Email Marketing Tips For Small Business

email marketing tips
email marketing tips

Nowadays Email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing. EMAIL MARKETING TIPS.

Email marketing is one of the best and easiest way of marketing for small businesses. Every small business owner does not go through email marketing because they thought email marketing doesn’t work for them.

But they are totally wrong, email marketing required high content to connect with the new and existing subscribers.

You have to know what type of technique required in an email to increase the message content and efficiency of emails.

So take a look at tips and tricks for an effective email marketing campaign for small businesses.

 

READ MORE:-EMAIL AND SOCIAL MEDIA MARKETING 

>Email Marketing Tips For Small Business<

email marketing tips
email marketing tips

 

 

#1 Start With The Subscriber List

 

Sending emails to the subscribers require a subscriber list, that can be done by the signup on the website or application. Select the best platform for your website signup forms social media or any other which can provide you the largest number of the subscriber.

The email subscriber list will help you to connect with a large number of subscribers and audiences for your small business.

 

#2 Segment Your Subscriber List

 

Segmentation in email marketing is the way by which a business can divide its customers into different groups on the basis of the Geographical, Demographical, Psychological, Behavioral Segment.

Segmentation helps to get the right data and information regarding your subscriber. So you can make strategies for email marketing on the basis of different email subscriber groups in which they are interested.

 

 

#3 Subject Line

 

Use your personal experience for selecting a subject line, because we also view emails that have an attractive and interesting subject line.

Make your email subject line short and interesting so everyone views your emails. This is the first step toward growing your business by connecting with people.

Your subject line is the first impression of your email marketing so keep the focus on it.

 

#4 Content And Information

 

Subscriber shows their interest in emails that help them to gain information. If they found something interesting in your email they definitely view your all emails when they receive new emails.

Focus on your email content on the basis of subscriber segment that is a key factor for grows your business leads.

#5 Attractive Email Design

 

A lot of email marketers even believe that emails are better for outreach people than social media.

Use email design that looks attractive so subscriber view your email in the first click. Don’t make your emails rainbow by using different colors to make it stylish.

Be creative with your email animation because animation creates more attention than images and videos. Do not use a large image and video with your email try to use different interesting links to your website.

 

#6 Mobile-Friendly Email

mobile friendly email
mobile friendly email

 

According to the study, 66 percent of people view their emails on mobile phones so it is important to make your email which is mobile friendly or easily views on mobile phones.

In other words, use small size images and animation in your emails that can be view easily in smartphones. Because your goal is not to increase view only but provide full information as well.

#7 Personalized Emails

 

Personalized your email because personal email has a higher open rate than ordinary emails. Because people find something interesting and valuable in a personal email.

Send a personal email that involves subscriber names. More advanced tactics can include changing the content of the email based on a subscriber’s gender, location, or other things you know about them.

Personalized your email campaign is the way by which you can increase your email open rate. So it is a way by which you can increase subscriber engagement with your email and website.

BULK EMAIL

#8 Share Your Website Links

 

One of the best ways to connect with customers by sharing your web link in the email. that link, subscribers visit your website and you can take action on it by providing them different offers and coupons so they buy your products and services.

In other words that link to your web page creates an opportunity for your business to sell the product and services.

EMAIL MARKETING INDIA.  EMAIL MARKETING SERVICE INDIA.

#9 Automated Emails

 

Automated emails are triggered email which is sent to the target audience. This type of automated email helps you to communicate with customers any time to provide them all the related information and data they are looking for.

Transactional email is one of the automated emails which provides receipts mail, notification mail, welcome email to well communicate and connect with the customers.

#10 Analyze Performance

Email marketing not done by sending emails to subscribers.

But email marketing requires analyzing the performance of your email marketing campaign, by customer response.

Analyze your email marketing campaign and think to add something new in your email campaign and improve strategies if it’s required.

 

 

READ MORE:-EMAIL MARKETING BENEFITS FOR INTERNET MARKETING

Marketing Automation – An Overview

MARKETING AUTOMATION
MARKETING AUTOMATION

 

let’s start with knowing marketing automation.

Marketing automation is a marketing tool that increases the efficiency of the email and increases the sales of the business.

 

MARKETING AUTOMATION is a type of software that allows a business to send automated emails or messages to customers. Because marketing automation tools typically used by marketing departments of a business as a way to remove routine tasks from staff workflows and increase overall marketing efficiency.

Marketing focuses on the segmentation, scheduling of your marketing campaign.

Use marketing automation to extend company marketing network by

Email Automation
Triggered Email
Landing Pages
Dynamic Content

READ MORE-  Transactional Email

Marketing Automation Features

 

FEATURES
FEATURES

 

#1 Generate Quality Lead

Generating a quality lead involves collecting all the information about new and existing customers who are interested in company products and services. But for this, we need to send time to time and quality content to them.

#2 Advance Marketing Content

That leads to identifying the content a company using for customers is really helpful for them. Because content with required information helps in customer problem solving also. So that leads to the upgrade of the content of the emails.

#3 Marketing Progress

Marketing automation enables you to send messages and email automatic to the customers so that help to increase market area and potential customers.

#4 Lead Management

Generating leads management data of the lead and provide relevant information to them, in other words, That helps in managing the lead of potential customers at a different level. This involves segmentation and lead quality.

#5 Build a marketing campaign

That helps you to manage and build a great marketing campaign on the basis of the past marketing experience and data of leads that allow you to follow the right action for emails when needed.

READ MORE- MARKETING SERVICE PROVIDERS (MSP)

Why Pick Marketing Automation For Your Business?

GROW BUSINESS
GROW BUSINESS

 

Every business wants to reach more and more customers and generate leads but that requires good market analysis and choosing the right form of marketing that requires less money and gives a high return on investment.

#1 Increase ROI

That can be possible because of the high marketing lead. When people come to your business and show their interest in purchasing any product and services. but that required the right content for the right customers.

#2 Increase Productivity And Sales

High lead generation results in high demand and for that, high productivity is required for any business. So the business can grow faster.

#3 Customer Relationship

Managing customer relationship, this provides high-quality content to your customer whenever they need from you that increase a big value for your business.

READ MORE-  Segmentation In Email Marketing

Benefits Of Marketing Automation

BENEFITS
BENEFITS

 

#1 Increase Targeted Market

One of the benefits of marketing automation is that it helps a marketer to reach target customers so that enables you to send a message and email by using multi-channel email, social media, text message.

#2 Managing & Tracking Marketing Campaign

Because of the CRM data analysis marketing automation tell you which marketing campaign working for you and which need improvement. But this required proper data for analyzing the marketing campaign.

#3 Increase in Revenue

The revenue of a business depends on productivity and customer base. Marketing automation one of the software which helps in market analysis and tells what actually we need to do to increase the revenue of the business.

#4 Customers Engagement

A better product or a lower price is no longer enough to differentiate your brand from your competitors, but you can stand out by creating personal connections between agents and consumers. According to Harris Interactive. So it is required to connect with your customers and communicate with them.

 READ MORE- Email Deliverability

What Is Transactional E-Mail?

Transactional Email

Transactional emails are messages that businesses use to communicate information to customers. Transactional email is triggered by events and interaction with a website and service.

These emails are primarily functional and provide an anticipated response. It is generated by a user on a website. It facilitates an agreed-upon transaction existing between the sender and the recipient.

Transaction emails are messages that a user wants from the company for regular updates and information related to transaction services. The transactional message involves a high response rate and bulk mails.

Transactional email is a type of automated email that communicates between a service provider who sends information and an information receiver.

 

 Why Use Transactional Email Service?

 

#1 Build good brand value

Transactional mail help to build good brand value in customer because of different messages of order, shipping, bill, and details create a brand image in customer mind which lead to buying decision of customers.

#2 Increase sale

When customers saw ads for similar products or related products that can incite a desire to purchase more goods. Customers might also elect to browse the company website again, Creating mental wish lists for future purchases.

#3 Customer focus

When the customer sees emails and messages by the service provider it can help to attract them for other services and products. Because of this, the customer goes for more details and information and increases the brand focus of customers.

#4 Build trust

When a company provides all information to the customer for every action and transaction that helps customers to feel safe. So it helps to build the good brand value of the company.

 

What Make Transactional Emails Effective?

 

#1 Use the attractive subject line

Use the subject line to attract users to open emails because most people view emails by reading the subject line.

#2 Show full details

Show details about products, services or price cuts in order to gain a sale or prospect. By this customers can easily gain information about the company.

#3 generic promotional content

That offers one customer the same sales and product recommendation as every other customer.

#4 Use email for marketing

Use your transactional email for the marketing of your other product and services. So that can help to bust the sale of your business.

 

 

Types Of Transactional Emails

 

 

#1 Account Creation Mail:

 This type of mails is used to send the notification mail regarding the account creation and they carry some information regarding the account.

 

 

#2 Password Reset Mail:

This is one of the most common types of Transactional mail. One can also reset the password by this mail.

 

 

#3 Notification Mail: 

These emails are sent to the user for the update to a website. It keeps the customer up to date regarding their website.

 

 

#4 Welcome Mail: 

It must be simple and attractive and also carry some important detail regarding the site.

 

 

#5 Receipt Mail:

Every customer expects purchase receipt or invoice from any online vendor they purchase from. This mail includes the receipt of the purchased product. This helps to create customer trust.

 

 

#6 Invitation Mail: 

Emails sent by an application to invite a user to create an account or join a team are also transactional emails.

 

 

#7 Expire Mail: 

This mail carries the message related to the expiration of the task.

 

 

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>SMTP SERVER<

SMTP Server and it’s advantages

SMTP Server
SMTP Server

Simple mail transfer portal is an application that is used to send, receive, and relay mail between mail sender and receiver.

SMTP server is a server or collection of servers whose sole purpose is to send and receive messages in the form of emails. It is built just like any other server – it’s the function of an SMTP server that sets it apart. SMTP servers will also have their own dedicated address or set of addresses that will be determined by the client using the server.

Uses of SMTP server

  • To send an email so it only works for outgoing emails
  • Communication between servers
  • Without SMTP server your email wouldn’t make it to its destination.
  • SMTP versifiers that the outgoing email is for an active account
  • It sends an email back to the sender if it can’t deliver.

SMTP commands

  • Mail command

use to establish the return address for the SMTP services.

  • RCPT command

To the recipient of the message, this command can be issue more the one time. So this is the multi-pal command.

  • Data

It includes content of the message. So it is dealing with the data or body of a mail what type of information a mail considers for providing information.

You may like this too: Transactional SMTP

Advantages of SMTP server

  • Easy to use

It provides easy communication between business and customers by using different networks and tools.

  • Long reach

It can easily target audience according to the need of your business and consider long area coverage for your email services.

  • Low cost

Because it is not much expensive new business and startup go through SMTP services for their email services.

  • Tracking email

In email marketing, it is important to track your email for a good response so it is possible because of the SMTP server. Using this helps you to know the success of your email marketing one of the advantages of SMTP server.

  • Bulk mailing

Bulk mailing is possible through the SMTP server to send custom email and newsletter in bulk which is cost-effective also.

 

You may like this too: The Effect of Transactional email on your Business

 

 

Uses of email marketing

 

Uses Of Email Marketing
Uses Of Email Marketing

Uses of email marketing according to the need of the business. Most email marketing tools used by the business to attract new customers and connecting with the existing customer to increase the number of the client.

Business use email marketing tool because it is less expensive and people use email service more than other social media service which helps to be connected with the customer all the time.

New and small businesses more use email marketing to reach the target customer because it’s required less time than the others.

Why Use Email Marketing?

 

Why Use Email Marketing
Why Use Email Marketing

 

  • Generate Call 

Uses of email marketing to target the right customer at the right time with the right offer results in flood calls each time they hit the same.

  • Strengthen The Relationship

If a business wants a good relationship with the customer. It is important to do good communication with the customer. So it helps to connect with the customer and help to create a good relationship with them. In another word, it creates communication with the customer.

  • Improve Communication

Improve communication required a good connection with the customer. It’s related to business products and services. That business provides it’s lead to create the right impact on the customer.

  • Build Brand

Email marketing, you can strengthen brand recognition with anew potential clients and extend your reach.

  • Boost Sale

By reaching the larger number of people at a time and building communication with the customers it’s lead to target sale in higher amount. It’s based on the content you follow to target the customer in time.

  • Get Start Quickly

To get started quickly with the low market network and low budget of marketing email marketing is the most effective marketing tool. It helps to reach the target customer in a short time period.

  • Reach On Any Device

By using email business can reach people on any device. That helps mobile-friendly email to connect with the people at any time. Customers can also give messages and feedback on it so it can help to the development of service also.

 

Simple Tips to Create the Perfect Mobile Friendly Email Design

Are you aware of the mobile-friendly emails? If no; then you must read out the blog. Here some of the secret points that you know to create email campaigns for your customer. So, Let’s come to know simple tips to create the perfect mobile-friendly email Design.

First thing is that,

What is Mobile Friendly Email?

A mobile friendly email to deal with email configuration means guaranteeing a decent client experience on little screens.

The Mobile friendly email plans maintain a strategic distance from the requirement for your group of spectators to zoom done so as to view content.

They additionally make it simple to explore through the email from a mobile phone. The final product is that every portable customer who gets your email get the most ideal experience.

In simple word, we say that mobile friendly email design is that of emails which are read easily on mobile phones and no need to customize your phone when opening your mail. And, also use of simple terms in the email that to audience easily connect with you.

Here are some of the simple points that you can remember when designing your mobile-friendly emails.

Write a short subject line:

If you write short subject line then you can see the email subject in the mobile phone because of all the things did not show in the mobile phone, the size of the phone is small.

A typical desktop inbox shows around 60 characters of an email headline. Be that as it may, mobile phones show only 25-30 characters.

On the off chance that being succinct isn’t your solid suite, here’s a trade-off: place the offer or suggestion to take action toward the start of the headline where it’s bound to be seen.

So… don’t give the headline a chance to character tally be your essential concern.

Good design of the content:

Having a clear and brief message ought to be a staple of any email, however, it’s much progressively significant when planning for content.

Screenland is entirely profitable on a portable, so keep the plan perfect and straightforward and center around the basics.

You can write the only subject related terms do not write more content that is not relevant to your Subject.

Use Mobile-Friendly Font Size:

You use mobile friendly font because the screen is very small on the mobile phone, then the customer did not read your email.

Little text styles are difficult to peruse on a personal computer, let alone on a portable screen.

What text dimension would it be advisable for you to decide on a mobile friendly email?

A base text dimension of 14 pixels for body content and 22 pixels for headers is a design.

Optimize Your Image for Emails:

Images are a great way to break up a large block of text and add visual interest to your emails.

You can’t expect your pictures will be shown. In the event that your email has a lot of pictures in it, they may very well look like lumps of blank areas.

Along these lines, we generally prescribe including picture depictions (otherwise called alt content) to tell individuals what the picture is notwithstanding when it’s not being shown.

A decent tip is to dependably see your email and ensure despite everything it looks extraordinary, regardless of whether none of the pictures are shown.

Don’t let it happen. Here’s how:-

  • Stay with JPG images (fresh hues, yet little picture sizes);
  • Use ‘save for web‘ alternative numerous designs programs (like Photoshop) offer;
  • Lessen record measure before transferring to your email customer with Image Optimizer (my own decision), TinyPNG, or JPEGmini;
  • Utilize fewer pictures, period.
  • Remember to add ALT text to all pictures. Many email customers burden pictures consequently, yet some don’t. That is the place the picture ALT text comes in – it depicts what your supporter should see.

Use CTA Clear and Concise:

When making email for occupied, in a hurry perusers, you need to come to the heart of the matter rapidly and reveal to them what you need them to do front and center.

Ring activity close to the highest point of your email to make it the most versatile well disposed of. To guarantee the most extreme interactiveness, make your Call To Action catches at any rate 44 x 44 pixels.

Ensure that connection or catch is anything but difficult to discover and click. Whatever the activity you need them to take, simply ensure it’s uproarious and clear.

Also, recollect—with portable, the finger is the new mouse, so ensure it’s extremely simple to click.

Design Single Columns Layout:

While email design for mobile phone you did not use multi-column layout. For simplicity of configuration, keep email designs as straightforward as could be expected under the circumstances.

A solitary section format is most adaptable crosswise over customers and gadgets. Two sections can be utilized if there’s a decent business case.

Keep away from complex magazine-style formats with different sections since these once in a while look engaging on anything other than a work area.

What’s more, such a large number of segments will occupy clients or lead them to disregard significant CTAs.

Make a Responsive Grid System for Email:

If you know the coding in the email then use some of the backside codings in the email design. You want to create a template then use coding and create your own templates.

Therefore, In your email tools CSS editor, you should make classes for segments in your email format. This implies whatever width your sections are, they’ll hold their extents regardless of the size of the gadget screen.

After you have made the responsive code in CSS, you can go into your email instrument, open up the HTML manager, and make your responsive formats.

Test Your Email Designs in Many Phone:

Before you plan and send your email, ensure you test it over different gadgets and email customers to guarantee that it looks the manner in which you expected.

Campaign monitor customers can send a trial of their email and perceive how it shows up in more than 25 distinctive email customers.

Keep Away From Using Tiny Navigation, Menu Bars and Clutter:

Keep away from including tiny navigation or menu bars for mobile phones, as it tends to be hard to estimate them satisfactorily for little gadgets.

The top need joins you should concentrate on ought to be a suggestion to take action, withdraw, share on the interpersonal organization and contact email.

Always remember, Simplicity of email is good for mobile friendly.

Tips for Designing the Effective Email Marketing Title

As people faster pace of work, the great wealth of information and access to information channels increases, people’s attention to a single channel of decline. This time, the “first impression” is good or bad to feel important. And for email marketing, a good impression often depends on the title. Email Marketing Title can make a good impression, it will definitely help to improve the conversion rate.

The good titles mostly have such characteristics: the value that can be read to the other party has even a certain reading interest. Concise, meaningful, clear, and certain temptation. Small I have compiled a few tips on the design of the email marketing title, I hope to help everyone.

1. Keep Your Audience and Objects in Mind

The most essential point to preserve in thoughts while you’re drafting an email subject line is who your target market is, and what action you want them to take.

Are you looking to make a sale? offer a merchandising? Or simply attaining out on your subscribers? Your final goal will determine what data your situation line should consist of. Be clean approximately the value of your email, and what it means in your subscribers.

2. Make it Brief and Simple

On common, an email inbox suggests approximately sixty characters of the subject line. A cellular telephone reveals now not more than 25-30 characters. So, the proper variety of phrases in the subject line is set 6-8 words.

3. Add Personalized Settings in the Message Header

Adding personalization to the message header can often be appreciated by the audience. Such as mentioning the recipient’s name in the title, which can increase the recipient’s open rate by as much as 16%.

Personalized mail has changed the same mail mode, giving each recipient a unique email that is more attractive to the user. This can be done by referring to the recipient’s name in the email or by the recipient. Triggered by specific behavior on your website. 4

4. Write Key Words on the Very Starting

Information indicates that 50% of all emails are examined on mobile telephones. because the range or words viewable from a cell cellphone is constrained, it is rather endorsed writing the maximum important words on the very beginning.

5. Don’t Placed Words in All CAPS

Writing all words in caps isn’t a wise choice, as readers may additionally take such message the incorrect way. in case you need to emphasize positive words, better write them in a bold way.

6. Avoid Spammy Words

There are many sensationalist words, or mixtures of them, to be able to make your valid content appear to be junk mail. maximum email clients use key-word filters, which take a look at for content material that usually suggests spam. You ought to consequently avoid the use of words related to unsolicited mail in any respect cost.

7. Using Call-To-Actions in Your Subject Line

Subject lines are just like CTAs in that the language should inspire a person to click on your email and open it. the usage of action orientated words can help beef up a sense of urgency and pleasure that need to come when receiving something new for your inbox. A language that consists of a verb is extra clickable and engaging than a line this is totally a descriptor.

Tips For Foreign Trade Email Marketing

According to a new marketing study by the National Retail Federation’s Shop.org and Forrester Research Institute, many companies that use the economic downturn as an expansion opportunity. Believe that foreign trade e-mail marketing is one of the most important ways to connect with global customers. Most companies Plan to use e-mail to send new products, promotions and other information to global customers and get feedback from customers.

Email marketing (hereafter referred to as e-mail) is an effective tool for you to sell products to customers around the world. However, if you don’t have a clear goal and you don’t follow the rules, people will soon be disgusted. Of course, it’s hard to make a difference. Here are a few rules you need to know to be good at foreign trade email marketing.

1. Free email = lost many orders! 

You should never use a free email address like yahoo, hot mail, navigator, etc. as your business contact mailbox! Guests do not quite believe in such mailboxes. Remember that the image on the Internet is more important than the image on the face. When you use this free e-mail to send a letter of promotion to the importer, the first question in the other party’s mind is: Is this a formal offer? Does this person want to lie to me?

2, The wrong topic

 Many newcomers send emails like using the headlines such as “business cooperation” and “newest products” or simply untitled. I don’t know that the scammers on the Internet and the profiteers who sell tickets are all avid users of such titles.

Our company The purchasing department basically starts up every day, and each machine will flood in more than 50 or more valid emails. Basically, the morning time is used to process these emails. Many of the unclear emails have no chance to open. How do you still have the opportunity to showcase your excellent products?

3, the information is not complete

Opened emails provide information that is incomplete. The most stupid thing is to make a bunch of links to the mystery. The most important thing for buyers is curiosity. There are very little mood and time to rely on your incompleteness.

Describe going to Google. It is recommended that simple and complete product descriptions, accurate contact information. Personal information such as the website address of the company’s products, the name and position of the sender, etc. are indispensable.

4. The expression refuses to be ambiguous

Concise does not mean that you have taken it with you. The e-mails sent to customers should be simple to show the advantages and selling points of your referral products. Each e-mail should carefully construct your e-mail term and look for experts.

At this time, grammatical errors are unacceptable. Will let customers misunderstand your statement. After reading the email, look at it yourself. If you are a buyer, what happens when you see this email?

5. Choose attachments carefully

It is a good idea to learn to make and use PDF documents. Basically, all computers in Europe carry PDF reading software, or you can make JPG images.

In China, there is no feeling that piracy is rampant, but in Europe and America, not every computer has a lot of application software. I tell you that the famous PHILIPS company has several small departments of computer software and even only installs a simplified version of WORD.

Do you believe with EXCEL? Unfortunately, this is the fact that Microsoft’s OFFICE software is quite expensive in Europe. Basically, no computer is pre-installed with OFFICE or decompression software when it is sold. It is for companies or individuals to pay for their own purchases, many smaller ones. The enterprise really does not have a full set of new OFFICE software and the latest office software. What is the use of beautiful and beautiful product accessories that you can’t open?


Mail is a recognized and efficient online marketing tool. However, if you don’t understand the “ethics” and application rules of E-mail marketing, you will often get back-to-back results and even be strongly protested by the recipient.

Why Does Your Startup Need an E-mail Marketing Strategy

Many startups and small & medium enterprises are generally concerned about which channels have the best conversion results. With limited resources and lean settings, this is a real decision. The world has been covered by social media, and email is a channel that is often forgotten. However, experts will tell you why email marketing is so important that they are still the most profitable channel of all channels. This is why your startup needs an email marketing strategy.

Why Does Your Startup Need an Email Marketing Strategy :

1. Email accounts and traffic far more than social media so far

Here are some interesting data: Email already has 3 times more user accounts like Facebook and Twitter. Facebook and Twitter combine to send only 0.2% of emails per day (source). More email lists are not like your followers and fans on social media platforms. Email can bring you not only regular income but also your most loyal customer base online. That’s why email marketing from Amazon to ASOS is so successful.

2. Email can make people react. It is considered to be an individual or an official

Consumers are more concerned with emails that reach their mailboxes directly, rather than a tweet that has not been read, or a missed Facebook message. Email is the most original notification. The first thing most of us wake up is to check emails. We buy things from Amazon, and after a while, they push emails based on what they buy. There is a 40% discount on the purchase of a pair of shoes via email.

3. Email-driven cross-channel access

Consumers read email on their phones, tablets, home/work computers. You have the opportunity to find them on channels and platforms. An email opened on your phone can be linked to a mobile app and downloaded. You can get behavioral data on every device of your consumer and optimize the real data associated with your marketing campaign. You get an opportunity to choose to enter your consumer field.

How to optimize your startup’s email strategy :

1: Do not send spam or purchase an email address in a random directory

The intent to purchase an email is self-evident. If you send multiple unwanted messages, it may be considered spam. Unwanted email means that the data of the email is not customized or personalized to the user, that is, they are not registered, and you do not provide them with any options for unsubscribing (in this case, they will complain, And mark you as spam), when you send a lot of mail to CC or to a thousand people, or you send too many emails (more than 2-3 weeks is already very painful)

2: Optimize your email for mobile devices

Needless to say, if your email doesn’t respond to your mobile device or looks bad, you will quickly lose a user. Most consumers will read emails on their mobile devices in the car before they start the meeting. If the email looks “tough”, it immediately goes into the junk folder (after which Gmail keeps it in the trash).

3: Design and test your email. Use the tool reasonably

No one wants to read a poorly designed 3000 words of text. Make sure to use images and personalization related. Optimize your headline title for your users. Optimize and open the A/B test rate, click rate and test all other parameters. Use tools like EmailCar and ExtMall to help you with professional test mail design and create an email acquisition strategy.

4: Do not list email directories that have not been sent in a week.

Sleeping on the address of your email list will never help you. It certainly doesn’t help to sleep in your email list forever. Choose a day/week to send your email. Sending an email a month later will not help your business. Consistency is critical to any marketing campaign and email.

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