How To Increase Open Rates In Email Marketing






How To Increase Open Rates In Email Marketing


Email Marketing efforts are only effective when we track our Email Open Rates. If no one opens your email, then we cannot generate new business from email marketing. Email is opened when reader enables images that are displayed in preview or full view of the email also when receiver click the link in email.

So we need customers to click like:

  1. Creating an engaging subject line- It is the most important thing a customer sees on email. We have to do testing and optimization for an effective email marketing.

  2.  Right to single person- Email opens when directly written to receiver. We should write the first and and the reaming body text which reflect the level of focus on readers and improve their engagement which make them to open it in the future.

  3. Quality Content– If our business sends them attractive,informative emails then the open rate would be high. So, sending high quality emails effect in a good way.

  4. Sending at right time- In marketing an important element is Timing. You should ensure that you are sending the mails at correct time to the audience. We can find this out through research and testing of our own industry.

  5. Segment list carefully- For keeping relevant content for receiver we need to segment the email list.There are many ways for performing this operation by industry, purchase and time of the last interaction. This will increase the open rates and mainly focus on the email blasts.

  6. Format messages in email devices-  74% of smartphone owners access emails on phone which automatically increase the open rates .

In email marketing if we are using any of the top email provider then they will have already calculated  email open rates for us.Email open rate is calculated by dividing the number of unique opens by the number of bounces.


From getting a dead Email Marketing we can have high engagement rates and also the return on investment by using any marketing strategy only when company stands out from the crowd.

 

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