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Future Of Email Marketing 2020

Future of Email Marketing 2020

 

Future Of Email Marketing 2020

 

So, let’s welcome to the bright future of email marketing 2020. In this blog, we will find everything about the overview of the industry in today’s time. In this year, future survey measures 20-20 sight. This site requires various types of trends that everyone should understand. For the future of email marketing 2020, if we want to make sure that email marketing is growing in 2020 and after. Then we have to measure the need of marketers to their future as this would be considered as proof of digital marketing strategies.

Future of Email Marketing 2020

Some Email Marketing Trends we Need to Know – 2020

Future of Email Marketing 2020

Email Marketing Trends

As we all know that email marketing is creating a large number of money. This creates a sense that email continuously adjusts, modify and precedes the technology prospects.

Trends are as follows:

  1. User-generated content – It is a piece of content including text, audio, pictures, and visual. Thus it creates with the help of a user also known as an end-user. To meet and broadcast product reviews and feedback of a customer is in favor of the channel in email marketing.

2. Responsive Interactivity – This trend has created a lot of value for functions. It leads to a mass amount of engagement. It works well with mobile phones. This has gone beyond the expectation of the entertainment value of 2020 to promote different actions and clicks in the email.

3. Content Availability, Coding, and Designing – It directly moves towards the future mode because in 2020 we will see a lot of smart devices, speakers and voice backups. Unlike, these devices are smart and are also capable to study emails of consumers. The reason for using this trend is that users have various types of disabilities. So, it is obviously harder to read. Therefore, to solve this problem, we need such trends.

4. Email Marketing Automation – It is considered as a fast marketing strategy which does not have a full stop. Different types of brands use marketing automation in the stages of the customer lifecycle. It has enhanced a lot of statistics and has offered cross channel development.

 

A glimpse of Email Marketing in 5 years?

 

Glimpse of Email Marketing

Artificial Intelligence – Various decisions and planning of different campaigns will be automated. Email Marketing would become automated and also intelligent. Content is taken from various sources creating fewer problems for marketers as previously they do it a manual way.

As we all know that email will be considered as a channel of luxury because the email address of any customers will be preserved with high quality, a large amount of personalization consist of branding. This will lead to the failure of delivering it really.

This will create a large amount of ROI (Rate of Interest). Communication will be done on the basis of noise because people will create a distance from the use of screening, copying emails. As they want an equal amount of work for some people who want to read it.

It will create an experience of web inside an email including shopping and many more. This will reduce the need to create it into the browser and open it.

Future of Email Marketing 2020

Future of Email Marketing 2020

Major Email Marketing Trends – 2020

 

Major Email Marketing Trends

Prediction of the trends in digital marketing is based upon the fingertip of nearby data. As we all know which tools, different technologies are working well. Clearly, email gives us a lot of benefits that other streams of media battle to race while preparing.

Some developments are as follows:

  • Think about Mobile – As we know about statistics, it has shown us that emails read on mobile devices because email subscribers spend very little time to seriously read it. Unlike, something important grabs their attention fast. So, take care of some things like content should be concise, CTA spot should be placed early, the size of images should be taken care of, testing of email clients should be done regularly.

 

  • Artificial Intelligence – It is making us smarter day by day because it is particularly about automation. AI is a root for personalized content that is dynamic in nature. It should be noted, if we use smarter tools, it will create a large number of applications for segmentation and personalization.

 

  • Data-driven Marketing – For a good testing strategy, an email creates a large amount of appreciation for creating a large amount of ROI i.e. delivering channel. Above all, Today,z email marketing has reached the platform where it has generated a large number of paths towards a bright career.

Future of Email Marketing 2020

Future of Email Marketing 2020

The Vast Forecast –

Towards the new age of B2B marketing

 

There are following B2B marketing trends that will develop the marketing status:

B2B Marketing

1. Marketing will not have any soul owner –  A  team of sales in B2B marketing sends a large number of emails in comparison to marketing, they use automated email tools. Personalized emails provide more effectiveness. Therefore, marketing helps sales to rank on the top of the funnel.

 

 

2. Marketing is coming in B2B sole of the funnel In B2B marketing good conversation are towards many stakeholders during the cycle of sales.

 

3.Advancement of repeated revenue and establish the performance of sale – As we all know that marketers target businesses that are new and are in trend. Therefore, repeat models of revenue and increase of pipelines show t the bulk of revenue achieving with the sales at the beginner level. Therefore, we should choose various indications of revenue.

 

4. Account-based marketing – In B2B marketing, sales only acts upon accounts. Growth depends upon account-based marketing. Especially, the personalization touch of humans is more valued and creates a large amount of effectiveness.

 

Future of Email Marketing 2020

The Huge Image for the Future of Email

 

Whereas, a good marketer has the ability to look towards the past that is little, see the vast image and prospects for the future. In addition, there are some steps for the email marketing future:

  1. You should find out space in the elements of an email on a given chart.
  2. Develop a vital path to move forward.
  3. Create a bright speed and come up with the latest knowledge.

 

Future of Email

 

 

Email and Social Media Marketing : Who is the Winner?

Email Marketing vs. Social Media Marketing – Who is the Winner?

email vs. social media marketing
Who is the Winner?

 Have a look at Email and Social Media Marketing

Approximately there are 4.3 billion Internet users in the whole world. 80% of them have social media accounts. An average of 5.5 social media accounts. That is a vast number! 

 

But, the thing is:

 

Almost all of them have active email accounts.

 

Is Email Marketing Still SuccessfulIs email marketing still successful

 

 

In the recent past, visitors to social media have grown at an aggressive rate. Surprised? Of course No.

When it is about technology, it can take ten years or a million.

 

It is interesting to know that the number of social media users has increased around 330 million between November 2018 and December 2019.

 

It clears the fact that social media is not a trend but is a passage. For instance, emails are used to hold out to your target audience. According to most of the marketers, social media is essential for their business growth.

 

In view of the trends, several marketers are thinking, can social media replace email in the future?

 

So the truth is: Emails are not going anywhere.

 

By examining the effectiveness of an email to social media, the range of ROI is very transparent that email is the winner. To work with email marketing and attract the target audience in a newly discovered way. Therefore, we must add social media marketing to our plan.

For more information about email marketing: You may like – https://mailcot.com/email-marketing-tips-for-b2b-marketer/

 

Statistics of Email Marketing vs. Social Media Marketing

Total Users

Statistics Almost 8 billion email accounts of the world, every user of social media marketing has an average of 5.54 accounts.

The most popular are Instagram, Twitter, Facebook, etc.

Day by day the users of both social media and email marketing are increasing to a great extent. Not only the numbers give importance, is it right?

 

An email has the largest user base and also the largest user base of any age group.

 

 

User Preferences of Email and Social Media Marketing

 

User preferences

When we open our email, we do 58% of the work and the rest is done by our customers.

The rest work is done:

5% of people check the news

3% users check their company intranet

Around 20% of people enrage a search engine

Checking of social media is around 14% (mostly Instagram)

People mostly like to come towards online interactions having a specific goal in their minds to find deals, promotions or any information about a new product.

Due to the increased use of mobile devices, customers have access to both email and social media platforms. It means that the users head towards email first, rather than social media.

 

For communicating, customers use social media as a platform. 60% of customers use their subscription to an email list to receive promotional messages in comparison to 20% of customers, they follow the brand on social media to get various types of deals. This is an important factor for email marketers.

 

Increasing Sales!

Through Email or Social Media Marketing?  

 

Business plan to increase sales

As we already know that 60% of customers sign up for brand emails having the expectation to get promotional emails in their inbox. But, 20% of people follow brands on social media.

The truth is, people only follow the brands which are present on social media but do not need the brands to slide in their inboxes.

Discounts and deals are the most crucial thing to drive any type of sale. Daily 44% of users check their emails when they know the company and only, 4% go to Facebook or any other social media. In conclusion, customers are way good at receiving promotional emails and also want to find out deals in their inbox. According to 60% of customers, purchasing is a result of a marketing message they receive through an email. Only around 12.5 % is observed as a buy button to purchase on social media.

All we know, approx. 93% of internet users globally purchase the products online. So we can say that email marketing is the best way to generate sales online.

http://dir.topmillion.net/

Best Marketing Service Providers ( MSP )

Marketing Service Providers

Best Marketing Service Providers 

 

Best Marketing Service Providers (MSP) provides professional services, system integration, innovative services, third-party data and solutions for marketing companies. Whereas, Best Marketing Service Providers proficiency includes customer data integration, quality data and database marketing. In addition, they provide campaign management, marketing resource management, customer analytics, e-marketing, and advertising also.

Best Marketing Service Providers competencies range from technology hosting to full process outsourcing. Moreover, they have to constantly keep pace with changing technology and customer behavior. The emergence of digital platforms and social media channels is rapidly changing as marketers reach out to their audience.

MSPs easily rely on analytics to cull out insights to target their customers with the right products at the right time. They have to put in considerable efforts in building analytics, innovation, design, and product capabilities. They also need to focus on balancing costs and streamlining processes.

Why It Is Important To Choose Best Email Marketing Services for Best Marketing Service Providers

best marketing service provider

 

 

For small organizations, email marketing is one of the best cost-effective marketing tools. Agreeable with, Direct Marketing Association, on average email marketing sees a 4300 percent return on investment (ROI) for businesses in The United States.

This is because email marketing provides easy management, gives you full access to control. Secondly, allows us to establish direct contact with the customers.

It is important to acknowledge that a lot of our growth with email marketing depends upon the email marketing software we choose because they are responsible for making sure that our emails actually delivered or not.

If we are not careful, it will end up paying a lot more money for fewer features and terrible email deliverability rates (which causes you to lose even more money).

Best Email Marketing Service Provider- Migomail

 

best email marketing service provider

This is the best email marketing service, provider. As it provides so many services like:-

  1. Email Marketing- Migomail provides the best and reliable services that are trusted by developers and marketers for time-savings, scalability, and delivery expertise.
  2. SMTP Server- A global, custom-built MTA architected for the cloud and supported by a redundant, self-hosted data center infrastructure.and delivery expertise.
  3. Marketing Automation- Keep your growing audience engaged by always sending the perfect message at the right time, in the right place.and delivery expertise.

Best Email Marketing Software Provider Features:-

 

Email Marketing- Migomail provides the best and reliable services that are trusted by developers and marketers for time-savings, scalability, and delivery expertise.

Best Marketing Service Providers

 

The list of some advanced email marketing features which are in trend and must for running successful campaigns are as follows :

 

  1. HTML drag and drop editor
  2. Spam Analysis
  3. A/B Split testing
  4. Manage Subscribers list
  5. Build-in templates
  6. Email Automation
  7. Responsive Emails

 

Pricing-  The pricing of the packages matters a lot. Select the provider which offers email marketing in affordable budget including all the upgraded features. Also we should check if they have some hidden charges.

Customer support- The email service providers has support team that must be very professional and aware about their duties. So, when there is  any issue with email service, they can help  instantly without any delay.

www.google.com

Conclusion 

 

There are the top email service providers which range from large companies to brand-new upstarts, but they all have their own special advantage or benefit. Therefore, if we’re just starting out, you might be drawn towards the free beginner plan offers. Hence, as we get more advanced, we might move towards platforms with more built-in automation and segmentation. Whether it’s a multinational firm or local pop-up shop, choose the best one according to business needs and get the expected best business results.

 

 

“The business of print has fundamentally changed. For those who understand the forces driving today’s crowded marketplace, it’s a world full of opportunity for growth and value.”

technological growth

 

 

An Overlook to SMTP Server

SMTP Server

SMTP Server Definition 

SMTP Server is a part of the application layer of the TCP/IP protocol. Using a process called “store and forward,” SMTP moves your email on and across networks. Similarly, it works closely with something called the Mail Transfer Agent (MTA) to send your communication to the right computer and email inbox.

SMTP spells out and directs how your email moves from your computer’s MTA to an MTA on another computer, and even several computers. Using that “store and forward” feature mentioned before, the message can move in steps from your computer to its destination. At each step, Simple Mail Transfer Protocol is doing its job. Even so, this all takes place behind the scenes, and we don’t need to understand or operate SMTP.

Using an outgoing SMTP server is the traditional method of sending emails. An alternative solution to bypass SMTP server and directly send to destination. It is also known as direct send which is not very reliable because :

  1. Cannot be used if port 25 is blocked by our ISP.
  2. It is unfit for bulk email due to multiple connections of different servers.
  3. Cannot send non-personalized emails.
  4. It can be blocked by email filters because emails are not sent from regular SMTP server
SMTP Server Definition

Pros and Cons of a Local SMTP Server

pros and cons

 

Pros                                                              

  1.  No daily and hourly limit on the number of outgoing emails
  2. Instant reporting
  3. Privacy and control of all our outgoing mail
  4. No shared IP

Cons

  1. Running a local SMTP server takes time and effort
  2. the bounce rate may increase by 20-30%
  3. It is insecure as hacking can be easily done.
  4. Server limitation
SMTP Server Definition

Requirements For a Local SMTP Server

requirements

There are no specific type of requirements but we should prepare for the following:

1. Some ISP’s may block the port 25. We can solve this by contacting our ISP provider and learning about the limitations they impose. Also, we need to request a correct DNS server and permission for MX record resolution.

2. For bulk emails, we should opt for a domain and fixed IP address associated with it. This will increase our resistance to spam filters.

 

Is an SMTP Server Good for Testing?

Especially in most cases, people set up local SMTP servers for testing purposes. If we are developing an app which sends emails. We need to test this function.A real SMTP server running on our local machine might seem to be a good option. But is it? On one hand, it’s not troublesome to install and configure a local SMTP server. However, there are much better solutions.

If we use Mailtrap for testing, we will get an advanced tool based on a fake SMTP server. It means that our app will send emails but won’t actually deliver them. Our outgoing mail will end up in the Mailtrap Demo inbox. So, we need not to worry about real email recipients and checking the spam folder each time we run tests. No installation is required at all. Therefore, all we need to do is update our SMTP settings with Mailtrap credentials. Alternatively, we can copy and paste a ready-to-use code snippet. Different integrations are available for common frameworks and programming languages.

SMTP sometimes stands for “STOP” stop

Our Internet Service Providers have a limit to the number of emails we can send out over a certain amount of time. Most of the time, it is limited to a set number per hour or per day.

Also each ISP relies on its SMTP to determine the email which can be sent out by one connection. (It is a protocol ). For some people who work at home or manage large mailing lists can be a problem. After they hit their limit, finally the ISP will simply stop sending emails. If they think we are a spammer, they might even shut down our account.

Clearly, email limit varies by ISP. For example, the typical Comcast Cable Internet customer is limited to 1,000 emails per day. (Their business customers have a limit of 24,000 emails daily.) Verizon and AT&T do it differently. Moreover, they put a limit of 100 on the number of recipients we can have on one sent email.

 

Wrap Up

Obviously, running a local mail server can sometimes be a pain. A great deal of knowledge and effort is require for achieving good email deliverability using our own SMTP server. Whereas, it is a good option for testing purposes.

Business Email Service Providers ( ESP )

What is Business Email Service Providers?

email service providers

Business email service providers

Business Email Service Providers are those that offers email service because email services come in shape and sizes. They help us to send email marketing messages by offering an email marketing platform or email tool. Many companies offer the software as self-service. So, we can send, create the emails by our-self without help.

 

Image result for services offeredOffered By ESP’s

 

  • Ability to create templates for sending to contacts or use pre-made templates.
  • It provides a sending engine, which allows users to distribute their messages to the subscribers.
  • A subscriber list is uploaded by the user for distributing messages. Enhanced with custom fields to hold additional information subscribers.
  • Statistical reviews of each email send for measuring the success rate of campaigns.
  • We can send both HTML and plain text formats to improve delivery success rates.
  • It provides the ability to customize the content of emails.

 

Why Use An Email Service Provider?

 

Sending out emails

Most services allow us to send unlimited emails. However, we should use a plan according to our requirements.

Follow with regulations

Allowing email recipients to “unsubscribe” from the list. It helps us to avoid being reported as spam by automatically sending emails to bounces, blocked mailboxes, spam reporters, etc. In addition, it actually gives us a better chance of getting subscribers inboxes through email services established reputation as a sender.

Reporting

Generating reports on email deliverability, open rates, and click-through. To see the working of messages and even enabling split-testing of one message to another.

Offer load of advanced features

It includes sign-up forms, scheduled sending, automated message sequences, tagging and in addition, segmenting the audience to target with different messages. Therefore, using fancy templates to look at our emails great.

,

How To Choose An Email Service?

Business email service providers

 

An email service working will only depend upon what outcome we want out of service. For instance, having a free or low monthly rate may be more important then we are just starting out. Whereas, trigger-based autoresponders based on subscriber activity, will be useful to convert subscribers to become paying customers.  And, done with an email sales funnel.

In other words, it is an easy trap to fall is to start looking at email service providers before analyzing our own needs and priorities.We can quickly become overwhelmed by different types of choices and features that are not necessary or even useful for us.

How Email Marketing Can Boost Startup Companies ?

Email Marketing for Startups 

 

Image result for email marketing startups

 

If a startup owner resorts to Email Marketing at an early stage, then there is a likelihood that the business would flourish and a wide customer base would be built.

Email marketing for Startups has always been a subset of online marketing strategy. But its significance is not realized by marketers to a great extent. Essentially it is a marketing tool that requires a little in terms of investment and gives tremendous results. As it generates leads, connects with investors and improves user experience. In Email Marketing for startups, the owner uses it in an early stage than the business would flourish and a wide customer base would be built. To infuse this plan into a business, the entrepreneur needs to recruit digital marketers and learn the nitty-gritty’s of it to make better decisions.

Email Marketing for Startups

Email Service Provider ( ESP )

Image result for email marketing service provider

 

For initiating an email marketing plan, a company requires an email service provider. It primarily acts as a means to reach a large number of consumers and deliver the company’s product as well as other services. While deciding on the strategy, it is of prime importance to assess different ESPs offers according to email marketing design, then purchase an ESP. Some services that it offers are:-

Email Marketing for Startups

1. Free Plan-

In order to understand the company’s requirements, an entrepreneur should test ESPs that are accessible at no cost for at least a limited period. Otherwise, a company can offer free trials.

2. The Count Of Subscribers-

Subscribers are the individuals who are targeted with an email marketing plan. So before designing a strategy, the company should ascertain the number of subscribers it wants.

3. Design Of Templates-

Since email marketing is done by delivering content under a specific template, it is one of the significant things to focus on. Usually, ESPs have abundant ready-made templates, so a company can choose a template from the lot or else, create one’s own template if a particular ESP permits to do so.

4. Form an Email Marketing Plan-

Once an ESP is selected, the next step involves forming a plan. In essence, planning a strategy is easy as one has to create a writing format only. However, it is noteworthy to form a well-planned format and execute it rigorously.

 

 

What Is Email Hosting ?

Email Hosting is a service in which a hosting provider rents out email server to its users while there are free version available with many hosting companies. Many companies take advantage of its flexibility and power of its service. Both incoming and outgoing emails are managed by dedicated mail server.

Email Hosting is a service in which email messages and associated files stored on a server. When we receive an email on website domain address then email route across the internet and store into a recipient server. At this point, server administrator determine which action you take bearing in mind to spam filters.Hosted Email service doesn’t offer the same features as our premium email. with premium plans , we get dedicated custom email platform where your email host can manage the email links to domain names and implement any authentication scheme.

Free Web hosting email services

Web hosting email allow us to send mails and also to manage the email accounts through webmail (POP) and email clients (IMAP). Free email accounts include Gmail, Yahoo, Microsoft Hotmail etc.

Pros:

1. Free with no commitment

2. Free email services include file storage to meet the needs of their requirement

Cons:

1. Weak Security measures

2. Less cloud storage space

3. Redundant help and customer support options

4. No personalized domain name

5. Might have irritating banners

Some Of The Mail Servers Are As Follows :-

1. ISP Hosting

Internet Service Provider is an mail server that work for mass communication. This service isn’t for sending mass mass emails. ISP servers have limit how many emails you may send. Anyone look to send a considerable amount of emails should get their email hosting from web hosting provider.

2. POP3 

POP3 download email from mail server and store in a machine. It reads the email when we are not online. Some or all of your email download may no longer be available on the server. This can result in a confusing situation for anyone who check their email from multiple devices.

3. IMAP 

IMAP, Internet Message Access Protocol It work in a different manner. Email can be accessed without an internet connection For example- I delete a message off my desktop email program, it then syncs with mail server and all of my other device update their sync copy to reflect the changes.

 

 

 

What is web hosting services and it’s types?

What is web hosting services and it’s types?

 

A Web Hosting Service is a type of service which allows an individual or organisation to post a website or page to the internet server.

Websites are hosted, or stored in different computer called servers.

In other words, web hosting services allows you to make your website accessible to World Wide Web.

Web hosts provide space on server, which is leased to the user for its uses.

Whenever a Internet user wants to visit your site, all they need to do is to type your website address to browser.

It is necessity for any website. It is the physical location of your website on the Internet. They also manage the technology that make your website connect to the Internet.

Web hosting is typically measured in the amount of disk you need to store your data. It also measured according to the amount of bandwidth you require to access your data.

Web hosting is basically a space which is allotted to you on server to store your website data. Every hosting company requires your domain name to host website. If you do not have a domain name then they help you to purchase one.

Type of Web Hosting Services :

There are different types of web hosting services, they all serve differently according to the need of a website. It is important for a user to understand what type of hosting they require.

Following are some type of web hosting :

  • Shared Hosting : In Shared Hosting, your website is hosted on a server shared by other website.
  • Dedicated Hosting : In Dedicated Hosting, the entire web server is used by a single website. It has all the access to the same server. It is much faster than any other type of hosting.
  • Cloud Based Web Hosting : This hosting is new hosting technology. It lets hundreds of individual server to work together so that it look likes a giant server. This type of hosting is able to handle the large amount of traffic at same time.
  • Website Builder : This type of hosting are helpful for those who are just a beginner who need to host a website.

You may also like : Top Email Marketing Trends in 2019

Top Email Marketing trends in 2019

Email Marketin Trend

Email Marketing Trends

Email Marketing Trends are one of the trendy trends of digital marketing. Now a days brands and big organisations are focusing on sending more relevant mails to there users for there branding purpose. These all are being done with the help of Email Marketing Strategy. The trend of Email Marketing is growing day by day. And it is one of the inexpensive as well as good way to communicate with the customer and get in touch with them. For Bulk Mailing there are many different tools which are working on Bulk Email Services.

Trend of email marketing is growing on high scale, because it is one of the most known way of doing marketing in marketing strategy. Email marketing trends are also changing day by day.

Following are some Email Marketing Trends  :

Interactivity

Interactivity is one of the email marketing trends in 2018, and it continued in 2019. Emails that contain games, quizzes, image or any way of “fun” are more likely to be read.

Mobile Growth 

Another email marketing trend is a shift to mobile devices and mobile growth. It is expected that the mobile average order value will increase this year. Because of the growth and the fact that mobile devices are passing desktop, mobile optimization is crucial.

Artificial Intelligence

With all the advancements of technology nowadays, AI is inevitable. That’s why marketers should start considering and implementing AI in their marketing campaigns.

  • it can write highly converting emails
  • predict user actions

And also, as a highly important benefit, AI can help marketers to include more personalization in their email strategies.

While we mail for some

Utilization of Transactional Messages

More Mobile Optimization

Mobile-Friendly Emails Are a Must

Keep the mail small and effective while writing  the promotional mail. Mail must be friendly, if mail contains extraordinary words then it will not create a good impact on user. So always keep the mail catchy and short.

Social Sharing Button

As we all know social media is growing day by day, so we can also enhance the feature of mail by adding the social media icons or buttons in the mail itself. By doing so we are increasing the probability to share our brand or product more.

You may also like : Needs of Email Marketing.

 

How To Increase Open Rates In Email Marketing


Email Marketing efforts are only effective when we track our Email Open Rates. If no one opens your email, then we cannot generate new business from email marketing. Email is opened when reader enables images that are displayed in preview or full view of the email also when receiver click the link in email.

So we need customers to click like:

  1. Creating an engaging subject line- It is the most important thing a customer sees on email. We have to do testing and optimization for an effective email marketing.

  2.  Right to single person- Email opens when directly written to receiver. We should write the first and and the reaming body text which reflect the level of focus on readers and improve their engagement which make them to open it in the future.

  3. Quality Content– If our business sends them attractive,informative emails then the open rate would be high. So, sending high quality emails effect in a good way.

  4. Sending at right time- In marketing an important element is Timing. You should ensure that you are sending the mails at correct time to the audience. We can find this out through research and testing of our own industry.

  5. Segment list carefully- For keeping relevant content for receiver we need to segment the email list.There are many ways for performing this operation by industry, purchase and time of the last interaction. This will increase the open rates and mainly focus on the email blasts.

  6. Format messages in email devices-  74% of smartphone owners access emails on phone which automatically increase the open rates .

In email marketing if we are using any of the top email provider then they will have already calculated  email open rates for us.Email open rate is calculated by dividing the number of unique opens by the number of bounces.


From getting a dead Email Marketing we can have high engagement rates and also the return on investment by using any marketing strategy only when company stands out from the crowd.

 

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