Email Marketing vs. Social Media Marketing – Who is the Winner?
Have a look at Email and Social Media Marketing
Approximately there are 4.3 billion Internet users in the whole world. 80% of them have social media accounts. An average of 5.5 social media accounts. That is a vast number!
But, the thing is:
Almost all of them have active email accounts.
Is Email Marketing Still Successful
In the recent past, visitors to social media have grown at an aggressive rate. Surprised? Of course No.
When it is about technology, it can take ten years or a million.
It is interesting to know that the number of social media users has increased around 330 million between November 2018 and December 2019.
It clears the fact that social media is not a trend but is a passage. For instance, emails are used to hold out to your target audience. According to most of the marketers, social media is essential for their business growth.
In view of the trends, several marketers are thinking, can social media replace email in the future?
So the truth is: Emails are not going anywhere.
By examining the effectiveness of an email to social media, the range of ROI is very transparent that email is the winner. To work with email marketing and attract the target audience in a newly discovered way. Therefore, we must add social media marketing to our plan.
Statistics of Email Marketing vs. Social Media Marketing
Almost 8 billion email accounts of the world, every user of social media marketing has an average of 5.54 accounts.
The most popular are Instagram, Twitter, Facebook, etc.
Day by day the users of both social media and email marketing are increasing to a great extent. Not only the numbers give importance, is it right?
An email has the largest user base and also the largest user base of any age group.
User Preferences of Email and Social Media Marketing
When we open our email, we do 58% of the work and the rest is done by our customers.
The rest work is done:
5% of people check the news
3% users check their company intranet
Around 20% of people enrage a search engine
Checking of social media is around 14% (mostly Instagram)
People mostly like to come towards online interactions having a specific goal in their minds to find deals, promotions or any information about a new product.
Due to the increased use of mobile devices, customers have access to both email and social media platforms. It means that the users head towards email first, rather than social media.
For communicating, customers use social media as a platform. 60% of customers use their subscription to an email list to receive promotional messages in comparison to 20% of customers, they follow the brand on social media to get various types of deals. This is an important factor for email marketers.
Through Email or Social Media Marketing?
As we already know that 60% of customers sign up for brand emails having the expectation to get promotional emails in their inbox. But, 20% of people follow brands on social media.
The truth is, people only follow the brands which are present on social media but do not need the brands to slide in their inboxes.
Discounts and deals are the most crucial thing to drive any type of sale. Daily 44% users check their emails when they know the company and only, 4% goes to Facebook or any other social media. In conclusion, customers are way good at receiving promotional emails and also want to find out deals in their inbox. According to 60% of customers, purchasing is a result of a marketing message they receive through an email. Only around 12.5 % is observed as a buy button to purchase on social media.
All we know, approx. 93% of internet users globally purchase the products online. So we can say that email marketing is the best way to generate sales online.