Do you Email your blogs to readers regularly? If, yes then what are the ways you do email your blog to readers in the form of text or by Email Newsletter. In this article, I am here to discuss a few points about why your Blog needs Email Newsletter.
You might think that email is dead and that you are better off building connections through social media. But the truth is, email is still the best way to connect with your blog readers. And if you are not using it, you are missing out an opportunity.
Why Blog needs Email Newsletter?
Some bloggers or say, new bloggers hardly understand the importance of emailing to readers. For them bringing more traffic with good SEO or building social media profiles makes more sense.
But here some crucial reasons why email is still important.
1. Email Give you Control over your Traffic
Having a big Email List can easily drive traffic to your post simply just sending an email. If you’re relying on google then you’re competing with other blogs as well. And for instance, Google decides to change its search Algorithm you could lose a lot of traffic very quickly.
Social Media isn’t much better. You probably already know only a fraction of your page followers will see any given post. To reach lots of people you need to run a paid ad.
With Email, you have full control. For instance, it can be caught on people’s spam filters, most of them get through. Even if only 25% of your subscribers open their email, they can still drive a lot of traffic to your blog.
2. Emails are a great way to build Relationships and Engage with your Readers
Email feels personal in a way that a blog post rarely achieve. They’re also private. Your readers can reply to you and you are far away from the comments that everyone can see.
At a time when you write your newsletter, try adding a bit of personal information that you wouldn’t share on your blog. Emails last for a very short time, therefore drop a few words about your life and what’s happening around you.
3. Email Newsletter for a blog is Informative
See what your prospects want and what kind of information they need. They don’t want the promotional email which only talks about your product and services. They want you to educate them, entertain them or both. So try to make your blog Email newsletter informative as a reason you can get more subscribers for your newsletters.
4. Email point Readers to where you want them to Go
It is a Brilliant way to direct readers to where you want them to go. For instance, you can-
- Link to your blog post. Not just recent ones but also those posts readers have missed or forgotten about.
- Link to your Facebook, Twitter, or Instagram account, etc.
- Link to a Survey or a Poll.
5. Email Can Lead Readers on a Journey
You can design a series of emails for a blog to take readers on a journey, whether teaching them something new or helping them to come to a better place in their lives.
It could be something which could be quite straightforward or practical, such as teaching them how to play drums. Or it could be something like teaching meditation.
If you want to sent emails in a sequence you can use autoresponders just say in one every few days or weeks.