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An Overlook To SMTP Server

SMTP Server

SMTP Server 

SMTP Server is a part of the application layer of the TCP/IP protocol. Using a process called “store and forward,” SMTP moves your email on and across networks. Similarly, it works closely with something called the Mail Transfer Agent (MTA) to send your communication to the right computer and email inbox.

SMTP spells out and directs how your email moves from your computer’s MTA to an MTA on another computer, and even several computers. Using that “store and forward” feature mentioned before, the message can move in steps from your computer to its destination. At each step, Simple Mail Transfer Protocol is doing its job. Even so, this all takes place behind the scenes, and we don’t need to understand or operate SMTP.

Using an outgoing SMTP server is the traditional method of sending emails. An alternative solution to bypass SMTP server and directly send to destination. It is also known as direct send which is not very reliable because :

  1. Cannot be used if port 25 is blocked by our ISP.
  2. It is unfit for bulk email due to multiple connections of different servers.
  3. Cannot send non-personalized emails.
  4. It can be blocked by email filters because emails are not sent from regular SMTP server

 

Pros and Cons of a Local SMTP Server

pros and cons

 

Pros                                                              

  1.  No daily and hourly limit on the number of outgoing emails
  2. Instant reporting
  3. Privacy and control of all our outgoing mail
  4. No shared IP

Cons

  1. Running a local SMTP server takes time and effort
  2. the bounce rate may increase by 20-30%
  3. It is insecure as hacking can be easily done.
  4. Server limitation

 

Requirements For a Local SMTP Server

requirements

There are no specific type of requirements but we should prepare for the following:

1. Some ISP’s may block the port 25. We can solve this by contacting our ISP provider and learning about the limitations they impose. Also, we need to request a correct DNS server and permission for MX record resolution.

2. For bulk emails, we should opt for a domain and fixed IP address associated with it. This will increase our resistance to spam filters.

 

Is an SMTP Server Good for Testing?

Especially in most cases, people set up local SMTP servers for testing purposes. If we are developing an app which sends emails. We need to test this function.A real SMTP server running on our local machine might seem to be a good option. But is it? On one hand, it’s not troublesome to install and configure a local SMTP server. However, there are much better solutions.

If we use Mailtrap for testing, we will get an advanced tool based on a fake SMTP server. It means that our app will send emails but won’t actually deliver them. Our outgoing mail will end up in the Mailtrap Demo inbox. So, we need not to worry about real email recipients and checking the spam folder each time we run tests. No installation is required at all. Therefore, all we need to do is update our SMTP settings with Mailtrap credentials. Alternatively, we can copy and paste a ready-to-use code snippet. Different integrations are available for common frameworks and programming languages.

SMTP sometimes stands for “STOP” stop

Our Internet Service Providers have a limit to the number of emails we can send out over a certain amount of time. Most of the time, it is limited to a set number per hour or per day.

Also each ISP relies on its SMTP to determine the email which can be sent out by one connection. (It is a protocol ). For some people who work at home or manage large mailing lists can be a problem. After they hit their limit, finally the ISP will simply stop sending emails. If they think we are a spammer, they might even shut down our account.

Clearly, email limit varies by ISP. For example, the typical Comcast Cable Internet customer is limited to 1,000 emails per day. (Their business customers have a limit of 24,000 emails daily.) Verizon and AT&T do it differently. Moreover, they put a limit of 100 on the number of recipients we can have on one sent email.

 

Wrap Up

Obviously, running a local mail server can sometimes be a pain. A great deal of knowledge and effort is require for achieving good email deliverability using our own SMTP server. Whereas, it is a good option for testing purposes.

What Is Transactional E-Mail?

Transactional Email

Transactional emails are messages that business use to communicate information to customers. Transactional email is triggered by events and interaction with a website and service.

These emails are primarily functional and provide an anticipated response. It is generated by a user on a website. It facilitates an agreed-upon transaction existing between the sender and the recipient.

Transaction emails are messages that a user want from company for regular updates and information related to transaction services. Transactional message involve high response rate and bulk mails.

Transactional email is a type of automated email which communicates between a service provider who send information and an information receiver.

 

 Why Use Transactional Email Service?

 

Build good brand value

Transactional mail help to build good brand value in customer because of different messages of order, shipping, bill and details create a brand image in customer mind which lead to buying decision of customers.

Increase sale

When customers seen ads for similar products or related products that can incite a desire to purchase more goods. Customers might also elect to browse the company website again, Creating mental wish lists for future purchases.

Customer focus

When customer see emails and messages by service provider it can help to attract them for other services and product. Because of this, customer goes for more details and information’s and increase brand focus of customers.

Build trust

When a company provides all information to customer for every action and transaction that helps customers to feel safe. So it helps to build good brand value of company.

 

What Make Transactional Emails Effective?

 

  • Use attractive subject line

Use subject line to attract users to open emails, because most of people view emails by reading subject line. So use subject line.

  • Show full details

Show details about products, services or price cuts in order to gain a sale or prospect. By this customer can easily gain information about company.

  • generic promotional content

That offers one customer the same sales and product recommendation as every other customer.

Use your transactional email for marketing of your other product and services. So that can help to bust the sale of your business.

 

 

Types Of Transactional Emails

 

 

  • Account Creation Mail:

 This type of mails is used to send the notification mail regarding to the account creation and they carries some information regarding to account.

 

 

  • Password Reset Mail:

This is one of the most common types of Transactional mail. One can also reset the password by this mail.

 

 

  • Notification Mail: 

These mails are send to the user for the update to a website. It keeps the customer up to date regarding to their website.

 

 

  • Welcome Mail: 

It must be simple and attractive and also carry some important detail regarding to the site.

 

 

Receipt Mail:

Every customer expect purchase receipt or invoice from any online vendor they purchase from. This mail includes the receipt of purchased product. This help to create customer trust.

 

 

  • Invitation Mail: 

Emails sent by an application to invite a user to create an account or join a team are also transactional email.

 

 

  • Expire Mail: 

This mail carry the message related to the expiration of task.

 

 

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>SMTP SERVER<

How Email Marketing Can Boost Startup Companies ?

If a startup owner resorts to Email Marketing at an early stage, then there is a likelihood that the business would flourish and a wide customer base would be built.

Email marketing is always been a subset of online marketing strategy. But its significance is not realized by marketers to a great extent. Essentially it is a marketing tool which requires a little in terms of investment and gives tremendous results. As it generates leads, connects with investors and improve user experience. In Email Marketing if startup owner uses it in an early stage than the business would flourish and a wide customer base would be built. To infuse this plan into business, the entrepreneur need to recruit digital marketers and learn the nittygritties of it to take better decisions.

Email Service Provider ( ESP )

For initiating an email marketing plan, a company requires an email service provider. It primarily acts as a means to reach a large number of  consumers and deliver the company’s product as well as other services. While deciding on the strategy, it is of prime importance to assess different ESPs offers according to email marketing design, then purchase an ESP. Some services that it offers are :-

1. Free Plan-

In order to understand company’s requirements, an entrepreneur should test ESPs that are accessible at no cost for atleast a limited period. Otherwise a company can offer for free trials.

2. The Count Of Subscribers-

Subscribers are the individuals who are targeted with an email marketing plan. So before designing a strategy, company should ascertain the number of subscribers it wants.

3. Design Of Templates-

Since email marketing is done by delivering content under a specific template, it is one of the significant things to focus on.Usually, ESPs have abundant ready-made templates, so a company can choose a template from the lot or else, create one’s own template if a particular ESP permits to do so.

4. Form an Email Marketing Plan-

Once an ESP is selected, the next step involves forming a plan. In essence, planning a strategy is easy as one has to create a writing format only. However, it is noteworthy to form a well-planned format and execute it rigorously.

 

What Is Email Hosting ?

Email Hosting is a service in which a hosting provider rents out email server to its users while there are free version available with many hosting companies. Many companies take advantage of its flexibility and power of its service. Both incoming and outgoing emails are managed by dedicated mail server.

Email Hosting is a service in which email messages and associated files stored on a server. When we receive an email on website domain address then email route across the internet and store into a recipient server. At this point, server administrator determine which action you take bearing in mind to spam filters.Hosted Email service doesn’t offer the same features as our premium email. with premium plans , we get dedicated custom email platform where your email host can manage the email links to domain names and implement any authentication scheme.

Free Web hosting email services

Web hosting email allow us to send mails and also to manage the email accounts through webmail (POP) and email clients (IMAP). Free email accounts include Gmail, Yahoo, Microsoft Hotmail etc.

Pros:

1. Free with no commitment

2. Free email services include file storage to meet the needs of their requirement

Cons:

1. Weak Security measures

2. Less cloud storage space

3. Redundant help and customer support options

4. No personalized domain name

5. Might have irritating banners

Some Of The Mail Servers Are As Follows :-

1. ISP Hosting

Internet Service Provider is an mail server that work for mass communication. This service isn’t for sending mass mass emails. ISP servers have limit how many emails you may send. Anyone look to send a considerable amount of emails should get their email hosting from web hosting provider.

2. POP3 

POP3 download email from mail server and store in a machine. It reads the email when we are not online. Some or all of your email download may no longer be available on the server. This can result in a confusing situation for anyone who check their email from multiple devices.

3. IMAP 

IMAP, Internet Message Access Protocol It work in a different manner. Email can be accessed without an internet connection For example- I delete a message off my desktop email program, it then syncs with mail server and all of my other device update their sync copy to reflect the changes.

 

 

 

SMTP Server and it’s advantages

SMTP Server
SMTP Server

Simple mail transfer portal is an application which is use to send, receive, and relay mail between mail sender and receiver.

SMTP server is a server or collection of servers whose sole purpose is to send and receive messages in the form of emails. It is built just like any other server – it’s the function of an SMTP server that sets it apart. SMTP servers will also have their own dedicated address or set of addresses that will be determined by the client using the server.

Uses of SMTP server

  • To send email so it only work for outgoing emails
  • Communication between servers
  • Without SMTP server your email would’t make it to its destination.
  • SMTP versifiers that the out going email is for an active account
  • Its send email back to sender if it can’t be deliver.

SMTP commands

  • Mail command

use to establish the return address for the SMTP services.

  • RCPT command

To recipient of the message this command can be issue more the one time. So this are the multi-pal command.

  • Data

It’s include content of the message. So its deal with the data or body of a mail what type of information a mail consider for providing information.

You may like this too : Transactional SMTP

Advantages of SMTP server

  • Easy to use

It’s provide easy communication between business and customer by using different network and tools.

  • Long reach

It can easily target audience according to the need of your business and consider long area coverage for your email services.

  • Low cost

Because it is not much expensive new business and startup go through SMTP services for their email services.

  • Tracking email

In email marketing it is important to track your email for a good response so it is possible because of the SMTP server. Using this help you to know success of your email marketing one of the advantages of SMTP server.

  • Bulk mailing

Bulk mailing is possible through the SMTP server to send customer email and newsletter in bulk which is cost effective also.

 

You may like this too : The Effect of Transactional email on your Business

 

 

What is web hosting services and it’s types?

What is web hosting services and it’s types?

 

A Web Hosting Service is a type of service which allows an individual or organisation to post a website or page to the internet server.

Websites are hosted, or stored in different computer called servers.

In other words, web hosting services allows you to make your website accessible to World Wide Web.

Web hosts provide space on server, which is leased to the user for its uses.

Whenever a Internet user wants to visit your site, all they need to do is to type your website address to browser.

It is necessity for any website. It is the physical location of your website on the Internet. They also manage the technology that make your website connect to the Internet.

Web hosting is typically measured in the amount of disk you need to store your data. It also measured according to the amount of bandwidth you require to access your data.

Web hosting is basically a space which is allotted to you on server to store your website data. Every hosting company requires your domain name to host website. If you do not have a domain name then they help you to purchase one.

Type of Web Hosting Services :

There are different types of web hosting services, they all serve differently according to the need of a website. It is important for a user to understand what type of hosting they require.

Following are some type of web hosting :

  • Shared Hosting : In Shared Hosting, your website is hosted on a server shared by other website.
  • Dedicated Hosting : In Dedicated Hosting, the entire web server is used by a single website. It has all the access to the same server. It is much faster than any other type of hosting.
  • Cloud Based Web Hosting : This hosting is new hosting technology. It lets hundreds of individual server to work together so that it look likes a giant server. This type of hosting is able to handle the large amount of traffic at same time.
  • Website Builder : This type of hosting are helpful for those who are just a beginner who need to host a website.

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Needs of Email Marketing

Needs of E-mail Marketing

When we talk about “Email Marketing” What does it means?

It is a buzz word which is used by many big industries to solve their marketing strategy. This is nothing but just a way of changing the way we do marketing. Through Email Marketing we can effectively implement the marketing technique by using promotional mails. E-mail Marketing took a major majority of marketing trends as well.

It is much compatible as compare to traditional marketing techniques. By using Email Marketing, we can easily reduce the cost of marketing and also can target our audience.

Following are some needs of E-mail Marketing for your business: –

  1. Cost Effective.
  2. It is much Faster than traditional marketing strategy.
  3. It is also Flexible.
  4. Target audience according to their geographical location, Age and many other factors.
  5. We can send the bulk mail to the certain set of people to engage them with our product or website.
  6. We can also reactivate our inactive customer by sending promotional mails.
  7. It has good conversion rate as compare to other marketing trends.
  8. It is also Measurable.

Even if a person is not on any social media platform, it must be on email if he/she use internet. So, the quantity of consumer increases as compare to social media platform.

Another benefit of email marketing is that it’s incredibly easy to track your ROI. Everything is track able with the use of email marketing software so you can determine who is opening your emails, who is clicking onto your site through your emails, and more.

Email Marketing is when you email it gets in your customers in boxes. Then it’s up to you to make sure you are sending things your customers want to receive. If you want to engage with your customer personally than nothing is better than sending personal mails to your customer. And we all know nothing is better than building personal relation with customer to grow your business.

You may also like : E-mail marketing trends in 2019.

Uses of email marketing

 

Uses Of Email Marketing
Uses Of Email Marketing

Uses of the email marketing according to the need of the business. Most of email marketing tools use by the  business to attract the new customer and connecting with the existing customer to increase the number of client.

Business use email marketing tool because it is less expensive  and people use email service more then other social media service which help to be connected with the  customer all time.

New and small business more use email marketing to reach the target customer because it’s required less time then the others.

Why use email marketing?

Generate call 

Uses of email marketing To target right customer at right time with right offer result in flood calls each time  they hit same.

Strengthen relationship

If a business want a good relationship with the customer. It is important to do good communication with the customer. So it help to connect with the customer and help  to create good relationship with them. In other word it’s create communication with customer.

Improve communication

Improve communication required good connection with the customer. It’s related to the business product and services. That a business provide it’s lead to create right  impact on the customer.

Build brand

E mail marketing, you can strengthen brand recognition with anew potential clients and extend your reach.

Bust sale

By reaching the larger people at a time and building communication with the customers it’s lead to target sale in higher amount. It’s based on the content you follow to target the customer in a time.

Get start quickly

To get start quickly with the low market network and low budget of marketing e mail marketing is the most effective marketing tool. It’s help to reach the target customer in short time period.

Reach on any device

By using email a business can reach people on any device. That help mobile friendly email to connect with the people any time. Customer can also give message and feedback on it so it can help to development of service also.

What Is Email Marketing Automation ?

Email Marketing Automation is a way to create timely, relevant and personalized emails for individual contacts to be sent when they take a specific action.With email marketing automation we can deliver the same great experience to our first email subscriber, saves time as we have to do the work to plan out our email once and the automation keeps going. Basically keeps growing the audience engaged by always sending the perfect message at the right time in the right place.

It also helps us to take care of our existing customers as well as new leads. When correct execution email automation delivers highly personalized and timely experiences which convert prospects into customers for loyal repeat business.

The challenge in Email Marketing Automation is that it requires little work and planning upfront. There are some Automated Email Ideas that we can include in our Email Marketing Strategy :-

  • Automatic Welcome Emails – First impression in the market is the most important thing. If someone sign up your email list the responsibility is to provide them interesting and helpfull content.

  • Emails Of Birthday And Anniversary – With email automation it easy to treat customers on special day as everyone wants something special on such days. We can keep the customers engagement and they them know their importance in our business.

  • Newsletters And Blog Updates – If we update our company’s blog regularly, we have great and timeless content that does not get the views. So, repurposing the content in campaigns like automated drip for the new customers who have not seen the content yet.

  • Promote Events And Webinars – Email Marketing Campaigns are perfect for promoting events and webinars that our business is investing in. As our subscribers have already been interested in what we want to say and succession of emails is also a good strategy for making people excited about our webinars.

There are a host of automated emails that we can send to our customers. So its all about our choice how you want to start. Start a three-part automated email series to welcome new customers in email list.