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Digital Marketing, Email Marketing

Best Email Marketing Tools and Services for Business

Are you looking for Best Email Marketing Tools and Services for Business –  Mailcot, Constant Contact, ConvertKit, SendInBlue, GetResponse, MailChimp, Drip. Start with the term Email Marketing Tool or services, is a specific tool related to email marketing like an email subject line generator, or an inbox placement testing tool.

Choosing the right email marketing service can have a major impact on the success of your marketing campaign. Good email marketing services allow you to create highly engaging emails. It also allows you to manage your contacts, divide users into groups, and track the performance of your email campaigns.

A  suite of tools that enables a marketer to do all their email marketing end-to-end. Also, tools are tools that marketers use to create, send, test, optimize and report on their email campaigns

In this article, we share the best email marketing tools for you.

Best Email Marketing Tools and Services

1. Mailcot

Best Email Marketing Tools, GetResponse, ConvertKit, Constant Contact, MailChimp

MailCot is the Best Free Email Marketing Tools Provider in India. Also, unmatched expertise in email marketing technology, insights, and service. Also, Email Marketing Tools is not a one time service, you might want to consider hiring a MailCot that offer monthly packages with a sufficient volume of emails sent per month. Mailcot sends 50 million emails per day and manages more than 3000 mail servers. You can get mailcot service starting pricing plan in just19$ with 20000 email credits for 3 months.

For the creation of responsive email ads in HTML and CSS, Mailcot code your email using media queries to help you get the best format in all sizes of devices.

2. SendInBlue

Best Email Marketing Tools and Services for Business, Best Email Marketing Tools, ConvertKit, Constant Contact, MailChimp, GetResponse

SendinBlue is the most easy-to-use all-in-one email marketing, SMS, transnational email (SMTP), and marketing automation platform. Also, It provides the best email marketing tools or services. Also, it,s campaign design tools are easy to use and enable us to create emails.

It also has the option of using their AI algorithm to send emails at the best time. SendinBlue offers a completely free email marketing program that lets you send up to 300 emails a day, but all your emails will have their brand. The paid plan starts at $ 25 per month.

3. GetResponse

Best Email Marketing Tools and Services for Business, Best Email Marketing Tools, ConvertKit, Constant Contact, MailChimp, GetResponse

GetResponse is an email marketing platform. So, It enables you to create a valuable marketing list of prospects, partners, and clients, so you can develop relationships with them and build a responsive and profitable customer base.

With its drag and drop generator, you can create campaigns, segment your contacts, and send content designed for a specific group. These tools create an effective campaign for you, to increase your profits. GetResponsecomes with a nice response form, landing page, AB testing, tracking, and autoresponder.

4. MailChimp

Best Email Marketing Tools and Services for Business, Best Email Marketing Tools, ConvertKit, Constant Contact, MailChimp, GetResponseMailChimp is a marketing automation platform and Best email marketing tools or services. Also, Automatic Email Solutions, Advanced Testing Tools. Flexible Plans. Re-marketing Ads. Also, it is a marketing platform that has been providing underdogs the tools they need.

It also allows you to pass time-based on the user’s time zone setting, and you can set up segments based on geographic location. You can easily integrate MailChimp with WordPress, Magento, Shopify, and many other platforms.

MailChimp offers a free, always-on program that allows you to send 12,000 emails and up to 2,000subscribers.

5. Drip

Best Email Marketing Tools and Services for Business, Best Email Marketing Tools , ConvertKit, Constant Contact, MailChimp, GetResponseDrip marketing is a communication strategy that sends, or “drips,” a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing, although other media can also be used. Also, It offers a unique trade financing product targeted towards SMEs in developing markets.

It provides seamless integration for all popular website builders including WordPress and WooCommerce. Drip ‘s support options include live chat support, webinars, automated training, detailed courses, free guides, and excellent documentation. We will Drip for several of our business, because it allows us a more intelligent e-commerce marketing automation, connect, touch and connected with each customer on a personal level.

6. Constant Contact

Best Email Marketing Tools and Services for Business, Best Email Marketing Tools, ConvertKit, Constant Contact, MailChimp, GetResponseConstant Contact is one of the world’s largest and fastest-growing email marketing services. You can easily manage your email lists, contacts, email templates, marketing calendars, and more. Each account makes it easy to track and report, built-in social media sharing tools, free image libraries, list segmentation, Facebook ad integration, and powerful Shopify store e-commerce integration.

Their email Plus account also has powerful features, such as automated e-mail, surveys and polls, coupons, online donations and the subject line of A / b testing, to maximize your open rates. Constant Contact provides unparalleled support through live chat, phone, email, cell support and a host of useful resource libraries.

7.  ConvertKit

Best Email Marketing Tools and Services for Business, Best Email Marketing Tools, ConvertKit, Constant Contact, MailChimp, GetResponse

ConvertKit is a powerful email marketing platform, for professional bloggers, authors, and marketers. It allows you to easily provide content upgrades and rewards via an email registration form and is equipped with an easy-to-manage automated response process. With ConvertKit, you can easily divide your contacts into interested people and those who have already purchased them.

This helps you increase your conversion rate by feeling personalized, automated email. ConvertKit offers email-based support and has a wealth of knowledge and a wealth of learning materials.

Benefits of  Best Email Marketing Tools and Services

Hence, Email Marketing tools or Services have many benefits-

  • Easy to use
  • Low costs
  • Drive revenue
  • Deliver targeted messages
  • Easy to get started
  • Reach an already engaged audience
  • Low costs
  • Easy to measure
  • Also, helps Reach a global audience.
  • Also, Generated Leads

 

Email Marketing

Improve Your Sale with Mailcot Email Marketing

Change your gear of selling product and services through Email Marketing. Email marketing also affords you with a lot of data that can be used to judge performance and make advances in open rates, click-through rates, spam complaints, unsubscribe rates, etc.

For example, let’s assume you just moved into a new residence and recognized that your bed doesn’t suit so you’ll need to acquire a new one. You go to a few various websites to do some analysis but are not quite ready to make a shopping. Then, the next day one of those sites sends you an email with a code for 25% off your first acquisition. All of an immediate, purchasing that Bed becomes a bit more affordable and the welcome email could then make you return the site and take action. But, without the welcome email and exclusive offer, you may not have gone back to make a shopping. The welcome email helped to generate a sale by keeping your furniture needs top of mind.

How to Boost Your Sale with Email Marketing

Know Your Audiences

The email messages that you send out to your subscribers need to be relevant to their interests. This can only happen when you know and understand your target audience well enough.

Every subscriber on your email list is different, which is why it would be a mistake to send them the same email message. Emails relevant to the recipient tend to drive 18 times more revenue when compared to general emails. So taking a targeted approach definitely makes a difference.

Personalizing the beginning with a simple, ‘Hi’ can help to engage the reader enough to get them to at least begin to read your offer.

Scrub Your Email List Regularly

When someone is adding his or her email address to your list it’s possible they make a mistake, provide a fake email altogether or they eventually change to a new email address. This can have a negative effect on your email delivery performance, as the emails can bounce, go directly into spam folders and even get you labelled as a spammer. Run your list through a scrubbing and verification service on a regular basis to make sure you are always working with an accurate list.

Short and Effective

Keeping your emails simple helps you get a better response from your campaign. The idea is to make your subscribers aware of the offer you have for them. It is not too hard to sell them but to give them a soft nudge. If they find your offer interesting enough, you will find them visiting your website to learn more about it. By keeping your emails short and to the point, you make it easy for people to take action.

Unique Subject Line

Avoid tricks. They may work once, but they erode trust and debase most brands. In fact, A/B testing your subject line is easy (just divide your list in two and track open rate, click through rate, and purchase/conversion rate on the landing page by subject line A vs B. All other parts of the emails are the same, just a different subject line.) This lets you use email to build your best version of sales scripting to use on your website, offline marketing collateral, and even in your live salesperson scripting.

One Clear Call-to-Action Per Email

“If you don’t have one clearly defined call-to-action, you are going to experience minimal results. Your subscribers don’t have time to read through long emails, trying to determine what you want them to do or what exactly your offer is. If your recipient doesn’t know what you want them to do within seconds of opening your email, whether that’s visiting a page, calling a phone number or completing a form, they will most likely delete your email,”.

Tips to Improve Your Email Marketing

  • Test and find your most effective email format(s). (E.g. Text vs HTML. Short vs long form. Etc.
  • Make your email mobile/small screen friendly.
  • Test your messages before you send them on multiple browsers and readers.
  • Have a second set of eyes review your email.
  • Make sure all key images are “clickable” and all videos have a “play” button.
  • If an email (or email campaign) was successful, re-use it.
  • Make your emails valuable.

 

 

 

 

Email Marketing

Why nothing matters more than your email’s subject line

The average person receives between 120 and 130 emails per day. Ponder that for a moment. Between the massive volume of work emails, personal emails and, you guessed it, marketing emails, our eyes are saturated with copy 24/7, whether we’re actively looking for it or not. When it comes to sending an important email, whether it be to one person or a mass marketing communication, the key to success is creating engaging content. With email marketing, the aim is to achieve a high open rate and, ideally, a high click rate. Though the body of an email is always the most important element to focus on, the first section that will engage your audience is the subject line.

Why is the subject line important?

Typically, the subject line often left until the last minute and doesn’t have a lot of thought put into it. Using an attention-grabbing subject line, however, is always one of the best ways to achieve high email engagement (marketing Emails) levels.

Many workers receive hundreds of emails a day, and many of these will often go unnoticed. The subject line is one of the first things a recipient will see. So it’s essential that yours is the one that stands out and catches their attention.

What makes an engaging subject line?

There isn’t a guaranteed way to create the perfect subject line, but there are a few tips you can use to make it a lot easier.

Keep your Subject Line short and sweet

The key to a catchy subject-line is one that quickly and descriptively summarizes the nature of your email in as few words as possible. However, don’t make it too short. You’ll ideally want to make your subject line between 30-50 characters (Marketing Emails).

Example: “New cloud-based Office 365 service launched by Exclaimer”

Hook your audience

Use incentivized language to grab your audience’s attention immediately and give them a reason to open your email. Try asking a question that will make them want to find out more.

Example: “Migrating to Office 365? Try Exclaimer Cloud!”

Do not mislead

You must make sure your subject lines accurately reflect the content of the email you are sending. It must not be used to make false promises as this will only encourage recipients to unsubscribe or even complain. Make sure your subject line is as specific as possible so your audience knows exactly what it is they’re about to read.

Do some Email testing

Are you struggling to decide between two or more subject lines? Then, try some A/B testing!

If you’re sending an email communication to 1,000 people, first send out an email with subject A to 100 people. Then subject B to another 100. Whichever subject lines perform best, use that for the remaining 800 emails.

When you take the time to write an email with great content, don’t ruin your chances of the email being opened by not putting enough thought into your subject line. By using enticing language and the tips we’ve given, you will see a rise in your open and click rates!

Email Marketing

6 Email Marketing Tips To Stand Out In The Inbox

Email marketing is an important part of any cross-channel strategy. Marketers are lucky enough to have access to a wealth of data that allows brands to understand their consumers better than ever before. Segmentation can help marketers refine their messaging to speak to very specific target audiences, and how marketers choose to segment their audiences depends on their brand’s overall mission or specific campaign goals.

It’s important to craft your message in a way that’s accessible, engaging, and valuable. Data gives the insight to build your email marketing campaigns, and identify the right personas for your messaging. The next step is taking those insights and using them to connect in a way that’s empathetic, and meaningful. It’s injecting the “human” into your data and bringing your brand to life.

Here are some tips to make your email inbox delivery and improve readability:

1. Set the tone of Email Marketing

The tone of your emails should be written in a way that speaks to your target audience, while also being reflective of your overall brand voice and mission. Your brand “voice” should remain consistent across all channels, but the way you speak to your audience through email may be slightly different than how you connect through your blog, or on social media.

“It was important to us to have a casual tone that really speaks to Millennials,” CMO Nick Comanici said.

2. Stand-out subject line

Think about how many emails come into your inbox every day. Which ones made you the most excited to open first?

Your email subject line (Email Marketing) is your brand’s first impression on consumers – and an important way to stand out from the crowd. According to Mailcot, average subject line lengths range anywhere from 50 to 100 characters, with anywhere from 50-70 characters as the “sweet spot” for readability.

When writing a subject line, consider your tone, your offering, and your audience. Simply put: How can you quickly convey the value of your email in a way that resonates with your readers?

3. Dominate design

It’s not just about what you say – it’s how you say it. And when it comes to email, format, and design can really impact how a user engages with your content.

Research shows that more than two-thirds of consumers access email through their smartphones (Email Marketing). When formatting your email template, consider a responsive design that will translate across desktop, tablet, or mobile devices. This ensures all content in your email will render in a way that’s most accessible to readers, wherever they are.

4. Include social media buttons

Email Marketing isn’t your only method of connecting with potential customers — so why not give your audience other options? Highlight your other channels by including social media buttons, inviting readers to share your content, or visiting your profile.

5. Reward your customer

Whether it’s a newsletter, an offer email, or a receipt, there are several ways you can leverage additional content to create lasting community and cross-channel engagement:

  • Offer customer discounts or coupons towards their next purchase
  • Invite customers to participate in a referral or loyalty program
  • Provide interesting content or items that match customer preferences
  • Ask customers to subscribe to your newsletter or join your social community
  • Also, Provide social media sharing buttons and website links

6. Keep your lists clean

What’s the point of an amazing email if no one reads it? Make sure your brand stays out of the dreaded spam folder by regularly cleaning your lists to ensure duplicates, outdated email addresses, and other inconsistencies aren’t slowing you down.

Because after all, with all the effort your team is putting in to create a campaign, the last thing it should be considered is “junk”.

Email Campaign, Email Marketing

A Perfect Guide to Design an Email

In this guide, we’ll cover email design best practices for all the different elements of your email campaigns and have a bonus checklist for you at the end. So let’s get to it.

Subject Line

While not a traditional “design element” your subject line considered one of the most important factors in getting your email opened. So your subscribers can see your sweet design so make it engaging, personal, and relevant. Remember, that overuse of CAPS and unnecessary punctuation, as well as some words, can trigger spam filters so respect your subscribers and don’t go there. Use these words instead.

Is longer Subject line is better?

When it comes to email subject lines longer isn’t necessarily better. It’s important to keep in mind that your subscribers use a variety of different browsers and email clients as well as mobile devices to consume your emails.
According to data from Return Path, 65 characters seems to be a sweet spot for email subject lines. It is about 15 characters more than the average subject line. When subject lines are 61-70 characters long, they tend to get read. However, most email subject lines are between 41 and 50 characters.

What about symbols in subject lines?

The saying “a picture is worth a thousand words” may never be truer than when it comes to emoji. And emoji in email subject lines can have a major impact. Not only can they take the place of words, be attention-grabbing, and add a definite charm, they can increase your open rates. A report by Experian noted that 56% of brands using emoji in email subject lines had a higher open rate.

Things to keep in mind when using emoji in email

If an emoji doesn’t support, in the email client, the recipient may see a ☐ character instead.

Remember: Gmail has to have some extra special considerations when using emoji. You may notice in Gmail when you use emoji in the subject line the icon will look different in the inbox view and after the email has been opened. This is due to the inbox view using the Android version of the emoji. Meanwhile, the opened email view uses Google’s own emoji style. While the emoji basically look the same, it’s still worth testing to make sure the same sentiment expressed in both versions.

Preheader

Your preheader can be visible in the inbox preview and in the body of your email, or just in the preview pane if you want to save email real estate. Preheaders add valuable context to your subject line and can help your open rate. Keep it short (between 40-70 characters) and to the point. Use this space to help your customer know why the email is useful to them. Your subject line and preheader text should work together.

Personalization

Emails with personalized subject lines are 26% more likely to be opened. Go beyond just using your subscriber’s name in the subject line and use other data you have to fuel super relevant messages. Adding company name, last purchase, or other information helps you to personalize the email in the perfect way. But really good personalization involves more than just injecting a first name. Think about how you could completely change the email based on someone’s information.

Email Campaign, Email Marketing

Major Concerns While Sending Email To Subscribers

What is Email marketing?

Basically, the use of Email is provided services or product but a better definition is the use of email to develop relationships with potential customers or client. Email marketing campaign is the one segment of internet marketing so basically the use of email to promote the product or services.

Email Marketing Services

Why Email Marketing Works?

Email marketing is an effective and measurable way of reaching your contacts or current customers. Cheaper than some other direct advertising and marketing method, email marketing helps you to tailor your messages to different types of customers, build customer relationships and drive direct sales.
Most of your clients probably test their email daily. Consequently, email may be an effective advertising device in your business. Email-marketing should be used responsibly and it is extremely important to gain your customers’ consent before sending emails.

Here we talk about measure concerns while sending email to subscribers

1. Improving Deliverability

It received remember in case you craft a compelling email with an interesting subject line if all your emails get sent directly to the spam box. Passing the spam filter has always been one of the massive email marketing challenges for marketers. There also are deliverability problems arising out of a complete inbox or non-existent email address.
When your deliverability rate is exceptionally low, you may get blocked by Internet service providers. Low deliverability is also a sign of wasted time, money and effort.

2. Spamming

When beginning an email marketing campaign one should never buy an email mailing listing. Sending an email to consumers who did not subscribe to you goes against the CAN-spam Act and can result in spamming reviews and eventually get your email black-listed and banned. The best results from email marketing come from beginning a mailing list from scratch to people who actually subscribe to your service.

3. Reputation

A business puts its recognition on the line when starting an email marketing campaign, that’s why it is important for businesses to stay genuine when sending out an email.
If you’re not sure about your email, follow these points which have been laid out by the CAN-spam Act:
• Don’t use false or misleading header information
• Don’t use a deceptive subject line

Email Campaign, Email Marketing

Email Marketing Tips for Small Business: Marketing Solutions

With a large array of email marketing software tools available today, it should not be difficult to find one that is budget friendly. Besides providing the right infrastructure to send mass emails, email service providers also offer additional services like responsive templates, analytics, and automation which make it easy to create and send emails. Having features such as analytics, allows easy access to obtain data regarding open rates. Click through and conversions enabling businesses to see what is working or to make adjustments very quickly.

It’s amazing how many small businesses want ‘to do email’ but don’t think beyond that. It’s important to understand your customer’s journey and relationship with your brand because that will help determine the top priorities for email marketing. Your email marketing focus will depend on your business, brand and the customers’ buying habits. So figure out what makes the most sense for you before sending out emails, be it promotional or newsletters.

A good strategy is to regularly test various options and analyze the data (open rate, clicks, and conversions) to find out what works optimally.

Find the Right Frequency

How frequently you send emails is a balancing act. The good news is that consumers like getting emails, just as long as they aren’t redundant. As a general rule of thumb, most businesses find it helpful to email their entire list on a monthly basis and send segmented communications on a weekly basis. According to Marketing Sherpa’s survey, 60% of the customers surveyed prefer a weekly frequency. A higher than a weekly frequency could get a higher number of unsubscribes. While with a less frequency, a business runs the risk of becoming irrelevant.

Once you have a strategy figured out based on your business, brand, and customer habits, think about what gets the best engagement. The frequency of the emails can be determined thereafter.

Keep your current customers close to you

Most businesses undervalue the use of email to keep the connection with their existing customers. They focus on sending primarily promotional type emails centered around making a sale or they will send holiday wishes a few times in the year.

Use your email marketing to connect smartly and frequently with your customers and stay top mind. Regardless of the buying cycle of your business, it’s important to stay connected with your current customers to encourage repeat sales, loyalty or word of mouth marketing. The key is to ensure the content is useful to your customers. Examples of such content might be tips, guides, or how-tos. Let’s say, you have a local boutique selling women’s clothes.

Segmentation is Key

With today’s technology, creating segments of your email lists is easy and a must! Your customers are not all same; they have different needs at different times. Hence, one message should not fit all. There is enough data that shows when you group your email list into segments and send customized emails that are relevant to the group. Those emails are more likely to be opened, clicked and acted upon, thereby increasing the conversions manifold. Segmentation is key to increasing revenue from email marketing.

Choosing the Right Email Service Provider

Last but not least, a critical step, is choosing the right email service provider for your business. You, as the owner, will send out your emails through their servers that are specifically set up for these services. If you tried to send mass emails through your regular Internet Service Provider (ISP), your campaign could be blocked. Because regular ISPs not developed for mass mailings.

Therefore make sure you do your research really well when shopping for an ESP. Evaluate at least 3 services and consider their value, features, customer service, infrastructure, speed to send, ease of use, analytics and overall reputation of the service.

Email Campaign, Email Marketing, Marketing

6 Best Tricks to Avoid Common Mistake in Write Email Marketing Subject Line.

Common Mistake in Write Email Marketing Subject Line.

You may have drafted the perfect email marketing. It may have the most appealing design. This is the most compelling copy and the most enticing call-to-action. But unless its recipients open it, all your efforts are in vain. The email marketing subject line is the only tool marketers can use to convince their subscribers to open their emails. Creating the perfect email marketing subject line, therefore, is of paramount importance. And since we’ve already covered that before.

Here are six common mistakes made while writing Email Marketing Subject Line that you should avoid:-

Write Email Marketing Subject Line

Using too many all exclamation points and caps.

Capitalising your all email marketing subject line gives the impression that you’re shouting at your email’s recipients. Subject lines like ‘BUY NOW AND SAVE 20% !!!!’ come across as spam and your recipients won’t bother opening it – which is the best case scenario. Do this repeatedly and your subscribers will mark your emails as spam in no time. The same goes for using too many punctuations, especially exclamation points. However, using an exclamation point or question mark once or twice in every 50 emails you send is proven to increase open rates by 10 to 20 percent.

Using more spam-trigger words.

To combat the barrage of irrelevant emails that people’s inboxes receive every day, email services have developed sophisticated filters that scan for particular trigger words. If these words are found in your subject lines, your otherwise legitimate email is marked as spam.

HubSpot has compiled an entire list of spam-trigger words out of which the most commonly used are ‘buy‘, ‘earn‘, ‘click here‘, and ‘subscribe‘.

Using more Clickbait subject lines.

Writing click-bait headlines may have helped the likes of BuzzFeed and ScoopWhoop acquire massive audiences, but that tactic is not going to help your email marketing efforts one bit. Writing subject lines like ‘this product is going to change your life!’ and ‘follow this link and win an AMAZING surprise!’ will surely see all your marketing emails end up in the trash or spam folder.

Misleading recipients.

If your email marketing subject line is something along the lines of ‘flat 50% discount for all our existing customers’ but the email copy solicits the recipients to sign up for a webinar to avail the offer, you’ve just annoyed a valuable customer and destroyed your credibility. Delivering what you promise every single time is essential for maintaining trustworthiness, which is something every brand needs to create an effective marketing strategy.

Using more Lengthy subject lines.

Your email marketing subject line has a second at most to convince recipients to open the email. Writing lengthy subject lines filled with unnecessary words is a sure way to get recipients to ignore your emails. Marketers should always follow the maxim of ‘keep it short and simple’ while drafting email subjects. It should convey all the important information, while generating curiosity, to the recipient in 50 words or less.

Avoid Grammatical errors.

Another point that warrants a mention is proper grammar and spelling. While it may seem blatantly obvious that an email’s subject line should be free of typos, quite a few of them aren’t. To make sure that your marketing emails don’t fall into that category, proofread your emails a few times before sending them out.

This rounds up the list of common mistakes you should avoid while writing the subject lines for marketing emails. If you can think of any other ones besides these, share them with us in the comments below.

Email Marketing, Marketing, Marketing Automation

4 Areas Where Marketing Automation is Evolving: Marketing Solutions

Marketing Automation creates a multitude of ROI (return on investment) opportunities. Hence why it has some such a large influence on Advertising’s development. Below are four areas where marketing automation is evolving in 2018.

Contextual marketing

Most marketers can now agree that traditional Advertising no longer works. Consumers don’t enjoy the inherently inauthentic nature of advertising. Usually an interruption of what they’re watching (online or off), it’s too obviously shouting ‘buy me’. So this approach simply no longer holds appeal to the switched-on consumer.

Integrating advertising experiences contextually seen much more favorably since the ads tailored to individual customers. This, of course, requires automation to process and consolidate swathes of data into coherent and personalized content in a timely manner. Contextual marketing is the next step up from personalization. It reacts to demographic markers, encompassing indicators like location, mood, online behavior to deliver the most relevant and engaging content.

Semantic SEO

A little bit like an online mind reader, semantic SEO aims to decipher what kind of question the person typing words into a search bar is actually trying to answer. It’s about connecting those underlying dots and bringing the most relevant content, as fast as possible, to the end user.

Semantic SEO used to boost traditional optimization by adding automated analysis to traditional keyword strategy. This approach is about adding value to SEO for everyone involved as better content can be created and tailored to users whilst giving marketers a better understanding of user behavior.

Virtual Reality (VR)

VR remains a slightly fringe and unexplored territory for many markets. Not just marketers, but the possibilities are truly endless if the technology well utilized.

One way of creating valuable marketing experiences in VR would be through touch-points whereby a user, through interactions with VR objects. For example, triggers branded content that’s at once unique and part of the wider VR experience. It’s unrealistic to think that this technology will be managed and deployed manually so automation will be the tool for most of VR-specific marketing content.

Integrated Email Marketing workflows

Whilst email workflows are nothing new and used by many marketers the world over. They’re now able to integrate triggers from places outside simply email campaigns.

Now a selection of behavior triggers from display ads, social media, and beyond employed for new email content and Email marketing strategies. This method is more fluid and responsive to user activity providing specific and relevant messaging at the right time to improve engagement and hopefully boost conversion rates. Ultimately, it’s all about nurturing leads in the most relevant way by tailoring integrated email workflows for specific points in the customer journey.

The future of Email marketing automation is inevitably a personalized one. Customers will continue to search out brands and experiences that feel specifically tailored to them, turning further away from mass-messaging. The value of Email marketing automation then lies in delivering personalized Email marketing campaigns that feel innovative, authentic, and relevant.

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