E-mail marketing is the best way to reach prospective clients and helps to increase E-commerce Sales. Today most of the customer engage in online shopping for the good deals. And for the promotion of the offers E-commerce website sends E-mails to their prospective customer.
In fact many of the small businesses are showing interest towards E-mail Marketing to reach potential customer and increase the sales for business. Let’s just look at the benefits of email marketing provides to e-commerce sites.
Benefit of E-commerce Sales
1. Increase the Sales of the Website
Email marketing enables you boost your E-commerce sales and income. You will be able to communicate straight with your client through this. The audiences that have shown interest in your product are likely to buy something. Also according to geographical location you will be able to promote specific product on specific location.
2. Effective in driving Sales
After doing many of the study I found out that most of the customer convert through emails. There is a reason behind the high conversion rate is that many of the customer read their emails through which they are going to know offers and benefits of company provided by them. Also sending the E-mails build the brand awareness and trust about the company.
3. Promotional of Offers
Many of the E-commerce website introduces offers for their sales of product and how the customer know about the offer that is the key. Showing Advertising on Television commercial is very expensive so most of the E-commerce website do promotion online i.e., through E-mails. As Email have the higher rate of conversion as discuss on above point. So thus we can say that E-mail Marketing is pocket friendly and also it give us return.
4. Helps to Regain the Existing Customer
When the existing customer don’t do shopping for the long time and also there cart are abandoned so this is where Email Marketing could be use. By sending the email to customer about the deals and offer currently running in the company. By doing this you not only regain the existing customer but also you build the trust among your customer by directly connecting with them.
5. Sending Emails to Customer According to his Cart.
When any of the customer do shopping online and if he finds the product is expensive than he save that product in his cart list for the future offer. So sending the email according to customer cart about the product having any deals on it than it would gain customer’s trust which would be beneficial for the company. Sending the email about the offer on product which is save on customer cart helps in building trust relationship as he would be aware about the offer being provided on the particular product.
6. Used to Send the Welcome Message
When any of the user sign up with the website than he would be receive the Welcome email by the company. Welcome Email needs to be attractive so that customer could feel that they are really being greeted by the company. By sending the welcome emails to the customer would result in the impact of the business in the near future.
7. Making Prime Members to Existing Customers
Sending the Emails to customers about the membership program to it’s existing customer as it would help in building the brand loyalty. If you give your old customer a better preference than he would special because he think that he is being rewarded for being the old customer of the company. And this would build the loyalty among the brand.
8. Easy To Share
Even the visitor would able to share the link with their friends regarding the deals and offer. Email is the best way to share the link because it is just one click away for the customer to share link. This would give exposure to brand with the market.
9. Helps to get Notified with Delivery Status
Now Customers would be notified about the delivery status of the product. This gives surety to the customer about product would be delivered to them on time. And they will not worry that the product is exchange or they will get the duplicate product. By tracking of the product the customer would be sure that their product is in safe hands and this would build trust again the brand.
So thus we could say that by using Email Marketing for the E-commerce Sales not increase the Sales of the company but also help to build trust relationship with customer. Also it is cost effective compare to those of television, Radio and print news Advertisement. Also it has highest Return on Investment compare to other modes of medium.