Automation might rather be the simplest factor to happen to digital marketing. therefore immense and competitive is that the current marketing landscape that something providing the power to improve workflows – saving time and increasing productivity – without sacrificing the effectiveness of campaigns is value its weight in gold. There are few steps that used to do worthwhile marketing automation.
As a business, you should know your target audience. Up to 60% of digital marketing spend is wasted, largely due to content not being seen by the people that matter. Never assume that you know your audience.
“Marketing without research is like driving with your eyes closed.” – Dan Zarrella
Market research is essential. Who is your target audience? What do they look like? What are their interests and purchase behaviors? During research find out what people consider when making purchases, what prices they feel are appropriate, their likes and dislikes of current products/services, and things they’d like to see improved.
Design a campaign
Design and build your marketing campaign with the customer/client in mind. Your market research can help guide this. Take what your audience is into and use it to inspire something memorable that fits in with your brand story.
Establish a communication point
Facebook has over 2 billion users; Instagram over 500 million, and Twitter 333 million. Then there are the likes of YouTube, where over 1 billion people watch videos every day, and platforms such as LinkedIn, Pinterest, Snapchat, WhatsApp, Tumblr, and Google+, all of which have user bases in the hundreds of millions.
Here you can also use Email Marketing to connect with your customers. You can directly send Emails to the customer. By using Email Marketing services you can deliver mail in customer’s inbox and get email delivery report. Email Marketing has high open rate so it helps to generate more ROI.
Via advertisement, You can also get to your audience via search engines and display networks. Or by targeting prominent sites via guest blog posts.
Showing the human behind marketing automation
Marketing Automation delivers your message to your target audience as efficiently as possible, but it’s important to remember that you’re marketing to people. And these people want to feel that there’s a personal connection.
Always complement Marketing Automation by talking directly to the people that respond to your campaign. Answer their questions, ask their opinions, and seek their feedback to improve campaigns for better results.