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What is an Email Marketing API ( Application Programming Interface ) ?

When you are building a software application that needs to send emails, automated performance report, an eCommerce site that sends transactional messages to customers. The use of an email marketing API is very essential.

email marketing api

Email is one of the most effective and direct forms of communication in businesses. It is to get in touch with their customers. Email marketing service providers like migomail, mailcot. Many platforms are the right hand of business for being able to send bulk emails to large groups and being able to know the whole metrics of emails.

What is an API ?

 

  • API stands for ” Application Programming Interface“. In other words, it simply refers to the number of methods by which the developers can access the different functionalities or areas of a software application using code.
  • It is basically a support to access the functionality available in the email platform. For instance, generating and sending transactional emails, manipulating templates, and enabling access to email metrics.

Email Marketing API

  • While many applications use SMTP (Simple Mail Transfer Protocol) support for sending and managing emails. But developers can leverage an email platform’s APIs to get programming access to basic email sending. Similarly, there are some other additional capabilities that are not offered by legacy protocols.
  • An email API is a modern method to access any kind of metric.
  • For instance, the number of messages delivered, rejected by ISP ( Internet Service Providers) and the reason behind this. In addition, the exact number of recipients opened a message and click on its link. These all are accessible.

 

Importance of Email Marketing API

importance of email marketing api

Email Marketing API is a very important tool for businesses in every industry. The importance of API’s from a technical viewpoint is that:-
  • It allows the capability of one computer program to use with others.
  • This is a means through which two different programs are able to communicate with each other.
  • It enables companies to grow their business more quickly.
  • Like the web, which opened up the internet’s potential, API’s are driving a new trend of innovation centered on sharing services.

INNOVATION

The main reason that it matters in today’s modern market is that it allows faster innovation, reduces barriers to change. In addition, more people can contribute to an organization’s success. They offer benefits a company can create better products and they make modernization easier. Having a presence on more platforms means that companies can sell more ad space.

Email Marketing API

Needs of Email Marketing

Needs of E-mail Marketing

When we talk about “Email Marketing” What does it means?

It is a buzz word which is used by many big industries to solve their marketing strategy. This is nothing but just a way of changing the way we do marketing. Through Email Marketing we can effectively implement the marketing technique by using promotional mails. E-mail Marketing took a major majority of marketing trends as well.

It is much compatible as compare to traditional marketing techniques. By using Email Marketing, we can easily reduce the cost of marketing and also can target our audience.

Following are some needs of E-mail Marketing for your business: –

  1. Cost Effective.
  2. It is much Faster than traditional marketing strategy.
  3. It is also Flexible.
  4. Target audience according to their geographical location, Age and many other factors.
  5. We can send the bulk mail to the certain set of people to engage them with our product or website.
  6. We can also reactivate our inactive customer by sending promotional mails.
  7. It has good conversion rate as compare to other marketing trends.
  8. It is also Measurable.

Even if a person is not on any social media platform, it must be on email if he/she use internet. So, the quantity of consumer increases as compare to social media platform.

Another benefit of email marketing is that it’s incredibly easy to track your ROI. Everything is track able with the use of email marketing software so you can determine who is opening your emails, who is clicking onto your site through your emails, and more.

Email Marketing is when you email it gets in your customers in boxes. Then it’s up to you to make sure you are sending things your customers want to receive. If you want to engage with your customer personally than nothing is better than sending personal mails to your customer. And we all know nothing is better than building personal relation with customer to grow your business.

You may also like : E-mail marketing trends in 2019.

Email marketing tools

Email Marketing tools
 Email Marketing tools

 

Choosing the right and effective email marketing tool or website will lead to good marketing of the business and impact to the right consumers at the right time.

Email marketing tools is one of the most cost-effective tool for the small and new start business, So they give full control and establish direct contact with the customers.

Email marketing is a highly effective digital marketing strategy which help to do marketing 24/7, So it can target big market size all the time.

In digital marketing email marketing which leads and generate full information regarding the business product and services to provide bulk email services to customer so they can get good information.

But a good email marketing should consider information which helps the customer to know what type of product, service, and quality business provides so they can easily respond to the mail.

you may also like:-uses of email marketing

Important thinks for email marketing

  • Target the right audience and segment.
  • An email include the right content regarding product and service.
  • Use the right language according to the target area.
  • Define your goals.
  • Send a mobile-friendly email.
  • Create a good and effective business plan for email marketing.

Benefits of email marketing

  • Cost-effective.
  • Target a large number of the consumer with email marketing.
  • To provide bulk email services.
  • Email marketing ties all marketing strategies together.
  • Help to contact with the core customers.

How to choose good email marketing tools

  • choosing a tool for email marketing according to the customer base and hassle-free solution for managing valuable contact and customer data.
  • Response handling according to the sent email and response of the customers.
  • A tool which can generate a high number of sales by reaching consumer and response at a time duration.
  • Email marketing considers a good database and segment.
  • create customer satisfaction form to get a good and effective response.

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What are Promotional emails ?

What are Promotional Emails ?

Promotional  emails are basically commercial broadcasts that usually offers incentives to drive sales and revenue to the business. Main objective of this type of marketing is to convince target audience to make a purchase. These are also used to convince customers to download, subscribe or to register for a service.

When this type of marketing executed with perfection this helps businesses to increase sales and revenue. And it also increase its customer retention and engagement, which automatically results in customer satisfaction, increase sales and revenue.

So, the design and content of promotional emails should focus on persuading the potential candidate to take action within a specified period of time. The primary focus of promotional mails is to get the word out of the potential customers about your product or service.

Promotional emails are of many types , some of the common types are discount coupons, invitations for visit etc.

To write successful email one should be very particular about some factors .These factors are as follows:

  • Personalize the email– Email should be of customers point of view, marketers must stick to the topic . Emails must not be duplicate or rather than sending mass mail marketers must focus on the subject or interest of the customer. It can be more better with candidates name at first.
  • Keep it concise but powerful When a recipient clicks on the email, so its the duty of the marketer to frame the email that will grab the attention of the person. Email must be short,relevant and strong which is easy to understand, means language should not be technical, it should be easy-to-understand.
  • Focus on a singular message–  Having more than one message makes your email less effective. Use words and actions that prompt action. Active calls to actions can increase click through and lead to sales.
  • Make the email mobile friendly–  A large percentage of target audience will read most of the emails on their mobile phones. Including subheadings, images, lists etc will enable the subscribers to gasp information more accurately.
  • Re-check your content

What to put in your Promotional mails:

  • a sender’s name
  • an attractive subject line                         
  • main message
  • calls to action

To send promotional emails to get best results from the messages send, marketers must test their product or service in the market and target their potential customers.

migomail. Continue reading “What are Promotional emails ?”


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