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Category: Email Marketing

Need of an Email Hosting for Business

Today we are in the digital world and the Internet as we all know has become the standard mode of communication for individuals and businesses. Hence, the significance of business email continues in an organization. Email Hosting plays a vital role in business setup whether it’s a small, medium or large scale businesses. Hosting of email server generally considered a difficult task as it requires mail servers and software applications for filtering out the spam blockers and it requires several experts for its management which turn out to be very costly.

As most of the organizations do not have the resources to set up and manage the servers so they hire Email service Providers.

What is an Email Hosting?

Email Hosting service is the Internet Hosting that runs the email servers. If you have a domain name and want email service on that domain than you need to sign up with Email Services. Email hosting services are usually a premium service that differs from that of free email sites like Yahoo and Google.

Email Hosting

Already if you have a domain so it’s advised to consider an upgrade in an email instead of giving your data to free service providers like Yahoo and Google. The Business pays for this service if something goes wrong then someone is there to help them.

Why Need Email Hosting?

Email remains the king of business communication. Business Email hosting not only makes your communication more professional but also increases your brand value.

Using the professional mail account with the business domain not only gives credibility to your business but building customer trust.

Email Marketing has become part of the communication infrastructure. But why do businesses encourage Email Hosting?

1. Communication made more Professional

By using business emails will make your business communication more professional. Sending a business proposal through free mail services clients will sound unprofessional and will impact the customers.

On the other hand, if you send the business proposal through a business mail address will sound more professional and convincing. Also, you can use the email hosting services to have internal communication with your employees.

2. Building Trust with Customers.

By using the free mail service to send the business proposal will sound unprofessional as discussed above. Using a professional email is always associated with your business domain name on which your website is hosted.

A customer would expect to know about the services offered by your company. If customers receive the mail from free mail account about your company detail than he would not read it which would decrease the trust factor.

On the other hand, if he receives the mail from a business mail account then the customer will read the company detail which would gain customer’s trust.

3. Are hosted mails are Secured?

Using the free mail services have a threat of receiving the sensitive material which would damage company data. On the other hand, using the Email hosting services administration worry less about the information they are sending and focuses on the business process.

Email send through hosting email service providers have protected firewall, HTTPS, SSL encryption and spam or Antivirus filtering. It uses this software to ensure that no unauthorized party has access to it.

4. Cost-Effective

As most of the companies do not have the resources to set up the email servers in their offices so they contact Email Services.

Having Email Servers requires an expert for its management so it would be more cost-effective.

So most of the company appoints the Email Hosting services as they provide Secured software and Unlimited Storage Space at an affordable price.

5. Never Run out of Inbox Space

Using free mails run out of inbox space. But by using the Email hosting Services Enough Storage Space in affordable pricing so your inbox never runs out of space. So it would mean that you can keep all your important files for the future.

6. Using White Label Email Hosting

You can use the White Label Email Hosting in which you can your own company logo in your mail account.

Most of the company use these services as they don’t want to know their customers about the parent service provider.

Simple Tips to Create the Perfect Mobile Friendly Email Design

Are you aware of the mobile-friendly emails? If no; then you must read out the blog. Here some of the secret points that you know to create email campaigns for your customer. So, Let’s come to know simple tips to create the perfect mobile-friendly email Design.

First thing is that,

What is Mobile Friendly Email?

A mobile friendly email to deal with email configuration means guaranteeing a decent client experience on little screens.

The Mobile friendly email plans maintain a strategic distance from the requirement for your group of spectators to zoom done so as to view content.

They additionally make it simple to explore through the email from a mobile phone. The final product is that every portable customer who gets your email get the most ideal experience.

In simple word, we say that mobile friendly email design is that of emails which are read easily on mobile phones and no need to customize your phone when opening your mail. And, also use of simple terms in the email that to audience easily connect with you.

Here are some of the simple points that you can remember when designing your mobile-friendly emails.

Write a short subject line:

If you write short subject line then you can see the email subject in the mobile phone because of all the things did not show in the mobile phone, the size of the phone is small.

A typical desktop inbox shows around 60 characters of an email headline. Be that as it may, mobile phones show only 25-30 characters.

On the off chance that being succinct isn’t your solid suite, here’s a trade-off: place the offer or suggestion to take action toward the start of the headline where it’s bound to be seen.

So… don’t give the headline a chance to character tally be your essential concern.

Good design of the content:

Having a clear and brief message ought to be a staple of any email, however, it’s much progressively significant when planning for content.

Screenland is entirely profitable on a portable, so keep the plan perfect and straightforward and center around the basics.

Simple Tips to Create the Perfect Mobile Friendly Email design, Mobile Friendly Email
Mobile Friendly Email

You can write the only subject related terms do not write more content that is not relevant to your Subject.

Use Mobile-Friendly Font Size:

You use mobile friendly font because the screen is very small on the mobile phone, then the customer did not read your email.

Little text styles are difficult to peruse on a personal computer, let alone on a portable screen.

What text dimension would it be advisable for you to decide on a mobile friendly email?

A base text dimension of 14 pixels for body content and 22 pixels for headers is a design.

Optimize Your Image for Emails:

Images are a great way to break up a large block of text and add visual interest to your emails.

You can’t expect your pictures will be shown. In the event that your email has a lot of pictures in it, they may very well look like lumps of blank areas.

Along these lines, we generally prescribe including picture depictions (otherwise called alt content) to tell individuals what the picture is notwithstanding when it’s not being shown.

A decent tip is to dependably see your email and ensure despite everything it looks extraordinary, regardless of whether none of the pictures are shown.

Don’t let it happen. Here’s how:-

  • Stay with JPG images (fresh hues, yet little picture sizes);
  • Use ‘save for web‘ alternative numerous designs programs (like Photoshop) offer;
  • Lessen record measure before transferring to your email customer with Image Optimizer (my own decision), TinyPNG, or JPEGmini;
  • Utilize fewer pictures, period.
  • Remember to add ALT text to all pictures. Many email customers burden pictures consequently, yet some don’t. That is the place the picture ALT text comes in – it depicts what your supporter should see.

Use CTA Clear and Concise:

When making email for occupied, in a hurry perusers, you need to come to the heart of the matter rapidly and reveal to them what you need them to do front and center.

Ring activity close to the highest point of your email to make it the most versatile well disposed of. To guarantee the most extreme interactiveness, make your Call To Action catches at any rate 44 x 44 pixels.

Ensure that connection or catch is anything but difficult to discover and click. Whatever the activity you need them to take, simply ensure it’s uproarious and clear.

Also, recollect—with portable, the finger is the new mouse, so ensure it’s extremely simple to click.

Design Single Columns Layout:

While email design for mobile phone you did not use multi-column layout. For simplicity of configuration, keep email designs as straightforward as could be expected under the circumstances.

A solitary section format is most adaptable crosswise over customers and gadgets. Two sections can be utilized if there’s a decent business case.

Keep away from complex magazine-style formats with different sections since these once in a while look engaging on anything other than a work area.

What’s more, such a large number of segments will occupy clients or lead them to disregard significant CTAs.

Make a Responsive Grid System for Email:

If you know the coding in the email then use some of the backside codings in the email design. You want to create a template then use coding and create your own templates.

Therefore, In your email tools CSS editor, you should make classes for segments in your email format. This implies whatever width your sections are, they’ll hold their extents regardless of the size of the gadget screen.

After you have made the responsive code in CSS, you can go into your email instrument, open up the HTML manager, and make your responsive formats.

Test Your Email Designs in Many Phone:

Before you plan and send your email, ensure you test it over different gadgets and email customers to guarantee that it looks the manner in which you expected.

Campaign monitor customers can send a trial of their email and perceive how it shows up in more than 25 distinctive email customers.

Keep Away From Using Tiny Navigation, Menu Bars and Clutter:

Keep away from including tiny navigation or menu bars for mobile phones, as it tends to be hard to estimate them satisfactorily for little gadgets.

The top need joins you should concentrate on ought to be a suggestion to take action, withdraw, share on the interpersonal organization and contact email.

Always remember, Simplicity of email is good for mobile friendly.

Tips for Designing the Effective Email Marketing Title

As people faster pace of work, the great wealth of information and access to information channels increases, people’s attention to a single channel of decline. This time, the “first impression” is good or bad to feel important. And for email marketing, a good impression often depends on the title. Email Marketing Title can make a good impression, it will definitely help to improve the conversion rate.

The good titles mostly have such characteristics: the value that can be read to the other party has even a certain reading interest. Concise, meaningful, clear, and certain temptation. Small I have compiled a few tips on the design of the email marketing title, I hope to help everyone.

1. Keep Your Audience and Objects in Mind

The most essential point to preserve in thoughts while you’re drafting an email subject line is who your target market is, and what action you want them to take.

Are you looking to make a sale? offer a merchandising? Or simply attaining out on your subscribers? Your final goal will determine what data your situation line should consist of. Be clean approximately the value of your email, and what it means in your subscribers.

2. Make it Brief and Simple

On common, an email inbox suggests approximately sixty characters of the subject line. A cellular telephone reveals now not more than 25-30 characters. So, the proper variety of phrases in the subject line is set 6-8 words.

3. Add Personalized Settings in the Message Header

Adding personalization to the message header can often be appreciated by the audience. Such as mentioning the recipient’s name in the title, which can increase the recipient’s open rate by as much as 16%.

Personalized mail has changed the same mail mode, giving each recipient a unique email that is more attractive to the user. This can be done by referring to the recipient’s name in the email or by the recipient. Triggered by specific behavior on your website. 4

4. Write Key Words on the Very Starting

Information indicates that 50% of all emails are examined on mobile telephones. because the range or words viewable from a cell cellphone is constrained, it is rather endorsed writing the maximum important words on the very beginning.

5. Don’t Placed Words in All CAPS

Writing all words in caps isn’t a wise choice, as readers may additionally take such message the incorrect way. in case you need to emphasize positive words, better write them in a bold way.

6. Avoid Spammy Words

There are many sensationalist words, or mixtures of them, to be able to make your valid content appear to be junk mail. maximum email clients use key-word filters, which take a look at for content material that usually suggests spam. You ought to consequently avoid the use of words related to unsolicited mail in any respect cost.

7. Using Call-To-Actions in Your Subject Line

Subject lines are just like CTAs in that the language should inspire a person to click on your email and open it. the usage of action orientated words can help beef up a sense of urgency and pleasure that need to come when receiving something new for your inbox. A language that consists of a verb is extra clickable and engaging than a line this is totally a descriptor.

Tips For Foreign Trade Email Marketing

According to a new marketing study by the National Retail Federation’s Shop.org and Forrester Research Institute, many companies that use the economic downturn as an expansion opportunity. Believe that foreign trade e-mail marketing is one of the most important ways to connect with global customers. Most companies Plan to use e-mail to send new products, promotions and other information to global customers and get feedback from customers.

Email marketing (hereafter referred to as e-mail) is an effective tool for you to sell products to customers around the world. However, if you don’t have a clear goal and you don’t follow the rules, people will soon be disgusted. Of course, it’s hard to make a difference. Here are a few rules you need to know to be good at foreign trade email marketing.

1. Free email = lost many orders! 

You should never use a free email address like yahoo, hot mail, navigator, etc. as your business contact mailbox! Guests do not quite believe in such mailboxes. Remember that the image on the Internet is more important than the image on the face. When you use this free e-mail to send a letter of promotion to the importer, the first question in the other party’s mind is: Is this a formal offer? Does this person want to lie to me?

2, The wrong topic

 Many newcomers send emails like using the headlines such as “business cooperation” and “newest products” or simply untitled. I don’t know that the scammers on the Internet and the profiteers who sell tickets are all avid users of such titles.

Our company The purchasing department basically starts up every day, and each machine will flood in more than 50 or more valid emails. Basically, the morning time is used to process these emails. Many of the unclear emails have no chance to open. How do you still have the opportunity to showcase your excellent products?

3, the information is not complete

Opened emails provide information that is incomplete. The most stupid thing is to make a bunch of links to the mystery. The most important thing for buyers is curiosity. There are very little mood and time to rely on your incompleteness.

Describe going to Google. It is recommended that simple and complete product descriptions, accurate contact information. Personal information such as the website address of the company’s products, the name and position of the sender, etc. are indispensable.

4. The expression refuses to be ambiguous

Concise does not mean that you have taken it with you. The e-mails sent to customers should be simple to show the advantages and selling points of your referral products. Each e-mail should carefully construct your e-mail term and look for experts.

At this time, grammatical errors are unacceptable. Will let customers misunderstand your statement. After reading the email, look at it yourself. If you are a buyer, what happens when you see this email?

5. Choose attachments carefully

It is a good idea to learn to make and use PDF documents. Basically, all computers in Europe carry PDF reading software, or you can make JPG images.

In China, there is no feeling that piracy is rampant, but in Europe and America, not every computer has a lot of application software. I tell you that the famous PHILIPS company has several small departments of computer software and even only installs a simplified version of WORD.

Do you believe with EXCEL? Unfortunately, this is the fact that Microsoft’s OFFICE software is quite expensive in Europe. Basically, no computer is pre-installed with OFFICE or decompression software when it is sold. It is for companies or individuals to pay for their own purchases, many smaller ones. The enterprise really does not have a full set of new OFFICE software and the latest office software. What is the use of beautiful and beautiful product accessories that you can’t open?


Mail is a recognized and efficient online marketing tool. However, if you don’t understand the “ethics” and application rules of E-mail marketing, you will often get back-to-back results and even be strongly protested by the recipient.

Why Does Your Startup Need an E-mail Marketing Strategy

Many startups and small & medium enterprises are generally concerned about which channels have the best conversion results. With limited resources and lean settings, this is a real decision. The world has been covered by social media, and email is a channel that is often forgotten. However, experts will tell you why email marketing is so important that they are still the most profitable channel of all channels. This is why your startup needs an email marketing strategy.

Why Does Your Startup Need an Email Marketing Strategy :

1. Email accounts and traffic far more than social media so far

Here are some interesting data: Email already has 3 times more user accounts like Facebook and Twitter. Facebook and Twitter combine to send only 0.2% of emails per day (source). More email lists are not like your followers and fans on social media platforms. Email can bring you not only regular income but also your most loyal customer base online. That’s why email marketing from Amazon to ASOS is so successful.

2. Email can make people react. It is considered to be an individual or an official

Consumers are more concerned with emails that reach their mailboxes directly, rather than a tweet that has not been read, or a missed Facebook message. Email is the most original notification. The first thing most of us wake up is to check emails. We buy things from Amazon, and after a while, they push emails based on what they buy. There is a 40% discount on the purchase of a pair of shoes via email.

3. Email-driven cross-channel access

Consumers read email on their phones, tablets, home/work computers. You have the opportunity to find them on channels and platforms. An email opened on your phone can be linked to a mobile app and downloaded. You can get behavioral data on every device of your consumer and optimize the real data associated with your marketing campaign. You get an opportunity to choose to enter your consumer field.

How to optimize your startup’s email strategy :

1: Do not send spam or purchase an email address in a random directory

The intent to purchase an email is self-evident. If you send multiple unwanted messages, it may be considered spam. Unwanted email means that the data of the email is not customized or personalized to the user, that is, they are not registered, and you do not provide them with any options for unsubscribing (in this case, they will complain, And mark you as spam), when you send a lot of mail to CC or to a thousand people, or you send too many emails (more than 2-3 weeks is already very painful)

2: Optimize your email for mobile devices

Needless to say, if your email doesn’t respond to your mobile device or looks bad, you will quickly lose a user. Most consumers will read emails on their mobile devices in the car before they start the meeting. If the email looks “tough”, it immediately goes into the junk folder (after which Gmail keeps it in the trash).

3: Design and test your email. Use the tool reasonably

No one wants to read a poorly designed 3000 words of text. Make sure to use images and personalization related. Optimize your headline title for your users. Optimize and open the A/B test rate, click rate and test all other parameters. Use tools like EmailCar and ExtMall to help you with professional test mail design and create an email acquisition strategy.

4: Do not list email directories that have not been sent in a week.

Sleeping on the address of your email list will never help you. It certainly doesn’t help to sleep in your email list forever. Choose a day/week to send your email. Sending an email a month later will not help your business. Consistency is critical to any marketing campaign and email.

The six elements of the “welcome mail”

“Welcome Mail” is the first impression left in the inbox of a new customer, blog subscriber, or newsletter subscriber. When you become the subscriber then the first email you receive is usually a “welcome mail“. The valuable opportunity to get in touch with the recipient is also very important in the subsequent marketing activities.

So here let’s have look why “Welcome Mail” is so important? Come over and learn about the six elements that make the recipients love your “welcome mail”.

1. Attach a thank you

After the subscriber subscribes, they will receive a welcome email, Which means that you will not only send the letter to the subscriber’s mailbox, but they will also receive warm and sincere sincerity, and the subscribers will appreciate your sincere gratitude.

welcome mail

So if your ‘welcome email’ doesn’t really want to put too much content, at least remember to put a thank you note. In addition, what needs to be avoided is that operating a customer relationship is like running a marathon, and you need to work slowly.

2. Make a Simple Introduction

If you prefer a simple “welcome mail”, the content of the email can be as simple as possible. You need to highlight the company’s brand and the importance to the subscribers or add personalized elements. you can add a personal avatar, embedded video link Etc. can give the subscriber a sense of humanity.

Example: Mailcot CRM “Welcome Mail”

welcome mail templates

Similarly, using Migomail, you will find that the received subscription emails. Not only have a simple content introduction but also use a simple and personalized greeting to instantly narrow the distance from the subscribers. Is it more affectionate?

3. Improve click-through rate

Insert a link at the bottom of the “Welcome” to guide subscribers to your ‘homepage’, ‘social media’ and ‘interesting blogs’ to learn more about your brand and turn them into loyal customers in the future. So try at least Place a Call To Action button.


4. Join the purchase incentive

After most subscribers subscribe, they want to have relevant offers, attract new subscribers, and give gifts (free reports, PDFs, infographics) to express their subscription thanks, which is also one of the best ways.

welcome mail tips

5. Include unsubscribe URL

“Welcome Mail” is a great opportunity to connect with subscribers, but it is not very strange to place an unsubscribe under “Welcome Mail”. In fact, after some subscribers subscribe, the buying mood is not high and will want to cancel. subscription. Imagine if they can’t unsubscribe, they will only block your follow-up letter or treat it as spam, which affects your rating.

welcome mail tips

6. Content streamlining

The content of “Welcome Mail” is generally streamlined, not too long, short and succinct. The margin of words is usually about 55-150 words.

welcome mail tips


Here are the six key elements of the “Welcome Mail” edited for you:

1. Subscribe to the thank you language: Simple thank you can enhance the member’s good sense. It helps to confirm the successful subscription. It strengthenssdaa the brand impression again.
2. Do a brief introduction: Welcome letter has a 50% chance of opening rate. It can introduce the company in a simple and stress-free way.
3. Improve click-through rate: High-opening rate emails, with strong and powerful navigation links, lead to email click-through rates and conversion opportunities. 
4. Join the purchase incentive: provide preferential information, increase the chance of second interaction with the subscriber. Provide an e-book that can increase the professional image.
5. Include unsubscribe: The unsubscribe button has three major benefits: (1) improve sending ratings, (2) improve email trust, and (3) save costs. 
6. Streamlined content: Complete the welcome letter within 150 words. Master the 30-second reading principle, and send one email for a maximum of three key points.

Email Marketing Services – Boost Sales For Your Business

It’s important to understand why we use email marketing Services.

Email Marketing Service can be use for branding, engagement, acquisition, retention, direct sales, reactivation, producing visitor. And Also getting referrals, making it one of the maximum versatile tools any enterprise can use to develop their business.


The final results of strategic email marketing are indeed profit and Boost Sales For Your Business

Email marketing Services key to e-commerce success

  • Email marketing Services

Email marketing encompasses so much more than creating an email and hitting “send”. It about building eye-catching email template, developing engaging email content target toward a specific segment of your database. Optimizing for deliverability and responsiveness, testing, measuring, and more.

The truth of website traffic, even highly targeted visitors, is most new site visitors on your store will never return—unless. That is, you do something to maintain them coming back.

Constructing an email listing and sending compelling broadcast offer you a way to maintain the visitor. Worked so hard to earn by offering subscribers with an incentive to stay in contact.


Boost Your Sales with Email Marketing Tips

email marketing services boost your sales in business

Set your goal

Email marketing can do many things for your business. Choose one or two objectives for starters. For example, do you want to drive visitors to your website, generate more foot traffic to your store or restaurant,

Build your Email marketing subscriber list

However, A long listing of emails for clients and prospects, you should no means stop adding to it. Particularly since it’s now not almost as hard because it sounds. As an instance, make certain your list is usually developing passively with a signup function on your website. Subscription forms have to be on your home page, blog web page and anywhere else. You may shape it without taking away from the more important content material.

Understand Your Target Audience

Out of all email marketing tip knowing your audience is the most important. The email messages that you send out to your subscribers need to be relevant to their interests. This can only happen when you know and understand your target audience well enough.

Keep your emails out of spam folders

Avoid the usage of all caps, too many exclamation marks, and hyperbolic phrases. Poorly formatted HTML to your emails also can hurt how they’re dealt with. every spam clear out is exclusive. So an email may pass via one clear out, however, get flagged through some other.

Keep Your Emails Short

Using short paragraphs and ensuring that keywords and phrases relevant to your readers stand out.Including bullet points to help people skim the content and take in the vital points.Inserting pictures sparingly. Images should illustrate your message rather than replace your content.

Personalize Each Email

mail advertising works outstanding in terms of creating a unique experience for your prospect or purchaser. by using leveraging the strength of personalization, you can make them experience specific or special

Make emails mobile-friendly

In case your emails aren’t optimized for viewing on those devices, you’re potentially lacking out on a large number of clicks.

Split Test Your Emails

Email marketing makes it easy to measure programperformance .Take advantage of this by closely monitoring the response to your marketing programs. Increase your investment in the programs that work well and revise components of programs that aren’t working as well as
you would like to see how your program improves.

Making of Effective Email Marketing

Email advertising is far past being a fixed channel. The continuous element of emails are including the competitive edge today. A great of the organization continue to sending static email marketing pamphlets, these are benefits. But there is a major lot of strong email.

Element email advertising as a piece of your technique

Element email marketing can be the source of your email showcasing system. Before giving it a stable in the email marketing plan and system. So, the reasonable advertiser looks to email advertising tool & kit factor to him. Discriminating points a need to deliver to come to a strong organization.

  • Which Types of element email are available to me?
  • Which information marketing systems and combinations need to be in place?
  • What are difficulty and incremental additions of presenting element email?

Utilizing continuous information to present the perfect item

In the event that the beneficiary is as of now considering to purchase an item, the chance that they will buy an increment significantly. So a retailer would love to expose subscriber. the perfect- offer for the sell brand directly in their email advertising messages. It gets to be important to know which item.

Element email showcasing adds the email marketing edge. By secure data in client profile, past purchases, and customer behavior the retailer can anticipate which item are most likely to be the ideal product for that particular customer.

Best Offer

This expectation craft is known as Next Best Offer, the insight behind it can originate from suggestion. You may have seen it on Amazon as “frequently purchased together” shown on an item page. But suggestion engines also function on the individual level: “others additionally purchased”

So, including the extra real-time data. Like the number of items in stock, popularity and gross limit. So, the offer becomes more and more interesting, to both the retailer and the beneficiary. Thus, I highlight item here, but the same can be tasted to content and services.

Characterizing the Ideal item

How would you know your email promoting messages and demonstrating are the perfect item. The perfect product based on static information i.e. at-least these properties:

  • Has a high close rate / is outstanding
  • Also, Fits the customer division
  • Is appealingly presented to persuade buy.
  • Is in season

Including element information:

  • Is currently convenient for purchase
  • So, Is a desirable offer: Product edge, deal cycle, deals targets
  • It is (not) recently purchased by the recipient (time depending on the product)
  • So, Fits the beneficiary buy profile
  • Is considered or looked for: Behavior demonstrates that the division or item be looked at, clicked on or explore for.

Quickened utilization of element messages

The ascent of the position economy is sure to quicken the move towards dynamic email promoting. Everything can inspect days. So, your friends, a travel destination, and your specialist. They can all given a 1 to 5-star audit. Positioning and popularity tendency to influence deals. By utilizing element content the ranking. And sales information can also be used to demonstrate how the right items.

With the reached attention to advertiser automation through ESP s and suppliers. Also, these advanced and element ways of sending emails are put in the hands of the advertiser. He designs the rules and how the battle the should work and the ESP works as a creative broker between marketing and technology and emails and beneficiary.