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Marketing Automation

Email Marketing, Marketing Automation

Virtual assistant for Email Marketing: Best Ideas

April 1, 2018

here are a few ideas on how a virtual assistant can help with your email marketing

Set up an email marketing account

Once you have chosen your email marketing platform, your virtual assistant can complete the registration and profile process. They can ensure that all the required fields are completed. If you have an online store or social media accounts, they can link these to the platform as well

Upload names and email addresses

If you have collected names from a manual signup process then these can be transcribed into the database. If you have details in spreadsheet form, these can be easily uploaded onto the platform.

Create a template 

You can choose the layout of your communication in most email marketing platforms. To ensure consistency, it’s always best to communicate in a consistent format that your audience expects and knows. Your virtual assistant can put this template in place, so you can reuse it time and time again.

Write text in line with business strategy and voice

A virtual assistant with copyrighting ability will be able to write most of your email for you. You will need to provide a simple outline of what you want to communicate.

Create graphics to insert into the email

Graphics and photos are a great way to break up a block of text. Your virtual assistant will be able to create simple graphics that are relevant to the text and in line with your branding.

Schedule or send

Once the communication is complete, your virtual assistant can send or schedule it to go out at a time that suits you and your audience.

Provide summary feedback

Most platforms have built-in analytics, but you might like to track items separately over time. You can report on performance such as opens, clicks, bounce rates and industry averages.

Email Marketing, Marketing Automation

4 Signs you should invest in Marketing Automation

March 21, 2018

[:en]Can you generate, nurture and convert leads on an internet site without the use of Marketing Automation. Yes, We can do it.

Here are eight signs that it’s time to implement automation :

Your Leads aren’t Prepared

You can have amassed a huge number of leads. Creating Stylish lists in marketing automation software program permits you to apply pretty much any criteria you want for segmenting. Then, when you have a new provision to send out or need to send latest blog posts or webinar announcements, you’ll be able to effortlessly choose a listing of those who could be keen to receive it.

A social monitoring feature allows you to see a special stream based on contact lists and other criteria.

You are Piecing together Too Many Marketing packages

No person has time for that marketing automation software program combines. All the one’s capabilities (and extra) so the entirety you need to run a hit Inbound advertising approach is in one area. When it comes time to run reports, the entirety you need is in one spot. Sharing critical facts with other group-individuals calls for simply one login.

Your website isn’t always generating Leads

You set up a “Contact Us” form and also you’re expecting the leads to pour in. Since people typically only attain out to a business when they’ve nearly made up their minds to rent you.“Hey, I like your web page, but you’re no longer getting the publicity you could on Google ” than be real leads.

Capture statistics from people when they’re nonetheless inside the investigation level by means of presenting top-notch premium content material in change for some touch information. An easy-to-use landing page creation software and get in touch with to action generator is a must.

Your Leads aren’t becoming customers

Perhaps you’re the usage of a landing web page application and are creating calls to movement, but you find that following up on new leads is just too bulky. With marketing automation, you can easily create lead nurturing emails that you set up in a workflow. Here’s how it can work.

  1. A brand new lead is generated when a website viewer fills out a form to get a downloaded content provide.
  2. The brand new lead gets a “thank you” email with a link to seize the requested content again.
  3. The lead receives a series of carefully crafted follow-up email messages (perhaps 3-5 days apart) designed to provide useful information related to the original content offer.
  4. The lead gets an email inviting them to try a free trial, get a demo, or schedule a free consultation.
  5. You get an email alerting you that the lead has made it through a workflow. This email may even contain information about their interest and level of interest.

 

 

 [:gb]Can you generate, nurture and convert leads on an internet site without the use of Marketing Automation. Yes, We can do it.

Here are eight signs that it’s time to implement automation :

Your Leads aren’t Prepared

You can have amassed a huge number of leads. Creating Stylish lists in marketing automation software program permits you to apply pretty much any criteria you want for segmenting. Then, when you have a new provision to send out or need to send latest blog posts or webinar announcements, you’ll be able to effortlessly choose a listing of those who could be keen to receive it.

A social monitoring feature allows you to see a special stream based on contact lists and other criteria.

You are Piecing together Too Many Marketing packages

No person has time for that marketing automation software program combines. All the one’s capabilities (and extra) so the entirety you need to run a hit Inbound advertising approach is in one area. When it comes time to run reports, the entirety you need is in one spot. Sharing critical facts with other group-individuals calls for simply one login.

Your website isn’t always generating Leads

You set up a “Contact Us” form and also you’re expecting the leads to pour in. Since people typically only attain out to a business when they’ve nearly made up their minds to rent you.“Hey, I like your web page, but you’re no longer getting the publicity you could on Google ” than be real leads.

Capture statistics from people when they’re nonetheless inside the investigation level by means of presenting top-notch premium content material in change for some touch information. An easy-to-use landing page creation software and get in touch with to action generator is a must.

Your Leads aren’t becoming customers

Perhaps you’re the usage of a landing web page application and are creating calls to movement, but you find that following up on new leads is just too bulky. With marketing automation, you can easily create lead nurturing emails that you set up in a workflow. Here’s how it can work.

  1. A brand new lead is generated when a website viewer fills out a form to get a downloaded content provide.
  2. The brand new lead gets a “thank you” email with a link to seize the requested content again.
  3. The lead receives a series of carefully crafted follow-up email messages (perhaps 3-5 days apart) designed to provide useful information related to the original content offer.
  4. The lead gets an email inviting them to try a free trial, get a demo, or schedule a free consultation.
  5. You get an email alerting you that the lead has made it through a workflow. This email may even contain information about their interest and level of interest.

 

 

 [:au]Can you generate, nurture and convert leads on an internet site without the use of Marketing Automation. Yes, We can do it.

Here are eight signs that it’s time to implement automation :

Your Leads aren’t Prepared

You can have amassed a huge number of leads. Creating Stylish lists in marketing automation software program permits you to apply pretty much any criteria you want for segmenting. Then, when you have a new provision to send out or need to send latest blog posts or webinar announcements, you’ll be able to effortlessly choose a listing of those who could be keen to receive it.

A social monitoring feature allows you to see a special stream based on contact lists and other criteria.

You are Piecing together Too Many Marketing packages

No person has time for that marketing automation software program combines. All the one’s capabilities (and extra) so the entirety you need to run a hit Inbound advertising approach is in one area. When it comes time to run reports, the entirety you need is in one spot. Sharing critical facts with other group-individuals calls for simply one login.

Your website isn’t always generating Leads

You set up a “Contact Us” form and also you’re expecting the leads to pour in. Since people typically only attain out to a business when they’ve nearly made up their minds to rent you.“Hey, I like your web page, but you’re no longer getting the publicity you could on Google ” than be real leads.

Capture statistics from people when they’re nonetheless inside the investigation level by means of presenting top-notch premium content material in change for some touch information. An easy-to-use landing page creation software and get in touch with to action generator is a must.

Your Leads aren’t becoming customers

Perhaps you’re the usage of a landing web page application and are creating calls to movement, but you find that following up on new leads is just too bulky. With marketing automation, you can easily create lead nurturing emails that you set up in a workflow. Here’s how it can work.

  1. A brand new lead is generated when a website viewer fills out a form to get a downloaded content provide.
  2. The brand new lead gets a “thank you” email with a link to seize the requested content again.
  3. The lead receives a series of carefully crafted follow-up email messages (perhaps 3-5 days apart) designed to provide useful information related to the original content offer.
  4. The lead gets an email inviting them to try a free trial, get a demo, or schedule a free consultation.
  5. You get an email alerting you that the lead has made it through a workflow. This email may even contain information about their interest and level of interest.

 

 

 [:in]Can you generate, nurture and convert leads on an internet site without the use of Marketing Automation. Yes, We can do it.

Here are eight signs that it’s time to implement automation :

Your Leads aren’t Prepared

You can have amassed a huge number of leads. Creating Stylish lists in marketing automation software program permits you to apply pretty much any criteria you want for segmenting. Then, when you have a new provision to send out or need to send latest blog posts or webinar announcements, you’ll be able to effortlessly choose a listing of those who could be keen to receive it.

A social monitoring feature allows you to see a special stream based on contact lists and other criteria.

You are Piecing together Too Many Marketing packages

No person has time for that marketing automation software program combines. All the one’s capabilities (and extra) so the entirety you need to run a hit Inbound advertising approach is in one area. When it comes time to run reports, the entirety you need is in one spot. Sharing critical facts with other group-individuals calls for simply one login.

Your website isn’t always generating Leads

You set up a “Contact Us” form and also you’re expecting the leads to pour in. Since people typically only attain out to a business when they’ve nearly made up their minds to rent you.“Hey, I like your web page, but you’re no longer getting the publicity you could on Google ” than be real leads.

Capture statistics from people when they’re nonetheless inside the investigation level by means of presenting top-notch premium content material in change for some touch information. An easy-to-use landing page creation software and get in touch with to action generator is a must.

Your Leads aren’t becoming customers

Perhaps you’re the usage of a landing web page application and are creating calls to movement, but you find that following up on new leads is just too bulky. With marketing automation, you can easily create lead nurturing emails that you set up in a workflow. Here’s how it can work.

  1. A brand new lead is generated when a website viewer fills out a form to get a downloaded content provide.
  2. The brand new lead gets a “thank you” email with a link to seize the requested content again.
  3. The lead receives a series of carefully crafted follow-up email messages (perhaps 3-5 days apart) designed to provide useful information related to the original content offer.
  4. The lead gets an email inviting them to try a free trial, get a demo, or schedule a free consultation.
  5. You get an email alerting you that the lead has made it through a workflow. This email may even contain information about their interest and level of interest.

 

 

 [:]

Marketing Automation

How Small Business can Leverage Marketing Automation

March 20, 2018

Small Business can Leverage Marketing Automation SMEs needn’t be left behind by new Marketing Automation technology A dismal 37 percent of shoppers say that the average retailer “gets” them. It’s perhaps for this reason that consumers spend a lot of time researching online before making.

In fact, C-suite executives reckon four particular technologies will be key to marketing success in the future:

  1. Cloud computing and services
  2. Mobile solutions
  3. The Internet of Things
  4. Cognitive tools

Cloud computing and services – marketing automation

The digital marketing process involves a plethora of time-consuming tasks. Marketing automation is a cloud-based service that dramatically cuts down the time that business owners need to spend on routine tasks. Marketing automation ensures precision and optimization of business resources as well as the customer experience.

For instance, depending on the platform you choose, small businesses can:

  • Easily create email marketing workflows that enhance the customer journey.
  • Host informational webinars.
  • Build professional, high converting landing pages.
  • Conduct surveys about their target audience’s needs and expectations.
  • Integrate shopping cart abandonment processes into email workflows.
  • Analyze data to make improvements.
  • Utilize advanced email marketing features, like scoring, tagging and segmenting.

However, there are another trend entrepreneurs should be aware of, and that is that many small businesses select the wrong tool, and end up utilizing only a quarter of the capabilities. For example, ConstantContact provides a unique platform for nonprofits or companies that hold lots of events, while GetResponse is good for online marketing.

Mobile solutions – customer support

63% of people use mobile devices a few times each month to find customer and product support.

The most common issues when trying to find customer support via mobile devices are:

  • Difficulty navigating websites.
  • Searching results are not helpful.
  • Time to load is slow.
  • The website is not searchable.

If you provide a service or product online, you’ll need to make it easy for customers to get support when using mobile devices.

The Internet of Things – combining offline & online

The Internet of Things (IoT) means connecting online and offline through the Internet. It’s not common to small businesses, which is why if you can leverage it, your business will have a tremendous edge over your competitors.

An example is the Point Defiance Zoo & Aquarium in Tacoma, who’s online ticket sales have increased by 700% since implementing analytics technology to combine offline and online marketing activities. The zoo will move to mobile ticketing sometime in the future, so that visitors can use their mobile devices to “check in” at specific exhibits, dramatically improving the customer experience.

Smaller retail companies can install sensors that monitor foot traffic and customer behavior in-store. When this is combined with sales data, powerful findings emerge that have the ability to influence the customer experience.

To utilize the IoT, small businesses need to consider existing problems or ideas and then ask an IoT expert to provide solutions.

For instance, a lawyer was standing in the airport, waiting for the carousel to deliver his bag when he had a lightbulb moment and thought, “why can’t the airport notify me by Bluetooth when my bag’s about to be delivered?” Bingo. That right there is IoT thinking in action.

Cognitive tools – using user behavior to better customer experiences

Cognitive computing mimics the way the human brain works. It’s a smart machine; a computer that thinks like a human. The tools that emanate from cognitive computing, turn data into powerful insights.

Small businesses can use cognitive tools, analytics, and predictions, to access data that their customers create every day, in order to understand and learn from it, with the end result to drive loyalty and build trust, giving customers the right experience at the right time.

Email Campaign, Email Marketing, Marketing, Marketing Automation

Six Ways to Make Your Email Marketing Work Better

March 7, 2018

Build trust before you pitch Email Marketing

Keep in mind, the accomplishment of any email Marketing program relies on genuinely compelling content. You want your readers to dig through spam channels, complain to their email service providers, and do anything they can to ensure they’re getting your substance. Most email bulletins are pitchfests, which makes them no fun to read. Ensure yours is pleasantly stacked with cookie content, so users start to be prepared to open all that you send.

Begin each newsletter with an incredible autoresponder

The autoresponder feature of your email provider gives you a chance to make characterized groupings to send to your readers. The millionth subscriber has a similar affair that the first did. This implies regardless of how busy you get or what disasters you may adapt to this week. Your new email subscribers constantly well took care of.

Use a single warm, personal message early on

Early in your autoresponder sequence, including a cheerful, warm, individual-sounding message. Something informal, like, “Hey, really good to see you here, hope you enjoy the content.”

You’re not trying to fool anyone that this was an individually typed message for that recipient, but you are trying to create the same feeling of personal relationship. Invite questions, comments, and feedback at this point, and let them know that you’d love to hear from them.

Request them to whitelist you 

Regardless of how great your email marketing is, a few messages wind up in spam channels. The best guard against that is to convince your readers to add you to their rundown of “safe senders” or their “white rundown.” And the ideal approach to do that is just to ask them.

I send an instant message in one of my successions just before a message with a couple of warnings in the substance.

Conversations have two sides in Email Marketing 

Make sure you’ve got a real human being monitoring any replies to your email marketing, and that that person is giving thoughtful, personal replies to each message they get.

It’s also smart to use an individual person’s name in the “From” field, rather than the name of a company. Anything you can do to capitalize on the intimate nature of email just makes sense.

Pay attention to spam triggers

Most good email providers will let you know if your content has certain hot buttons that likely flagged as spam. Some of them are obvious, like pharmaceutical brand names.

Others are annoying because they tend to be the words and phrases that have the most selling power. For example, links that say click here can make your content look a little spammier to the filters. Precisely because savvy marketers know that explicit calls to click here get better results.

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