    This too prevents people from deleting emails without opening because it seems similar to spam or a potential phishing attempt. The big concern in financial services space (this is another reason that always branding your emails is much necessary).

    Subject lines are not a nice place for doing clever phrasing unless the meaning of the wordplay is notably clear. So, to communicate with a focus on exactness and certainty. Give a vital amount of time on subject lines to get it up to level.

Telcob.com

email marketing for financial services, email marketing, financial services

Why Does Your Startup Need an E-mail Marketing Strategy

Many startups and small & medium enterprises are generally concerned about which channels have the best conversion results. With limited resources and lean settings, this is a real decision. The world has been covered by social media, and email is a channel that is often forgotten. However, experts will tell you why email marketing is so important that they are still the most profitable channel of all channels. This is why your startup needs an email marketing strategy.

Why Does Your Startup Need an Email Marketing Strategy :

1. Email accounts and traffic far more than social media so far

Here are some interesting data: Email already has 3 times more user accounts like Facebook and Twitter. Facebook and Twitter combine to send only 0.2% of emails per day (source). More email lists are not like your followers and fans on social media platforms. Email can bring you not only regular income but also your most loyal customer base online. That’s why email marketing from Amazon to ASOS is so successful.

2. Email can make people react. It is considered to be an individual or an official

Consumers are more concerned with emails that reach their mailboxes directly, rather than a tweet that has not been read, or a missed Facebook message. Email is the most original notification. The first thing most of us wake up is to check emails. We buy things from Amazon, and after a while, they push emails based on what they buy. There is a 40% discount on the purchase of a pair of shoes via email.

3. Email-driven cross-channel access

Consumers read email on their phones, tablets, home/work computers. You have the opportunity to find them on channels and platforms. An email opened on your phone can be linked to a mobile app and downloaded. You can get behavioral data on every device of your consumer and optimize the real data associated with your marketing campaign. You get an opportunity to choose to enter your consumer field.

How to optimize your startup’s email strategy :

1: Do not send spam or purchase an email address in a random directory

The intent to purchase an email is self-evident. If you send multiple unwanted messages, it may be considered spam. Unwanted email means that the data of the email is not customized or personalized to the user, that is, they are not registered, and you do not provide them with any options for unsubscribing (in this case, they will complain, And mark you as spam), when you send a lot of mail to CC or to a thousand people, or you send too many emails (more than 2-3 weeks is already very painful)

2: Optimize your email for mobile devices

Needless to say, if your email doesn’t respond to your mobile device or looks bad, you will quickly lose a user. Most consumers will read emails on their mobile devices in the car before they start the meeting. If the email looks “tough”, it immediately goes into the junk folder (after which Gmail keeps it in the trash).

3: Design and test your email. Use the tool reasonably

No one wants to read a poorly designed 3000 words of text. Make sure to use images and personalization related. Optimize your headline title for your users. Optimize and open the A/B test rate, click rate and test all other parameters. Use tools like EmailCar and ExtMall to help you with professional test mail design and create an email acquisition strategy.

4: Do not list email directories that have not been sent in a week.

Sleeping on the address of your email list will never help you. It certainly doesn’t help to sleep in your email list forever. Choose a day/week to send your email. Sending an email a month later will not help your business. Consistency is critical to any marketing campaign and email.

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