Email Marketing For Financial Services
In this blog, we will discuss how can we do email marketing for financial services and discuss about 5 tips for doing email marketing in financial services.
Being a financial services provider, there is a need for strong strategies to reach out to your audience, without consuming a lot of money on advertisements. Join email marketing, it is a way to communicate with potential customers and prevailing customers while developing trust, adding value, and establishing authority.
But email marketing is at most an ambiguous concept, and at worst, it can appear utterly terrifying. Those who are providing financial services to the consumers, it is very important to understand the big picture of email marketing in order to create the most out of your interactions with your client base.
So that is why we’ve put together these actionable or game-changing tips for effective and efficient email marketing, for financial service providers, financial advisors, and financial institutions.
What email marketing can do for financial services?
It is a game-changer for the financial services industry if it is effective. It is a decisive way to raise trust with your audience and to keep your brand on the top of consumers’ brains.
Email marketing saves your money and time when performed an accurate way by permitting you to target customers concurrently while they’re spread across the different stages of the buyer’s journey.
5 Tips for making the most of email marketing for financial services
The best ways to thrive financial services email marketing are to conduct the most varied testing, formating your emails precisely, and rectify or perfect the art of the subject lines.
While doing financial email marketing, double-check you concentrate less on conversions and more extra on building authority and trust while developing and segmenting email lists for max effectiveness.
Not to worry if this resembles upsetting at first glance. Let’s take a look at these practices in more detail in the following sections:
Conduct the most varied testing :
If you are not certain what best practices are for your emails, organize multivariate (or A/B) tests to know what is working and what is not working.
Test stuff like subject lines, send times, your frequency of sending, and also the content of your email signature. As a matter of fact, you shall test everything you can. This is to understand and to know the most thorough picture of the well-being of your email campaigns.
It may look tiresome to test even the small variables in your emails, but it is worth it. This is because to see the later effects these emails could have on your results.
Format your emails precisely:
Keep in mind that, keep your emails marked with colors, fonts, and content that fits with your organization’s brand guidelines. This builds trust with your audience and gives them a feeling of compatibility. So, while opening your emails by your customers, they will get to know what to expect and what the content should look like.
This brand intimacy proceeds a long way toward building your brand as one that’s positive, so don’t skip on this step. Consider developing an email template to use and reuse, it is easy on yourself. Therefore, you don’t need to start from scratch each and every time you send a message to your recipients.
Make sure emails deliver rightly on all devices
This is another best practice that includes the formation of your emails for every type of device. This helps you to improve your breakthrough and open rates.
Check your emails to see are they look the same on all the devices including mobile phones, tablets as well as desktops. This is to make sure you are not neglecting an important formatting error that may distract your audience from your messaging. Additionally, while formatting for devices, must include white spaces and bulleted lists so your emails don’t include a strangle wall of text.
Don’t get so indulged in examining metrics and operating tests that you lose view of the forest for the trees. At the same time, conversions and click-through rates are necessary. You must not sacrifice quality in an email marketing strategy to draw these numbers up.
Focus on giving good quality and valuable information to the audience. This will increase your numbers organically.
Build authority and trust Email marketing for financial services
Before you jump rashly into asking for a sale, take your time for building up your authority and establish trust within your financial services brands and current and promised customers.
Doing this adds preference or value for readers. Instead of just sending emails for the sake of emailing and promotion of an offering.
Mainly in this industry, if you focus on building relationships with the customers and prospects this will pay big dividends.
Develop and Segment your email list
When you establish and build your email list, you must center on the quality of your contacts rather than quantity. For creating a better-personalized experience to customers, segment lists. So that each and everyone receives content relevant for them.
Now, how & why segment them is all up to you. Only, make sure that you take time regularly to sort through lists for keeping your customers clear of inactive subscribers.
For example, if you have new customers who just starting to check your brand, you can avail of email marketing. For sharing useful information and prove yourself as a thought leader in the field of financial services.
If you have loyal subscribers who are now well-known with your brand, by using email marketing target messaging to show the value of offerings, advertise your latest products, and discounts at any time possible.
Pay attention to your subject lines
Ambiguous subject lines simply leave your recipients disappointed and frustrated with your brand and products.
Be transparent and personable with subject lines and personalize your content when it is possible for the best results.
(but go over and ahead of the generic “Hey [FIRST NAME]!” greeting).
This too prevents people from deleting emails without opening because it seems similar to spam or a potential phishing attempt. The big concern in financial services space (this is another reason that always branding your emails is much necessary).
Subject lines are not a nice place for doing clever phrasing unless the meaning of the wordplay is notably clear. So, to communicate with a focus on exactness and certainty. Give a vital amount of time on subject lines to get it up to level.