Transactional emails are messages that business use to communicate information to customers. Transactional email is triggered by events and interaction with a website and service.
These emails are primarily functional and provide an anticipated response. It is generated by a user on a website. It facilitates an agreed-upon transaction existing between the sender and the recipient.
Transaction emails are messages that a user want from company for regular updates and information related to transaction services. Transactional message involve high response rate and bulk mails.
Transactional email is a type of automated email which communicates between a service provider who send information and an information receiver.
Why Use Transactional Email Service?
Build good brand value
Transactional mail help to build good brand value in customer because of different messages of order, shipping, bill and details create a brand image in customer mind which lead to buying decision of customers.
When customers seen ads for similar products or related products that can incite a desire to purchase more goods. Customers might also elect to browse the company website again, Creating mental wish lists for future purchases.
When customer see emails and messages by service provider it can help to attract them for other services and product. Because of this, customer goes for more details and information’s and increase brand focus of customers.
When a company provides all information to customer for every action and transaction that helps customers to feel safe. So it helps to build good brand value of company.
What Make Transactional Emails Effective?
- Use attractive subject line
Use subject line to attract users to open emails, because most of people view emails by reading subject line. So use subject line.
- Show full details
Show details about products, services or price cuts in order to gain a sale or prospect. By this customer can easily gain information about company.
- generic promotional content
That offers one customer the same sales and product recommendation as every other customer.
Use your transactional email for marketing of your other product and services. So that can help to bust the sale of your business.
- Account Creation Mail:
This type of mails is used to send the notification mail regarding to the account creation and they carries some information regarding to account.
- Password Reset Mail:
This is one of the most common types of Transactional mail. One can also reset the password by this mail.
- Notification Mail:
These mails are send to the user for the update to a website. It keeps the customer up to date regarding to their website.
- Welcome Mail:
It must be simple and attractive and also carry some important detail regarding to the site.
Every customer expect purchase receipt or invoice from any online vendor they purchase from. This mail includes the receipt of purchased product. This help to create customer trust.
- Invitation Mail:
Emails sent by an application to invite a user to create an account or join a team are also transactional email.
- Expire Mail:
This mail carry the message related to the expiration of task.
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