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Email Marketing Automation

Email Marketing, Marketing Automation

Make Business Leads with Marketing Automation 

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier. To make things easier for you, here are some Marketing Automation success strategies that will definitely help you become a better marketer.

Create a dynamic list of lost leads

One of the most important Marketing Automation success strategy is to take note of lost leads. Just because you have lost them once does not mean they are gone forever. So, why did you lose them? Well, there can be a wide variety of reasons why you lost them. Whatever it is, figure it out. Most importantly, keep a track of these leads and create a dynamic list. This list will keep updating itself. So, whenever a lost lead revisits your website, you get notified. This will allow you to prioritize them over the others.

Ensure a human calls your leads

People might have moved on and found solace in technology, but the heart of the matter remains the same. So, that means that human contact is still relevant. Hence, this is one of those elusive Marketing Automation success strategies that no one seems to talk about. So, you need to ensure that a human calls your lead at this moment. This trick will ensure that the leads who are interested in your brand get to qualify before they can change their mind.

Send e-mails to prospects based on behavior

Marketing Automation platforms allow you to assess the behavior of your audience. One of the reasons why this becomes the most crucial Marketing Automation success key is because of how obvious it is. Marketers tend to overlook the fact that they gather so much information on their leads.

Use Omnichannel marketing to win back lost leads

You need to be present in all marketing channels if you really want to take advantage of every lead that walks in through the door. Start using omnichannel Marketing Campaigns in order to capture the maximum number of leads. People want a buying experience that is consistent and smooth. They want you to give them the best experience they have ever got. If you can create a strategy, you will find that it will be much easier to launch omnichannel marketing campaigns.

Marketing Automation is a tool that has been built for personalizing content. Using dynamic content, you can personalize the copy of emails, offers, newsletters, and even your homepage. Hyper personalizing your interactions with customers will have a number of effects. First, it would notify them that you care about them.

Email Marketing

Getting The Most Out Of Email Marketing Automation

Getting Email Marketing Automation

How many times have you been faced with the words ‘Email Marketing Automation’ recently? It’s one of those industry buzzwords flying around at the moment but it’s for a good reason. Marketing automation can really help you out especially with the constant developments in software and technology.

You should already have a welcome programme plus a few other basic programmes complete. But to really get the most out of automation you need to identify the other areas within your customer journey where an automated campaign added and would be beneficial to your clients.

Here are some examples of slightly more advanced programmes you can create to boost your marketing automation.

Birthday/Anniversary Programmes

Celebrate with your subscribers on their birthday or sign up anniversary. Give them special deals, vouchers as a nice little gift to make them feel appreciated and as an individual.

Reactivation Programme

This is great, not only because GDPR is coming in the first half of 2018 but also as best practice. Think about creating an automation reactivation programme that will go out to your subscribers who haven’t interacted with your brand from a couple of months.

Loyalty Programmes

As returning customers spend 67% more than new customers reward your best and loyal customers with a special loyalty programme that triggered on purchases and, depending on the level of customer they are that you can determine in your CRM, specific offer codes. Additionally, you may want to create a sign-up process to your loyalty scheme in which you could highlight to anyone making a purchase who isn’t already in the scheme.

Upsell Programmes

Do you have any products that you could push through an upsell programme like insurance, extended warranties, or relatable products? Take advantage of an upsell programme to push relevant products that relate to their most recent purchase.[:gb]

Email Marketing Automation

How many times have you been faced with the words ‘Email Marketing Automation’ recently? It’s one of those industry buzzwords flying around at the moment but it’s for a good reason. Marketing automation can really help you out especially with the constant developments in software and technology.

You should already have a welcome programme plus a few other basic programmes complete. But to really get the most out of automation you need to identify the other areas within your customer journey where an automated campaign added and would be beneficial to your clients.

Here are some examples of slightly more advanced programmes you can create to boost your marketing automation.

Birthday/Anniversary Programmes

Celebrate with your subscribers on their birthday or sign up anniversary. Give them special deals, vouchers as a nice little gift to make them feel appreciated and as an individual.

Reactivation Programme

This is great, not only because GDPR is coming in the first half of 2018 but also as best practice. Think about creating an automation reactivation programme that will go out to your subscribers who haven’t interacted with your brand from a couple of months.

Loyalty Programmes

As returning customers spend 67% more than new customers reward your best and loyal customers with a special loyalty programme that triggered on purchases and, depending on the level of customer they are that you can determine in your CRM, specific offer codes. Additionally, you may want to create a sign-up process to your loyalty scheme in which you could highlight to anyone making a purchase who isn’t already in the scheme.

Upsell Programmes

Do you have any products that you could push through an upsell programme like insurance, extended warranties, or relatable products? Take advantage of an upsell programme to push relevant products that relate to their most recent purchase.[:au]

Email Marketing Automation

How many times have you been faced with the words ‘Email Marketing Automation’ recently? It’s one of those industry buzzwords flying around at the moment but it’s for a good reason. Marketing automation can really help you out especially with the constant developments in software and technology.

You should already have a welcome programme plus a few other basic programmes complete. But to really get the most out of automation you need to identify the other areas within your customer journey where an automated campaign added and would be beneficial to your clients.

Here are some examples of slightly more advanced programmes you can create to boost your marketing automation.

Birthday/Anniversary Programmes

Celebrate with your subscribers on their birthday or sign up anniversary. Give them special deals, vouchers as a nice little gift to make them feel appreciated and as an individual.

Reactivation Programme

This is great, not only because GDPR is coming in the first half of 2018 but also as best practice. Think about creating an automation reactivation programme that will go out to your subscribers who haven’t interacted with your brand from a couple of months.

Loyalty Programmes

As returning customers spend 67% more than new customers reward your best and loyal customers with a special loyalty programme that triggered on purchases and, depending on the level of customer they are that you can determine in your CRM, specific offer codes. Additionally, you may want to create a sign-up process to your loyalty scheme in which you could highlight to anyone making a purchase who isn’t already in the scheme.

Upsell Programmes

Do you have any products that you could push through an upsell programme like insurance, extended warranties, or relatable products? Take advantage of an upsell programme to push relevant products that relate to their most recent purchase.

Email Marketing Automation

How many times have you been faced with the words ‘Email Marketing Automation’ recently? It’s one of those industry buzzwords flying around at the moment but it’s for a good reason. Marketing automation can really help you out especially with the constant developments in software and technology.

You should already have a welcome programme plus a few other basic programmes complete. But to really get the most out of automation you need to identify the other areas within your customer journey where an automated campaign added and would be beneficial to your clients.

Here are some examples of slightly more advanced programmes you can create to boost your marketing automation.

Birthday/Anniversary Programmes

Celebrate with your subscribers on their birthday or sign up anniversary. Give them special deals, vouchers as a nice little gift to make them feel appreciated and as an individual.

Reactivation Programme

This is great, not only because GDPR is coming in the first half of 2018 but also as best practice. Think about creating an automation reactivation programme that will go out to your subscribers who haven’t interacted with your brand from a couple of months.

Loyalty Programmes

As returning customers spend 67% more than new customers reward your best and loyal customers with a special loyalty programme that triggered on purchases and, depending on the level of customer they are that you can determine in your CRM, specific offer codes. Additionally, you may want to create a sign-up process to your loyalty scheme in which you could highlight to anyone making a purchase who isn’t already in the scheme.

Upsell Programmes

Do you have any products that you could push through an upsell programme like insurance, extended warranties, or relatable products? Take advantage of an upsell programme to push relevant products that relate to their most recent purchase.

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