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Business Email Service Providers ( ESP )

What is Business Email Service Providers?

email service providers

Business email service providers

Business Email Service Providers are those that offers email service because email services come in shape and sizes. They help us to send email marketing messages by offering an email marketing platform or email tool. Many companies offer the software as self-service. So, we can send, create the emails by our-self without help.

 

Image result for services offeredOffered By ESP’s

 

  • Ability to create templates for sending to contacts or use pre-made templates.
  • It provides a sending engine, which allows users to distribute their messages to the subscribers.
  • A subscriber list is uploaded by the user for distributing messages. Enhanced with custom fields to hold additional information subscribers.
  • Statistical reviews of each email send for measuring the success rate of campaigns.
  • We can send both HTML and plain text formats to improve delivery success rates.
  • It provides the ability to customize the content of emails.

 

Why Use An Email Service Provider?

 

Sending out emails

Most services allow us to send unlimited emails. However, we should use a plan according to our requirements.

Follow with regulations

Allowing email recipients to “unsubscribe” from the list. It helps us to avoid being reported as spam by automatically sending emails to bounces, blocked mailboxes, spam reporters, etc. In addition, it actually gives us a better chance of getting subscribers inboxes through email services established reputation as a sender.

Reporting

Generating reports on email deliverability, open rates, and click-through. To see the working of messages and even enabling split-testing of one message to another.

Offer load of advanced features

It includes sign-up forms, scheduled sending, automated message sequences, tagging and in addition, segmenting the audience to target with different messages. Therefore, using fancy templates to look at our emails great.

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How To Choose An Email Service?

Business email service providers

 

An email service working will only depend upon what outcome we want out of service. For instance, having a free or low monthly rate may be more important then we are just starting out. Whereas, trigger-based autoresponders based on subscriber activity, will be useful to convert subscribers to become paying customers.  And, done with an email sales funnel.

In other words, it is an easy trap to fall is to start looking at email service providers before analyzing our own needs and priorities.We can quickly become overwhelmed by different types of choices and features that are not necessary or even useful for us.

What is an Email Marketing API ( Application Programming Interface ) ?

When you are building a software application that needs to send emails, automated performance report, an eCommerce site that sends transactional messages to customers. The use of an email marketing API is very essential.

email marketing api

Email is one of the most effective and direct forms of communication in businesses. It is to get in touch with their customers. Email marketing service providers like migomail, mailcot. Many platforms are the right hand of business for being able to send bulk emails to large groups and being able to know the whole metrics of emails.

What is an API ?

 

  • API stands for ” Application Programming Interface“. In other words, it simply refers to the number of methods by which the developers can access the different functionalities or areas of a software application using code.
  • It is basically a support to access the functionality available in the email platform. For instance, generating and sending transactional emails, manipulating templates, and enabling access to email metrics.

Email Marketing API

  • While many applications use SMTP (Simple Mail Transfer Protocol) support for sending and managing emails. But developers can leverage an email platform’s APIs to get programming access to basic email sending. Similarly, there are some other additional capabilities that are not offered by legacy protocols.
  • An email API is a modern method to access any kind of metric.
  • For instance, the number of messages delivered, rejected by ISP ( Internet Service Providers) and the reason behind this. In addition, the exact number of recipients opened a message and click on its link. These all are accessible.

 

Importance of Email Marketing API

importance of email marketing api

Email Marketing API is a very important tool for businesses in every industry. The importance of API’s from a technical viewpoint is that:-
  • It allows the capability of one computer program to use with others.
  • This is a means through which two different programs are able to communicate with each other.
  • It enables companies to grow their business more quickly.
  • Like the web, which opened up the internet’s potential, API’s are driving a new trend of innovation centered on sharing services.

INNOVATION

The main reason that it matters in today’s modern market is that it allows faster innovation, reduces barriers to change. In addition, more people can contribute to an organization’s success. They offer benefits a company can create better products and they make modernization easier. Having a presence on more platforms means that companies can sell more ad space.

Email Marketing API

What are Promotional emails ?

What are Promotional Emails ?

Promotional  emails are basically commercial broadcasts that usually offers incentives to drive sales and revenue to the business. Main objective of this type of marketing is to convince target audience to make a purchase. These are also used to convince customers to download, subscribe or to register for a service.

When this type of marketing executed with perfection this helps businesses to increase sales and revenue. And it also increase its customer retention and engagement, which automatically results in customer satisfaction, increase sales and revenue.

So, the design and content of promotional emails should focus on persuading the potential candidate to take action within a specified period of time. The primary focus of promotional mails is to get the word out of the potential customers about your product or service.

Promotional emails are of many types , some of the common types are discount coupons, invitations for visit etc.

To write successful email one should be very particular about some factors .These factors are as follows:

  • Personalize the email– Email should be of customers point of view, marketers must stick to the topic . Emails must not be duplicate or rather than sending mass mail marketers must focus on the subject or interest of the customer. It can be more better with candidates name at first.
  • Keep it concise but powerful When a recipient clicks on the email, so its the duty of the marketer to frame the email that will grab the attention of the person. Email must be short,relevant and strong which is easy to understand, means language should not be technical, it should be easy-to-understand.
  • Focus on a singular message–  Having more than one message makes your email less effective. Use words and actions that prompt action. Active calls to actions can increase click through and lead to sales.
  • Make the email mobile friendly–  A large percentage of target audience will read most of the emails on their mobile phones. Including subheadings, images, lists etc will enable the subscribers to gasp information more accurately.
  • Re-check your content

What to put in your Promotional mails:

  • a sender’s name
  • an attractive subject line                         
  • main message
  • calls to action

To send promotional emails to get best results from the messages send, marketers must test their product or service in the market and target their potential customers.

migomail. Continue reading “What are Promotional emails ?”

Why Does Your Startup Need an E-mail Marketing Strategy

Many startups and small & medium enterprises are generally concerned about which channels have the best conversion results. With limited resources and lean settings, this is a real decision. The world has been covered by social media, and email is a channel that is often forgotten. However, experts will tell you why email marketing is so important that they are still the most profitable channel of all channels. This is why your startup needs an email marketing strategy.

Why Does Your Startup Need an Email Marketing Strategy :

1. Email accounts and traffic far more than social media so far

Here are some interesting data: Email already has 3 times more user accounts like Facebook and Twitter. Facebook and Twitter combine to send only 0.2% of emails per day (source). More email lists are not like your followers and fans on social media platforms. Email can bring you not only regular income but also your most loyal customer base online. That’s why email marketing from Amazon to ASOS is so successful.

2. Email can make people react. It is considered to be an individual or an official

Consumers are more concerned with emails that reach their mailboxes directly, rather than a tweet that has not been read, or a missed Facebook message. Email is the most original notification. The first thing most of us wake up is to check emails. We buy things from Amazon, and after a while, they push emails based on what they buy. There is a 40% discount on the purchase of a pair of shoes via email.

3. Email-driven cross-channel access

Consumers read email on their phones, tablets, home/work computers. You have the opportunity to find them on channels and platforms. An email opened on your phone can be linked to a mobile app and downloaded. You can get behavioral data on every device of your consumer and optimize the real data associated with your marketing campaign. You get an opportunity to choose to enter your consumer field.

How to optimize your startup’s email strategy :

1: Do not send spam or purchase an email address in a random directory

The intent to purchase an email is self-evident. If you send multiple unwanted messages, it may be considered spam. Unwanted email means that the data of the email is not customized or personalized to the user, that is, they are not registered, and you do not provide them with any options for unsubscribing (in this case, they will complain, And mark you as spam), when you send a lot of mail to CC or to a thousand people, or you send too many emails (more than 2-3 weeks is already very painful)

2: Optimize your email for mobile devices

Needless to say, if your email doesn’t respond to your mobile device or looks bad, you will quickly lose a user. Most consumers will read emails on their mobile devices in the car before they start the meeting. If the email looks “tough”, it immediately goes into the junk folder (after which Gmail keeps it in the trash).

3: Design and test your email. Use the tool reasonably

No one wants to read a poorly designed 3000 words of text. Make sure to use images and personalization related. Optimize your headline title for your users. Optimize and open the A/B test rate, click rate and test all other parameters. Use tools like EmailCar and ExtMall to help you with professional test mail design and create an email acquisition strategy.

4: Do not list email directories that have not been sent in a week.

Sleeping on the address of your email list will never help you. It certainly doesn’t help to sleep in your email list forever. Choose a day/week to send your email. Sending an email a month later will not help your business. Consistency is critical to any marketing campaign and email.

The six elements of the “welcome mail”

“Welcome Mail” is the first impression left in the inbox of a new customer, blog subscriber, or newsletter subscriber. When you become the subscriber then the first email you receive is usually a “welcome mail“. The valuable opportunity to get in touch with the recipient is also very important in the subsequent marketing activities.

So here let’s have look why “Welcome Mail” is so important? Come over and learn about the six elements that make the recipients love your “welcome mail”.

1. Attach a thank you

After the subscriber subscribes, they will receive a welcome email, Which means that you will not only send the letter to the subscriber’s mailbox, but they will also receive warm and sincere sincerity, and the subscribers will appreciate your sincere gratitude.

welcome mail

So if your ‘welcome email’ doesn’t really want to put too much content, at least remember to put a thank you note. In addition, what needs to be avoided is that operating a customer relationship is like running a marathon, and you need to work slowly.

2. Make a Simple Introduction

If you prefer a simple “welcome mail”, the content of the email can be as simple as possible. You need to highlight the company’s brand and the importance to the subscribers or add personalized elements. you can add a personal avatar, embedded video link Etc. can give the subscriber a sense of humanity.

Example: Mailcot CRM “Welcome Mail”

welcome mail templates

Similarly, using Migomail, you will find that the received subscription emails. Not only have a simple content introduction but also use a simple and personalized greeting to instantly narrow the distance from the subscribers. Is it more affectionate?

3. Improve click-through rate

Insert a link at the bottom of the “Welcome” to guide subscribers to your ‘homepage’, ‘social media’ and ‘interesting blogs’ to learn more about your brand and turn them into loyal customers in the future. So try at least Place a Call To Action button.


4. Join the purchase incentive

After most subscribers subscribe, they want to have relevant offers, attract new subscribers, and give gifts (free reports, PDFs, infographics) to express their subscription thanks, which is also one of the best ways.

welcome mail tips

5. Include unsubscribe URL

“Welcome Mail” is a great opportunity to connect with subscribers, but it is not very strange to place an unsubscribe under “Welcome Mail”. In fact, after some subscribers subscribe, the buying mood is not high and will want to cancel. subscription. Imagine if they can’t unsubscribe, they will only block your follow-up letter or treat it as spam, which affects your rating.

welcome mail tips

6. Content streamlining

The content of “Welcome Mail” is generally streamlined, not too long, short and succinct. The margin of words is usually about 55-150 words.

welcome mail tips


Here are the six key elements of the “Welcome Mail” edited for you:

1. Subscribe to the thank you language: Simple thank you can enhance the member’s good sense. It helps to confirm the successful subscription. It strengthenssdaa the brand impression again.
2. Do a brief introduction: Welcome letter has a 50% chance of opening rate. It can introduce the company in a simple and stress-free way.
3. Improve click-through rate: High-opening rate emails, with strong and powerful navigation links, lead to email click-through rates and conversion opportunities. 
4. Join the purchase incentive: provide preferential information, increase the chance of second interaction with the subscriber. Provide an e-book that can increase the professional image.
5. Include unsubscribe: The unsubscribe button has three major benefits: (1) improve sending ratings, (2) improve email trust, and (3) save costs. 
6. Streamlined content: Complete the welcome letter within 150 words. Master the 30-second reading principle, and send one email for a maximum of three key points.