If a startup owner resorts to Email Marketing at an early stage, then there is a likelihood that the business would flourish and a wide customer base would be built.
Email marketing is always been a subset of online marketing strategy. But its significance is not realized by marketers to a great extent. Essentially it is a marketing tool which requires a little in terms of investment and gives tremendous results. As it generates leads, connects with investors and improve user experience. In Email Marketing if startup owner uses it in an early stage than the business would flourish and a wide customer base would be built. To infuse this plan into business, the entrepreneur need to recruit digital marketers and learn the nittygritties of it to take better decisions.
Email Service Provider ( ESP )
For initiating an email marketing plan, a company requires an email service provider. It primarily acts as a means to reach a large number of consumers and deliver the company’s product as well as other services. While deciding on the strategy, it is of prime importance to assess different ESPs offers according to email marketing design, then purchase an ESP. Some services that it offers are :-
1. Free Plan-
In order to understand company’s requirements, an entrepreneur should test ESPs that are accessible at no cost for atleast a limited period. Otherwise a company can offer for free trials.
2. The Count Of Subscribers-
Subscribers are the individuals who are targeted with an email marketing plan. So before designing a strategy, company should ascertain the number of subscribers it wants.
3. Design Of Templates-
Since email marketing is done by delivering content under a specific template, it is one of the significant things to focus on.Usually, ESPs have abundant ready-made templates, so a company can choose a template from the lot or else, create one’s own template if a particular ESP permits to do so.
4. Form an Email Marketing Plan-
Once an ESP is selected, the next step involves forming a plan. In essence, planning a strategy is easy as one has to create a writing format only. However, it is noteworthy to form a well-planned format and execute it rigorously.