How Email Marketing Can Boost Startup Companies ?

If a startup owner resorts to Email Marketing at an early stage, then there is a likelihood that the business would flourish and a wide customer base would be built.

Email marketing is always been a subset of online marketing strategy. But its significance is not realized by marketers to a great extent. Essentially it is a marketing tool which requires a little in terms of investment and gives tremendous results. As it generates leads, connects with investors and improve user experience. In Email Marketing if startup owner uses it in an early stage than the business would flourish and a wide customer base would be built. To infuse this plan into business, the entrepreneur need to recruit digital marketers and learn the nittygritties of it to take better decisions.

Email Service Provider ( ESP )

For initiating an email marketing plan, a company requires an email service provider. It primarily acts as a means to reach a large number of  consumers and deliver the company’s product as well as other services. While deciding on the strategy, it is of prime importance to assess different ESPs offers according to email marketing design, then purchase an ESP. Some services that it offers are :-

1. Free Plan-

In order to understand company’s requirements, an entrepreneur should test ESPs that are accessible at no cost for atleast a limited period. Otherwise a company can offer for free trials.

2. The Count Of Subscribers-

Subscribers are the individuals who are targeted with an email marketing plan. So before designing a strategy, company should ascertain the number of subscribers it wants.

3. Design Of Templates-

Since email marketing is done by delivering content under a specific template, it is one of the significant things to focus on.Usually, ESPs have abundant ready-made templates, so a company can choose a template from the lot or else, create one’s own template if a particular ESP permits to do so.

4. Form an Email Marketing Plan-

Once an ESP is selected, the next step involves forming a plan. In essence, planning a strategy is easy as one has to create a writing format only. However, it is noteworthy to form a well-planned format and execute it rigorously.

 

SMTP Server and it’s advantages

SMTP Server
SMTP Server

Simple mail transfer portal is an application that is used to send, receive, and relay mail between mail sender and receiver.

SMTP server is a server or collection of servers whose sole purpose is to send and receive messages in the form of emails. It is built just like any other server – it’s the function of an SMTP server that sets it apart. SMTP servers will also have their own dedicated address or set of addresses that will be determined by the client using the server.

Uses of SMTP server

  • To send an email so it only works for outgoing emails
  • Communication between servers
  • Without SMTP server your email wouldn’t make it to its destination.
  • SMTP versifiers that the outgoing email is for an active account
  • It sends an email back to the sender if it can’t deliver.

SMTP commands

  • Mail command

use to establish the return address for the SMTP services.

  • RCPT command

To the recipient of the message, this command can be issue more the one time. So this is the multi-pal command.

  • Data

It includes content of the message. So it is dealing with the data or body of a mail what type of information a mail considers for providing information.

You may like this too: Transactional SMTP

Advantages of SMTP server

  • Easy to use

It provides easy communication between business and customers by using different networks and tools.

  • Long reach

It can easily target audience according to the need of your business and consider long area coverage for your email services.

  • Low cost

Because it is not much expensive new business and startup go through SMTP services for their email services.

  • Tracking email

In email marketing, it is important to track your email for a good response so it is possible because of the SMTP server. Using this helps you to know the success of your email marketing one of the advantages of SMTP server.

  • Bulk mailing

Bulk mailing is possible through the SMTP server to send custom email and newsletter in bulk which is cost-effective also.

 

You may like this too: The Effect of Transactional email on your Business

 

 

Needs of Email Marketing

Needs of E-mail Marketing

When we talk about “Email Marketing” What does it means?

It is a buzz word which is used by many big industries to solve their marketing strategy. This is nothing but just a way of changing the way we do marketing. Through Email Marketing we can effectively implement the marketing technique by using promotional mails. E-mail Marketing took a major majority of marketing trends as well.

It is much compatible as compare to traditional marketing techniques. By using Email Marketing, we can easily reduce the cost of marketing and also can target our audience.

Following are some needs of E-mail Marketing for your business: –

  1. Cost Effective.
  2. It is much Faster than traditional marketing strategy.
  3. It is also Flexible.
  4. Target audience according to their geographical location, Age and many other factors.
  5. We can send the bulk mail to the certain set of people to engage them with our product or website.
  6. We can also reactivate our inactive customer by sending promotional mails.
  7. It has good conversion rate as compare to other marketing trends.
  8. It is also Measurable.

Even if a person is not on any social media platform, it must be on email if he/she use internet. So, the quantity of consumer increases as compare to social media platform.

Another benefit of email marketing is that it’s incredibly easy to track your ROI. Everything is track able with the use of email marketing software so you can determine who is opening your emails, who is clicking onto your site through your emails, and more.

Email Marketing is when you email it gets in your customers in boxes. Then it’s up to you to make sure you are sending things your customers want to receive. If you want to engage with your customer personally than nothing is better than sending personal mails to your customer. And we all know nothing is better than building personal relation with customer to grow your business.

You may also like : E-mail marketing trends in 2019.

What Is Email Marketing Automation ?

Email Marketing Automation is a way to create timely, relevant and personalized emails for individual contacts to be sent when they take a specific action.With email marketing automation we can deliver the same great experience to our first email subscriber, saves time as we have to do the work to plan out our email once and the automation keeps going. Basically keeps growing the audience engaged by always sending the perfect message at the right time in the right place.

It also helps us to take care of our existing customers as well as new leads. When correct execution email automation delivers highly personalized and timely experiences which convert prospects into customers for loyal repeat business.

The challenge in Email Marketing Automation is that it requires little work and planning upfront. There are some Automated Email Ideas that we can include in our Email Marketing Strategy :-

  • Automatic Welcome Emails – First impression in the market is the most important thing. If someone sign up your email list the responsibility is to provide them interesting and helpfull content.

  • Emails Of Birthday And Anniversary – With email automation it easy to treat customers on special day as everyone wants something special on such days. We can keep the customers engagement and they them know their importance in our business.

  • Newsletters And Blog Updates – If we update our company’s blog regularly, we have great and timeless content that does not get the views. So, repurposing the content in campaigns like automated drip for the new customers who have not seen the content yet.

  • Promote Events And Webinars – Email Marketing Campaigns are perfect for promoting events and webinars that our business is investing in. As our subscribers have already been interested in what we want to say and succession of emails is also a good strategy for making people excited about our webinars.

There are a host of automated emails that we can send to our customers. So its all about our choice how you want to start. Start a three-part automated email series to welcome new customers in email list.

 

 

Top Email Marketing trends in 2019

Email Marketin Trend

Email Marketing Trends

Email Marketing Trends are one of the trendy trends of digital marketing. Now a days brands and big organisations are focusing on sending more relevant mails to there users for there branding purpose. These all are being done with the help of Email Marketing Strategy. The trend of Email Marketing is growing day by day. And it is one of the inexpensive as well as good way to communicate with the customer and get in touch with them. For Bulk Mailing there are many different tools which are working on Bulk Email Services.

Trend of email marketing is growing on high scale, because it is one of the most known way of doing marketing in marketing strategy. Email marketing trends are also changing day by day.

Following are some Email Marketing Trends  :

Interactivity

Interactivity is one of the email marketing trends in 2018, and it continued in 2019. Emails that contain games, quizzes, image or any way of “fun” are more likely to be read.

Mobile Growth 

Another email marketing trend is a shift to mobile devices and mobile growth. It is expected that the mobile average order value will increase this year. Because of the growth and the fact that mobile devices are passing desktop, mobile optimization is crucial.

Artificial Intelligence

With all the advancements of technology nowadays, AI is inevitable. That’s why marketers should start considering and implementing AI in their marketing campaigns.

  • it can write highly converting emails
  • predict user actions

And also, as a highly important benefit, AI can help marketers to include more personalization in their email strategies.

While we mail for some

Utilization of Transactional Messages

More Mobile Optimization

Mobile-Friendly Emails Are a Must

Keep the mail small and effective while writing  the promotional mail. Mail must be friendly, if mail contains extraordinary words then it will not create a good impact on user. So always keep the mail catchy and short.

Social Sharing Button

As we all know social media is growing day by day, so we can also enhance the feature of mail by adding the social media icons or buttons in the mail itself. By doing so we are increasing the probability to share our brand or product more.

You may also like : Needs of Email Marketing.