Is WordPress Free !!

Is WordPress Free

Is WordPress Free!!!

 

Do I have to pay for using WordPress????

 

These are the question which pops up in your mind if you examine picking WordPress as the CMS for your to be website or blog. Answering ” is WordPress free” is not as easy as there are two different versions of WordPress i.e., WordPress.com and WordPress.org.

It basically is open-source software. We can say Free in the Sight of Freedom but not in the Sight of Free Beer.

This software comes with freedom for you to work, change, develop, and reorganize the software in whichever form you prefer without giving any fees.

Despite that, there might be prices required in other areas. 

Is WordPress Free

Is WordPress Free?

 

WordPress is bought and managed by Automattic, Inc. It is basically a blogging platform for its users. And, is managed on a modified version of WordPress.org, which is an open-source part of software adopted by bloggers.

As Automattic knows that for creating a wholly operative website or blog, WordPress itself is not enough. There are additional technical necessities names as, hosting, domain name and technical support.  These technical terms sometimes may be confusing for the people who only want to create just a simple blog. Hence, the corporation piles up open-source WordPress including all the appropriate added services. So it will be easy for the users to start blogging straight away without any need to create the hosting, a domain name or to have technical expertise. 

To write a blog on WordPress.com it will take only a few minutes. 

All you need to do is just sign up and fill up some details about the blog and all set.

 

Plans and Pricing of WordPress.com 

There are 6 different plans offered by WordPress.com: 

Free

Blogger

Personal

Premium

Business

eCommerce

Is WordPress Free

The primary WordPress.com plan is completely free however has some limitations and drawbacks. For instance, we are not allowed to use premium domain names. It is worth mentioning that Automattic Inc. displays their ads on our website. They give us the storage space of 3GB only and enables basic customization and some free themes with none extra plugins.

If we require to acquire additional features we need to upgrade to the premium paid plan. WP offers five paid plans according to our website’s needs and services we would like to select, like custom domain, premium themes, technical support. 

 

Now, let’s shape up that if we choose WordPress.com what will we get:

 

Hosting: WP will take responsibility for our hosting. 

 

Domain: We will receive a free WordPress subdomain ( example.wordpress.com) amidst the free plan. To get another domain or not a subdomain we will have to upgrade to one of the paid plans. 

 

No Code Access: We will not be authorized to access our website code. This signifies that we won’t be able to change our website if we want. Consider it as a big drawback if you need to access some custom features. 

 

Limited Themes: This free plan renders you with a collection of free themes. Again, to get or to try premium themes we need to pay for other plans. Still, if we buy paid plans, premium themes will be applied only from the directory of wordpress.com. From the third party, premium themes are not allowed.

 

Limited Plugins: For adding plugins in our website, alike themes we will have to update to the Business plan.  Even if we approach the most expensive plan, we can not install plugins from third parties.  

 

Limited Control of Your Site: On our data and content, we don’t have full access. Authorities can set our website down if there is any content or data which violates the policies of WordPress.com.

 

Monetization: To monitor our website with advertisements we need to pick a paid plan. 

 

With WordPress.com’s primary plan we can begin blogging in zero value. But, the free plan is not enough even for basic blogging needs. Sooner or later, the user will have to invest money to upgrade the plan for getting more features which are in some way, satisfactory.

Is WordPress Free

 Is it Free?

 

The real WordPress is WordPress.org. because it is the open-source software matured by the community of WordPress. Anyone can use it, download it and customize it for free. 

Now, there is a surprising factor in everyone’s mind that why developers invest in it without earning money?

The first and foremost thing is that people contribute to this software because it helps them to improve their skills of coding. Secondly, developers may not earn money by developing it directly, but they earn a lot of money by creating other things. Like many of them, trade plugins of WordPress and themes or do business somewhat interconnected with WordPress. So, more the improvement in WP more will be the demand for this software increases. Hence, more people use WordPress more will be the profit they can get by selling their offerings. 

Despite the fact, we can have this version of WordPress for free, but we still have to pay for its technicalities such as hosting and domain. You surely can get free hosting and domain free other free websites but for accessing high-quality features you need to buy WordPress services.

 

It is worth mentioning that equaling free is not the single advantage of WordPress.org but there are a lot of specialties that we will have if we choose this. Following are some features:

 

Hosting: Although you need to pay your hosting service, having a self-hosted WordPress will give you total control.

 

Domain: We have authority over our domain name so, by this, we can choose our personal domain name.

 

Code Access: By this, we can access our code and in addition can make changes to all of our files or data.

 

Themes: We can install whichever theme we want.

 

Plugins: Alike themes, we can add plugins of our choice. Here we are also allowed to install the premium plugins from the third party.

 

Data ownership: We have full control of our data and content of our websites.

 

So in the last, the conclusion of “WordPress.org is free?” is Yes, it is free. The software itself is totally free moreover published under GPL. With using this we will have full control over our data and content. We can develop and change our website into anything we want or anything we need. But here is always a thing, that is if we want to access more features we have to switch on the paid plan.

Is WordPress Free

Is WordPress Free

 With WordPress Can People Make Money?

How to make money with WordPress

The primary profitable or beneficial parts of any open-source software are their offerings that are products and services based on the likewise open-source software. Generally, people get confused between WordPress.org and WordPress.com, but they both are different things as we already discussed it. WordPress is often related to as self-hosted WordPress or WordPress.org and it is a  free platform for blogging and website building.

The co-founding developer of WordPress is Matt Mullenweg. He launched a company known as Automattic. This company provides controlled free blog hosting services at WordPress.com and in addition, we can upgrade or unlock or features and can eliminate advertisements by paying. To get full access to WorPress.com we have to sign up for VIP services. The cost of this service per month is over $5000 for hosting and +$5000 is the setup fee. Automattic already has accumulated around or you can say a total of approximately $317.3 million in funding over 7 rounds. 

Developers also have gone forward for establishing a successful multi-million dollar businesses encompassing WordPress. This is by generating commercial plugins, themes and also offering WordPress hosting. 

 

Few examples of prosperous multi-million dollar WordPress organizations are:

 

  1. WPEngine – It is a well known managed hosting company of WordPress. WPEngine has accumulated over $290 million dollars and it now also has its own StudioPress commercial themes.
  2. Awesome Motive – Started by Syed Balkhi. It is also a multi-million dollar company based on WordPress. This company maintains WPBeginner, OptinMonster, WPForms, MonsterInsights, SeeedProd, and many other popular WordPress plugins.
  3. Yoast – It is the company following the famous WordPress SEO plugin that is used by plus 5 million websites. 
  4. ElegantThemes – This is behind the famous drag and drop page builder: Divi and some distinct plugins. 

 

Great developers and consultants of WordPress additionally make a satisfactory full-time income by creating custom websites, applications, and plugins. A lot of them making good amount of money in around 6 figures. 

 

The cost of running a blog

 

Now, in the end, we have little knowledge or the difference between the two types of WordPress. We also know the facts of payments for 5 plans. Still, when it comes to WordPress.org there is confusion. So let’s clear it:

The Primary Cost: Two things are there in it. First is Domain and second is Hosting

Domain- In simpler terms, the domain is just an address that helps customers to locate and access our website.  Whereas this is a compulsory cost, don’t need to be so excessive or pricey. There are many domains that are available at reasonable prices.

Hosting- When you pay for hosting, it means that you rent some space in the servers to store your website files. Your website’s speed and security depend on your hosting. Therefore, you are better to be careful while choosing your hosting services.

 

Additional costs: It means that it is arbitrary or optional. If you want to use premium themes or plugins you can spend money on and if not it is not compulsory. 

Premium themes –  If we think that our website’s design is important in portraying our name or we need more custom features, we can use paid WordPress themes. But, for us, if the budget is important then we can choose from a lot of free themes provided by WordPress. As themes do play a very different role for the website, so we just have to choose it accordingly which serves our purpose.

Premium plugins –  These are a very crucial part of each WordPress site. With using plugins we may add more functionality to our site out of trouble.

 

Users can discover more than around 45 thousand free plugins in the directory. If these are also not enough then we can but the premium ones from the third party and install them in our blog. 

 

 

Conclusion

Replying to the question “is WordPress free?” may be complicated. There are two different versions of WordPress: First is WordPress.com which is maintained by Automattic and second is free WordPress.org software. Both versions can be utilized without spending money. Nonetheless, if we demand extra superior features, a custom domain name and a desire to have access to all WordPress themes and plugins we can choose a paid WordPress.com plan or set up WordPress.org on paid hosting.

bulk sms

Latest Google Algorithm Update January 2020

Latest Google Algorithm Update January 2020

Latest google algorithm update January 2020

Latest Google Algorithm Update January 2020

 

On the occasion of New Year Google announced an important change for searching of the Latest Google Algorithm Update January 2020

  It is a strategy for communication around updates. Despite this, for the latest news and analysis, we can read the blog written below.

Latest Google Algorithm Update January 2020

A Short Summary:

 

  1. On 13th January Google announced an update of the core algorithm in 2020.
  2. In the coming few days the core update of January 2020 arises to data centers of Google.
  3. The establishment still not created an impact on the Jan 2020 update.
  4. A policy of transparent communication of core updates started in 2019 which continued in 2020.
  5. It will also release another different update to the layout of SERP which has an ability to see icons of the company visible on the desktop for search results.

Google Publish – January 2020 Core Update


Google set up about its Google SearchLiaison which is its Twitter account in November 2017. It uses as a communication platform for providing information on Google Updates. This announcement publishes on the 13th of January 2020, which declares a new “broad core algorithm update”.  After some time, another tweet stated that the January 2020 Core Update was now live and  it will be distributed to data centers of Google in the following days as follows:

 

Google SearchLiaison

 

This shows that Google continues the transparent policy for communication of the release of algorithm updates. They started with pre-announce Core Updates with Twitter in 2019. This approach for communication was an attempt to put towards an end of the speculation in the SEO community following every  Google Update. This normally begins with chit-chat among trackers of rank and also boosted by SEOs which enter the discussion with reports of drops or spikes in rankings and traffic. After all, Google has not been entirely steady. The Core Update of November 2019 was not announced in an advance. Google saw itself forced to confirm the update in response to the reaction of the community. Moreover, Google pursues to analyze the communication strategy towards the release of algorithm updates:

 

According to the statement by Google:

 

Statement by Google

 


Study On – Google January Update 2020


Latest Google Algorithm Update January 2020

 

Google released its newly first Core Update of 2020. The next step is search for understanding, looking at the topics, bundle kinds of search query which have affected. Do its tweaks have Google which made to its algorithm and also about how it will affect the way of web content evaluation?

As a result, the update has already created some bounce with SEOs reporting the changes in the forum. There is a selection of reactions for the first Google Core Update of 2020:

 

  • Some have lost 80% of the traffic started yesterday. This update has arisen with pair of phases…in late November 2019. It has come to notice that slight drop like (20-30%) but yesterday there is huge one…the traffic dropped almost as the website got hit by a manual penalty.
  • This is a big update for us in the sector of medicine. Like before, we lost in May 2018, lost in August 2018 (Med), then we recovered half in March 2019, we again lost the recovery from March in September 2019 and now we made again a recovery in March 2019. Hopefully more…we will able to see when it is settled down. We applied many changes in our websites, about this I have no idea anymore if these changes made the recovery or not.
  • On 11 December, the 60% drop SEO traffic. Today a 30% drop is there in the SEO traffic.
  • I’m quite surprised about my site which started in getting around 30% more visitors right after the completion of this update. I hope that it’s not just a fluke or a mistake.

 


Latest Google Algorithm Update in January 2020:

Work of SEO and Webmaster


Here, we give an explanation of more details related to the changes in the algorithm created with Core Updates. What work a webmaster and SEOs can do if they are affected by an update of Google Core.

If we move towards the rankings drop update, then we will see that we have not violated any of the webmaster guidelines and also not subjected to a  manual or algorithmic action. The changes are more towards improving the evaluation of the content. According to Google, changes mean that websites previously overlooked in an unfair manner, also not even given the credit which they deserve, to give better performance. Even so, the analogy about how these Google Core Updates can be considered as a list of the 100 best films published in 2015. A few years later, the list in 2019 will be updated which will lead to a change because of the new films released and the way we see older films has also changed.

Latest Google Algorithm Update January 2020

Google’s suggestion for webmasters and SEOs on websites that are affected by a Google Update. According to Google, it suggests some questions about the following four aspects as follows:

 

  • Quality And Content

Does the website provide originality, high-quality content that is not copied from anywhere? Is the title of page and description engaging and do they provide any reflection towards the content?

  • Competence

Is the content believable? Does the page contains any type of faults

  • Presentation And Creation

Does the content found to be well analyzed and well created or it seems to crowd-composed meal? Does it contain many advertisements?

  • Competing Ratio

Does the website provide added value when it is compared with the competitors? Does the content accomplish the desire of the expectations by users?

 

An excellent area for webmasters to begin trying and also able to answer such questions in an honest way as much as possible. In contrast, correlate their website along the side of their opponent, with a specific target on the quality of the content they are contributing.


 

Email Marketing Benefits For Internet Marketing

Email Marketing Benefits for Internet Marketing

Email marketing benefits

“ This fact cannot be beaten – If we are running any type of business whether small or large, an email will be considered as the most effective way to reach out people globally who have to disclose their interest in our offerings or site”

 

 Email marketing benefits for internet marketing has a long reach. Email marketing benefits are used by various businesses in different sizes universally. People who are unknown with this method of marketing will not be able to understand about the popularity amongst various MNC’s – as the most preferred marketing channel for creating various email marketing benefits.

 

Email Marketing is a vital and strong way to connect with people. It is also a unique way to reach out to customers we target. This is the reason that email marketing works in the best way when it is being personalized. Email can be customized according to customer actions. This provides to communicate with their interests.   Email Marketing Benefits for Internet Marketing

 

Do you still hold the image of email marketing in your mind, that it is not relevant for your company? Let’s change your imagination by giving you various reasons that you can’t ignore email marketing benefits.                                        Email Marketing Benefits for Internet Marketing

 

some Email Marketing Benefits  are as follows:

 

Email Marketing Benefits for Internet Marketing

Extra powerful in comparison to social media

More powerful as email marketing benefits

We cannot take this wrong, as social media is a very important part of any business marketing strategy. It is a great waterway to interact with the audience and creating a strong bond with building personal relationships.

This is the reason we consider this as a first step to reach the overall goal. But, when we talk about changing people in the form of members, customers or supporters. This is the reason we choose email marketing.

In a study, we found that customer purchases with email marketing have fourfold in the last four years. It has already come to nearly 7% of customer purchases which have occurred online.

 

   Economic and Money Making

economic and cost effective are benefits of email marketing

 

Obviously it is easy, cost-efficient and effective also. It allows various business owners to create contact with different types of consumers with the help of messages. By small business owners, a budget creates. This creation helps in the best choice in comparison to traditional marketing channels like direct emails, radio or TV. According to the study, 85% of retailers in the US examine email marketing as an effective customer purchase plan. Even with the creation of various technologies and social networking on the internet. The marketers always come back to an email only. With the help of emails, we can create an image with different benefits adding follow up information. This is available only at a single click on the website. It completes only with proper maintenance of your email list. Therefore, it leads to an increase in your rate of interest with the help of building close relationships with recipients.

 

Personalized and also Customizable

customizable

Through email marketing, we also segment the audience in the form of a list. Each list is sent in the form of the custom-list email message which reverberates with the reader. This provides a clear value of segmentation and targeted emails creating 58% of revenues. By using email marketing software in a correct manner, it allows us to guide people individually with a name or with certain topics for specific members in the list. This automatically provides sending of emails personally in the inbox. According to a study, approximately 26% of emails with subject lines consist of the name of the recipient that is extra suitable to be opened.

 

               Work Oriented Email Marketing Benefits for Internet Marketing

email marketing benefits

Whether we realize or not, but every person raises to create different activities with an email like forward, sent, reply, sign up or to buy. We should have a look over this that email is a transactional method in nature. By using, it creates direct traffic on the website generating more sales. Creating our own small business or any startup strategy for marketing, email allows us to drive towards direct results.

Therefore, this shows us that emails create more open clicks compare to any other type.

 

         Assessable 

assessable

There is not any type of guess working in email marketing. By using any software email marketing we can track about opening our emails, our click links and also information about unsubscription by people with their names. Therefore, it creates a report on the performance of our email campaigns. This helps us to improve our effectiveness. Creating these reports plays an important factor in monitoring and measuring the internet marketing strategy. An email service provider helps to provide such a follow-up.

 

Emails are check instantly through mobiles

Emails are check through mobiles

As we all know that mobile has become so common that checking if an email is so easy. There are some people who now also think that with the increase of social media platforms, ignorance of email increases and is pushing towards another side. But according to a study, 91% of people use their mobile phones to see emails. Therefore, in comparison to 75% of people who use mobile phones for social networking sites. By not using an email as an important part of internet marketing strategy. It gives the meaning that we are missing an important medium which a majority of the person in the world uses.      Email Marketing Benefits for Internet Marketing

 

Marketing Automation Overview

MARKETING AUTOMATION
MARKETING AUTOMATION

 

let’s start with knowing marketing automation.

Marketing automation is a marketing tool that increases the efficiency of the email and increases the sales of the business.

 

MARKETING AUTOMATION is a type of software that allows a business to send automated emails or messages to customers. Because marketing automation tools typically used by marketing departments of a business as a way to remove routine tasks from staff workflows and increase overall marketing efficiency.

Marketing focuses on the segmentation, scheduling of your marketing campaign.

Use marketing automation to extend company marketing network by

Email Automation
Triggered Email
Landing Pages
Dynamic Content

READ MORE-  Transactional Email

 

Marketing Automation Features

 

FEATURES
FEATURES

 

#1 Generate Quality Lead

Generating a quality lead involves collecting all the information about new and existing customers who are interested in company products and services. But for this, we need to send time to time and quality content to them.

#2 Advance Marketing Content

That leads to identifying the content a company using for customers is really helpful for them. Because content with required information helps in customer problem solving also. So that leads to the upgrade of the content of the emails.

#3 Marketing Progress

Marketing automation enables you to send messages and email automatic to the customers so that help to increase market area and potential customers.

#4 Lead Management

Generating leads management data of the lead and provide relevant information to them, in other words, That helps in managing the lead of potential customers at a different level. This involves segmentation and lead quality.

#5 Build a marketing campaign

That helps you to manage and build a great marketing campaign on the basis of the past marketing experience and data of leads that allow you to follow the right action for emails when needed.

 

READ MORE- MARKETING SERVICE PROVIDERS (MSP)

 

Why Pick Marketing Automation For Your Business?

GROW BUSINESS
GROW BUSINESS

 

Every business wants to reach more and more customers and generate leads but that requires good market analysis and choosing the right form of marketing that requires less money and gives a high return on investment.

#1 Increase ROI

That can be possible because of the high marketing lead. When people come to your business and show their interest in purchasing any product and services. but that required the right content for the right customers.

#2 Increase Productivity And Sales

High lead generation results in high demand and for that, high productivity is required for any business. So the business can grow faster.

#3 Customer Relationship

Managing customer relationship, this provides high-quality content to your customer whenever they need from you that increase a big value for your business.

READ MORE-  Segmentation In Email Marketing

 

Benefits Of Marketing Automation

BENEFITS
BENEFITS

 

#1 Increase Targeted Market

One of the benefits of marketing automation is that it helps a marketer to reach target customers so that enables you to send a message and email by using multi-channel email, social media, text message.

#2 Managing & Tracking Marketing Campaign

Because of the CRM data analysis marketing automation tell you which marketing campaign working for you and which need improvement. But this required proper data for analyzing the marketing campaign.

#3 Increase in Revenue

The revenue of a business depends on productivity and customer base. Marketing automation one of the software which helps in market analysis and tells what actually we need to do to increase the revenue of the business.

#4 Customers Engagement

A better product or a lower price is no longer enough to differentiate your brand from your competitors, but you can stand out by creating personal connections between agents and consumers. According to Harris Interactive. So it is required to connect with your customers and communicate with them.

 READ MORE- Email Deliverability

Best Marketing Service Providers ( MSP )

Marketing Service Providers

Best Marketing Service Providers 

 

Best Marketing Service Providers (MSP) provides professional services, system integration, innovative services, third-party data and solutions for marketing companies. Whereas, Best Marketing Service Providers proficiency includes customer data integration, quality data and database marketing. In addition, they provide campaign management, marketing resource management, customer analytics, e-marketing, and advertising also.

Best Marketing Service Providers competencies range from technology hosting to full process outsourcing. Moreover, they have to constantly keep pace with changing technology and customer behavior. The emergence of digital platforms and social media channels is rapidly changing as marketers reach out to their audience.

MSPs easily rely on analytics to cull out insights to target their customers with the right products at the right time. They have to put in considerable efforts in building analytics, innovation, design, and product capabilities. They also need to focus on balancing costs and streamlining processes.

Why It Is Important To Choose Best Email Marketing Services for Best Marketing Service Providers

best marketing service provider

 

 

For small organizations, email marketing is one of the best cost-effective marketing tools. Agreeable with, Direct Marketing Association, on average email marketing sees a 4300 percent return on investment (ROI) for businesses in The United States.

This is because email marketing provides easy management, gives you full access to control. Secondly, allows us to establish direct contact with the customers.

It is important to acknowledge that a lot of our growth with email marketing depends upon the email marketing software we choose because they are responsible for making sure that our emails actually delivered or not.

If we are not careful, it will end up paying a lot more money for fewer features and terrible email deliverability rates (which causes you to lose even more money).

Best Email Marketing Service Provider- Migomail

 

best email marketing service provider

This is the best email marketing service, provider. As it provides so many services like:-

  1. Email Marketing- Migomail provides the best and reliable services that are trusted by developers and marketers for time-savings, scalability, and delivery expertise.
  2. SMTP Server- A global, custom-built MTA architected for the cloud and supported by a redundant, self-hosted data center infrastructure.and delivery expertise.
  3. Marketing Automation- Keep your growing audience engaged by always sending the perfect message at the right time, in the right place.and delivery expertise.

Best Email Marketing Software Provider Features:-

 

Email Marketing- Migomail provides the best and reliable services that are trusted by developers and marketers for time-savings, scalability, and delivery expertise.

Best Marketing Service Providers

 

The list of some advanced email marketing features which are in trend and must for running successful campaigns are as follows :

 

  1. HTML drag and drop editor
  2. Spam Analysis
  3. A/B Split testing
  4. Manage Subscribers list
  5. Build-in templates
  6. Email Automation
  7. Responsive Emails

 

Pricing-  The pricing of the packages matters a lot. Select the provider which offers email marketing in affordable budget including all the upgraded features. Also we should check if they have some hidden charges.

Customer support- The email service providers has support team that must be very professional and aware about their duties. So, when there is  any issue with email service, they can help  instantly without any delay.

www.google.com

Conclusion 

 

There are the top email service providers which range from large companies to brand-new upstarts, but they all have their own special advantage or benefit. Therefore, if we’re just starting out, you might be drawn towards the free beginner plan offers. Hence, as we get more advanced, we might move towards platforms with more built-in automation and segmentation. Whether it’s a multinational firm or local pop-up shop, choose the best one according to business needs and get the expected best business results.

 

 

“The business of print has fundamentally changed. For those who understand the forces driving today’s crowded marketplace, it’s a world full of opportunity for growth and value.”

technological growth

 

 

How Email Marketing Can Boost Startup Companies ?

Email Marketing for Startups 

 

Image result for email marketing startups

 

If a startup owner resorts to Email Marketing at an early stage, then there is a likelihood that the business would flourish and a wide customer base would be built.

Email marketing for Startups has always been a subset of online marketing strategy. But its significance is not realized by marketers to a great extent. Essentially it is a marketing tool that requires a little in terms of investment and gives tremendous results. As it generates leads, connects with investors and improves user experience. In Email Marketing for startups, the owner uses it in an early stage than the business would flourish and a wide customer base would be built. To infuse this plan into a business, the entrepreneur needs to recruit digital marketers and learn the nitty-gritty’s of it to make better decisions.

Email Marketing for Startups

Email Service Provider ( ESP )

Image result for email marketing service provider

 

For initiating an email marketing plan, a company requires an email service provider. It primarily acts as a means to reach a large number of consumers and deliver the company’s product as well as other services. While deciding on the strategy, it is of prime importance to assess different ESPs offers according to email marketing design, then purchase an ESP. Some services that it offers are:-

Email Marketing for Startups

1. Free Plan-

In order to understand the company’s requirements, an entrepreneur should test ESPs that are accessible at no cost for at least a limited period. Otherwise, a company can offer free trials.

2. The Count Of Subscribers-

Subscribers are the individuals who are targeted with an email marketing plan. So before designing a strategy, the company should ascertain the number of subscribers it wants.

3. Design Of Templates-

Since email marketing is done by delivering content under a specific template, it is one of the significant things to focus on. Usually, ESPs have abundant ready-made templates, so a company can choose a template from the lot or else, create one’s own template if a particular ESP permits to do so.

4. Form an Email Marketing Plan-

Once an ESP is selected, the next step involves forming a plan. In essence, planning a strategy is easy as one has to create a writing format only. However, it is noteworthy to form a well-planned format and execute it rigorously.

 

 

SMTP Server and it’s advantages

SMTP Server
SMTP Server

Simple mail transfer portal is an application that is used to send, receive, and relay mail between mail sender and receiver. SMTP Server and its advantages

SMTP server is a server or collection of servers whose sole purpose is to send and receive messages in the form of emails. It is built just like any other server – it’s the function of an SMTP server that sets it apart. SMTP servers will also have their own dedicated address or set of addresses that will be determined by the client using the server.

Uses of SMTP server

  • To send an email so it only works for outgoing emails
  • Communication between servers
  • Without SMTP server your email wouldn’t make it to its destination.
  • SMTP versifiers that the outgoing email is for an active account
  • It sends an email back to the sender if it can’t deliver.

SMTP commands

  • Mail command

use to establish the return address for the SMTP services.

  • RCPT command

To the recipient of the message, this command can be issue more the one time. So this is the multi-pal command.

  • Data

It includes the content of the message. So it is dealing with the data or body of a mail what type of information a mail considers for providing information.

You may like this too: Transactional SMTP

Advantages of SMTP server

  • Easy to use

It provides easy communication between business and customers by using different networks and tools.

  • Long reach

It can easily target audience according to the need of your business and consider long area coverage for your email services.

  • Low cost

Because it is not much expensive new business and startup go through SMTP services for their email services.

  • Tracking email

In email marketing, it is important to track your email for a good response so it is possible because of the SMTP server. Using this helps you to know the success of your email marketing one of the advantages of a SMTP server.

  • Bulk mailing

Bulk mailing is possible through the SMTP server to send custom email and newsletter in bulk which is cost-effective also.

 

You may like this too: The Effect of Transactional email on your Business

 

 

Needs of Email Marketing

Needs of E-mail Marketing

When we talk about “Email Marketing” What does it means?

It is a buzz word which is used by many big industries to solve their marketing strategy. This is nothing but just a way of changing the way we do marketing. Through Email Marketing we can effectively implement the marketing technique by using promotional mails. E-mail Marketing took a major majority of marketing trends as well.

It is much compatible as compare to traditional marketing techniques. By using Email Marketing, we can easily reduce the cost of marketing and also can target our audience.

Following are some needs of E-mail Marketing for your business: –

  1. Cost Effective.
  2. It is much Faster than traditional marketing strategy.
  3. It is also Flexible.
  4. Target audience according to their geographical location, Age and many other factors.
  5. We can send the bulk mail to the certain set of people to engage them with our product or website.
  6. We can also reactivate our inactive customer by sending promotional mails.
  7. It has good conversion rate as compare to other marketing trends.
  8. It is also Measurable.

Even if a person is not on any social media platform, it must be on email if he/she use internet. So, the quantity of consumer increases as compare to social media platform.

Another benefit of email marketing is that it’s incredibly easy to track your ROI. Everything is track able with the use of email marketing software so you can determine who is opening your emails, who is clicking onto your site through your emails, and more.

Email Marketing is when you email it gets in your customers in boxes. Then it’s up to you to make sure you are sending things your customers want to receive. If you want to engage with your customer personally than nothing is better than sending personal mails to your customer. And we all know nothing is better than building personal relation with customer to grow your business.

You may also like : E-mail marketing trends in 2019.

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