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HTML vs Plain text Emails: Which is Best?

If you want the best email deliverability results, an email marketer should choose which format will best suit the intended purpose and Audience. HTML vs Plain Text Emails which is better? This debate has been ongoing in the online marketing world for years now.

In this article, we’ll provide an overview of HTML and plain text emails. We’ll also explore the key differences and benefits of each when it comes to deliverability, user experience, visual display, and brand consistency.

HTML vs Plain text emails: an overview

You may be an experienced digital marketer and yet not be fully versed in the technical base of the email. For this reason, we’ll quickly go over the main differences between HTML vs. plain text emails here. Understanding how back-ends tech works can help in choosing which technology would work better for various marketing initiatives.

Plain Text emails

“Plain text” as a word suggests and is just how it sounds– plain, simple text, without any enhancements. It is text without additional fonts, designs or colors added. With plain text emails, you won’t see additional graphics or embedded multimedia. Even links aren’t embedded in a plain text email.

In the early days of the internet, before web browsers what they are today, email was king. In those early days, all emails were plain text emails.

HTML emails

HTML as we already know stands for Hypertext Markup Language. It’s a way to code a document that lets an HTML reader know how to render certain types of information.

HTML emails have everything plain text emails don’t have: color, style, images, and multimedia. Both HTML emails and Webpages have a similarity. However, it sent’s in people inbox.

Pros and Cons of each Email Type

Now that we have understood each type of emails, let’s take a look at the pros and cons.

Plain text email pros

  • All email clients display plain text emails the same, ensuring consistent delivery.
  • The message appears to be more personal, and not automated.
  • Similarly, some devices like the apple watch handle plain text better than HTML.

Plain text email cons

  • Decreased ability to track email sent.
  • No use of colors, graphics, or formatting. Emails may lake visual appeal.
  • Harder to make a call to actions stand out.

HTML email pros

  • Best tracking ability
  • Colors, graphics, and formatting can be used, adding visual appeal and highlighting products.
  • Call to actions can be made more prominent with buttons, fancy formatting, and more.

HTML email cons

  • Devices like Apple Watch aren’t able to handle HTML well resulting in a jumble of code.
  • Images and graphics, however, be blocked default by some email clients.
  • Emails will place in spam and promotional folders. In addition, with too many HTML elements.

Key differences and benefits of HTML vs plain text emails

While HTML email still has issues, but most notably with compatibility, it still wins in the end. Plain text is often reliable in terms of email deliverability. Still, when it comes to overall user experience, visual display, and brand consistency, HTML stands out.

Here are a few other things to consider:

1. Better Analytics? The winner is an HTML email

HTML emails are better in contrast to plain text when it comes to tracking and analytics. Therefore, you can’t technically track an open rate with a plain text email, because you need an embedded HTML snippet to do it.

2. Accessibility Concerns? The winner is Plain text email

Accessibility is a term that refers to how accessible technology is to people with different abilities. Will your email be accessed by a blind person using a screen reader? For this type of application, plain text works better.

3. Spam concerns? It’s a tie

HTML email may be slightly more likely to end up in a spam box but Similarly, the case is with plain text emails too. Especially when you’re sending them too frequently using a lot of spam languages. In conclusion, reputable ESP lowered its chance for emails filtered into spam.

6 ways to Build Email List to get new Subscribers

Email Marketing is highly impactful, low-cost way of delivering your marketing messages to current customer and prospects. It helps you to build a relationship with your customers. For running a successful email marketing campaign, you just need to have a great email list. However, if you don’t have a list then this article is for you. Here we will be discussing ways to build an email list to get new Subscribers.

Email Marketing only works if you have a list of people to email. If your email list is short, scant on information, full of errors and that poor-quality data can be worse besides, having no data at all. Without having a good email list, all your digital marketing efforts similarly look to that of wheel spinning.

To be on the winning side of those statistics, you’ll need to get qualified email addresses on your mailing list. Here are a few ways to build your email list.

1. Placement of you Sign up CTA’s

Your Email sign up calls to action (CTA) is the last thing subscribers will see before they bite the bullet and click Sign up. If you don’t have an email sign up form on your website, you need one. If you have one, you need more. To get rid of any friction of getting subscriber, Therefore it is best to use a form field where a user enters their email and that’s it. You can create a form by yourself if you know CSS, but most website builders like WordPress and Squarespace will have the features or plugins that do the work for you. It will give you loads of options for how, where, and when to display sign up filed.

sign-up-cta

There are plenty of reasons why CTA’s don’t work due to the messaging, the coloring, the placement — the list goes on. If email sign-ups are your top business priority, put your email CTAs in the most prominent areas of the screen:

  • Front and center on your home page
  • In the top menu bar, in the upper-right corner

2. Test your Designs and Copy

So you need multiple CTAs and you need them in multiple places on your site. But also design plays an important role like it’s style, color, font, and button type. CTA totally depends upon the tone of your website and the audience you are trying to reach. Rather than doing guessing, it’s better to conduct user tests and find out for sure.

For CTA designs, A/B tests (or “split test”) works best. An A/B test compares the performance of two variables against different sample sets. For example, an A/B test might show you one version of your CTA with a blue CTA to your half visitors and one version with green CTA to other half visitors, all other factors being the same. Then you can see which converts better.

3. Reassure your Subscriber that you Won’t spam their Email

We bet that you don’t sign up on every email newsletter CTA you come across. You don’t want your inbox full of spam or daily offers on the same product and neither do your visitors. Your CTA microcopy should tell people what exclusive subscribers will receive, but it can be equally as effective to calm your visitors with sign up fears.

The trick to having good microcopy is to keep it micro: it should have clearly stated points. Here are some few examples:

  • “We won’t share your email.”
  • “We only send newsletters once a week.”
  • “Unsubscribe anytime.”

Those few words can make people feel better about signing up. And if you think it’s too obvious to mention, it’s not. The reason it works is that most of us have messed up by giving our email addresses to the wrong people before.

4. Create a Sign-Up Landing Page

The email sign-up CTA is isolated on your main website pages in-between sections without much space for copy or explanation. They get eyeballs but people might also scroll right past them. If you have an entire page dedicated to your email sign up you have the breathing room to add all the content you want without congesting the screen. It’s a great way to shine a light how? your email is so valuable.

The anatomy of a good landing page for emails is fairly basic because you want to keep it simple. Best practices include:

  • Placing the form field CTA front and center
  • Including all the reasons to sign up, such as exclusives or giveaways
  • Extra encouragement, like testimonials or examples of what they’ll get in a newsletter, that you don’t have room for on your main pages

Don’t use a landing page as an excuse not to incorporate CTA’s into your main pages. They serve a totally different aim.

5. Offer Exclusive and Giveaways

You already know how to create an effective email newsletter, but what are you supposed to use it for? Leverage is a good start.

You’ll see an increase in email subscribers if you include exclusive features in your newsletters and other emails. More often this would mean discounts and any special deals, like coupon code or a “member-only” link.

So if you want more email subscribers, offer them something in return for their email address. Give them incentive exclusive deals that they will get visiting your website. And be sure to publicize these email exclusives wherever they’re most visible. Let the world know that not only does this “exclusive” club exist, but also that anyone can join.

The more valuable your content, the more email addresses you’ll get. If you’re deeply established in your niche, you can use that to your advantage by discussing topics your target audience is interested in and can’t find info elsewhere, or answering their most common question how-to guides.

6. Break out the Pen and Paper

If you have a local presence, take advantage of that. Go to frequently trafficked locations or events and let the people know who you are and why they should sign up for your newsletter. As long as you have the right incentive–a free sample, a future discount– it’s not too much to ask for an email exchange.

If you get people to sign up, you have the added bonus of them connecting your newsletter to you, the business owner, which gives it a more personal touch. As long as you’re not a jerk.

Even your is completely virtual, you can still partner with local businesses. Find businesses that are relevant to your audience– they’ll be more likely to want to be your partner and leave sign-up sheets there. In return, you can offer to shout them out in the footer of your website.-

Maximize your E-commerce Sales Using E-mail Marketing

E-mail marketing is the best way to reach prospective clients and helps to increase E-commerce Sales. Today most of the customer engage in online shopping for the good deals. And for the promotion of the offers E-commerce website sends E-mails to their prospective customer.

In fact many of the small businesses are showing interest towards E-mail Marketing to reach potential customer and increase the sales for business. Let’s just look at the benefits of email marketing provides to e-commerce sites.

conversion-rates-from-ecommerce

Benefit of E-commerce Sales

1. Increase the Sales of the Website

Email marketing enables you boost your E-commerce sales and income. You will be able to communicate straight with your client through this. The audiences that have shown interest in your product are likely to buy something. Also according to geographical location you will be able to promote specific product on specific location.

2. Effective in driving Sales

After doing many of the study I found out that most of the customer convert through emails. There is a reason behind the high conversion rate is that many of the customer read their emails through which they are going to know offers and benefits of company provided by them. Also sending the E-mails build the brand awareness and trust about the company.

3. Promotional of Offers

Many of the E-commerce website introduces offers for their sales of product and how the customer know about the offer that is the key. Showing Advertising on Television commercial is very expensive so most of the E-commerce website do promotion online i.e., through E-mails. As Email have the higher rate of conversion as discuss on above point. So thus we can say that E-mail Marketing is pocket friendly and also it give us return.

4. Helps to Regain the Existing Customer

When the existing customer don’t do shopping for the long time and also there cart are abandoned so this is where Email Marketing could be use. By sending the email to customer about the deals and offer currently running in the company. By doing this you not only regain the existing customer but also you build the trust among your customer by directly connecting with them.

5. Sending Emails to Customer According to his Cart.

When any of the customer do shopping online and if he finds the product is expensive than he save that product in his cart list for the future offer. So sending the email according to customer cart about the product having any deals on it than it would gain customer’s trust which would be beneficial for the company. Sending the email about the offer on product which is save on customer cart helps in building trust relationship as he would be aware about the offer being provided on the particular product.

6. Used to Send the Welcome Message

When any of the user sign up with the website than he would be receive the Welcome email by the company. Welcome Email needs to be attractive so that customer could feel that they are really being greeted by the company. By sending the welcome emails to the customer would result in the impact of the business in the near future.

7. Making Prime Members to Existing Customers

Sending the Emails to customers about the membership program to it’s existing customer as it would help in building the brand loyalty. If you give your old customer a better preference than he would special because he think that he is being rewarded for being the old customer of the company. And this would build the loyalty among the brand.

8. Easy To Share

Even the visitor would able to share the link with their friends regarding the deals and offer. Email is the best way to share the link because it is just one click away for the customer to share link. This would give exposure to brand with the market.

9. Helps to get Notified with Delivery Status

Now Customers would be notified about the delivery status of the product. This gives surety to the customer about product would be delivered to them on time. And they will not worry that the product is exchange or they will get the duplicate product. By tracking of the product the customer would be sure that their product is in safe hands and this would build trust again the brand.

So thus we could say that by using Email Marketing for the E-commerce Sales not increase the Sales of the company but also help to build trust relationship with customer. Also it is cost effective compare to those of television, Radio and print news Advertisement. Also it has highest Return on Investment compare to other modes of medium.

Why IP Reputation is Needed in Email Marketing?

Are you facing IP Blocking issue due to sending Bulk Emails? Is your IP Reputation is Low? why your IP Reputation is Low?

Hey there, here I am discussing why you are facing such problems in Email Marketing. If you know of a block IP address then you want to secure your IP, here a blog that is brief on the IP reputation. Therefore, come to know why IP Reputation is needed in email marketing?

What is IP Reputation?

Many of the emails are sent from one IP address, which fulfills out as an identifier of email streams. A few of the companies send from a common IP. It means numerous organizations utilize a similar IP address to send their email.

For example, if a given source IP address is hail similar to a hotspot for spam. IP situates in a nation evaluate as high for spam start, all of the source IP address refers to as a spam source.

“IP reputation can best be summed up as “past execution is a pointer of future outcomes.”

IP Reputation, Domain IP Reputation, Email Reputation, Improve IP Reputation, Understanding IP Reputation, IP Reputation is Needed in Email Marketing, IP Reputation is matters in Email Marketing, IP Reputation in Email Marketing
IP Reputation

At the end of the day, if beneficiaries reacted well to mail from an IP address previously. In other points, they’re probably going to react well to new mail from that IP address.”

The Working Structure of the IP Reputation:

The Behavior alternative in event-tracker keeps up arrangements of recently watch-out the components including IP v4 address also, usernames, frameworks, USB sequential numbers and so forth.

Similarly, IP tends to contain long passages that are separates and contrasted and this rundown.

In the event that the IP address is “new”i.e., not on the runaway, at that point “Another Movement – IP Address” alert provides.

This bundle designs a “medicinal activity” for such New Activity – IP Address alarms. Which look up the IP notoriety score of the new open IP address?

Therefore, on the other chance that the reputation score is higher than 50. A terrible reputations caution creates with optimizing data.

Mail from IPs with high notoriety is acknowledging quicker and at a higher rate. And other mail from IPs with lower or obscure notoriety.

Finally, IP reputation can likewise impact whether the emails are conveying to the inbox or in the bulk folder.

So, following some of the points that are given below: why IP Reputation is needed in email marketing?

Fast you send the emails:

Some ISPs, most prominently Yahoo! Mail, limit the number of messages they can get from an IP address inside a given period.

When you push past that limit, you place yourself into a “red zone”. Some of the company provides the service to send lots of emails with one IP.

In this way, sending quicker isn’t in every case better. Frequently, it is smarter to send emails gradually or utilize different servers.

Therefore, numerous IP delivers in the event that you have to convey a period of dedicated email, earnestly without disregarding the beneficiary rate limits.

Delivery Rate:

If you only send the emails and not seen the rate of delivery rate of your mail.

Then you don’t know how much of the customer seen your emails and others are going into the spam folder?

Furthermore, if you have another dedicates IP address, the best practice is to gradually heat up your IP by sending little of the emails.

At that point bit by bit increment the conveyance rate. Also, never send email excessively quick, as it can influence your IP reputation.

On the other hand that you send a large volume of messages in a go, at that point your IP can be shown by spam or block.

Sending Schedule by Emails:

Some of the companies sending the list of programs, events, or any notification of the mail to customers.

Continuously send messages to all ISPs in your rundown consistently, it will help ISPs to perceive your IP’s sending design.

Therefore, some of the service providers that fixed the limit of the emails only send you on the limit, not more.

ISPs keep a record of your information for 30 days just, so be standard and keep heating up your IP much of the time.

Check Your Results:

Always measure your performance and check your weekly and monthly also. Continuously send messages to all ISPs in your rundown consistently.

It will help ISPs to perceive your IP’s sending the design. Therefore, ISPs keep a record of your information for 30 days just, so be standard and keep heating up your IP much of the time.

It’s important to remember that your sender notoriety is something you can control. Keep in mind those two apparatuses: Mail-Tester and Talos.

Hence. look at them, play with them. Have your space and IP(s) checked as quickly as time permits?

Here, other benefits of the IP Reputation in email marketing:-

  • The IP Address belongs to a system that is NOT an email server.
    • It might be an infected personal computer
    • It might be a compromised web server
  • IP Address belongs to an ISP or email server that doesn’t prevent outbound spam
  • An IP Address belongs to an ISP that doesn’t respond to Spam complaints
  • IP Address belongs to a known spammer and IP Address belongs to an email protection device or server that does ‘BackScatter’
  • The IP Address belongs to a company that allows mass email marketing campaigns

Conclusion:

Therefore, you’ve known why IP Reputation is needed in email marketing? It’s time to think about email marketing automation and the SMTP server. So we offer a service that will make it easier in digital marketing.This bundle designs a “medicinal activity” for such New Activity – IP Address alarms, which look up the IP notoriety score of the new open IP address. On the off chance that the notoriety score is higher than 50, a terrible notoriety caution is created with itemized data.

Why Should Universities Hire an Email Marketing Company?

Email Marketing is a standout amongst the most incredible assets in a college’s digital advertising arms collection. It requires a little aptitude to make a successful email battle, however, once you do, you’ll wonder why you didn’t begin sooner? In this post, you know why should universities hire an email marketing company?

In case you’re searching for assistance from an email promoting organization, don’t falter to reach us! We’d love to help make a triumphant email crusade for your school or college. They are so significant for keeping up and reinforcing associations with existing supporters and accommodating in accomplishing new ones.

We have assembled 6 key reasons why should universities hire an email marketing company?

1. Boosting Email Campaigns for University Promotion:

Advanced education establishments like colleges and universities have a novel test staring them in the face with regards to email advertising. In addition to other things, they are worried about selecting understudies, fund-raising, conveying occasions to existing understudies, connecting with graduated class, and, obviously, teaching their understudies.

Therefore, boosting email campaigns by the selected area like demographical, geographical, and also related to the courses.

Sending the correct message, to the correct group of spectators, with balanced marking, and a mutual voice is no simple accomplishment. Also, shares like- logos, formats, and records—yet keep office email records and mailing information discrete.

They likewise work as one brand with handfuls of regardless of whether that is distinctive scholastic offices, affiliations, productions, athletic groups, or lodging and accommodation. As the university, an attractive candidate is a standout amongst your most significant advertising objectives. This is most likely the main reason email marketing company is so gainful for universities.

2. Exam Related Notification

It is a well-known fact how significant email marketing is to universities, from enrollment and gathering pledges to just imparting grounds exercises. As an advertiser in colleges, you as of now get this, anyway ideally this article sketched out a portion of the regularly disregarded parts of email marketing in colleges.

Send the exam notification to students by the mail. And also, share the information about the scheduled date of the exam. To be specific – how to streamline your email stage, make efficiencies by dealing with all email under one stage, keep up control of your image crosswise over the company, and obviously how to plan and code responsive messages.

Universities send messages like for the semester exam, backlog exam date, assignment date, viva, presentation, and practical date to the students.

3. Billing (Fee) Email Notification

Universities send the email notification to the students regarding the fee, an email is the best way to send the mail to the students at a low cost. Many of the students forget how much due fees. So, easily universities send the email to the students, the students know the fees and no need to make a row for giving the fees of the course.

4. Email Notification for Attendance

If universities hire an email marketing company for sending the email to the students, Many of the students did not know his/her attendance. When the exam near then students did not find their own enrollment number because any of the student attendance is very low. Then universities not providing the authority to give the exam and finally, students fail. If the attendance is below 75%, then the students did not give his exam. So, the universities hire the email marketing company for sending the attendance information to the students.

5. Awareness of the new events, seminar, and program

Students did not know the upcoming events, seminar, webinar, guest lectures, and programs If universities hire an email marketing company for providing the upcoming information to the students. To come at the right time on the events and program.

Setting up an email pamphlet or campaigns to loan these kinds of things greater permeability is an incredible method for boosting your notoriety and conspicuousness inside a network.

6. Alumni Communication

Some of the students after pass out join any of the good company, qualifying exams, and any high post, then after university provide the information to the student that class student is on this post. And, students motivated because knowing the alumni of own college.

Therefore, Email is the most effortless approach to remain in contact with the individuals who have moved on from your college. Numerous individuals remain extremely keen on the happenings of their institute of matriculation. It will gladly remain bought into an email bulletin that gives that data.

Conclusion:-

Therefore, It is important for the university to hire an email marketing company, this is very important to shape or forms a ‘time to move on to better things’ situation. Hence, the need for an email marketing company to hire the university.

Migomail is an email marketing company with long stretches of experience helping schools and colleges the nation over to support their affirmations, spread mindfulness, and develop.

If you ever have any questions or want to n idea related to the email marketing service, you can reach me at email-[email protected]

Manage Your Email Bounce: Soft and Hard Bounce

Let’s go back to basics and define a term that has a profound impact on email delivery rates, a term that has always been a little confusing for email marketers. The term is Email bounce back. So what is the difference between a hard bounce and soft bounce?

Our attitude toward soft bounce is slightly different. We see soft bounce more as limitations or short-term problems. These restrictions should not be placed on the Prohibited Send list. However, hard bounce (that is, invalid email addresses and unsuccessful mail bounces) must be placed on the banned list. Keep reading and we will tell you why.

Definition of Email Bounce

A bounce of mail means that your mail cannot be delivered. When the message bounces back, the sender usually receives an email from the system automatically indicating that the delivery failed. Mail delivery failures caused by a variety of reasons (as explained in more detail below) on the recipient’s mail server are generally unsuccessful.

mail bounce

Pop up the content of the prompt message

Usually, the system automatically sends you a bounce message that can effectively help you find out why the mail delivery failed. A bounce message includes the following:

  • Time and date when the message is bounced back
  • The server that bounced back this message
  • RFC code and the reason for the bounce
  • According to the RFC file, the hard bullet is described by a three-digit code starting with 5, and the soft bullet is a three-digit code starting with 4. But not all ISPs (Internet Service Providers, Internet Service Providers) have followed these codes, so there are some exceptions to this rule

You will generally receive two types of bounces: one is a soft bounce (restricted) and the other is a hard bounce.

Soft Bounce

A soft bounce means that the email address is valid and the mail arrives at the recipient’s mailbox server. But the mail was bounced back for the following reasons:

  • The mailbox is full (the user has exceeded the quota for the mailbox)
  • The server has collapsed
  • The message is too large to enter the other party’s inbox

Hard Bounce

Hard bounce refers to a message permanently rejected, resulting in nothing more than playing hard for two reasons:

  • Email address is invalid
  • Email address does not exist

We will add the address of the hard bomb to the banned list. This means that even if you send mail to these email addresses through our platform. we will not attempt to deliver to these addresses because we know that this is harmless. Continued attempts to deliver mail to a known bad address can damage your reputation in the recipient, so we prevent this from happening.

Reduce Your Mail Bounce Rate

The best way to reduce the bounce rate of your mail is to follow some crucial methods of mail delivery. Including the following points:

email bounce

Keep your list clean: Regularly clean up invalid addresses and non-response messages in your list (Translator’s Note: such as [email protected], which specifies a specific person’s mailbox). High rebound rates can affect your sender’s reputation. So keeping your list clean can improve your mail arrival rate in the long run.

Use two-way confirmation: When the user subscribes to and enters your subscription list. A confirmation email is sent to the user. This way you can guarantee that your users’ emails are not only valid, but they are also happy to receive your emails.

Monitor your mail delivery: You can track your mail arrival rate by keeping a close eye on your bounce rate and your response rate. Through daily monitoring, you can find them before potential failures occur or before they have a huge impact.

Top Reasons Why Visitors are Leaving Your Website

Today, having a website is one of the greatest ways to earn money online, from the website sell your product or service easily to the customer. A well-designed WebPage/Website, which is frequently updated and filled with a captivating news-feed, dramatically enhances the possibility of website success. Top Reasons Why Visitors are Leaving Your Website that in a very simple way you know.

However, if you work hard on your website, sometimes it does not save you from making mistakes and moving away from potential visitors. This means that even the smallest mistakes in making or updating your website can potentially remove visitors.

Therefore, owners of the website often have to face less traffic and loss of interest.

Why do visitors leave your website?

There’s a simple analogy to this. Inviting visitors to your website is like throwing a party. It’s not enough that you buy chips and a dozen bottles of sodas and hope for a great party. You need to take the effort and make the party worth going to. So in the technical way visitors come to the website and if not, find tan interesting things then leave like a party.

The average time spent on a website is 58 seconds! But this need not be the case with your website. Hence, by making use of some best practices you can increase this to a large extent. But first, you need to understand why visitors bounce from your website in the first place. Then read this post at the last.trs are in hurry to leave your website:

1. Outdated Website Design or Not Responsive-

As a human, we want something that we can see and as it has been said that the first impression is a final concept, so being a good and attractive design of the website is very helpful in keeping the user busy because the design has many meanings keeps. Users must be friendly, Website logo, email address details, contact details should all be in the right place on the website. Therefore, an old designer an old fashioned design can frustrate users and it becomes an issue for users to leave your website. Because of the outdated Website design visitors leaving your site.

2. Mobile Friendly-

With mobile browsing being more common now than desktop Also, this is one of the ways that your websites should work on mobile devices. Hence, check your site as much as possible on mobile devices and browsers, because if this does not work, the visitors will not stay for a long time. If the site is not mobile friendly then check the status in the Google Search Console.

3. An Issue with Content-

Other than website design other issues come with website content. Therefore, font style, font color, background texts, and all these things matter. Also, it determines how efficiently and easily as you can read and understand the content of your website. If someone is going to your website, then he should be able to tell people about your website within seconds. Finally, if the content is not good then visitors Leaving your website.

4. Choose Old Technology-

If you use older technology such as Flash, many visitors will not be able to see your website. Hence, there is nothing to look for; there is no reason to be there. So use technology.

5. Lack of Responsiveness-

A responsive website is one that allows the website to customize the screen size that it is being viewed. If you are opening a website on smart mobile phones, then it should be shown as if the person is opening it on a desktop or laptop.

Therefore, there is lack of accountability in the design of the website, while opening it at different screen resolutions Also, it will not be shown the same and people will be irritated with the non-responsive designs and unfortunately, it makes it leave your website.

6. Loading Speed Issue- 

If we are talking about website performance, then it depends on the loading time of the website. So when it comes to website performance, load time matters.

Here are some statistics reports:

  • 48% of people expect a web page to load in 2 seconds or less.
  • 40% of visitors leave a website that takes more than 3 seconds to load.
  • If 1 second delay (late) in page response can result in a 7% reduction in conversions.

7. Broken or Misplaced Links-

An effective way to tie your customers is to make some promise and not have to fulfill it. When clicking the link, one of the users’ original expectations is to follow. On each click, they are following a path, are expected to reach the right place. Hence, Broken or incorrect links promise a way for the customers but fail to deliver. Internal search error pages do the same to disturb and annoy users. If more of the broken links then visitors leaving your website.

A normal 404 page leaves visitors thinking that what to do next because it does not give users any solutions to help find the desired product or information.

8. Too many Ads and Pop-ups-

Many advertisements on your website will have a bad effect on visitors and it irritates them. According to the general rule, ads should not be the first thing you see on your website. Therefore, it is important not to use a limited number of pairs on the website, and keep in mind the places where these pairs are displayed. Advertisements should not take more than your site’s real estate and then its actual content.

9. Outdated Plugins-

Does your website have flash files? If the answer is “yes”, then it is time that you remove them. This is annoying for most people to update this plugin continuously. Even the YouTube Flash Object embeds has stopped using. Use Hypertext Markup Language Revision 5 (HTML5) for your animation and video and make sure to include a transcript and summary. And be sure to turn off auto-play. It can be annoying.

10. Navigational Structure is Ambiguous-

Badly designed navigational structure disappoints website visitors to find specific information on your website. Navigation should be straightforward, and descriptive. Few of the visitors leaving your website because of the bad navigational structure.

11. Lack of Call to Action

A website without any type of content that invites users to take immediate action in favor of online business will not allow users to stay. Therefore, plain content will not add business value to the business and will allow users to make purchases. So, these situations keep potential users or buyers away from the website.

12. Inactive Blog-

As known, a blog is the most important way to inform visitors about the products or services available on the website in an informal way. But, long-running blogs will not update visitors essential information, and it will not allow them to go back. If the blog is not interesting and bad writing or a blog copied, viewers do not read blogs.

13. Auto-Play Audio & Video-

Just think about it for a moment – have you ever left a site because you were angry with music or video? I certainly have People want to decide for themselves what time they want to watch or what audio they want to watch or listen to the audio. At the end of the day, it’s just super annoying. So if you set your video to auto-play, it closes. Your visitor will thank you for this.

14. Lack of Customer Reviews-

Online customers like others’ opinions and want to see what people are saying about your product or services. By not including the Customer Review element on your application, you may see something hiding. Therefore Using the Customer Review section will show that the organization is transparent and reliable. This gives you a chance to brag about your products and services. If people love you, why do not you share it?

Here are some of other top reasons why visitors are in hurry to leaving your website:

  • Content is difficult to read
  • Not using exit intent technology
  • The information of the products and services is not clear
  • Your registration requirements are obtrusive
  • Your site be hacked

Conclusion

Want to find out if your websites are confusing and stressing your visitors? You need to make sure that you have taken into account all those factors which can bounce visitors. Top Reasons Why Visitors are Leaving Your Website that you know then make small changes and continually monitor your analytics. Also, analyze the effectiveness of your websites with tools. Hence, make sure your website is mobile-friendly, latest web structure, etc…

What are the Benefits of Email Marketing Services?

Email Marketing Services is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer considered email marketing.

It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Also,Marketing emails can be sent to a purchase lead list or a current customer database.

The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers. Therefore, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

Benefits of Using Email Marketing Services in Own Business

Email Marketing is used by thousands of businesses of all sizes across the world. Here some of the useful points given below:

  • Flexible design

You can send plain text, graphics or attach files – whichever suits your message best. Hence, you choice a design options that gives you scope to convey your business branding.

  • Personalization and Segmentation 

With email marketing, you can personalize messages. Also, You can segment your marketing list so that your customers receive messages from you that they interest in – this will help boost their engagement with you.

  • Shareable

It’s easy for people to forward and share your email content, building your reputation through word-of-mouth or viral marketing. However, this may help influence new customers to become followers of your brand.

  • Conversions and increased sales 

If you have a new promotion people can click on links and follow your call-to-action (C-to-A) immediately. Therefore, email marketing is also effective at every stage of the buying process.

  • Measurable

You can evaluate the success of a campaign by using web analytics software. Also, you can easily test different copy, subject lines and designs to see which is most effective. Hence, this allows you to optimize future campaigns.

  • Benchmark

You can compare your results with others in your industry. There are many free email marketing bench-marking reports available – you will find these by searching online. Furthermore, bench-marking data can help you to evaluate and prioritize improvement opportunities.

  • Test before you send 

Similarly, you can use A/B testing of subject lines, calls-to-action, personalization , email copy, images or messages ensure your email content is as effective as it can be before you send it.

  • Less intrusive

Unlike telephone marketing, recipients can read your message at a time that suits them.