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An Overlook To SMTP Server

SMTP Server

SMTP Server 

SMTP Server is a part of the application layer of the TCP/IP protocol. Using a process called “store and forward,” SMTP moves your email on and across networks. Similarly, it works closely with something called the Mail Transfer Agent (MTA) to send your communication to the right computer and email inbox.

SMTP spells out and directs how your email moves from your computer’s MTA to an MTA on another computer, and even several computers. Using that “store and forward” feature mentioned before, the message can move in steps from your computer to its destination. At each step, Simple Mail Transfer Protocol is doing its job. Even so, this all takes place behind the scenes, and we don’t need to understand or operate SMTP.

Using an outgoing SMTP server is the traditional method of sending emails. An alternative solution to bypass SMTP server and directly send to destination. It is also known as direct send which is not very reliable because :

  1. Cannot be used if port 25 is blocked by our ISP.
  2. It is unfit for bulk email due to multiple connections of different servers.
  3. Cannot send non-personalized emails.
  4. It can be blocked by email filters because emails are not sent from regular SMTP server

 

Pros and Cons of a Local SMTP Server

pros and cons

 

Pros                                                              

  1.  No daily and hourly limit on the number of outgoing emails
  2. Instant reporting
  3. Privacy and control of all our outgoing mail
  4. No shared IP

Cons

  1. Running a local SMTP server takes time and effort
  2. the bounce rate may increase by 20-30%
  3. It is insecure as hacking can be easily done.
  4. Server limitation

 

Requirements For a Local SMTP Server

requirements

There are no specific type of requirements but we should prepare for the following:

1. Some ISP’s may block the port 25. We can solve this by contacting our ISP provider and learning about the limitations they impose. Also, we need to request a correct DNS server and permission for MX record resolution.

2. For bulk emails, we should opt for a domain and fixed IP address associated with it. This will increase our resistance to spam filters.

 

Is an SMTP Server Good for Testing?

Especially in most cases, people set up local SMTP servers for testing purposes. If we are developing an app which sends emails. We need to test this function.A real SMTP server running on our local machine might seem to be a good option. But is it? On one hand, it’s not troublesome to install and configure a local SMTP server. However, there are much better solutions.

If we use Mailtrap for testing, we will get an advanced tool based on a fake SMTP server. It means that our app will send emails but won’t actually deliver them. Our outgoing mail will end up in the Mailtrap Demo inbox. So, we need not to worry about real email recipients and checking the spam folder each time we run tests. No installation is required at all. Therefore, all we need to do is update our SMTP settings with Mailtrap credentials. Alternatively, we can copy and paste a ready-to-use code snippet. Different integrations are available for common frameworks and programming languages.

SMTP sometimes stands for “STOP” stop

Our Internet Service Providers have a limit to the number of emails we can send out over a certain amount of time. Most of the time, it is limited to a set number per hour or per day.

Also each ISP relies on its SMTP to determine the email which can be sent out by one connection. (It is a protocol ). For some people who work at home or manage large mailing lists can be a problem. After they hit their limit, finally the ISP will simply stop sending emails. If they think we are a spammer, they might even shut down our account.

Clearly, email limit varies by ISP. For example, the typical Comcast Cable Internet customer is limited to 1,000 emails per day. (Their business customers have a limit of 24,000 emails daily.) Verizon and AT&T do it differently. Moreover, they put a limit of 100 on the number of recipients we can have on one sent email.

 

Wrap Up

Obviously, running a local mail server can sometimes be a pain. A great deal of knowledge and effort is require for achieving good email deliverability using our own SMTP server. Whereas, it is a good option for testing purposes.

Email Service Providers ( ESP )

email service providers

What Is An Email Service Provider (ESP) ?

Email Service Provider is a company that offers email service because email services come in shape and sizes. It helps us to send email marketing messages by offering an email marketing platform or email tool. Many companies offer the software as self-service. So, we can send, create the emails by our-self without help.

Services servicesOffered By ESP’s

  • Ability to create templates for sending to contacts or use pre-made templates.
  • It provides a send engine, which allow users to distribute their messages to the subscribers.
  • A subscriber list is uploaded by user for distributing messages. Enhanced with custom fields to hold additional information subscriber.
  • Statistical reviews of each email is send for measuring the success rate of campaigns.
  • We can send both HTML and plain text formats to improve delivery success rates.
  • It provides the ability to customize content of emails.

Why Use An Email Service Provider ?

Sending out emails

Most services allow us to send unlimited emails. However, we should use plan according to our requirement.

Follow with regulations

Allowing email recipients to “unsubscribe” from list. It helps us to avoid being reported as spam by automatically sending emails to bounces, blocked mail boxes, spam reporters etc. In addition, it actually gives us better chance of getting subscribers inboxes through email services established reputation as a sender.

Reporting

Generating reports on email deliverability, open-rates and click-through. To see working of messages and even enabling split-testing of one message to another.

Offer load of advance features

It includes sign-up forms, scheduled sending, automated message sequences, tagging and segmenting audience to target with different messages. Therefore, using fancy templates to look our emails great.

 

How To Choose An Email Service?

provider

An email service working will only depend upon what outcome we want out of a service. For instance, having a free or low monthly rate may be more important then we are just starting out. Whereas, trigger-based auto responders based on subscriber activity, will be useful to convert subscribers to become paying customers.  And, done with an email sales funnel.

In other words, it is an easy trap to fall is to start looking at email service providers before analyzing our own needs and priorities.We can quickly become overwhelmed by different types of choices and features that are not necessary or even useful for us.

How Email Marketing Can Boost Startup Companies ?

If a startup owner resorts to Email Marketing at an early stage, then there is a likelihood that the business would flourish and a wide customer base would be built.

Email marketing is always been a subset of online marketing strategy. But its significance is not realized by marketers to a great extent. Essentially it is a marketing tool which requires a little in terms of investment and gives tremendous results. As it generates leads, connects with investors and improve user experience. In Email Marketing if startup owner uses it in an early stage than the business would flourish and a wide customer base would be built. To infuse this plan into business, the entrepreneur need to recruit digital marketers and learn the nittygritties of it to take better decisions.

Email Service Provider ( ESP )

For initiating an email marketing plan, a company requires an email service provider. It primarily acts as a means to reach a large number of  consumers and deliver the company’s product as well as other services. While deciding on the strategy, it is of prime importance to assess different ESPs offers according to email marketing design, then purchase an ESP. Some services that it offers are :-

1. Free Plan-

In order to understand company’s requirements, an entrepreneur should test ESPs that are accessible at no cost for atleast a limited period. Otherwise a company can offer for free trials.

2. The Count Of Subscribers-

Subscribers are the individuals who are targeted with an email marketing plan. So before designing a strategy, company should ascertain the number of subscribers it wants.

3. Design Of Templates-

Since email marketing is done by delivering content under a specific template, it is one of the significant things to focus on.Usually, ESPs have abundant ready-made templates, so a company can choose a template from the lot or else, create one’s own template if a particular ESP permits to do so.

4. Form an Email Marketing Plan-

Once an ESP is selected, the next step involves forming a plan. In essence, planning a strategy is easy as one has to create a writing format only. However, it is noteworthy to form a well-planned format and execute it rigorously.

 

What Is Email Hosting ?

Email Hosting is a service in which a hosting provider rents out email server to its users while there are free version available with many hosting companies. Many companies take advantage of its flexibility and power of its service. Both incoming and outgoing emails are managed by dedicated mail server.

Email Hosting is a service in which email messages and associated files stored on a server. When we receive an email on website domain address then email route across the internet and store into a recipient server. At this point, server administrator determine which action you take bearing in mind to spam filters.Hosted Email service doesn’t offer the same features as our premium email. with premium plans , we get dedicated custom email platform where your email host can manage the email links to domain names and implement any authentication scheme.

Free Web hosting email services

Web hosting email allow us to send mails and also to manage the email accounts through webmail (POP) and email clients (IMAP). Free email accounts include Gmail, Yahoo, Microsoft Hotmail etc.

Pros:

1. Free with no commitment

2. Free email services include file storage to meet the needs of their requirement

Cons:

1. Weak Security measures

2. Less cloud storage space

3. Redundant help and customer support options

4. No personalized domain name

5. Might have irritating banners

Some Of The Mail Servers Are As Follows :-

1. ISP Hosting

Internet Service Provider is an mail server that work for mass communication. This service isn’t for sending mass mass emails. ISP servers have limit how many emails you may send. Anyone look to send a considerable amount of emails should get their email hosting from web hosting provider.

2. POP3 

POP3 download email from mail server and store in a machine. It reads the email when we are not online. Some or all of your email download may no longer be available on the server. This can result in a confusing situation for anyone who check their email from multiple devices.

3. IMAP 

IMAP, Internet Message Access Protocol It work in a different manner. Email can be accessed without an internet connection For example- I delete a message off my desktop email program, it then syncs with mail server and all of my other device update their sync copy to reflect the changes.

 

 

 

What is web hosting services and it’s types?

What is web hosting services and it’s types?

 

A Web Hosting Service is a type of service which allows an individual or organisation to post a website or page to the internet server.

Websites are hosted, or stored in different computer called servers.

In other words, web hosting services allows you to make your website accessible to World Wide Web.

Web hosts provide space on server, which is leased to the user for its uses.

Whenever a Internet user wants to visit your site, all they need to do is to type your website address to browser.

It is necessity for any website. It is the physical location of your website on the Internet. They also manage the technology that make your website connect to the Internet.

Web hosting is typically measured in the amount of disk you need to store your data. It also measured according to the amount of bandwidth you require to access your data.

Web hosting is basically a space which is allotted to you on server to store your website data. Every hosting company requires your domain name to host website. If you do not have a domain name then they help you to purchase one.

Type of Web Hosting Services :

There are different types of web hosting services, they all serve differently according to the need of a website. It is important for a user to understand what type of hosting they require.

Following are some type of web hosting :

  • Shared Hosting : In Shared Hosting, your website is hosted on a server shared by other website.
  • Dedicated Hosting : In Dedicated Hosting, the entire web server is used by a single website. It has all the access to the same server. It is much faster than any other type of hosting.
  • Cloud Based Web Hosting : This hosting is new hosting technology. It lets hundreds of individual server to work together so that it look likes a giant server. This type of hosting is able to handle the large amount of traffic at same time.
  • Website Builder : This type of hosting are helpful for those who are just a beginner who need to host a website.

You may also like : Top Email Marketing Trends in 2019

Top Email Marketing trends in 2019

Email Marketin Trend

Email Marketing Trends

Email Marketing Trends are one of the trendy trends of digital marketing. Now a days brands and big organisations are focusing on sending more relevant mails to there users for there branding purpose. These all are being done with the help of Email Marketing Strategy. The trend of Email Marketing is growing day by day. And it is one of the inexpensive as well as good way to communicate with the customer and get in touch with them. For Bulk Mailing there are many different tools which are working on Bulk Email Services.

Trend of email marketing is growing on high scale, because it is one of the most known way of doing marketing in marketing strategy. Email marketing trends are also changing day by day.

Following are some Email Marketing Trends  :

Interactivity

Interactivity is one of the email marketing trends in 2018, and it continued in 2019. Emails that contain games, quizzes, image or any way of “fun” are more likely to be read.

Mobile Growth 

Another email marketing trend is a shift to mobile devices and mobile growth. It is expected that the mobile average order value will increase this year. Because of the growth and the fact that mobile devices are passing desktop, mobile optimization is crucial.

Artificial Intelligence

With all the advancements of technology nowadays, AI is inevitable. That’s why marketers should start considering and implementing AI in their marketing campaigns.

  • it can write highly converting emails
  • predict user actions

And also, as a highly important benefit, AI can help marketers to include more personalization in their email strategies.

While we mail for some

Utilization of Transactional Messages

More Mobile Optimization

Mobile-Friendly Emails Are a Must

Keep the mail small and effective while writing  the promotional mail. Mail must be friendly, if mail contains extraordinary words then it will not create a good impact on user. So always keep the mail catchy and short.

Social Sharing Button

As we all know social media is growing day by day, so we can also enhance the feature of mail by adding the social media icons or buttons in the mail itself. By doing so we are increasing the probability to share our brand or product more.

You may also like : Needs of Email Marketing.

 

How To Increase Open Rates In Email Marketing


Email Marketing efforts are only effective when we track our Email Open Rates. If no one opens your email, then we cannot generate new business from email marketing. Email is opened when reader enables images that are displayed in preview or full view of the email also when receiver click the link in email.

So we need customers to click like:

  1. Creating an engaging subject line- It is the most important thing a customer sees on email. We have to do testing and optimization for an effective email marketing.

  2.  Right to single person- Email opens when directly written to receiver. We should write the first and and the reaming body text which reflect the level of focus on readers and improve their engagement which make them to open it in the future.

  3. Quality Content– If our business sends them attractive,informative emails then the open rate would be high. So, sending high quality emails effect in a good way.

  4. Sending at right time- In marketing an important element is Timing. You should ensure that you are sending the mails at correct time to the audience. We can find this out through research and testing of our own industry.

  5. Segment list carefully- For keeping relevant content for receiver we need to segment the email list.There are many ways for performing this operation by industry, purchase and time of the last interaction. This will increase the open rates and mainly focus on the email blasts.

  6. Format messages in email devices-  74% of smartphone owners access emails on phone which automatically increase the open rates .

In email marketing if we are using any of the top email provider then they will have already calculated  email open rates for us.Email open rate is calculated by dividing the number of unique opens by the number of bounces.


From getting a dead Email Marketing we can have high engagement rates and also the return on investment by using any marketing strategy only when company stands out from the crowd.

 

What are Promotional emails ?

What are Promotional Emails ?

Promotional  emails are basically commercial broadcasts that usually offers incentives to drive sales and revenue to the business. Main objective of this type of marketing is to convince target audience to make a purchase. These are also used to convince customers to download, subscribe or to register for a service.

When this type of marketing executed with perfection this helps businesses to increase sales and revenue. And it also increase its customer retention and engagement, which automatically results in customer satisfaction, increase sales and revenue.

So, the design and content of promotional emails should focus on persuading the potential candidate to take action within a specified period of time. The primary focus of promotional mails is to get the word out of the potential customers about your product or service.

Promotional emails are of many types , some of the common types are discount coupons, invitations for visit etc.

To write successful email one should be very particular about some factors .These factors are as follows:

  • Personalize the email– Email should be of customers point of view, marketers must stick to the topic . Emails must not be duplicate or rather than sending mass mail marketers must focus on the subject or interest of the customer. It can be more better with candidates name at first.
  • Keep it concise but powerful When a recipient clicks on the email, so its the duty of the marketer to frame the email that will grab the attention of the person. Email must be short,relevant and strong which is easy to understand, means language should not be technical, it should be easy-to-understand.
  • Focus on a singular message–  Having more than one message makes your email less effective. Use words and actions that prompt action. Active calls to actions can increase click through and lead to sales.
  • Make the email mobile friendly–  A large percentage of target audience will read most of the emails on their mobile phones. Including subheadings, images, lists etc will enable the subscribers to gasp information more accurately.
  • Re-check your content

What to put in your Promotional mails:

  • a sender’s name
  • an attractive subject line                         
  • main message
  • calls to action

To send promotional emails to get best results from the messages send, marketers must test their product or service in the market and target their potential customers.

migomail. Continue reading “What are Promotional emails ?”

Strategy to Boost Sales in B2B Email Marketing

When it comes to marketing, there are different companies who have strategies to create lead generation, branding and drive sales conversation. First of all you should know what are your goals, whom you are addressing and who is your ideal customer or business partner. You have your business plan ready but you don’t know what channels of communication to choose to derive sales for business campaigns.

A small local business need a word of mouth strategy to run the business. But when it comes to comprehensive marketing strategy where you have to reach who don’t know your existence in market.

The one thing that every marketer should know about his potential customer. Most of the customer are on Social Media where they just see post or avid blog reader but most of them use email regularly. Regardless what people thing about emails but it is the reliable thing for business. When it comes to B2B email is the quickest and effective way of communication of transferring information. And therefore we could say that Email Marketing is profitable and effective.

Here are Some tips for B2B Email Marketing but first of all we will discuss the concept of B2B Marketing.

What is B2B Marketing?

Business to Business Marketing or B2B Marketing is the most commonly known concept. It involves the selling of product one company to other company by meeting their needs. To better understand this concept let’s explain with an example. Suppose you have a business of Supplying Raw Materials of Cotton. In order to reach out your customer you need to contact them and market your business in professional manner. Who will be clients for your business? The client for your business would be the manufacturer who needs your Raw Material To produce the finished goods of their product. If you want to sell more than you have to market your business to other business.

Strategy to Boost B2B Email Marketing

3-Strategy-to-boost-b2b-email-marketing

Tips for Successful B2B Email Marketing Strategy

There are Some tips of B2B Email Marketing which would be effective to drive B2B Sales and B2B Lead generation.

1. Know about your clients and understand the difference

In Business to Business marketing model or any other form of marketing model you need to understand your clients and customer. In B2C the customer we would deal is different from B2B because in B2C the customer are less informed what they are buying. But in B2B form of business we would find more rational customer so we should act differently than B2C customer. The B2C customer made their rational decision what they need and need quality of product at an affordable price.

2. Pay Attention to Email Header

If you want to boost your sales for your B2B Email Marketing business than your content must be suitable for your audience but to attract them you need to work on email headers. Most of the user get attracted towards the Heading of the Email which grabs their attention to read the content. So make the heading appropriate for your user

3. Keep your Email Short

We have seen most of the Businesses sending mail to us and that to the long Emails. So keep your mails simple as possible so that you will able to get better response for your campaign. The idea here is to aware the clients what offers you are giving to them. If they find it interesting than they would visit the website to know your plans.

4. Personalize your Email

In Email Marketing if you are sending the Email to your client or whether to your customer. The first and foremost thing is to personalize your emails. By creating the power of personalization you will make them feel special and exclusive which increases the chance for them doing business with you.

5. Selecting the Delivering Service

There are many service provider which provides you with the professional emails. So choose your email Service Provider wisely. And keep doing research about the Email Service provider wisely. So that you will able to increase the sells for your business

6. Keep Repeating the Successful Email Campaigns

Once you have made the Email Campaigns and it runs successfully so you can repeat your successful Email campaigns with new clients or to those who have not purchase your product or service. Sending repeated mail not only increase your sales but also it will give more room to understand your prospect.

Conclusion

Today Email has become the most important mode of communicating with people whether you are doing personal communication or professional communication. Every Business used to send mail for increasing the engagement of the customers. And also user have the habit of checking up each email so the Email Marketing proves to be the Effective Strategy. Email Marketing has proven out to be effective marketing strategy whether we address individual customer or business customer. You can rely on Email Marketing to build Business Relation with your client which in turn may increase your sale. I have mention the important points to keep in mind before you starting your marketing campaign.