How to Track Email Opens and Clicks in Gmail

Email tracking is a way to monitor whether a recipient has opened an email sent to you so that you can repair it. And make informed business decisions. Get real-time information about who is reading and ignoring your email. 

How to Track Email Opens and Clicks in Gmail

Most of us have experience with emailing and waiting for a response. But not sure whether the recipients opened and read it. 

Email tracking is a way to monitor whether a recipient has opened an email sent to you so that you can repair it. And make informed business decisions. Get real-time information about who is reading and ignoring your email. 

Can You Track Emails fom Gmail?

Yes you can. Right Inbox now provides the functionality to track emails within Gmail. With our email tracking feature you will be able to monitor and track:- 

  • When your emails are opened
  • What time did they open
  • What devices did your recipients open them on
  • Open email location and connected IP address
  • Any link clicked in the body of the email

It has all the features you'd expect from email tracking software right inside Gmail. 

How to Track Gmail Opens and Clicks

Follow these four steps to enable it. And start tracking emails:-

  • Enable the feature by clicking the i icon at the bottom of your Gmail Compose window. 
  • Choose whether you want to track email opens, clicks, or both, or whether this is done via a pop-up.How to Track Email Opens & Clicks in Gmail
  • See real-time notifications in the bottom left of your compose window. 
  • Click on your Sent folder and hover over a checkmark icon to see it. You can also see how many times an email has been opened, depending on what time it was opened. How to Track Email Opens & Clicks in Gmail

How Does Email Tracking Work? 

The best way to track software emails is by capturing a small pixel image. Your reactions are invisible. When the email is opened, the image is loaded from the server and the data is recorded and the sender knows that their email has been opened. 

What Kind of Information is Tracked?

It depends on which service you use, but the most common information that is tracked is:

  • Email opens and number of times
  • Click on the link in the body of the email
  • The time of day when emails are opened
  • Devices on which emails are opened
  • Email location open
  • Recipient's ip address

Also Read:- Benefits of Email Tracking

How to Grow Your Business with Email Tracking

The beauty of email tracking is seeing results in real time. Timely data means you can take such decisions on the spot. Which improves your chances of closing a deal, booking a meeting, starting a simple conversation. 

In addition to knowing who opened it and when, you get useful information such as what device they're using, and whether they clicked on a link on your sales deck, landing page, or custom quote. 

Send Your First Tracked Email:

Arrived to start a conversation. Without getting your feet wet from the initial email, you won't have the data to work with. Improve your initial email address to improve your chances of getting a reply. Make it relevant. keep it brief. And if possible, do it in person. And make the call-to-action clear and concise.

Priortize Your Activity: 

Chances are you feel like there isn't enough time on the workday to get everything done in advance. But thanks to email tracking, you can definitely prioritize your most popular leads. And you can make your time more effective. 

You know which leads are of interest based on engagement with your email. Opening a link multiple times and clicking on it is the kind of engagement you know is interesting and should be prioritized.

Optimize Your Follow-Ups:

Email tracking will help you send more effective follow-ups. Following an email that has been opened is very different from following that email. that has not been touched.

You can set custom cadence. Which will send a specific email based on whether the email you sent was a previous email opened and replied to when a certain link was clicked. If they have opened your email and interacted with them. So you can choose to create a more personalized follow-up email. 

Clean Up Your List:

Data tends to be out of date for many reasons, and regularly updating your inventory can provide more accurate reporting. Start by saying goodbye to people who never open your emails. They can be deleted, or you can give them one last "break-up" email to say goodbye and tell them this is the last message you're going to send them.

For more related information, you can check out mailcot and vmayo.

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