Top Email Marketing trends in 2019

Email Marketin Trend

Email Marketing Trends

Email Marketing Trends are one of the trendy trends of digital marketing. Now a days brands and big organisations are focusing on sending more relevant mails to there users for there branding purpose. These all are being done with the help of Email Marketing Strategy. The trend of Email Marketing is growing day by day. And it is one of the inexpensive as well as good way to communicate with the customer and get in touch with them. For Bulk Mailing there are many different tools which are working on Bulk Email Services.

Trend of email marketing is growing on high scale, because it is one of the most known way of doing marketing in marketing strategy. Email marketing trends are also changing day by day.

Following are some Email Marketing Trends  :

Interactivity

Interactivity is one of the email marketing trends in 2018, and it continued in 2019. Emails that contain games, quizzes, image or any way of “fun” are more likely to be read.

Mobile Growth 

Another email marketing trend is a shift to mobile devices and mobile growth. It is expected that the mobile average order value will increase this year. Because of the growth and the fact that mobile devices are passing desktop, mobile optimization is crucial.

Artificial Intelligence

With all the advancements of technology nowadays, AI is inevitable. That’s why marketers should start considering and implementing AI in their marketing campaigns.

  • it can write highly converting emails
  • predict user actions

And also, as a highly important benefit, AI can help marketers to include more personalization in their email strategies.

While we mail for some

Utilization of Transactional Messages

More Mobile Optimization

Mobile-Friendly Emails Are a Must

Keep the mail small and effective while writing  the promotional mail. Mail must be friendly, if mail contains extraordinary words then it will not create a good impact on user. So always keep the mail catchy and short.

Social Sharing Button

As we all know social media is growing day by day, so we can also enhance the feature of mail by adding the social media icons or buttons in the mail itself. By doing so we are increasing the probability to share our brand or product more.

You may also like : Needs of Email Marketing.

 

Email autoresponder

An Email autoresponder is a series of pre-written emails that are typically sent out to new subscribers in a pre-determined sequence intervals.

This is great to use when notifying customers you have received their email  and they will get a response in a pre-determined time.Email autoresponder are sent in the order and frequency you choose.

Email autoresponder series are a perfect use as a confirmation email for a customer purchase or subscription.

Let’s say you have a five-part email autoresponder that delivers a tutorial for your potential customers.

They’ll find beneficial and valuable and prepare them to become loyal customers.

This autoresponder  series will nurture  your leads , but it will  also give the same experience to all your prospects.

You don’t have to manually send an email to leads who are interested  in your business . It is fully automatic process to the client.

How do you create a highly effective autoresponder series?

Their are four basic steps:

  1. Choose a goal for your autoresponder.
  2. Map out your entire email sequence.
  3. Write an autoresponder series that converts.
  4. Monitor and improve.

What is the purpose of an email autoresponder?

Any automated email autoresponder  you set for your business is directed toward growing your sales and business revenue.

Email autoresponder series can help you:

  • Welcome new subscriber
  • Onboard your new users
  • Nurture your leads
  • Convert leads to customers through email funnel
  • Confirm customer purchase
  • Encourage customer referral
  • Promote an upcoming event/webinar

Three suggestions for writing autoresponder:

Plan A: All new

Based on your research , you can write all new content for your autoresponder.

Plan B: An e-book

E-book is the stud in your content marketing stable.

Some examples of email autoresponder are:

  1. thank you for your message. I am currently out of office , with no email access. I will be returning on (returning date).

How To Increase Open Rates In Email Marketing


Email Marketing efforts are only effective when we track our Email Open Rates. If no one opens your email, then we cannot generate new business from email marketing. Email is opened when reader enables images that are displayed in preview or full view of the email also when receiver click the link in email.

So we need customers to click like:

  1. Creating an engaging subject line- It is the most important thing a customer sees on email. We have to do testing and optimization for an effective email marketing.

  2.  Right to single person- Email opens when directly written to receiver. We should write the first and and the reaming body text which reflect the level of focus on readers and improve their engagement which make them to open it in the future.

  3. Quality Content– If our business sends them attractive,informative emails then the open rate would be high. So, sending high quality emails effect in a good way.

  4. Sending at right time- In marketing an important element is Timing. You should ensure that you are sending the mails at correct time to the audience. We can find this out through research and testing of our own industry.

  5. Segment list carefully- For keeping relevant content for receiver we need to segment the email list.There are many ways for performing this operation by industry, purchase and time of the last interaction. This will increase the open rates and mainly focus on the email blasts.

  6. Format messages in email devices-  74% of smartphone owners access emails on phone which automatically increase the open rates .

In email marketing if we are using any of the top email provider then they will have already calculated  email open rates for us.Email open rate is calculated by dividing the number of unique opens by the number of bounces.


From getting a dead Email Marketing we can have high engagement rates and also the return on investment by using any marketing strategy only when company stands out from the crowd.

 

What are Promotional emails ?

What are Promotional Emails ?

Promotional  emails are basically commercial broadcasts that usually offers incentives to drive sales and revenue to the business. Main objective of this type of marketing is to convince target audience to make a purchase. These are also used to convince customers to download, subscribe or to register for a service.

When this type of marketing executed with perfection this helps businesses to increase sales and revenue. And it also increase its customer retention and engagement, which automatically results in customer satisfaction, increase sales and revenue.

So, the design and content of promotional emails should focus on persuading the potential candidate to take action within a specified period of time. The primary focus of promotional mails is to get the word out of the potential customers about your product or service.

Promotional emails are of many types , some of the common types are discount coupons, invitations for visit etc.

To write successful email one should be very particular about some factors .These factors are as follows:

  • Personalize the email– Email should be of customers point of view, marketers must stick to the topic . Emails must not be duplicate or rather than sending mass mail marketers must focus on the subject or interest of the customer. It can be more better with candidates name at first.
  • Keep it concise but powerful When a recipient clicks on the email, so its the duty of the marketer to frame the email that will grab the attention of the person. Email must be short,relevant and strong which is easy to understand, means language should not be technical, it should be easy-to-understand.
  • Focus on a singular message–  Having more than one message makes your email less effective. Use words and actions that prompt action. Active calls to actions can increase click through and lead to sales.
  • Make the email mobile friendly–  A large percentage of target audience will read most of the emails on their mobile phones. Including subheadings, images, lists etc will enable the subscribers to gasp information more accurately.
  • Re-check your content

What to put in your Promotional mails:

  • a sender’s name
  • an attractive subject line                         
  • main message
  • calls to action

To send promotional emails to get best results from the messages send, marketers must test their product or service in the market and target their potential customers.

migomail. Continue reading “What are Promotional emails ?”

Email Marketing is About Connecting

As social media grew in popularity, many marketers started to question the future value of email marketing. Those thoughts, however, quickly waned as marketers saw the return on investment (ROI) of email continue to be the best among all marketing channels.

So far I’ve received more than two emails — from products and services I signed up for. They didn’t annoy me, but they certainly didn’t serve any purpose, if there was one. Especially for B2B companies, email marketing can be very powerful if done right, but many companies don’t get the basics.

I’d like to take this opportunity to share some thoughts on email marketing in general 

What Is Email Marketing and the Benefits of Using It?

Email marketing is a type of direct marketing that involves businesses sending promotional messages via electronic mail to a group of prospects and customers. It’s widely used as an efficient and cost-effective method for new customer acquisition, building brand awareness, and increasing product sales, as well as fostering trust and loyalty with a company’s customer base.

  • Compared to other digital marketing channels, email is top-rated by marketers, with 53.6% of respondents rating it as excellent or good. Social media marketing and search engine optimization are rated second and third by marketers, respectively, with excellent or good ratings of 50.9% and 45%.
  • More than half (58%) of the companies surveyed said that they are planning to increase their email marketing budget, whereas only 7.5% are planning to decrease their budgets.
  • 23% said generating more leads
  • 19% said improved sales
  • 17% said improved conversion rates
  • 13% said reduced marketing costs
  • 12% said identifying better-quality leads
  • 9% said integrating with other media to boost response
  • 3% said shorter sales cycles.

Advantages of Email Marketing

Email marketing allows you to reach millions of customers with a click of a button. Like any marketing medium, it has its advantages and disadvantages. Use it correctly, and you’ll make more money, but use it incorrectly and you could lose your business. Weigh these pros and cons before you start an email campaign

Cost:

Compared to other forms of marketing, the cost of an email marketing campaign is quite low. You do not have to pay printing or mailing costs. Most likely, you’ll have to pay for a company to send your mailings, which protects your business against spam complaints, but this is a small, monthly charge. You may also have to pay for a copywriter to write compelling sales copy for the email message

Spam

“Spam” is an unsolicited email. If you want to email your customer base, you need to receive permission from them. Even though you may have this permission, some people still consider any commercial email spam. If you send too many emails — and “too many” varies by person — you can give the customer a negative view of your company.

Increased Sales

Because you can contact so many former customers via email, you’ll be able to increase interest in your product, which often results in increased sales. While there’s no way to tell exactly how much you’ll be able to increase profits, it’s safe to say that your mailing will generate at least some more sales

Tracking

Email marketing allows you to easily track the effectiveness of your campaigns. When you send out a direct mailing through the post office, for example, you have no way to know how many recipients opened your mail. An email message, though, shows you how many people received it, how many opened it and how many clicked through to your links and made a purchase.

Deliverability Issues

Your email may not reach its intended audience. For one thing, certain terms, such as “free” or “money” could trigger the spam filter, where your recipient may never see it. Other times, your email headline may not be enticing enough for the customer to open the email

Shutting Down Your Site

When several customers report your emails as spam, the email provider may report you and your company to your Web host. If the host agrees that you may be spamming people, it could shut down your website.

4 Steps to Promoting Your Blog With Email Marketing

Typically the blog promotion process looks something like this: blogger writes and publishes a blog on the company website, posts are shared in social channels, and if there is space, certain posts are featured in newsletters. Blogger waits for Google to index blog, and hopes for a favorable position on the search results page. And you can often squeak by with this strategy. But taking a proactive and more strategic approach by marketing your blog with email marketing or a blog digest can help increase your pageviews, improve your organic search results, and enhance reader engagement. The following post covers the steps required for creating and sending out a blog digest (based on my personal experience!) so that you can promote your blog and build a blog digest into your content marketing and email program.

Step 1: Choose a tool

You will first need to decide what tool you will use to send your blog digest. We use SendGrid’s Marketing Campaigns (can you blame us for being biased?) so that we can custom build a weekly email that provides a more visually appealing email that reinforces our brand. If you’re looking for help with design and templates, check out SendGrid’s free email marketing templates so you can jump in right away and start building your campaigns.

Step 2: Decide on a sending cadence (and test it)

After you’ve decided how you will send your blog emails, determine how often you will send the digest emails. Some options include: After each new blog is published – not recommended if you post more than a couple of times a week, in order to avoid email overload. Weekly – for example, every Wednesday at 10 am EST. This option is great if you publish more than once a week. Monthly/bi-monthly – this would be a good option for content programs that publish one or fewer blogs each week. Once you develop a cadence and build muscle memory with your blog digest emails, the process will start to feel like second nature. For more on finding your perfect email cadence, check out, Fighting Email Fatigue: When is Your Email marketing Frequency Too High?

Step 3: Create curated content experiences for your blog audience

Now it’s time to craft your content! This will include a personalized subject line, preheader text, headline, body copy, and CTA copy. Keep in mind that depending on your email marketing program, your email marketing list and blog subscriber list may consist of different audiences. Generally, if somebody signs up for your blog digest, they are more interested in educational content over promotions and emails that include coupons, upsells, and generally more sales content. Blog subscribers are certainly a lead, but they may be a lot further off from converting than somebody who has requested to talk to your sales team. So your content should reflect that distinction. Some tips to keep in mind while writing your email copy for your blog digest: Be conversational – the blog subscriber list is your community and those who value your content, so keep it conversational to keep them engaged. Shorter is usually better – quality always wins out over lots of copy. You don’t need to present every last detail in your emails. Save some content for your landing page (or wherever your CTA is directing them to).

Step 4: Measure engagement

Once you’ve started sending blog digest emails, you can start to tally your engagement metrics such as opens and clicks and make appropriate changes based on how your recipients respond to your content. And once you get comfortable with tracking baseline metrics, you can start to look at additional metrics such as your click to open rate (also known as your relevancy metric). These engagement metrics allow for additional validation of our content and whether it’s valuable and resonating.

Top 8 Email Marketing Tips for Financial Services

Savings accounts, credit cards, loans – well these aren’t kinds of words that excite everyone. Rather finance is considered boring by many. However content can help to make things interesting for financial service providers. Content makes it easier to connect with customers and assisting in their journey with your business through emails. Planning an email marketing strategy for financial services is a tough task as these emails are a lot more professional than e-commerce emails. Financial services across the globe are implementing new ideas and strategies for winning more customers. In this article, we’ll be discussing the tips of Email Marketing for Financial Services.

Tips for Email Marketing for Financial Services

Here are some best email marketing tips to assist you in marketing your business:

1. Create a content-driven newsletter

Newsletters help in building new customer relations and nurturing the existing ones. Your weekly or monthly newsletter should be informative rather than like a salesperson desperately tries to sell his product. Your newsletter should engage your subscribers, Besides it should add to their knowledge. Be specific in your newsletter so that your customers should know what to expect from your brand.

Make sure you focus on the following points:

  • Add social media icons to the newsletter.
  • Make sure that the newsletter is a device responsive.
  • Make sure your newsletter does not contain too much text.
  • Don’t forget to add the unsubscribe option.
  • Test various layouts and formats that your subscribers would appreciate.

2. Use list segmentation

Segment your audience according to their preference or behavior, so that you can send them relevant emails. List segmentation helps you to connect with your customers at every touchpoint in their journey with your business. Segmentation helps you to send relevant emails to relevant customers or prospects at a specific time. You can segregate your email list based on the customer’s busying frequency. You can also make a list of active subscribers and the inactive ones to target them accordingly.

3. Keep it simple

Keep your email simple and up to the point. Always focus on delivering your key message in the most efficient way possible. Make sure you follow the following points:

Subject lines –

Make sure your subject line grabs the recipient’s attention. Keep your subject line short and precise. Use personalization and try creating a sense of urgency.

Call-To-Action Buttons –

Place your CTA’s evenly in the email. CTA’s are your final instructions to readers. Play with words so that they have an impact on your customers.
Create personalized actionable CTA text. Besides this, place your CTA button in the right position with the right color and optimized across all devices.

Call to Action Buttons

4. Don’t forget the mobile

Do your emails look good when opened on a smartphone or tablet? Well, make sure they do. Because according to market research, emails that are not optimized for mobile devices and get deleted by around 80.3% of users. Responsive emails help to increase user engagement and click-through rates.

5. Personalize your emails

Personalization in emails has gone beyond the subject line. Personalization in emails is done by using the available subscriber data within the email content so as to make the content tailored for a particular subscriber.

Here are some tips for personalization in emails:

  • Build customer personas based on their behavior and purchase history to give your subscribers a personalized experience.
  • Make the right use of location and time. Test your emails to know what date and time well for your brand.
  • Setup automated behavioral triggered emails to contact your subscribers at all available touchpoints when they are in the sales funnel.

6. Create Workflows

Reaching out to customers at the right time so that they are led to purchase is our ultimate marketing goal. Whenever you get in touch with customers at different stages a sequence of steps is created. These steps are called email workflow which encourages the customer to repurchase. These workflows engage customers at different touchpoints through a sequence of emails that are automated which saves the marketer’s time.

7. Artificial Intelligence and email marketing

Artificial Intelligence is the future of email marketing. It is now being used in A/B testing, in optimizing the subject line, sending time and frequency so as to create an engaging email which the customer receives at the right time. AI offers detailed campaign analytics and can improve the performance of the campaign by providing better account insights. It helps to identify new customers and engage the existing ones. It helps to know the customer’s behavioral pattern and assist in creating an in-depth buyer persona.

8. Test Test Test!

Keep testing your emails for subject lines, images, content, call to action button to improve your click-through-rates, open rates, and engagement.


Simplifying the complexities linked with finances through content can work wonders for financial service providers. Add a colorful image to the exciting copy, and you have the perfect combo to impress your subscribers. While emails help to put your business on top of the mind of your prospective customers, they aid in creating a lasting relationship with existing customers.

Use Countdown Timer for Emails to drive urgency

Countdown Timer is a live updating timer you can add in your email. A countdown timer for emails uses features that make it easy for marketers to create a sense of urgency for limited time offers. Also, it let subscribers know exactly how long they have to take action.

It’s simple to use, super-fast and doesn’t require any coding on your part. Add the content block like any other within the drag-and-drop email builder, set the expiration date and time, you’re ready to go.

What is Email Countdown Timer?

An email timer is technically an animated GIF that counts down a specific time in the future. In simple terms, we can say that it is the use of a timer in email for an upcoming event.

The ultimate goal of the countdown clock is to make email readers act on the spot so that it doesn’t let them postpone for taking action. To create urgency among customers at a time when there is a product launch, deadline for booking your spot, or end day of sale.

You can use this kind of timer in email as you can see the above image.

countdown-timer-for-emails
Countdown Timer for Emails

Best Practices using Countdown Timer for emails

1. Drive urgency with care

Don’t use a countdown timer in every email. If you do that, your subscribers will grow weary and will come to think that your email marketing as gimmicky. Instead, only use urgency tactics if you have a deadline– or decide to share those deadlines sparingly.

Remember, urgency marketing is not at all marketing.

2. Be Clear

Anytime you have a marketing campaign, clarity is always a goal–but it’s even more important when using Countdown. You’ll want to be sure you are crystal clear about what event or deadline you’re counting down to.

If not, you’ll just frustrate your subscribers so you’ll not able to see results you are looking for.

3. Keep it above the fold.

If you use Countdown below the fold, you’ll send a mixed message. If the deadline isn’t important enough to be the very first thing in your email, what is it doing there at all? It goes back to the first point: You only want to emphasize the urgency. If you really mean it, and if you really mean it then you’ll want the countdown timer to being the first thing in your email.

The main message is urgency, so keep your timer above the fold to attract the most attention and focus from your subscribers.

4. Keep your CTA close by and make it strong.

Emails that drive urgency typically have an increased click-through rate, so you’ll want to have a strong call to action and in close proximity to the timer.

Because you want to make it as easy as possible for your subscribers to visit your site and convert. Don’t make them go searching for the CTA button. Instead, keep a clear, actionable CTA right by the countdown timer to increase your click-through rate even more.

5. Don’t mix your messages.

You don’t want to overwhelm your subscribers. So when you add a dynamic element like Countdown to your emails, make sure it’s the prime focus of the entire message. In order to avoid giving your subscribers motion sickness, minimize the moment in your emails. And don’t include any other animated GIFs.

6. Test, test, test.

Testing is key when it comes to optimizing your emails. Use A/B testing feature to test two variations of your email to see which one works best: one version of your email with Countdown, and one without.

This will help you see which version works best and prove the value of implementing Countdown in your emails along with these practices.

8 Types of Emails you must use for your Business

How often do you send emails to your users, clients, or customers? But do you know what they want or need? And how do you know what types of emails people want? If you use content to generate new leads, want to sell the solution and teach your customers some new best practices. What’s the most effective way to do this?

Of course Email Marketing! Emails are a marketer’s best friend. According to a recent ExactTarget study we have found that 75% would prefer to receive permission-based promotion email, and 93% of online consumers have provided companies with permission to send an informative email. 

If you have the right email then it can re-engage subscribers, drive traffic, and increase revenue. Here is a list of some types of emails you can to your customers.

What are the different Types of Emails?

Welcome Email

  • Welcome emails are introductory messages outlining your company. So they’re sent to new subscribers.
  • It generates 4x more opens and 5x more clicks in contrast to regular email marketing campaigns.
  • Welcome emails are introductory messages outlining your company. So they sent it to new subscribers.
  • It generates 4x more opens and 5x more clicks in contrast to regular email marketing campaigns.
  • They have a 91.43% open rate
  • 79% of welcome emails are double opt-in.
  • They have a 26.9% click-through rate. (Campaign Monitor)
  • On average it generates up to 320% more revenue per email than other promotional emails.  (Invesp)

Email Newsletter

  • Email Newsletter is used to inform your audience of the latest news, tips or updates about your company or industry.
  • Used by 83% of B2B marketers for content marketing.(Content Marketing Institute)
  • Opened Newsletters receive 2x the ads on the corresponding websites.

New Product Announcement

  • Announcing a new product that might be of interest to specific customers.
  • 63% of the customer like it when the manufacturer offers a new product.
  • The average order value of an email is 3x higher than that of Social Media. (McKinsey)
  • Emails have the highest conversion rate of 66% when compared to social and direct mail for purchases made through marketing messages.

Promotional Email

  • The primary function of a promotional email is to inform about your product or services to potential customers.
  • 72% of people prefer to receive promotional content through email, compared to 17% who prefer social media.
  • Including a CTA button can increase conversion rates by up to 28%.
  • A message is 5x more likely to be seen in email than on Facebook.

Testimonial Email

  • Testimonial emails provide customer testimony for why a company’s product or services are valuable.
  • The majority of B2B marketers considered testimonials as the most effective content marketing tactic.
  • The highest effectiveness rating for content marketing at 89% is through customer testimonials.
  • One study found that customer spends 31% more with businesses that have good client testimonials.
  • Product-specific review content drives search traffic and keyword rankings. 

Re-engagement Email

  • Re-engagement emails are used to appeal cold subscribers and encourage them to re-engage with a brand.
  • An average email decays by 25% every year.
  • 45% recipient who received re-engagement emails read subsequent emails.
  • Acquire new customers costs 6-7x more than to retain one. (Zylotech)

Abandoned Cart Email

  • Abandoned cart emails are sent to shoppers who leave a website without doing any transaction.
  • Over 75% of shoppers leave a site without completing their purchase.
  • 25% of shoppers abandoned the cart because the total item cost is too much.
  • More than 40% of cart abandoned email opens daily.
  • 50% of recipients who engaged with transactional emails completed their purchase.

* Pro-tip: Consider offering a discount on your abandoned cart emails.

Transactional Email

  • Transactional emails provide confirmation or updates on purchases and downloads.
  • It is considered to be most important by email recipients.
  • It can boost revenue by 33%. (Smart Insights)
  • Subscribers spend more than 14.8 seconds in contrast to transactional emails – 185% more than the average email. (Email Monks)
  • These emails get 4-8x more opens and click. (Avari)

Every type of email is different, but however you know various types of marketing emails with statistics to help you with. As long as you send emails that do the same (and you aren’t emailing people 4 times a day on the regular), your customer will love getting these 8 types of emails from you.