Email Marketing For Financial Services – Migomail

Email Marketing For Financial Services

Email marketing for financial services, financial services, email marketing

In this blog, we will discuss how can we do email marketing for financial services and discuss about 5 tips for doing email marketing in financial services.

Being a financial services provider, there is a need for strong strategies to reach out to your audience, without consuming a lot of money on advertisements. Join email marketing, it is a way to communicate with potential customers and prevailing customers while developing trust, adding value, and establishing authority.

But email marketing is at most an ambiguous concept, and at worst, it can appear utterly terrifying. Those who are providing financial services to the consumers, it is very important to understand the big picture of email marketing in order to create the most out of your interactions with your client base.

So that is why we’ve put together these actionable or game-changing tips for effective and efficient email marketing, for financial service providers, financial advisors, and financial institutions.

What email marketing can do for financial services?  Email marketing for financial services, financial services, email marketing

It is a game-changer for the financial services industry if it is effective. It is a decisive way to raise trust with your audience and to keep your brand on the top of consumers’ brains.

Email marketing saves your money and time when performed an accurate way by permitting you to target customers concurrently while they’re spread across the different stages of the buyer’s journey.

5 Tips for making the most of email marketing for financial services

The best ways to thrive financial services email marketing are to conduct the most varied testing, formating your emails precisely, and rectify or perfect the art of the subject lines.

While doing financial email marketing, double-check you concentrate less on conversions and more extra on building authority and trust while developing and segmenting email lists for max effectiveness.

Not to worry if this resembles upsetting at first glance. Let’s take a look at these practices in more detail in the following sections:

  1. Conduct the most varied testing :

    If you are not certain what best practices are for your emails, organize multivariate (or A/B) tests to know what is working and what is not working.

    Test stuff like subject lines, send times, your frequency of sending, and also the content of your email signature. As a matter of fact, you shall test everything you can. This is to understand and to know the most thorough picture of the well-being of your email campaigns.

    It may look tiresome to test even the small variables in your emails, but it is worth it. This is because to see the later effects these emails could have on your results.

  2.  Format your emails precisely:

    Keep in mind that, keep your emails marked with colors, fonts, and content that fits with your organization’s brand guidelines. This builds trust with your audience and gives them a feeling of compatibility. So, while opening your emails by your customers, they will get to know what to expect and what the content should look like.

    This brand intimacy proceeds a long way toward building your brand as one that’s positive, so don’t skip on this step. Consider developing an email template to use and reuse, it is easy on yourself. Therefore, you don’t need to start from scratch each and every time you send a message to your recipients.

    Make sure emails deliver rightly on all devices

    This is another best practice that includes the formation of your emails for every type of device. This helps you to improve your breakthrough and open rates.

    Check your emails to see are they look the same on all the devices including mobile phones, tablets as well as desktops. This is to make sure you are not neglecting an important formatting error that may distract your audience from your messaging. Additionally, while formatting for devices, must include white spaces and bulleted lists so your emails don’t include a strangle wall of text.

    Don’t get so indulged in examining metrics and operating tests that you lose view of the forest for the trees. At the same time, conversions and click-through rates are necessary. You must not sacrifice quality in an email marketing strategy to draw these numbers up.

    Focus on giving good quality and valuable information to the audience. This will increase your numbers organically.

  3. Build authority and trust    Email marketing for financial services

    Before you jump rashly into asking for a sale, take your time for building up your authority and establish trust within your financial services brands and current and promised customers.

    Doing this adds preference or value for readers. Instead of just sending emails for the sake of emailing and promotion of an offering.

    Mainly in this industry, if you focus on building relationships with the customers and prospects this will pay big dividends.

  4. Develop and Segment your email list

    When you establish and build your email list, you must center on the quality of your contacts rather than quantity. For creating a better-personalized experience to customers, segment lists. So that each and everyone receives content relevant for them.

    Now, how & why segment them is all up to you. Only, make sure that you take time regularly to sort through lists for keeping your customers clear of inactive subscribers.

    For example, if you have new customers who just starting to check your brand, you can avail of email marketing. For sharing useful information and prove yourself as a thought leader in the field of financial services.

    If you have loyal subscribers who are now well-known with your brand, by using email marketing target messaging to show the value of offerings, advertise your latest products, and discounts at any time possible.

    Make groups of different clients onto the right lists. So that the message you are sending to them is relevant for the stage of the buyer’s journey they’re in.                                                              Wikipedia.org         google.com

  5. Pay attention to your subject lines

    Ambiguous subject lines simply leave your recipients disappointed and frustrated with your brand and products.

    Be transparent and personable with subject lines and personalize your content when it is possible for the best results.

    (but go over and ahead of the generic “Hey [FIRST NAME]!” greeting).

    This too prevents people from deleting emails without opening because it seems similar to spam or a potential phishing attempt. The big concern in financial services space (this is another reason that always branding your emails is much necessary).

    Subject lines are not a nice place for doing clever phrasing unless the meaning of the wordplay is notably clear. So, to communicate with a focus on exactness and certainty. Give a vital amount of time on subject lines to get it up to level.

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email marketing for financial services, email marketing, financial services

How Many Emails Are Sent Per Day – The Remarkable Actuality

The Remarkable Actuality Of How Many Emails Are Sent Per Day

How many emails are sent per day

We will discuss here: How many emails are sent per day, Email marketing and spam, Some captivating facts, Visual email trends in 2020

How many emails are sent per day 

It is an age of revelations, don’t you believe?

Microsoft, Apple, Google, Tesla… they became a worldwide phenom and game-changers in their own fields. A few years ago people travel on carts and wrote letters with feathers/quills. Now the basics continue, but the channels have changed.

Letters evolved into emails.     google.com

Today there is a trending question that:

How many emails are sent per day?

Beginning with some global email statistics:            google web master      wikipedia.org

  1. Firstly, the advertisement for email spending hits around $350 million in 2019.
  2. Approximately 93% of Business to Business marketers use email marketing to generate content.
  3. Also, for business purpose around 73% of millennials use emails.
  4. At least once a day 99% of consumers usually check their personal emails.
  5. On iPhones, there is around 28% of all emails are opened.
  6. In 2019, 5 out of 10 emails were spam.

How many people use email in 2020?

According to the research and data collected, in 2020, approximately there are 4.04 billion email users. Comparatively 3.9 billion users of the email were in 2019.  However, there is a number of alternatives medians are there for communication but still be the most popular.

How many emails are sent per day?

 

1. Office workers receive an average of 110 to 120 emails per day.

Corporate emails always rule the world of business. Now, some new stagings have been on the rise for the past few years.

In the present scenario, for inter-office communications SLACK is one of the most popular cloud-based tools.

So, there is no chance or no platform that will degrade email.

 

2. There will be around 4.3 billion active email users by the end of 2023. 

We cannot discuss office discussion outwardly including the Slack stats for analyzing…

Cloud-based Slack had around 20 million active users per day in November 2019.

Hence, email still is the best.

 

3. The number of business emails received and sent per day is approximately 124 billion.

Certainly, business communication is often email-based and also the statistics state the numbers will proceed to rise.

 

4. In the year 2020, there is an average of 306.4 billion emails sent every day.

Isn’t it breathtaking? That the average number of emails per day is very high.

 

5. More than 347.3 billion emails will be sent daily in the coming years or by the end of 2023.

Of course, it is a large number! Yet think about the part of spam messages here. We’ll go over that in a bit.

 

6. Normally the office worker sends out 40 work-associated emails and gets 90 of them per day.

When we were on our vacations or weekends, there are a number of emails in our inbox. After the weekends or vacations when we go to the office a lot of messages are there. According to Statista, the average of only 24% of people (US) don,t check their emails during vacations. This is the stats of the year 2018.

Well, another 76% certainly just desire to avoid the post-vacation inbox delusion.

 

7. Per second 2.4 billion emails get sent. This means 74 trillion emails every year.

In the present business scenario, businesses surely include emails for every service – for instance, inter-office communication, email marketing, B2B relations, and B2C correspondence.

 

8. Gmail had above 1.5 billion users in 2018.

Gmail was started in the year 2004 in April and now is 15 years old. This is a lot of time on the internet.

In other words, the most popular and widespread platform is Gmail.

70% of Americans check their emails very often as possible in 2018. 85% of American emails get opened by a smartphone. The share of mobile email is enormous these days!

 

9. Globally the number of email users in 2019 is 4.04 billion users. This figure is estimated to expand to 4.37 billion users in 2023.

According to the statistics of email usage, there are as many email users today, as the population of China, India, and Europe put collectively. So now we can see the daily email traffic, right?

 

10. Only 9% of email users favor or prefer Microsoft Outlook.

It is one of the world’s first email services founded in 1996 as Hotmail. Usually, older folks prefer this.

Currently, it is available on Mac OS and also, its current version is Outlook 2019.

 

11. In the year 2018 marketing emails received an 18% open rate.

Open rates of email grew 4% in just one year. The mobile rise makes email more accessible than before. Thus, this allowed the open rate to earn this jump.

 

12. Email marketing of cloud business is predicted to score $60.74 billion in 2022.

Email services that are cloud-based are attracting more attention these days. These services offer an enormous array of features, for instance, a high level of security, assistance for mobile devices, high-quality remote access, and fair subscriber costs.

Therefore, adopting a cloud email service for our business is the right step in the right direction.

 

The darker side of the email.

Email Marketing and Spam

Undesirable marketing emails are known as spam, and are the worst!

No one really cares about it until it harms you.

So, what are spams and what to be on the outlook for?

How many emails are sent per day

Let’s discuss:

  • Offering something in exchange for apparently nothing– it may be spam!
  • If asking for some personal financial information– spam!
  • Asking to grasp something a secret– spam!
  • Adult content– spam!
  • Information on the stock market, never asked for – spam!

What Are Malware and Phishing?

These malware spam messages comprise software that is planned to take over the computer. Once the device is jeopardized, this can start sending malware spam messages on its own.

And also phishing attacks are meant to take or steal an assortment of credentials we own. Moreover, this is done by making a copy of a website we trust. If we land there and trying to log in, we actually hand our credentials to the executioner of the attack.

Now it can be used by them to consider charge over your real account. This includes social network profiles, emails, and also our online banking account.

 

How many spam emails are sent per day?

  • According to Statista, the percentage of spam emails is 55. On the contrary, 293.6 billion emails sent per day globally in 2019 means that roughly 107 billion spam emails per day.

 

Popular kind of spam emails

  1. Approximately 30% of spam emails sent were dating related  (2018)
  2. Second is healthcare emails with 22.6%.
  3. Thirdly, job emails with 14.5%.

In addition, according to spam statistics: 20.43% of spam emails in 2019 came from China. It is mass-producing everything these days.

 

Email Marketing

It is a marketing channel with the best ROI. Furthermore, most people prefer shopping online nowadays and marketing emails do their work properly by giving the pieces of information we need in the right place and at the right time. Undoubtedly, building a connection with customers through email is precious in 2020. Also for each dollar spent on email marketing, we will get almost double.

Email is a compelling platform for marketing. Therefore, it is the best channel for marketing to invest money in – that kind of ROI can’t be ignored. Also in 2016, the open rate of emails on mobile devices was 68%.

According to the statistics of mobiles, the number of users in 2023 is calculated to reach 7.33 billion.

Consequently, mobile gives us opportunities.

Email marketing resolution unquestionably promotes your business to grow!

how many emails sent per day

The next step of the email’s evolution is different content types.

Personalization, Interactivity, and creativity are the most generous assets to attract the customer’s attention.

Despite this, the formula includes – more images and interactive content.

Let’s see, what’s popular in the world of emails in 2020:

Emojis

APNG and GIFs

Video, Video, Video

AMP in Gmail

 

Reference: https://www.statista.com/

Read More: https://migomail.com/email-security-requirements/

 

Marketing Automation Overview

MARKETING AUTOMATION
MARKETING AUTOMATION

 

let’s start with knowing marketing automation.

Marketing automation is a marketing tool that increases the efficiency of the email and increases the sales of the business.

 

MARKETING AUTOMATION is a type of software that allows a business to send automated emails or messages to customers. Because marketing automation tools typically used by marketing departments of a business as a way to remove routine tasks from staff workflows and increase overall marketing efficiency.

Marketing focuses on the segmentation, scheduling of your marketing campaign.

Use marketing automation to extend company marketing network by

Email Automation
Triggered Email
Landing Pages
Dynamic Content

READ MORE-  Transactional Email

 

Marketing Automation Features

 

FEATURES
FEATURES

 

#1 Generate Quality Lead

Generating a quality lead involves collecting all the information about new and existing customers who are interested in company products and services. But for this, we need to send time to time and quality content to them.

#2 Advance Marketing Content

That leads to identifying the content a company using for customers is really helpful for them. Because content with required information helps in customer problem solving also. So that leads to the upgrade of the content of the emails.

#3 Marketing Progress

Marketing automation enables you to send messages and email automatic to the customers so that help to increase market area and potential customers.

#4 Lead Management

Generating leads management data of the lead and provide relevant information to them, in other words, That helps in managing the lead of potential customers at a different level. This involves segmentation and lead quality.

#5 Build a marketing campaign

That helps you to manage and build a great marketing campaign on the basis of the past marketing experience and data of leads that allow you to follow the right action for emails when needed.

 

READ MORE- MARKETING SERVICE PROVIDERS (MSP)

 

Why Pick Marketing Automation For Your Business?

GROW BUSINESS
GROW BUSINESS

 

Every business wants to reach more and more customers and generate leads but that requires good market analysis and choosing the right form of marketing that requires less money and gives a high return on investment.

#1 Increase ROI

That can be possible because of the high marketing lead. When people come to your business and show their interest in purchasing any product and services. but that required the right content for the right customers.

#2 Increase Productivity And Sales

High lead generation results in high demand and for that, high productivity is required for any business. So the business can grow faster.

#3 Customer Relationship

Managing customer relationship, this provides high-quality content to your customer whenever they need from you that increase a big value for your business.

READ MORE-  Segmentation In Email Marketing

 

Benefits Of Marketing Automation

BENEFITS
BENEFITS

 

#1 Increase Targeted Market

One of the benefits of marketing automation is that it helps a marketer to reach target customers so that enables you to send a message and email by using multi-channel email, social media, text message.

#2 Managing & Tracking Marketing Campaign

Because of the CRM data analysis marketing automation tell you which marketing campaign working for you and which need improvement. But this required proper data for analyzing the marketing campaign.

#3 Increase in Revenue

The revenue of a business depends on productivity and customer base. Marketing automation one of the software which helps in market analysis and tells what actually we need to do to increase the revenue of the business.

#4 Customers Engagement

A better product or a lower price is no longer enough to differentiate your brand from your competitors, but you can stand out by creating personal connections between agents and consumers. According to Harris Interactive. So it is required to connect with your customers and communicate with them.

 READ MORE- Email Deliverability

SMTP Server and it’s advantages

SMTP Server
SMTP Server

Simple mail transfer portal is an application that is used to send, receive, and relay mail between mail sender and receiver. SMTP Server and its advantages

SMTP server is a server or collection of servers whose sole purpose is to send and receive messages in the form of emails. It is built just like any other server – it’s the function of an SMTP server that sets it apart. SMTP servers will also have their own dedicated address or set of addresses that will be determined by the client using the server.

Uses of SMTP server

  • To send an email so it only works for outgoing emails
  • Communication between servers
  • Without SMTP server your email wouldn’t make it to its destination.
  • SMTP versifiers that the outgoing email is for an active account
  • It sends an email back to the sender if it can’t deliver.

SMTP commands

  • Mail command

use to establish the return address for the SMTP services.

  • RCPT command

To the recipient of the message, this command can be issue more the one time. So this is the multi-pal command.

  • Data

It includes the content of the message. So it is dealing with the data or body of a mail what type of information a mail considers for providing information.

You may like this too: Transactional SMTP

Advantages of SMTP server

  • Easy to use

It provides easy communication between business and customers by using different networks and tools.

  • Long reach

It can easily target audience according to the need of your business and consider long area coverage for your email services.

  • Low cost

Because it is not much expensive new business and startup go through SMTP services for their email services.

  • Tracking email

In email marketing, it is important to track your email for a good response so it is possible because of the SMTP server. Using this helps you to know the success of your email marketing one of the advantages of a SMTP server.

  • Bulk mailing

Bulk mailing is possible through the SMTP server to send custom email and newsletter in bulk which is cost-effective also.

 

You may like this too: The Effect of Transactional email on your Business

 

 

Uses of email marketing

 

Uses Of Email Marketing
Uses Of Email Marketing

Uses of email marketing according to the need of the business. Most email marketing tools used by the business to attract new customers and connecting with the existing customer to increase the number of the client.

Business use email marketing tool because it is less expensive and people use email service more than other social media service which helps to be connected with the customer all the time.

New and small businesses more use email marketing to reach the target customer because it’s required less time than the others.

Why Use Email Marketing?

 

Why Use Email Marketing
Why Use Email Marketing

 

  • Generate Call 

Uses of email marketing to target the right customer at the right time with the right offer results in flood calls each time they hit the same.

  • Strengthen The Relationship

If a business wants a good relationship with the customer. It is important to do good communication with the customer. So it helps to connect with the customer and help to create a good relationship with them. In another word, it creates communication with the customer.

  • Improve Communication

Improve communication required a good connection with the customer. It’s related to business products and services. That business provides it’s lead to create the right impact on the customer.

  • Build Brand

Email marketing, you can strengthen brand recognition with anew potential clients and extend your reach.

  • Boost Sale

By reaching the larger number of people at a time and building communication with the customers it’s lead to target sale in higher amount. It’s based on the content you follow to target the customer in time.

  • Get Start Quickly

To get started quickly with the low market network and low budget of marketing email marketing is the most effective marketing tool. It helps to reach the target customer in a short time period.

  • Reach On Any Device

By using email business can reach people on any device. That helps mobile-friendly email to connect with the people at any time. Customers can also give messages and feedback on it so it can help to the development of service also.

 

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