6 Ways To Improve Customer Retention with Marketing Automation

One of the most difficult parts of growing your business is keeping good relationships with your customers. But, this is necessary if you want to keep them coming back to your business. Automation lets you optimize your customer retention marketing by comparing personalized messages at key points in the customer range. 

Marketing automation has ever been a hot topic in digital marketing. In recent years, it’s even more care due to its unmatched capability to provide streamlined communications at scale.

With the shift toward more personalized communications, marketing automation allows a solution for businesses looking to increase their retention and acquisition purposes at scale. Here are six particular areas of customer retention marketing that marketing automation increases.

1. Rise the Customer Relationship off on the Right Foot

Marketing automation

Using marketing automation to welcome new customers and subscribers is an excellent way to make a first impression.

Start by creating a workflow that sends a welcome email to new customers. Then, you can enter content thanking them for their business and supporting them to become repeat shoppers. Setting this foundation is the most efficient way to grow brand loyalty with your customers.

Similarly, you can send an email to new subscribers stating thank you for signing up. You can also add more extra knowledge about what they can assume from your future emails.

Including a different offer in your first email is nevermore a bad idea either. New subscribers are usually more engaged, so there’s a higher possibility of new contacts seeing your offer and making a purchase.

Plus, many savvy shoppers actually subscribe to an email list first to see if there is a welcome offer. If you don’t give one, they may go to your competition who does! Don’t drop out on this chance to start building trust and loyalty from your first communication.

This loyalty will help with customer retention and keep them getting back for more.

2. Update the Sales Process

Marketing Automation

Automation can also help improve the sales process. Sending automated emails to heads with useful information at specific points in the sales process will gently guide them down the funnel.

Using this technique produces a more targeted experience that is reactive to your customers’ behavior. This ensures that you aren’t sending highly conversion-focused emails to leads too soon in the process, which makes for a more solid first impression of your business. Some examples of this include:

  • Thanking users for signing up for a free trial with helpful resources to get them excited before trying to get them to upgrade
  • Moving out to ask leads if they have any questions or would like more specific pricing information after visiting your pricing page more than once

Depending on the nature of the product or service, you may also want to give resources along the way to improve the likelihood of turning leads into customers. You can even perform a lead scoring system to change sales targets. More detailed offerings and larger ticket items often require these types of educational approaches to encourage the sale.

Adding promotional offers to the mix can also be a good idea to build foster customer loyalty from the beginning. After all, who doesn’t like to start off with a discount!

For events like conferences and concerts, using marketing automation to send out distinctive promotional offers depending on how close the event is. Offering early-bird discounts or last-minute incentives is a complete example of how marketing automation can increase revenue.

Changing the sales process with these tactics will also help with customer retention. By sending the appropriate message at the right time, you are constantly running leads to the point of conversion rather than inundating them with bulk marketing offers in the hopes of getting them to convert.

This builds more trust from the outset with your customers, which translates into loyalty and retention.

3. Onboard Buyers

Marketing Automation

Once leads have signed up or made a purchase, automation allows you to onboard customers and set them up for victory.

Start by sending customers a welcome email with important resources and your customer service contact information to get them excited. Then you can use CTAs in different onboarding messages to guide them through the required activation steps, continuing to give information on resources to answer their questions along the way.

Using this incremental way to activating new users will help them see all of the value of your business and improve retention over time. It will also encourage them that they have all of the tools they need to succeed and that they made the right purchase decision.

To see how this works in action, consider a SaaS CRM company. When a new user signs up for the service, it’s a great chance to teach them best practices from the get-go. This is achieved by including helpful beginner tutorials on best practices of CRM usage in the welcome email.

The following emails could contain CTAs to complete the different steps for getting started with the platform and searching all of the features, for example:

  • Creating an account profile
  • Uploading contacts
  • Placing up goals or triggers
  • Designing email templates for nurturing or follow-ups

Taking an incremental program gives users the proper amount of time to receive individual ways and get to know all of the different features. This creates more investment in the product because users won’t want to change from a program that they know very well, leading to greater retention in the extended run.

4. Catch Up on Abandoned Carts

How to Craft a Successful Abandoned Shopping Cart Email

 

The difficulty of abandoned carts is all too easy for eCommerce merchants.

Sometimes shoppers are scared off by high shipping costs or other purchase variables, and other times they just get panicked and move the page before completing the purchase.

Use marketing automation to warn shoppers that there are products waiting for them and incentivize them to return. Automated emails can give a promotional discount, suggest similar products, give shipping information, or provide customer service contact information. Include as much as you can to ensure that their concerns (cost, shipping, etc.) are addressed.

In eCommerce, customer retention marketing is all about getting customers to make repeat purchases. Following up on abandoned carts is one way to keep growing this retention.

5. Secure Contact

It's Time to Clarify When to Use Email, the Phone, or Messaging ...

Email is the ideal medium for fostering customer relationships because it’s less interfering than a phone call and more efficient than direct mail and other kinds of promotional marketing.

Make sure that customer is valued by using automation to produce modern communications related to customer feedback or inquiries. This encourages customers to feel like their input is being taken severely, building a more difficult investment in them using your product or buying from your business.

And you don’t need to stop there! You can also keep track of important dates like customers’ birthdays and sign-up anniversaries to send personalized emails with well-wishes and offers. This ongoing contact will drive brand loyalty and improve customer relationships.

6. Exclude Uninterested Contacts

Not Interested? How to Respond to Recruiters | Glassdoor

Customer retention marketing can be as much about keeping messages as it can be on sending direct communications.

Customers are not involve to receive emails or other messages from you. They are well-versed in your business and don’t need extra help resources. Perhaps they just receive too many emails. Either way, using marketing automation to handle your contacts based on their commitment and interest can be very beneficial for supporting great customer relationships.

To accomplish this, you can build a workflow that recognizes contacts who have stopped fighting with your emails. Then you have two options:

  1. Move them to a separate list of unengaged contacts and create a new strategy for easier communication with these contacts.
  2. Send unengaged contacts an email asking them. Whether or not they would like to resume receiving emails (essentially acting as a re-opt-in). This eliminates any assumption on your part.

Implementing this type of system will check customers who are receptive to marketing messages from giving your business.

 

5 Reasons Why Email Marketing For Non Profits Is Essential

Email marketing for nonprofits is an essential tactic to get the greatest value from your marketing strategy without devoting your entire budget. Here’s why:

Nonprofits constantly faced with the challenge of taking very important and difficult problems. While having a portion of the budget that most businesses have at their disposal. Find more support, or improve their outside donations, nonprofits need to prioritize the most efficient channels and tactics in order to maximize results.

One channel that is often added in the nonprofit marketing armory is email marketing. Thanks to its comparatively high ROI, scalability, versatility, and ubiquity, email is the precise tool for nonprofit marketing strategies.

To completely assume the benefits, here are 5 clear reasons why email  should be a top precedence for every nonprofit:

 

5 Valuable Benefits of Email Marketing for Nonprofits

 

                                                                                                        Huge Engagement

The most important benefit of email marketing for nonprofits is enhanced engagement.

Email enables nonprofits to keep audiences engaged in a different way by giving a platform for mission-driven storytelling and progress updates through a medium that is nearly everywhere around the world. As a result, nonprofits can follow their agendas with supporters’ values and goals. The result is improved engagement during fundraising operations and continued support for the mission afterward.

For example, segmentation is used to divide current donors from future donors, as well as passive followers from active supporters. Through segmentation, nonprofits can build smaller lists to send very focused emails with more powerful calls-to-action. These personalized emails make followers feel valued, encouraging their ongoing loyal support.

 

                      Enlarged Donations

Email marketing enables nonprofits to increase donations by overcoming the barriers to donating.

Email is a more cost-conscious and less interfering way to ask for donations than direct mail, which makes it far more efficient. Including a “donate now” button in your emails is a great way to indicate subscribers to donate and connecting it to a simple online donations form makes the whole process much easier.

Email marketing also allows for efficient follow-up after asking for a donation using marketing automation – either to thank a donor for contributing or to ask again if the request went unanswered.

Additionally, email marketing generates the possibility of increasing donors without doing any extra work because email is so shareable between friends and family. When a subscriber forwards a nonprofit’s email to someone else, it expands the email’s reach, improving the chances of receiving additional donations.

 

                                                                                                         Better Participation

Keep subscribers up to date with the latest happenings and support events by email newsletters. Using email marketing to promote participation in events can support-fundraiser attendance and volunteer signups.

Just like donations, it’s more comfortable to sell fundraiser tickets through email than by direct mail or over the phone. Allowing subscribers to RSVP to events through email also gives the potential for mixing a web-based ticketing system.

For rallies and protests, create crowds ahead of time to provide subscribers with the resources to make the event secure for everyone. If you use an SMS messaging service for real-time updates on the go, cross-promote that functionality through emails by helping subscribers to sign up for texts as well.

 

Strengthened Credibility

For nonprofits with complex histories or missions, email marketing presents a way to define objectives and rally support. Some nonprofits even use emails to answer supporters’ questions and address companies to increase clarity and build trust.

Spotlighting own supporters and success stories is another way that nonprofits use email marketing to increase credibility. By concentrating on the individual and group benefits of supporting the cause, nonprofits can continue to further their missions.

 

Increase Support

 

Get the word out about your nonprofit with email marketing to grow the number of supporters for your cause.

It’s much more accessible for supporters to receive an email. Then a folder or direct mailer with their personal and professional networks. Emails are also universal in their development potential. Meaning that one recipient can share an email with a single close friend or 100 acquaintances.

Combining social sharing buttons into emails allows subscribers to add an even wider net to generate further support. Giving recipients a way to share event and donation information to their social networks provides the basis for an even more generous push for maintenance across thousands of connections.

Best Marketing Service Providers ( MSP )

Marketing Service Providers

Best Marketing Service Providers 

 

Best Marketing Service Providers (MSP) provides professional services, system integration, innovative services, third-party data and solutions for marketing companies. Whereas, Best Marketing Service Providers proficiency includes customer data integration, quality data and database marketing. In addition, they provide campaign management, marketing resource management, customer analytics, e-marketing, and advertising also.

Best Marketing Service Providers competencies range from technology hosting to full process outsourcing. Moreover, they have to constantly keep pace with changing technology and customer behavior. The emergence of digital platforms and social media channels is rapidly changing as marketers reach out to their audience.

MSPs easily rely on analytics to cull out insights to target their customers with the right products at the right time. They have to put in considerable efforts in building analytics, innovation, design, and product capabilities. They also need to focus on balancing costs and streamlining processes.

Why It Is Important To Choose Best Email Marketing Services for Best Marketing Service Providers

best marketing service provider

 

 

For small organizations, email marketing is one of the best cost-effective marketing tools. Agreeable with, Direct Marketing Association, on average email marketing sees a 4300 percent return on investment (ROI) for businesses in The United States.

This is because email marketing provides easy management, gives you full access to control. Secondly, allows us to establish direct contact with the customers.

It is important to acknowledge that a lot of our growth with email marketing depends upon the email marketing software we choose because they are responsible for making sure that our emails actually delivered or not.

If we are not careful, it will end up paying a lot more money for fewer features and terrible email deliverability rates (which causes you to lose even more money).

Best Email Marketing Service Provider- Migomail

 

best email marketing service provider

This is the best email marketing service, provider. As it provides so many services like:-

  1. Email Marketing- Migomail provides the best and reliable services that are trusted by developers and marketers for time-savings, scalability, and delivery expertise.
  2. SMTP Server- A global, custom-built MTA architected for the cloud and supported by a redundant, self-hosted data center infrastructure.and delivery expertise.
  3. Marketing Automation- Keep your growing audience engaged by always sending the perfect message at the right time, in the right place.and delivery expertise.

Best Email Marketing Software Provider Features:-

 

Email Marketing- Migomail provides the best and reliable services that are trusted by developers and marketers for time-savings, scalability, and delivery expertise.

Best Marketing Service Providers

 

The list of some advanced email marketing features which are in trend and must for running successful campaigns are as follows :

 

  1. HTML drag and drop editor
  2. Spam Analysis
  3. A/B Split testing
  4. Manage Subscribers list
  5. Build-in templates
  6. Email Automation
  7. Responsive Emails

 

Pricing-  The pricing of the packages matters a lot. Select the provider which offers email marketing in affordable budget including all the upgraded features. Also we should check if they have some hidden charges.

Customer support- The email service providers has support team that must be very professional and aware about their duties. So, when there is  any issue with email service, they can help  instantly without any delay.

www.google.com

Conclusion 

 

There are the top email service providers which range from large companies to brand-new upstarts, but they all have their own special advantage or benefit. Therefore, if we’re just starting out, you might be drawn towards the free beginner plan offers. Hence, as we get more advanced, we might move towards platforms with more built-in automation and segmentation. Whether it’s a multinational firm or local pop-up shop, choose the best one according to business needs and get the expected best business results.

 

 

“The business of print has fundamentally changed. For those who understand the forces driving today’s crowded marketplace, it’s a world full of opportunity for growth and value.”

technological growth

 

 

What is web hosting services and it’s types?

What is web hosting services and it’s types?

 

A Web Hosting Service is a type of service which allows an individual or organisation to post a website or page to the internet server.

Websites are hosted, or stored in different computer called servers.

In other words, web hosting services allows you to make your website accessible to World Wide Web.

Web hosts provide space on server, which is leased to the user for its uses.

Whenever a Internet user wants to visit your site, all they need to do is to type your website address to browser.

It is necessity for any website. It is the physical location of your website on the Internet. They also manage the technology that make your website connect to the Internet.

Web hosting is typically measured in the amount of disk you need to store your data. It also measured according to the amount of bandwidth you require to access your data.

Web hosting is basically a space which is allotted to you on server to store your website data. Every hosting company requires your domain name to host website. If you do not have a domain name then they help you to purchase one.

Type of Web Hosting Services :

There are different types of web hosting services, they all serve differently according to the need of a website. It is important for a user to understand what type of hosting they require.

Following are some type of web hosting :

  • Shared Hosting : In Shared Hosting, your website is hosted on a server shared by other website.
  • Dedicated Hosting : In Dedicated Hosting, the entire web server is used by a single website. It has all the access to the same server. It is much faster than any other type of hosting.
  • Cloud Based Web Hosting : This hosting is new hosting technology. It lets hundreds of individual server to work together so that it look likes a giant server. This type of hosting is able to handle the large amount of traffic at same time.
  • Website Builder : This type of hosting are helpful for those who are just a beginner who need to host a website.

You may also like : Top Email Marketing Trends in 2019

What is an Email Marketing API ( Application Programming Interface ) ?

When you are building a software application that needs to send emails, automated performance report, an eCommerce site that sends transactional messages to customers. The use of an email marketing API is very essential.

email marketing api

Email is one of the most effective and direct forms of communication in businesses. It is to get in touch with their customers. Email marketing service providers like migomail, mailcot. Many platforms are the right hand of business for being able to send bulk emails to large groups and being able to know the whole metrics of emails.

What is an API ?

 

  • API stands for ” Application Programming Interface“. In other words, it simply refers to the number of methods by which the developers can access the different functionalities or areas of a software application using code.
  • It is basically a support to access the functionality available in the email platform. For instance, generating and sending transactional emails, manipulating templates, and enabling access to email metrics.

Email Marketing API

  • While many applications use SMTP (Simple Mail Transfer Protocol) support for sending and managing emails. But developers can leverage an email platform’s APIs to get programming access to basic email sending. Similarly, there are some other additional capabilities that are not offered by legacy protocols.
  • An email API is a modern method to access any kind of metric.
  • For instance, the number of messages delivered, rejected by ISP ( Internet Service Providers) and the reason behind this. In addition, the exact number of recipients opened a message and click on its link. These all are accessible.

 

Importance of Email Marketing API

importance of email marketing api

Email Marketing API is a very important tool for businesses in every industry. The importance of API’s from a technical viewpoint is that:-
  • It allows the capability of one computer program to use with others.
  • This is a means through which two different programs are able to communicate with each other.
  • It enables companies to grow their business more quickly.
  • Like the web, which opened up the internet’s potential, API’s are driving a new trend of innovation centered on sharing services.

INNOVATION

The main reason that it matters in today’s modern market is that it allows faster innovation, reduces barriers to change. In addition, more people can contribute to an organization’s success. They offer benefits a company can create better products and they make modernization easier. Having a presence on more platforms means that companies can sell more ad space.

Email Marketing API