The hotel industry is one of the most competitive businesses. Effective Marketing is essential for the success of the hotel business. But unlike, any other business hotels have less marketing budget. And simply throwing money won’t deliver the key result unless you have the best strategy in place. That’s why Email Marketing for hotels is crucial as it gives Returns of $38 for every $ 1 spent, making it the best ROI.
In this article, we will be going to share 6 tips on how to organize email marketing for hotels that would draw the attention of audiences for the type of emails you send.
Things You Need to Know About Email Marketing for Hotels
Read the Hotels Email Marketing tips that make your marketing stand out:
1. Start with your List
Before you start with an Email Marketing campaign for your Hotel Business, you just need to build a strong email list.
There are few ways of creating an email list for your campaign are-
Evaluate your Current List
First, look at those email lists you currently have. Starting with customers that already have contacted you is a great way to evaluate the quality of your email list.
If you have been tracking for the metrics like open rates, you should know which subscriber engages with your content and which aren’t. Now you have two clear segments with your existing list.
Try Sending re-engagement campaign to your subscribers which are no longer opening your emails. To remind them why they subscribed in your first place. This campaign should include exciting offers and also the free night stays. Remember to reconnect with your audience and win them back.
Grow your List
Include a simple and easy to use subscriber’s form on your website is essential. Ask for basic important basic, important details, but don’t make the subscription process or complicated.
Also asking guests in-person checking in or out of your hotel is another good way to grow your email list.
2. Don’t forget the Branding
The entire point of marketing, in general, is to increase sales, there are more ways to convert subscribers into paying customers than just pushing the discounts and offers.
Branding is very important for any kind of business and it can set your hotel apart from other nearby hotels. In addition to being a great place to stay, you want your hotel to be known for its care, hospitality, and attention to detail.
Highlight what you have to offer
One of the best ways of doing branding of a hotel is to highlight local tourist attractions that guests may be interested in through a blog-style Email Newsletter. In turn, when they are planning for the trip they’ll see you as an advisor rather than just a place with the beds, pillows, and bathrooms.
Personalization is Essential
Understanding your subscribers in more detail will help in segmenting your list and allows you to deliver a more relevant branding campaign. For example, a family on vacations may appreciate the information about local tourist destination while business traveler wants to discover top-10 Restaurants for after-hour business dinner.
Personalization increases the open rate by 26%. By delivering personalized, relevant content, you will able to increase the engagement rate of your email by the customer to see your email trusted and must-read source.
3. Share Beautiful Image of your Hotel
Perfect opportunities to capture the attention and imagination of subscribers with images is through email campaigns.
If you operate a hotel in the middle of the jungle, then you may want to include an image of a beautiful jungle view. A mountain resort could use beautiful landscape shots with beautiful sightseeing.
4. Segment your email list for better personalization
Nowadays Email Marketing continues to grow in popularity, people now receive more emails from a brand they interact with. This means that your email needs to stand out and grab the attention of your subscriber with content that speaks to them.
This means businesses need to build better lists, segment those for better personalization. And deliver the content that will most appeal to your unique segments of subscribers.
5. Track your campaign and measure success
At the beginning of every campaign, you should be setting a goal. Once the campaign is complete, you need to evaluate whether or you had reached the goal or what improvements needed for your next campaign.
There are some important metrics that every marketer should be tracking during an email campaign. Additionally, tracking the metrics also shows your weakest point of your customer’s journey.
Whatever be your weaknesses, you can address before next send in order to improve your KPI’s and feel good about what you are sending.
6. Write the right copy
Though we talked about the importance of images in emails, copy also plays an important role in the success of your email marketing campaign.
First, you want to begin with a strong subject line that attracts subscribers to open the email. Once the email is opened by someone, then what kind of offers you represented with and how?
Your goal is to grab the attention early, keep it through the email and wrap it with a quick compelling call to Action. Remember your subscriber receives information from your email. So make your Email Newsletter effective to let him complete the booking from your website.