In Email Marketing Content origin has developed over the years to incorporate more than just in-house content—user-generated content, sourced from customers, is now a significant performer in the field. Since brands create emails from scratch or customize newsletter templates to their needs, how can user-generated content be practiced in email marketing?
While you can practice emails to approach UGC, you can also add UGC as the body copy of the email—we look at the most reliable ways to include UGC in email campaigns.
Companies can reach UGC in a number of ways, they can help users to experience content quickly with the brand on social platforms, or ask for permission to use pre-posted content. This is very important content or not giving private acknowledgment to the primary creator of a piece of content will negatively affect your brand’s reputation.
There are several ways in which brands can include UGC in their social media approach.
The best 6 methods are as follows:-
1. UGC Competitions
Running UGC competitions on social media is one of the common methods of collecting content—there are several types of Instagram or Facebook contests that can be run.
Contests can also be held on websites like brands that can include a simple form and an opportunity to upload one’s content directly through the form. But what marketers don’t realize is that contests can also be established in emails and newsletters.
Write a segment about the hashtags and platforms where you are running the contest to notify users about how they can participate. And collecting visuals through contests works for a number of reasons—the citizens of the internet love competitions.
2. Content which is Personalized
Personalization in the world of email marketing if you continue illustrate your content for your customers, you are already behind in this game. Look at the data from your subscribers and social media—what are they clicking on in your emails? Which posts are more famous on social media?
Correspond this data with your sales information—if you can break it down by user persona, you will have a really excellent idea about how to target your audience. Once you have your market segments, you can send them emails with content and visuals custom-made for them.
You have the benefit to include new content designed for these congregation, or to use famous social media posts that display the products that would application to them. Rather, if you have before easy user-generated content beyond your website and social media, this is the time to use it to adequate effect.
By demonstrate aim UGC to the subscribers most willing towards those products, you not only personalize your messaging but email deliverability and open rates.
3. Some Visual Themes
Meeting user-generated content can be a claiming sometimes and it’s not just the aspect of the content that you receive, but the bearing that matters. When you’re establish a campaign to showcase your products or services through UGC, you need to accept that not all the content you receive will be accessible.
Low-quality images, videos, or poorly-written reviews are adequately easy to define through—you can’t advertise them on your channels without falling integrity and clicks anyway. It is the high-quality content that you really need to audit—just because a piece of UGC is of great quality does not mean that it adds value to your brand.
The content you receive still needs to be relevant to your brand and to the theme of your campaign. Does the content align with your brand tone and voice? What about the color psychology of your campaign theme? It is up to you to assure that users know absolutely what you are asking for.
With this in mind, it is worth trying to share some visual inspiration for your users—you may already have UGC from similar-themed campaigns that you can use to drive entries. Also consider sharing content with a resembling theme to give users an idea of the direction you’re going in. This will help you compose the right kind of content that you can use to build your brand with the help of email marketing.
Marketers often accomplice UGC with visual content but text-based content is just as applicable and alluring especially when used in email marketing. Reviews and testimonials are a great way for customers to showcase their enjoyment of your product or service and serves as encouragement to others to join in.
A lot of marketing right now is focused on capitalizing on FOMO—the fear of missing out—and user testimonials have a major part to play in generating this feeling. People don’t want to feel like others are enjoying opportunities or facilities that could improve their lives when they themselves haven’t had the forethought to buy them.
You can show people what they’re missing out on through UGC images and videos visuals drive the point home more strongly. But a written testimonial gives the image context and context really matters in the world of content marketing.
With the right kind of wording, show users why they would benefit from having your product in their lives. A testimonial gives the visual content that much-needed human element. As t’s not just a beautiful image they are seeing but the experiences of a real person.
There are a number of ways you can use testimonials in your email campaigns. Including reviews with images always works, but you can be more creative. A video testimonial from users will look authentic and fun. You can also display the testimonials in an infographic. Try to use images of the customers alongside their reviews for maximum impact.
Leverage the potential of testimonials in your newsletters. The same can be done on social media to resembling effect to boost your email marketing clicks and sales.
5. Email Remarketing
The volume of your sales are guided by repeat customers and not new customers. While social media and attractive landing platform (pages). Definitely have a part to play in keeping your customers committed. Email marketing is the best method to establish a steady dialogue.
Using the data, you can learn what your customers are buying and even for what reason. Emailing at the correct time becomes a process you can automate. Also, share with them UGC that shows products that would suit them.
And email remarketing can also be used to turn discarded carts into sales emailing your customers. Within the same day that they break down to complete their purchase can result in sales. Share UGC of people wearing and uphold the products they failed to buy to boost them . Also, to convert their discarded cart into a sale.
6. Content related to Community
Developing a community which is the lynchpin of marketing. Brands don’t exist on an island as they need their fans, followers, and customers to develope them . The power of your community can make email marketing campaigns a heavy success . If you understand how to advantage them to convert prospects into customers.
To look towards community to source UGC with a purpose. Not only will you get the quality content need to create an alluring newsletter, but you will also promote sales. Using community content is a bit like reverse engineering your marketing. Instead of encouraging people to buy items that are similar to what they’ve buy before.
When taking content from your community, you will get an idea of which items were most popular. Use that as the theme for your next email.