Archive

Email Service Providers ( ESP )

email service providers

What Is An Email Service Provider (ESP) ?

Email Service Provider is a company that offers email service because email services come in shape and sizes. It helps us to send email marketing messages by offering an email marketing platform or email tool. Many companies offer the software as self-service. So, we can send, create the emails by our-self without help.

Services servicesOffered By ESP’s

  • Ability to create templates for sending to contacts or use pre-made templates.
  • It provides a send engine, which allow users to distribute their messages to the subscribers.
  • A subscriber list is uploaded by user for distributing messages. Enhanced with custom fields to hold additional information subscriber.
  • Statistical reviews of each email is send for measuring the success rate of campaigns.
  • We can send both HTML and plain text formats to improve delivery success rates.
  • It provides the ability to customize content of emails.

Why Use An Email Service Provider ?

Sending out emails

Most services allow us to send unlimited emails. However, we should use plan according to our requirement.

Follow with regulations

Allowing email recipients to “unsubscribe” from list. It helps us to avoid being reported as spam by automatically sending emails to bounces, blocked mail boxes, spam reporters etc. In addition, it actually gives us better chance of getting subscribers inboxes through email services established reputation as a sender.

Reporting

Generating reports on email deliverability, open-rates and click-through. To see working of messages and even enabling split-testing of one message to another.

Offer load of advance features

It includes sign-up forms, scheduled sending, automated message sequences, tagging and segmenting audience to target with different messages. Therefore, using fancy templates to look our emails great.

 

How To Choose An Email Service?

provider

An email service working will only depend upon what outcome we want out of a service. For instance, having a free or low monthly rate may be more important then we are just starting out. Whereas, trigger-based auto responders based on subscriber activity, will be useful to convert subscribers to become paying customers.  And, done with an email sales funnel.

In other words, it is an easy trap to fall is to start looking at email service providers before analyzing our own needs and priorities.We can quickly become overwhelmed by different types of choices and features that are not necessary or even useful for us.

How Email Marketing Can Boost Startup Companies ?

If a startup owner resorts to Email Marketing at an early stage, then there is a likelihood that the business would flourish and a wide customer base would be built.

Email marketing is always been a subset of online marketing strategy. But its significance is not realized by marketers to a great extent. Essentially it is a marketing tool which requires a little in terms of investment and gives tremendous results. As it generates leads, connects with investors and improve user experience. In Email Marketing if startup owner uses it in an early stage than the business would flourish and a wide customer base would be built. To infuse this plan into business, the entrepreneur need to recruit digital marketers and learn the nittygritties of it to take better decisions.

Email Service Provider ( ESP )

For initiating an email marketing plan, a company requires an email service provider. It primarily acts as a means to reach a large number of  consumers and deliver the company’s product as well as other services. While deciding on the strategy, it is of prime importance to assess different ESPs offers according to email marketing design, then purchase an ESP. Some services that it offers are :-

1. Free Plan-

In order to understand company’s requirements, an entrepreneur should test ESPs that are accessible at no cost for atleast a limited period. Otherwise a company can offer for free trials.

2. The Count Of Subscribers-

Subscribers are the individuals who are targeted with an email marketing plan. So before designing a strategy, company should ascertain the number of subscribers it wants.

3. Design Of Templates-

Since email marketing is done by delivering content under a specific template, it is one of the significant things to focus on.Usually, ESPs have abundant ready-made templates, so a company can choose a template from the lot or else, create one’s own template if a particular ESP permits to do so.

4. Form an Email Marketing Plan-

Once an ESP is selected, the next step involves forming a plan. In essence, planning a strategy is easy as one has to create a writing format only. However, it is noteworthy to form a well-planned format and execute it rigorously.

 

What Is Email Hosting ?

Email Hosting is a service in which a hosting provider rents out email server to its users while there are free version available with many hosting companies. Many companies take advantage of its flexibility and power of its service. Both incoming and outgoing emails are managed by dedicated mail server.

Email Hosting is a service in which email messages and associated files stored on a server. When we receive an email on website domain address then email route across the internet and store into a recipient server. At this point, server administrator determine which action you take bearing in mind to spam filters.Hosted Email service doesn’t offer the same features as our premium email. with premium plans , we get dedicated custom email platform where your email host can manage the email links to domain names and implement any authentication scheme.

Free Web hosting email services

Web hosting email allow us to send mails and also to manage the email accounts through webmail (POP) and email clients (IMAP). Free email accounts include Gmail, Yahoo, Microsoft Hotmail etc.

Pros:

1. Free with no commitment

2. Free email services include file storage to meet the needs of their requirement

Cons:

1. Weak Security measures

2. Less cloud storage space

3. Redundant help and customer support options

4. No personalized domain name

5. Might have irritating banners

Some Of The Mail Servers Are As Follows :-

1. ISP Hosting

Internet Service Provider is an mail server that work for mass communication. This service isn’t for sending mass mass emails. ISP servers have limit how many emails you may send. Anyone look to send a considerable amount of emails should get their email hosting from web hosting provider.

2. POP3 

POP3 download email from mail server and store in a machine. It reads the email when we are not online. Some or all of your email download may no longer be available on the server. This can result in a confusing situation for anyone who check their email from multiple devices.

3. IMAP 

IMAP, Internet Message Access Protocol It work in a different manner. Email can be accessed without an internet connection For example- I delete a message off my desktop email program, it then syncs with mail server and all of my other device update their sync copy to reflect the changes.

 

 

 

What is web hosting services and it’s types?

What is web hosting services and it’s types?

 

A Web Hosting Service is a type of service which allows an individual or organisation to post a website or page to the internet server.

Websites are hosted, or stored in different computer called servers.

In other words, web hosting services allows you to make your website accessible to World Wide Web.

Web hosts provide space on server, which is leased to the user for its uses.

Whenever a Internet user wants to visit your site, all they need to do is to type your website address to browser.

It is necessity for any website. It is the physical location of your website on the Internet. They also manage the technology that make your website connect to the Internet.

Web hosting is typically measured in the amount of disk you need to store your data. It also measured according to the amount of bandwidth you require to access your data.

Web hosting is basically a space which is allotted to you on server to store your website data. Every hosting company requires your domain name to host website. If you do not have a domain name then they help you to purchase one.

Type of Web Hosting Services :

There are different types of web hosting services, they all serve differently according to the need of a website. It is important for a user to understand what type of hosting they require.

Following are some type of web hosting :

  • Shared Hosting : In Shared Hosting, your website is hosted on a server shared by other website.
  • Dedicated Hosting : In Dedicated Hosting, the entire web server is used by a single website. It has all the access to the same server. It is much faster than any other type of hosting.
  • Cloud Based Web Hosting : This hosting is new hosting technology. It lets hundreds of individual server to work together so that it look likes a giant server. This type of hosting is able to handle the large amount of traffic at same time.
  • Website Builder : This type of hosting are helpful for those who are just a beginner who need to host a website.

You may also like : Top Email Marketing Trends in 2019

Needs of Email Marketing

Needs of E-mail Marketing

When we talk about “Email Marketing” What does it means?

It is a buzz word which is used by many big industries to solve their marketing strategy. This is nothing but just a way of changing the way we do marketing. Through Email Marketing we can effectively implement the marketing technique by using promotional mails. E-mail Marketing took a major majority of marketing trends as well.

It is much compatible as compare to traditional marketing techniques. By using Email Marketing, we can easily reduce the cost of marketing and also can target our audience.

Following are some needs of E-mail Marketing for your business: –

  1. Cost Effective.
  2. It is much Faster than traditional marketing strategy.
  3. It is also Flexible.
  4. Target audience according to their geographical location, Age and many other factors.
  5. We can send the bulk mail to the certain set of people to engage them with our product or website.
  6. We can also reactivate our inactive customer by sending promotional mails.
  7. It has good conversion rate as compare to other marketing trends.
  8. It is also Measurable.

Even if a person is not on any social media platform, it must be on email if he/she use internet. So, the quantity of consumer increases as compare to social media platform.

Another benefit of email marketing is that it’s incredibly easy to track your ROI. Everything is track able with the use of email marketing software so you can determine who is opening your emails, who is clicking onto your site through your emails, and more.

Email Marketing is when you email it gets in your customers in boxes. Then it’s up to you to make sure you are sending things your customers want to receive. If you want to engage with your customer personally than nothing is better than sending personal mails to your customer. And we all know nothing is better than building personal relation with customer to grow your business.

You may also like : E-mail marketing trends in 2019.

What Is Email Marketing Automation ?

Email Marketing Automation is a way to create timely, relevant and personalized emails for individual contacts to be sent when they take a specific action.With email marketing automation we can deliver the same great experience to our first email subscriber, saves time as we have to do the work to plan out our email once and the automation keeps going. Basically keeps growing the audience engaged by always sending the perfect message at the right time in the right place.

It also helps us to take care of our existing customers as well as new leads. When correct execution email automation delivers highly personalized and timely experiences which convert prospects into customers for loyal repeat business.

The challenge in Email Marketing Automation is that it requires little work and planning upfront. There are some Automated Email Ideas that we can include in our Email Marketing Strategy :-

  • Automatic Welcome Emails – First impression in the market is the most important thing. If someone sign up your email list the responsibility is to provide them interesting and helpfull content.

  • Emails Of Birthday And Anniversary – With email automation it easy to treat customers on special day as everyone wants something special on such days. We can keep the customers engagement and they them know their importance in our business.

  • Newsletters And Blog Updates – If we update our company’s blog regularly, we have great and timeless content that does not get the views. So, repurposing the content in campaigns like automated drip for the new customers who have not seen the content yet.

  • Promote Events And Webinars – Email Marketing Campaigns are perfect for promoting events and webinars that our business is investing in. As our subscribers have already been interested in what we want to say and succession of emails is also a good strategy for making people excited about our webinars.

There are a host of automated emails that we can send to our customers. So its all about our choice how you want to start. Start a three-part automated email series to welcome new customers in email list.

 

 

Top Email Marketing trends in 2019

Email Marketin Trend

Email Marketing Trends

Email Marketing Trends are one of the trendy trends of digital marketing. Now a days brands and big organisations are focusing on sending more relevant mails to there users for there branding purpose. These all are being done with the help of Email Marketing Strategy. The trend of Email Marketing is growing day by day. And it is one of the inexpensive as well as good way to communicate with the customer and get in touch with them. For Bulk Mailing there are many different tools which are working on Bulk Email Services.

Trend of email marketing is growing on high scale, because it is one of the most known way of doing marketing in marketing strategy. Email marketing trends are also changing day by day.

Following are some Email Marketing Trends  :

Interactivity

Interactivity is one of the email marketing trends in 2018, and it continued in 2019. Emails that contain games, quizzes, image or any way of “fun” are more likely to be read.

Mobile Growth 

Another email marketing trend is a shift to mobile devices and mobile growth. It is expected that the mobile average order value will increase this year. Because of the growth and the fact that mobile devices are passing desktop, mobile optimization is crucial.

Artificial Intelligence

With all the advancements of technology nowadays, AI is inevitable. That’s why marketers should start considering and implementing AI in their marketing campaigns.

  • it can write highly converting emails
  • predict user actions

And also, as a highly important benefit, AI can help marketers to include more personalization in their email strategies.

While we mail for some

Utilization of Transactional Messages

More Mobile Optimization

Mobile-Friendly Emails Are a Must

Keep the mail small and effective while writing  the promotional mail. Mail must be friendly, if mail contains extraordinary words then it will not create a good impact on user. So always keep the mail catchy and short.

Social Sharing Button

As we all know social media is growing day by day, so we can also enhance the feature of mail by adding the social media icons or buttons in the mail itself. By doing so we are increasing the probability to share our brand or product more.

You may also like : Needs of Email Marketing.

 

How To Increase Open Rates In Email Marketing


Email Marketing efforts are only effective when we track our Email Open Rates. If no one opens your email, then we cannot generate new business from email marketing. Email is opened when reader enables images that are displayed in preview or full view of the email also when receiver click the link in email.

So we need customers to click like:

  1. Creating an engaging subject line- It is the most important thing a customer sees on email. We have to do testing and optimization for an effective email marketing.

  2.  Right to single person- Email opens when directly written to receiver. We should write the first and and the reaming body text which reflect the level of focus on readers and improve their engagement which make them to open it in the future.

  3. Quality Content– If our business sends them attractive,informative emails then the open rate would be high. So, sending high quality emails effect in a good way.

  4. Sending at right time- In marketing an important element is Timing. You should ensure that you are sending the mails at correct time to the audience. We can find this out through research and testing of our own industry.

  5. Segment list carefully- For keeping relevant content for receiver we need to segment the email list.There are many ways for performing this operation by industry, purchase and time of the last interaction. This will increase the open rates and mainly focus on the email blasts.

  6. Format messages in email devices-  74% of smartphone owners access emails on phone which automatically increase the open rates .

In email marketing if we are using any of the top email provider then they will have already calculated  email open rates for us.Email open rate is calculated by dividing the number of unique opens by the number of bounces.


From getting a dead Email Marketing we can have high engagement rates and also the return on investment by using any marketing strategy only when company stands out from the crowd.

 

Need of an Email Hosting for Business

Today we are in the digital world and the Internet as we all know has become the standard mode of communication for individuals and businesses. Hence, the significance of business email continues in an organization. Email Hosting plays a vital role in business setup whether it’s a small, medium or large scale businesses. Hosting of email server generally considered a difficult task as it requires mail servers and software applications for filtering out the spam blockers and it requires several experts for its management which turn out to be very costly.

As most of the organizations do not have the resources to set up and manage the servers so they hire Email service Providers.

What is an Email Hosting?

Email Hosting service is the Internet Hosting that runs the email servers. If you have a domain name and want email service on that domain than you need to sign up with Email Services. Email hosting services are usually a premium service that differs from that of free email sites like Yahoo and Google.

Email Hosting

Already if you have a domain so it’s advised to consider an upgrade in an email instead of giving your data to free service providers like Yahoo and Google. The Business pays for this service if something goes wrong then someone is there to help them.

Why Need Email Hosting?

Email remains the king of business communication. Business Email hosting not only makes your communication more professional but also increases your brand value.

Using the professional mail account with the business domain not only gives credibility to your business but building customer trust.

Email Marketing has become part of the communication infrastructure. But why do businesses encourage Email Hosting?

1. Communication made more Professional

By using business emails will make your business communication more professional. Sending a business proposal through free mail services clients will sound unprofessional and will impact the customers.

On the other hand, if you send the business proposal through a business mail address will sound more professional and convincing. Also, you can use the email hosting services to have internal communication with your employees.

2. Building Trust with Customers.

By using the free mail service to send the business proposal will sound unprofessional as discussed above. Using a professional email is always associated with your business domain name on which your website is hosted.

A customer would expect to know about the services offered by your company. If customers receive the mail from free mail account about your company detail than he would not read it which would decrease the trust factor.

On the other hand, if he receives the mail from a business mail account then the customer will read the company detail which would gain customer’s trust.

3. Are hosted mails are Secured?

Using the free mail services have a threat of receiving the sensitive material which would damage company data. On the other hand, using the Email hosting services administration worry less about the information they are sending and focuses on the business process.

Email send through hosting email service providers have protected firewall, HTTPS, SSL encryption and spam or Antivirus filtering. It uses this software to ensure that no unauthorized party has access to it.

4. Cost-Effective

As most of the companies do not have the resources to set up the email servers in their offices so they contact Email Services.

Having Email Servers requires an expert for its management so it would be more cost-effective.

So most of the company appoints the Email Hosting services as they provide Secured software and Unlimited Storage Space at an affordable price.

5. Never Run out of Inbox Space

Using free mails run out of inbox space. But by using the Email hosting Services Enough Storage Space in affordable pricing so your inbox never runs out of space. So it would mean that you can keep all your important files for the future.

6. Using White Label Email Hosting

You can use the White Label Email Hosting in which you can your own company logo in your mail account.

Most of the company use these services as they don’t want to know their customers about the parent service provider.