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B2B Marketing, Latest Technology, Latest Trends, Mail Marketing, Mail Marketing India, Marketing, Marketing Automation

7 Ways to Increase Sales with Email Marketing Automation

You know the basics of marketing automation, it streamlines, automates and monitors regular marketing tasks. But a good marketing automation platform is more than making life easier for the email marketing team – it will also help you close more deals.

So, how can you tap into various aspects of marketing automation to increase sales? Check out these seven tips:

Marketing Automation

01# Pass Over Sales-Ready Leads Using Lead Scoring

Tired of hearing about insufficient marketing leads? It can be difficult to determine when a prospect is ready for sale, but a strong marketing automation platform leads the score behind the scene.

Lead scoring is an automated strategy that adds or subtracts points from every lead based on actions taken or not done. It can be used to track demographic data to provide a high score that suits your outstanding buyer personality. When a lead reaches the limit you set, it is considered “ready for sale” and reached by the sales team.

02# Personalize Your Website

By the time a lead hits your website, your company has a substantial impact. A personal website will increase your conversion rate and make a better impression. Lead and customer data are used to personalize landing pages and other web content viewed by every lead. The experiences of anonymous web visitors can also be personal.

03# Provide Your Sales Team with the Info They Need to Follow Up

By tracking interactions with your company and providing that information for sales in an easy location, such as their CRM system, sales will be able to have a personal and impactful conversation with each sales-ready lead.

04# Keep the Conversation Going Using Triggered Emails

When a lead interacts with your company, it is important to stay on top keeping the conversation in mind. Triggered emails help turn your sales team into real customers without wasting time. For example, if a potential customer sees a pricing page, an email designed for interested customers may be sent. Triggered email has been shown to perform three times better than other types of email.

05# Segment Your Lead Nurturing

In an ideal world, all marketing leads would be up for sale. But in fact, most leads are not ready and require some nurturing before the sale.

By implementing segmented lead nurturing, you can provide specific content to each lead to push them to become sales-ready – when they are ready. Nutrition of fragmented lead made by industry, role, or company size.

06# Track Your Leads on Every Channel

Your prospects are on every channel – whether browsing on social, searching the web, going to events and more. It is important to track your prospects with your company – no matter what channel. This will help direct your message to a prospect, based on what kind of content you have with your audience. This will help increase sales as consistent content is the number one way to retain a prospect.

07# Track Your Results and ROI

Doing the same thing in expectation of different results and not cutting it in today’s digital world! Marketers need to monitor the ROI of every program they see to see what tangible results. By tracking this type of data, you’ll know which programs get the best results for revenue – and keep running those programs and cancel those that aren’t performing.

An engagement platform with marketing automation does not provide benefits for the marketing team – it can help sales more often and more efficiently and win more deals.

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Artificial Intelligence, Business, Latest Technology, Latest Trends

Latest Technology Trends you watch in 2020

It is very important to learn and enhance your skills in this technology trends of era. It helps you to get a job in the field of your choice. And if you are already a professional, then learning new techniques and tools will get you closer to the promotion you always dreamed of.

In the past year, we have seen a lot of new technological changes, but now we are in 2020. Which will now closely watch new technologies coming to higher levels.

Here are Some Latest Technology Trends of 2020

  1. Artificial Intelligence(AI)
  2. Data Science
  3. Internet Of Things(IOT)
  4. Blockchain
  5. Robotic Process Automation(RPA)
  6. Virtual Reality
  7. Smart Cities
  8. Intelligent Apps

01# Artificial Intelligence :

Artificial intelligence (AI) is a technology used to equip computer systems with decision-making capabilities similar to humans. We say that their minds are so advanced that they can think and work for you. It is done in a computer system, it has three processes, the first process is learning, which fits in the brain of a computer like a human being. They are also taught some rules which fulfill the rules and complete the given work. There is a second process that instructs them to follow these rules and produce results. And the third process is self correction.

Technology Trends

For example, Smart Speaker was named as some of the heaviest hitters in the CTA’s consumer tech industry. Forecasts, with an estimated income of $ 3.8 billion (an increase of 93%), and 43.6 million units sold (+ 60%).

In this realm, AI plays a major role in autonomous driving capabilities – particularly when it comes to sensory perception (objects in a vehicle’s path), data processing, and action. This is an important piece in industry forecasts with a forecast of $ 15.9 billion or an increase of 6%.

What will happen next? Two major things to come were identified, the first interaction with the context. Like machines interacting with humans with better natural language processing. To make it more like the way we talk to each other. The second is the ability of AI to build trust with users and reduce bias – which when executed successfully, can help AI systems explain why it makes some recommendations for action or content.

02# Data Science

Data science is a kind of knowledge in which we gather information together so that we can use it in its business and IT strategies. We gather this knowledge again well and make it a valuable resource.

Technology Trends

Today, there is a lot of demand for those who come for data signs because many companies are dependent on data signs. By scrutinizing a large amount of data, we get a lot of useful things and then we collect the work data and keep it for our work.

This is increasing the ability of the company to compete because we bin search in data signs. This also increases the business of the company). Data Signs that people with Math, Statistics and Computer Signs work in the area. They use technologies like machine learning, cluster analysis, data mining.

Benefits of Data Science

  • Data science is very useful in business decision making. It uses data in very correct ways and makes it useful so that we can use it.
  • The decisions we take from data, we get a lot of benefit and also increase the ability to work. Data signals are also very useful in recruiting people, such as in intensive work of people such as those who are selected for the next step, then they are also sorted using data signals.
  • Taking aptitude tests from data and games, coding, etc. are very useful for human resource people as it takes those people to the company.

03# Internet Of Things

IoT (Internet of Things) is a network of devices that are connected to each other. Their devices can share data with each other. These devices can be connected via Wi Fi, and they share data about their environments. These devices have a computer chip that describes how they are being used.

Technology Trends

It is predicted that more than 41 billion devices powered by IoT will be used by 2025.

IoT not only enables connections between different devices, but also makes their remote access successful. For example, you lock your car doors remotely, preheat your oven and geyser. Fitbit also runs IoT technology to track the number of calories you burn. IoT chips embedded on machines help businesses assess the performance of those machines and assist in their maintenance.

04# Blockchain

Blockchain is a fundamental technology that makes electronic currencies such as cryptocurrency powerful. In simple words, we say that blockchain is an electronic bookkeeping that can be shared between different types of users. It also helps to create a record of transactions that can never be changed. Each of these records is time-stamped and pre-linked.

Technology Trends

When we add a new transaction to the book all the time, this transaction becomes an advertisement in the second block of the chain. The blockchain is updated when the leaders of various parties agree. And once new data is fed into a block, it cannot be erased. This makes the technology verified and secure.

05# Robotic Process Automation(RPA)

RPA is a technique that we use in our everyday tasks as well as artificial intelligence. Here, the software is used to automate repetitive tasks, such as handling and answering emails, processing transactions and handling business data.

This technique is used by lower-level employees and to automate the tasks of high-ranking officers. RPA can automate more than 40% of daily tasks. According to McKinsey, over 60% of all repetitive tasks can be partially automated using RPA. Therefore, this technique can also be a threat to many jobs.

06# Virtual Reality

VR is a technique by which you can get yourself into an environment that seems surprisingly realistic. It is the use of computer technology to create a simulated environment. It is very popular for playing computer games. Unlike traditional games, where you experience the gaming environment by looking at the screen, you are placed directly in the environment.

Technology Trends

In these environments, rituals such as touch, hearing, smell and sight follow. Using a headset such as VR gear, you can roam the world of 3D where you can play games. Augmented Reality (AR) is a technique used to improve this simulated environment.

07# Smart Cities

From self-driving pizza delivery vehicles to environmental and energy use, smart cities are where society and technology intersect. While smart cities fill a new enough category that their role in marketing remains largely open. They present an opportunity for brands to enhance their role in the community.

One of the best cases for the growth of smart cities. For example, this is how they will work to enhance public safety and services. Something that cannot happen without the cooperation of markets, organizations and regional leadership. Finding out where their own organizations fit into the smart city ecosystem. Marketers can work ahead of the curve by looking for ways to actively support their brands. And contribute to a smart city, thus playing a big role in what is yet an emerging trend.

08# Intelligent Apps

Intelligent app is a software technology used in AI components such as machine learning, deep learning, data analytics, robotics, and natural language processing. They help you make decisions based on the correct time data or historical data.

Technology Trends

The AI-driven algorithm helps these apps leverage historical and real-time data to facilitate important user decisions. The use of smart integration and predictive and prescriptive analytics, customer data and product insights helps to engage these apps in a continuous learning method, and hence has the following benefits.

Benefits of Intelligent App

  • Provide forecasts and decisions to provide a super-rich and custom-built experience for users.
  • Provide valuable solutions based on users’ history of interaction with brands, people and machines.
  •  Deliver personalized and relevant content to facilitate continued engagement.
  •  Analyze multiple data sources to provide valuable insights and specifically help automate simple routine tasks without waiting for user commands.

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Latest Technology, Latest Trends

Public Cloud for your profession: AWS vs Azure vs Google Cloud?


What is Public Cloud ?

The most identifiable model of cloud computing for many consumers is the public cloud model, under which cloud services are provided in virtualized environments, which are built using pool shared physical resources, and accessible on public networks such as the Internet.

Public Cloud

 

Public Cloud is a fully virtualized environment. In addition, providers have a multi-tenant architecture that enables users – or tenants – to share computing resources. However, in the public cloud each tenant’s data remains isolated from other tenants. The public cloud also relies on high-bandwidth network connectivity to transmit data rapidly. Public cloud storage is usually unnecessary using careful replication of multiple data centers and file versions.

Implementation of AWS vs Azure vs Google Cloud:

Now that you have looked at the features and pricing, the next question is how you progress from the AWS vs Azure vs Google Cloud fight.

AWS

The platform you want to work on breaks it, so whether you’re building an iOS app, or writing in PHP, they provide some sample code to start the integration.

Azure

Highlighting the benefits of Azure is an equally easy journey. The good thing about Microsoft’s process is that they consider things for developers and operations, both of which come with in-depth starting guides.

Google

Finally, we have a process to begin with Google – named. ‘ Cloud Launcher ‘. They similarly provide some initial documentation and list some useful benefits.

Features of AWS vs Azure vs Google Cloud:

AWS

Like the other two cloud providers, Amazon uses various codes and names to break up its cloud products. With this, he said, they fall into the following categories:

To Compute
Storage
The Database
The Stay
Networking and Content Delivery
Developer Tools
Management Tools
Security, Identification and Compliance
Analytics
Artificial Intelligence
Mobile Services
Application Services
Message
Business Productivity
Desktop and App Streaming
Software
Internet of Things
Game Development

Azure

Running on Microsoft Azure, they provide similarly huge features, but they add value by providing some capabilities based on the number of users. Take their enterprise agreements, they enable large organizations to benefit from the use of Azure. Such benefits include flexible billing and more competitive pricing.

Another feature for Microsoft Azure is their certification degree. In which they claim that they have more than any other ‘ cloud provider ‘.

Google Cloud

Finally, you have the Google Cloud Platform, which is not necessarily the most historical cloud provider, throwing itself into enterprise computing.

Google has three key points behind their solution, highlighting:

  • Future-proof infrastructure
  • Critically powerful data and analytics
  • Serverless, bus code

Pricing of AWS vs Azure vs Google Cloud:

AWS

Starting with Amazon Web Services, the level of pricing associated with various cloud offerings is easily presented from SMB to Enterprise. It is one of the best assets of the cloud, that as an organization you do not have to quickly buy an old private cloud solution. You only pay attention to your movements, and the cloud will adjust accordingly.

Azure

For example, Microsoft Azure has many compelling elements.

Azure also has a breakdown of various price positions, with pricing being more aggressive in some classes than Amazon and Google, due to their willingness to lead key areas of the cloud. This includes elements such as moving the application to the cloud.

Google Cloud

Finally, Google Cloud pricing model attempts to walk head-to-head with its main competitors, emphasizing Bill’s willingness based on accurate usage.

For more related information, you can go and check out the details migomail and telcob.

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Latest Technology, Latest Trends, Marketing, SEO, Social Media Marketing

Facebook Data Leak Shocked 87 Million Users

Facebook Inc. said on Wednesday that personal information for 87 million users (Facebook data leaks). In most of the United States, political consultations may be improperly shared with Cambridge Analytica, with media reports above estimated to last over 50 million.

Data Leak

Chief executive officer Mark Zuckerberg said in a conference call with reporters that Facebook has not seen “any meaningful impact” on usage or ad sales since the scandal, although he said “it’s good if people aren’t unhappy with the company.”

Shares rose more than 3 percent after the bell.

Zuckerberg told reporters that he had accepted the blame for the Facebook data leak, which has angered users, advertisers and lawmakers, as well as that he was still the right person to set up the company.

“When Facebook is developing something in the world that is unprecedented in the world, there are going to be things you toy with,” Zuckerberg said.

He said that he was not aware of any discussion about his leaving the Facebook board.

He said that he had not fired anyone and planned on this scam. He said, “We are not trying to throw anyone else under the bus for the mistakes here.”

Facebook previously admitted last month that personal information. Nearly millions of users incorrectly ended up in Cambridge Analytica’s hands.

Zuckerberg will testify about the case during two US Congressional hearings next Tuesday and Wednesday.

London-based Cambridge Analytica, which has counted US President Donald Trump’s 2016 campaign among its customers, has disputed Facebook’s estimate of affected users. It said in a tweet on Wednesday that it did not receive more than 30 million records. From a researcher, he hired Facebook to collect data about people.

Facebook should have done more to audit and oversee third-party app developers, like Cambridge Analytica in 2014, Zuckerberg said on the call with reporters.

“After knowing what I know today, clearly we should have done more,” he said.

Going forward, he said, Facebook was taking steps to restrict what personal data is for third-party app developers, and added that it could take two more years to fix Facebook’s problems.

“We’re broadening our perspective about our responsibility,” Zuckerberg said.

Data Leak

Most of the up to 87 million people whose data was shared with Cambridge Analytica were in the United States. Facebook Chief Technology Officer Mike Schroepfer wrote in a blog post.

Facebook shares closed down 0.6 percent at $ 155.10 on Wednesday. They have fought over 16 per cent since the Cambridge Analytica scandal surfaced.

Previous estimates of more than 50 million Facebook users affected by the data leak came from two newspapers, the New York Times and the Observer of London, based on their investigation by Cambridge Analytica.

Zuckerberg said Facebook came in high estimates. Seeing the number of people who downloaded a personality quiz app created by the University of Cambridge. Adding the number of academic Hangzhou Kogan, or about 270,000 people, and then their friends.

Cambridge Analytica has stated that it engaged Kogan in “good faith”. This is similar to how other third-party app developers have harvested personal information to collect Facebook data.

For more related information, check out migomail and telcob.

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