Sending an email appears simple. You might be questioning, “Why do I want an email delivery service? Why should I worry about delivery?”
The first illusion to make is examining sending an email from your computer with transactional and bulk email. Let’s match the two situations:
Transferring Email From Your Computer
You sit at your desk, open up Gmail, and begin composing your emails to your colleagues, customers, and possibly a few family & friends mixed in. Also, the largest of these emails are in plain text, short in length (couple sentences to a couple of paragraphs), and maybe with an attachment or two. Even in a full day when you do nothing but reply to an email, you could be comprising at most a couple of hundred emails.
You have a strong eCommerce web site online with thousands of orders every day. Certain things by a customer on your website appear in an email being created and sent to the customer, such as creating an account, generating a new password, an order confirmation, a shipping services. Let’s not forget the daily sales email you send every morning to customers who subscribed to that posting list. Any email that is a result of a customer action (such as setting an order) is a transactional email, every email that looks in a planned send on a detailed period is examined bulk email.
Why Is That Important?
“What’s a great deal?” you may ask. After all, sending an email from a computer and a website sending an order acceptance are the same thing! It all travels over SMTP (Simple Mail Transfer Protocol) and finishes up at the same address (defined by the receiving domain’s MX record within DNS). Just fire up some more SMTP servers and send more mail! What’s the most dangerous that can happen?
Really, there is a huge variety and the main reason is the people who post spam. ISPs (Internet Service Providers) are very protecting of their customers and don’t want them to get an unpopular email that the customer nevermore opted in to. Sending lots of transactional and bulk emails is very hard to do correctly without running the spam or junk folder due to the multiple and different rules and behavior that each ISP has for verifying what is a genuine email.
There is also the need to make up the infrastructure to support sending thousands, millions, or even billions of emails a day. You have to determine how to manage complex MTA configurations, how to spread email across many IPs, and disaster recovery.
What if you need analytics from your emails? Such as how many you send, how many were delivered, how many bounces, how many had complaints, or even how many emails were opened and links within the emails clicked?
Quickly there is an intact infrastructure and email team that you want to rent to correctly build your email infrastructure just to keep sending and providing proper analytics to your company’s marketing and sales teams.
Sure, you can send millions of emails to your customers. But how do you secure the best outcome for them reaching the inbox? In addition, how do you explain each ISPs separating behaviors and quirks when an email is not hitting the inbox? How do you keep up on developing email authentication technologies? Such as SPF, DKIM, and DMARC that help make your email status?
Especially, a deliverability expert has become the common important portion of your email team. He/she knows all of the various ISPs and their various filtering behaviors and quirks, plus maintain contacts with these ISPs. Also. he/she knows best practices about sending rates, maintaining proper lists, and building the reputation of your sending.
Your deliverability specialist knows your email lists are opt-in (preferably double opt-in) and not sold to third parties. It isn’t about tricking the ISPs to accept your mail, it is sending the email the recipients expect to receive. Clearly, if the recipients (your customers) are expecting and want to receive your emails. While you follow best practices for sending an email, then your emails will hit the inbox.
The answer, in the end, is to choose the best email delivery service. That not only gets how to balance its infrastructure. As your sending needs go but understand deliverability. It can educate you on the best ways to increase your inbox placement.
When it is about generating leads over and over again, it’s been proved that email marketing is the best bet. By applying the appropriate strategy and practices, emails can turn out to be your ideal lead generating tool. However, it takes time and patience. Any extreme change in results doesn’t happen overnight.
Even email marketing needs the right contacts, approaches, and techniques to generate a positive outcome. The lead generation process is a continuous one, and gradually, it takes momentum.
Instead of all of the modern marketing technologies and tactics available, email marketing is still is the simplest among all and will remain most effective. Stats show that $1 invested in email marketing initiatives still generates roughly $44.25 return for marketers.
This fact clarifies consumers friendliness and comfort with email, and additionally the universality of email marketing.
In this post, we will discuss some of the facts of email marketing lead generation and further will discuss some best practices to use for it.
Let me begin with inscribing the way we should not use email marketing. The days when we buy an email marketing list, storing it into our CRM, and then send unrequested emails are over. With legislation like CAN-SPAM and advancements in email filtering, these outmoded tactics will most probably get your ISP blocked and obstruct you from sending an email at all.
Rather, marketers necessitate to be building an opt-in list of leads and possibilities/prospects who expect the communication because of the high-quality content that they know will be delivered to them.
There are some email marketing lead generation best practices that can increase your lead count
In today’s vertiginous life, people don’t have time to read long emails. Customers usually prefer going through brief and concise emails that can be read on the go. Instead of content, we can attach more visuals or images so readers get interested further towards visuals than long and general texts.
Furthermore, make sure that the email content must be appealing enough to fascinate the audience. And, help you generate quality leads in the form of subscriptions or calls from the customer showing interest in your brand and its products. Try delivering quality and value in each and every email so that you can amaze your audience with helpful and relevant content.
Try to grab attention with appealing email subject lines.
Subject lines are a vital part of an email that convinces people to open and click the email. For instance, a subject line like ‘20% discount on a purchase today’ can grab your lead’s attention instantly. To convert your email marketing into a lead generating machine, make sure the subject line is concise and short. This should show the purpose of an email and must create a sense of seriousness by incorporating words such as ‘limited period offer,’ ‘exclusive deal for today,’ etc. An email subject line that reflects decency should be of 30 to 50 characters.
We can modify our tiresome or boring subject lines into engaging one only by adding verbs and adjectives. Subject line inspires the email recipient to open it and read what is inside. Give time on crafting the best subject line for email marketing.
Keep your email list clean and updated
An authentic and updated email list helps you reach out to the right customer. Sending emails to interested or enthusiastic customers will surely generate leads that will ultimately turn into buyers. That is the reason why it is necessary for every business to maintain its list of email contacts clean and updated. Free from past, inappropriate, and incomplete information.
There are so many email list providers who you may trust with data cleansing services. As well as you can avail of an updated email list from them to secure your email communications. So that, it will never reach the spam folder or get ignored on reaching the wrong email address. Though some may think or some may say buying an email list is expensive but the ends it meet is worth each and every dollar spent.
Do not use the ‘no-Reply’ email address.
The way some businesses flood customer’s inboxes with a number of promotional emails. Likewise, the vice versa can also happen. It means that there are times when even the customer may bombard the brand’s inbox with reply back emails consisting of unnecessary responses from them. To prevent such scenarios, many brands use no-reply email format such as [email protected] to send marketing or transactional emails.
However, the practice of sending no-reply emails is considered wrong. If you want to build trust and establish a bond with the customer, then do not use the “No-Reply” email address. This is because the email receiver doesn’t trust such emails and may even mark them as spam or send it to the delete folder. As ‘no-answer’ emails disable the reader’s chance to respond and react, they lose interest in them as a whole. The result may cause loss of potential leads, which no brand would like.
Set automated campaigns to stay in touch.
Automation helps in simplifying the action of sending email campaigns. Sending out emails to each and every customer may be challenging. It not only takes a lot of time but it also results in diminishing efficiency. But, with the tools of email marketing, marketers can easily send automated campaigns to the targeted audience from the email database.
Strategy made by you for email marketing campaigns may turn into a lead generation strategy with the help of marketing automation software. It will help you to send personalized emails to your customers from your list at the time and at the frequency that you decide. There are many benefits of email marketing automation, the majority of businesses today use some form of email automation.
Link emails to landing pages.
Link your email with a landing page if your idea is to drive traffic to your website. And, this must match the theme, visuals, content, and headlines of the email. It is better linking an appropriate page rather than linking blogs or websites where visitants will find appropriate information and don’t have to keep navigating your site uselessly. Address to the point solution by your email with linking it to a proper landing page. This triggers generating leads and increase conversions through your email marketing campaigns.
Additionally, make sure that you have the appropriate tracking tool for keeping a lookout on how your emails and landing pages are helping in terms of lead generation. Driving traffic to website or blog may confuse the visitor, and they may struggle to find out what they actually need. Try to avoid useless diversions and guide customers to the right path through your emails.
Use the help of existing email subscribers by incentivizing referrals.
Referrals perpetually work. Asking your current email subscribers to refer to others will help. When a known suggests something, p[people usually tend to believe without having a second thought. By this way, taking the support of your loyal subscribers who know your business well, this will help you grow your email subscribers list and generating leads.
But, with this never forget to give incentives to your customer for the referrals. Either offer a discount coupon or a voucher in return. Give some support for the energy and time your subscribers might spend on expanding or promoting your email list.
Send emails at the right time.
Sending email marketing campaigns every day of the week is not suitable. for generating B2B leads for your business. Some may think “Wednesday” is the best, some think ” Friday” is the best to send emails that get clicked and opened. These statistics are not always right.
Every company has its set of targeted audiences whose choices, habits, and preferences differ accordingly. Therefore, what works for your business doesn’t mean it will work for another. So, read your customers and identify the correct time and day when sending emails would help bring results in the kind of leads.
Mention clear call-to-action.
You must not forget to include Call-to-Actions (CTA) in your email marketing campaign. It is using the CTA button that the reader will reach out to you to express their interest in your offering. Mention the CTA button clearly so that visitors can quickly notice it. This will help in efficient lead generation from your email campaigns.
Optimize emails for mobile.
According to the statistics, the majority of emails are open on mobiles. This means there is a growing universality of mobile devices among users. People usually prefer reading emails or any other content on their tablets and smartphones. Consequently, your emails should be optimized well for all kinds of mobile devices.
Keep in mind the size of the screen and other aspects of the user, you need to design your email template accordingly. Place buttons in a way that the whole content is noticeable or visible on the mobile screen and does not get cut or hidden anywhere.
Test email marketing campaigns and examine results.
Ultimately, the essential thing is that you must test your email marketing campaign before sending it. It is very important for the business to run A/B testing on an email campaign and check the review. Be it color change or allocation of the CTA button or any other content error, this test helps in identifying the deceptions or loopholes and improve it before reaching the audience. A well-created and strategized email marketing campaign helps you bring desired lead counts.
One of the most difficult parts of growing your business is keeping good relationships with your customers. But, this is necessary if you want to keep them coming back to your business. Automation lets you optimize your customer retention marketing by comparing personalized messages at key points in the customer range.
Marketing automation has ever been a hot topic in digital marketing. In recent years, it’s even more care due to its unmatched capability to provide streamlined communications at scale.
With the shift toward more personalized communications, marketing automation allows a solution for businesses looking to increase their retention and acquisition purposes at scale. Here are six particular areas of customer retention marketing that marketing automation increases.
1. Rise the Customer Relationship off on the Right Foot
Using marketing automation to welcome new customers and subscribers is an excellent way to make a first impression.
Start by creating a workflow that sends a welcome email to new customers. Then, you can enter content thanking them for their business and supporting them to become repeat shoppers. Setting this foundation is the most efficient way to grow brand loyalty with your customers.
Similarly, you can send an email to new subscribers stating thank you for signing up. You can also add more extra knowledge about what they can assume from your future emails.
Including a different offer in your first email is nevermore a bad idea either. New subscribers are usually more engaged, so there’s a higher possibility of new contacts seeing your offer and making a purchase.
Plus, many savvy shoppers actually subscribe to an email list first to see if there is a welcome offer. If you don’t give one, they may go to your competition who does! Don’t drop out on this chance to start building trust and loyalty from your first communication.
This loyalty will help with customer retention and keep them getting back for more.
2. Update the Sales Process
Automation can also help improve the sales process. Sending automated emails to heads with useful information at specific points in the sales process will gently guide them down the funnel.
Using this technique produces a more targeted experience that is reactive to your customers’ behavior. This ensures that you aren’t sending highly conversion-focused emails to leads too soon in the process, which makes for a more solid first impression of your business. Some examples of this include:
Thanking users for signing up for a free trial with helpful resources to get them excited before trying to get them to upgrade
Moving out to ask leads if they have any questions or would like more specific pricing information after visiting your pricing page more than once
Depending on the nature of the product or service, you may also want to give resources along the way to improve the likelihood of turning leads into customers. You can even perform a lead scoring system to change sales targets. More detailed offerings and larger ticket items often require these types of educational approaches to encourage the sale.
Adding promotional offers to the mix can also be a good idea to build foster customer loyalty from the beginning. After all, who doesn’t like to start off with a discount!
For events like conferences and concerts, using marketing automation to send out distinctive promotional offers depending on how close the event is. Offering early-bird discounts or last-minute incentives is a complete example of how marketing automation can increase revenue.
Changing the sales process with these tactics will also help with customer retention. By sending the appropriate message at the right time, you are constantly running leads to the point of conversion rather than inundating them with bulk marketing offers in the hopes of getting them to convert.
This builds more trust from the outset with your customers, which translates into loyalty and retention.
3. Onboard Buyers
Once leads have signed up or made a purchase, automation allows you to onboard customers and set them up for victory.
Start by sending customers a welcome email with important resources and your customer service contact information to get them excited. Then you can use CTAs in different onboarding messages to guide them through the required activation steps, continuing to give information on resources to answer their questions along the way.
Using this incremental way to activating new users will help them see all of the value of your business and improve retention over time. It will also encourage them that they have all of the tools they need to succeed and that they made the right purchase decision.
To see how this works in action, consider a SaaS CRM company. When a new user signs up for the service, it’s a great chance to teach them best practices from the get-go. This is achieved by including helpful beginner tutorials on best practices of CRM usage in the welcome email.
The following emails could contain CTAs to complete the different steps for getting started with the platform and searching all of the features, for example:
Creating an account profile
Placing up goals or triggers
Designing email templates for nurturing or follow-ups
Taking an incremental program gives users the proper amount of time to receive individual ways and get to know all of the different features. This creates more investment in the product because users won’t want to change from a program that they know very well, leading to greater retention in the extended run.
4. Catch Up on Abandoned Carts
The difficulty of abandoned carts is all too easy for eCommerce merchants.
Sometimes shoppers are scared off by high shipping costs or other purchase variables, and other times they just get panicked and move the page before completing the purchase.
Use marketing automation to warn shoppers that there are products waiting for them and incentivize them to return. Automated emails can give a promotional discount, suggest similar products, give shipping information, or provide customer service contact information. Include as much as you can to ensure that their concerns (cost, shipping, etc.) are addressed.
In eCommerce, customer retention marketing is all about getting customers to make repeat purchases. Following up on abandoned carts is one way to keep growing this retention.
5. Secure Contact
Email is the ideal medium for fostering customer relationships because it’s less interfering than a phone call and more efficient than direct mail and other kinds of promotional marketing.
Make sure that customer is valued by using automation to produce modern communications related to customer feedback or inquiries. This encourages customers to feel like their input is being taken severely, building a more difficult investment in them using your product or buying from your business.
And you don’t need to stop there! You can also keep track of important dates like customers’ birthdays and sign-up anniversaries to send personalized emails with well-wishes and offers. This ongoing contact will drive brand loyalty and improve customer relationships.
6. Exclude Uninterested Contacts
Customer retention marketing can be as much about keeping messages as it can be on sending direct communications.
Customers are not involve to receive emails or other messages from you. They are well-versed in your business and don’t need extra help resources. Perhaps they just receive too many emails. Either way, using marketing automation to handle your contacts based on their commitment and interest can be very beneficial for supporting great customer relationships.
To accomplish this, you can build a workflow that recognizes contacts who have stopped fighting with your emails. Then you have two options:
Move them to a separate list of unengaged contacts and create a new strategy for easier communication with these contacts.
Send unengaged contacts an email asking them. Whether or not they would like to resume receiving emails (essentially acting as a re-opt-in). This eliminates any assumption on your part.
Implementing this type of system will check customers who are receptive to marketing messages from giving your business.
Email marketing for nonprofits is an essential tactic to get the greatest value from your marketing strategy without devoting your entire budget. Here’s why:
Nonprofits constantly faced with the challenge of taking very important and difficult problems. While having a portion of the budget that most businesses have at their disposal. Find more support, or improve their outside donations, nonprofits need to prioritize the most efficient channels and tactics in order to maximize results.
One channel that is often added in the nonprofit marketing armory is email marketing. Thanks to its comparatively high ROI, scalability, versatility, and ubiquity, email is the precise tool for nonprofit marketing strategies.
To completely assume the benefits, here are 5 clear reasons why email should be a top precedence for every nonprofit:
5 Valuable Benefits of Email Marketing for Nonprofits
The most important benefit of email marketing for nonprofits is enhanced engagement.
Email enables nonprofits to keep audiences engaged in a different way by giving a platform for mission-driven storytelling and progress updates through a medium that is nearly everywhere around the world. As a result, nonprofits can follow their agendas with supporters’ values and goals. The result is improved engagement during fundraising operations and continued support for the mission afterward.
For example, segmentation is used to divide current donors from future donors, as well as passive followers from active supporters. Through segmentation, nonprofits can build smaller lists to send very focused emails with more powerful calls-to-action. These personalized emails make followers feel valued, encouraging their ongoing loyal support.
Email marketing enables nonprofits to increase donations by overcoming the barriers to donating.
Email is a more cost-conscious and less interfering way to ask for donations than direct mail, which makes it far more efficient. Including a “donate now” button in your emails is a great way to indicate subscribers to donate and connecting it to a simple online donations form makes the whole process much easier.
Email marketing also allows for efficient follow-up after asking for a donation using marketing automation – either to thank a donor for contributing or to ask again if the request went unanswered.
Additionally, email marketing generates the possibility of increasing donors without doing any extra work because email is so shareable between friends and family. When a subscriber forwards a nonprofit’s email to someone else, it expands the email’s reach, improving the chances of receiving additional donations.
Keep subscribers up to date with the latest happenings and support events by email newsletters. Using email marketing to promote participation in events can support-fundraiser attendance and volunteer signups.
Just like donations, it’s more comfortable to sell fundraiser tickets through email than by direct mail or over the phone. Allowing subscribers to RSVP to events through email also gives the potential for mixing a web-based ticketing system.
For rallies and protests, create crowds ahead of time to provide subscribers with the resources to make the event secure for everyone. If you use an SMS messaging service for real-time updates on the go, cross-promote that functionality through emails by helping subscribers to sign up for texts as well.
For nonprofits with complex histories or missions, email marketing presents a way to define objectives and rally support. Some nonprofits even use emails to answer supporters’ questions and address companies to increase clarity and build trust.
Spotlighting own supporters and success stories is another way that nonprofits use email marketing to increase credibility. By concentrating on the individual and group benefits of supporting the cause, nonprofits can continue to further their missions.
Get the word out about your nonprofit with email marketing to grow the number of supporters for your cause.
It’s much more accessible for supporters to receive an email. Then a folder or direct mailer with their personal and professional networks. Emails are also universal in their development potential. Meaning that one recipient can share an email with a single close friend or 100 acquaintances.
Combining social sharing buttons into emails allows subscribers to add an even wider net to generate further support. Giving recipients a way to share event and donation information to their social networks provides the basis for an even more generous push for maintenance across thousands of connections.
How marketing automation will help your business? So, there are some reasons which might leave you wanting to launch your primary automation workflow!
Marketing automation – many people have heard of it, but some completely understand how it works, making them reserved to invest and start using it. So, if you’re engaged in learning a minute more about marketing automation and how it can help you, you’ve come to the right place!
For a fast recap, Marketing Automation refers to the use of software to automate some marketing tasks based on a set of rules and standards known as a workflow that you set up for your customers. When the patterns in your workflow are satisfied, the actions you have set up will be triggered respectively.
This allows you to immediately create workflows for automating the production of some functions like sending perfectly-timed emails and email drip campaigns, segmenting email contacts into various email lists, re-engaging durable subscribers, and more. Essentially, it gives even the smallest businesses the potential to balance their marketing communications and manage leads, customers, and subscribers as if they have a large team of marketers with a huge budget to serve any need. That may sound confusing at first, but it’s actually very easy when you’re using the proper solution.
Let’s examine how automation can take your email marketing to the next level.
1. Save The Money
The most important benefit of using marketing automation is the improved productivity that it promotes for marketers.
With automation, you can let the software manage repetitive jobs that would take a person more time to develop. This means you can keep your marketing team’s time for more powerful and complex projects — all while the automatic tasks help support and maximize the effectiveness of all of your marketing works.
Also, users don’t need to be tech-savvy to use marketing automation, meaning that despite fewer-experienced employees can control workflows and other marketing functions with the help of your automation software. This is an exceptionally valuable advantage at small companies where employees must often play various roles that would normally be managed by multiple people or teams in a bigger organization.
Using automation to send certain types of timely messages like welcome emails or birthday emails also increases customer recognition, which is a less costly and more extra sustainable way to improve compared to acquiring new customers.
Suggested automation workflows:
Send automated emails immediately following important events like sign-ups, purchases, and feedback submissions.
Add an opportunity to opt-in to emails on the checkout page.
2. Promote Revenue
In extension to saving money, marketing automation also creates money for companies by streamlining the customer acquisition process.
Using automation to appliance a lead nurturing system can awfully increase conversion rates. Increasing the chance that an advantage will convert with targeted communication even by a little amount can have a large effect on global revenue figures. It’s really very important that you have a wide understanding of your customer journey and purchase cycle and use that knowledge to test various messages to move leads through each step of this process.
Once you find the right formula and timing of your nurturing messages, you can increase up the conversion process, freeing up salespeople to seek more high-value prospects. The result is a streamlined, efficient sales and marketing pipeline with high revenue potential.
Suggested automation workflows:
Email existing customers to unseal them on complementary offerings.
Re-engage passive customers and subscribers by providing special offers to encourage purchases.
3. Rule Personalized Communication
Personalized emails perform better than generic marketing emails but customized emails on an individual basis are not time-efficient when you have hundreds, thousands, or even more contacts. Marketing automation lets businesses scale personalized interactions efficiently more efficiently. This isn’t just defined to simple customizations like inserting a recipient’s name also includes sending specific messages to leads that match a certain set of criteria or pattern of behavior. It also reduces the risk of human error, which makes email communications more loyal. This is important because personalization is meant to establish rapport with recipients and that can only occur when done accurately.
Suggested automation workflows:
Customize emails with personal details like the recipient’s name or recommendations upon order history.
Reach out to contacts who haven’t been active in a while.
Email a special birthday offer and well-wishes.
Acknowledge subscriber sign-up anniversaries with a thank you email.
4. Establish Better Targeting
One of the most active ways to use marketing automation is automatically segmenting email contacts into different groups or lists based on their attributes, behavior patterns, and other relevant conditions. You can also include advanced workflows like lead scoring to create interest.Purchase ability for different leads and follow-up with the right message.
By dividing your main list into smaller lists, you can send more targeted emails to subscribers. This not only increases engagement rates and conversions; it also improves customer satisfaction, which fosters more customer loyalty, leading to increased revenue over time. What’s better than that?!
Suggested automation workflows:
Segment your list by engagement rates.Test newly content on subscribers with low engagement patterns to get them to interact more.
Ask subscribers without any engagement at all. Re-opt-in to your list to maintain a clean email list and good sender reputation.
Segment customers based on frequency or timing of purchases reward loyal customers and incentivize infrequent or seasonal shoppers.
Create a lead scoring model to better create lead and customer interest.
5. Build a More Supportive Brand Image
When automation does the heavy work the marketing automation makes businesses appear better organized and more responsive. Additionally, it allows email planning to be done primitively instead of just taking a reactive approach. It means you never have to give customers the impression that they’re waiting around for your response. This supportive brand image positively affects every aspect of the company and also increases customer retention and satisfaction.
Suggested automation workflows:
Send a welcome email to new email subscribers that includes company information and an introductory offer
Respond to customers that have submitted negative feedback with a thank you and make them feel heard
Send loyal customers exclusive content to honor their financing
In Email Marketing Content origin has developed over the years to incorporate more than just in-house content—user-generated content, sourced from customers, is now a significant performer in the field. Since brands create emails from scratch or customize newsletter templates to their needs, how can user-generated content be practiced in email marketing?
While you can practice emails to approach UGC, you can also add UGC as the body copy of the email—we look at the most reliable ways to include UGC in email campaigns.
Companies can reach UGC in a number of ways, they can help users to experience content quickly with the brand on social platforms, or ask for permission to use pre-posted content. This is very important content or not giving private acknowledgment to the primary creator of a piece of content will negatively affect your brand’s reputation.
There are several ways in which brands can include UGC in their social media approach.
The best 6 methods are as follows:-
1. UGC Competitions
Running UGC competitions on social media is one of the common methods of collecting content—there are several types of Instagram or Facebook contests that can be run.
Contests can also be held on websites like brands that can include a simple form and an opportunity to upload one’s content directly through the form. But what marketers don’t realize is that contests can also be established in emails and newsletters.
Write a segment about the hashtags and platforms where you are running the contest to notify users about how they can participate. And collecting visuals through contests works for a number of reasons—the citizens of the internet love competitions.
2. Content which is Personalized
Personalization in the world of email marketing if you continue illustrate your content for your customers, you are already behind in this game. Look at the data from your subscribers and social media—what are they clicking on in your emails? Which posts are more famous on social media?
Correspond this data with your sales information—if you can break it down by user persona, you will have a really excellent idea about how to target your audience. Once you have your market segments, you can send them emails with content and visuals custom-made for them.
You have the benefit to include new content designed for these congregation, or to use famous social media posts that display the products that would application to them. Rather, if you have before easy user-generated content beyond your website and social media, this is the time to use it to adequate effect.
By demonstrate aim UGC to the subscribers most willing towards those products, you not only personalize your messaging but email deliverability and open rates.
3. Some Visual Themes
Meeting user-generated content can be a claiming sometimes and it’s not just the aspect of the content that you receive, but the bearing that matters. When you’re establish a campaign to showcase your products or services through UGC, you need to accept that not all the content you receive will be accessible.
Low-quality images, videos, or poorly-written reviews are adequately easy to define through—you can’t advertise them on your channels without falling integrity and clicks anyway. It is the high-quality content that you really need to audit—just because a piece of UGC is of great quality does not mean that it adds value to your brand.
The content you receive still needs to be relevant to your brand and to the theme of your campaign. Does the content align with your brand tone and voice? What about the color psychology of your campaign theme? It is up to you to assure that users know absolutely what you are asking for.
With this in mind, it is worth trying to share some visual inspiration for your users—you may already have UGC from similar-themed campaigns that you can use to drive entries. Also consider sharing content with a resembling theme to give users an idea of the direction you’re going in. This will help you compose the right kind of content that you can use to build your brand with the help of email marketing.
Marketers often accomplice UGC with visual content but text-based content is just as applicable and alluring especially when used in email marketing. Reviews and testimonials are a great way for customers to showcase their enjoyment of your product or service and serves as encouragement to others to join in.
A lot of marketing right now is focused on capitalizing on FOMO—the fear of missing out—and user testimonials have a major part to play in generating this feeling. People don’t want to feel like others are enjoying opportunities or facilities that could improve their lives when they themselves haven’t had the forethought to buy them.
You can show people what they’re missing out on through UGC images and videos visuals drive the point home more strongly. But a written testimonial gives the image context and context really matters in the world of content marketing.
With the right kind of wording, show users why they would benefit from having your product in their lives. A testimonial gives the visual content that much-needed human element. As t’s not just a beautiful image they are seeing but the experiences of a real person.
There are a number of ways you can use testimonials in your email campaigns. Including reviews with images always works, but you can be more creative. A video testimonial from users will look authentic and fun. You can also display the testimonials in an infographic. Try to use images of the customers alongside their reviews for maximum impact.
Leverage the potential of testimonials in your newsletters. The same can be done on social media to resembling effect to boost your email marketing clicks and sales.
5. Email Remarketing
The volume of your sales are guided by repeat customers and not new customers. While social media and attractive landing platform (pages). Definitely have a part to play in keeping your customers committed. Email marketing is the best method to establish a steady dialogue.
Using the data, you can learn what your customers are buying and even for what reason. Emailing at the correct time becomes a process you can automate. Also, share with them UGC that shows products that would suit them.
And email remarketing can also be used to turn discarded carts into sales emailing your customers. Within the same day that they break down to complete their purchase can result in sales. Share UGC of people wearing and uphold the products they failed to buy to boost them . Also, to convert their discarded cart into a sale.
6. Content related to Community
Developing a community which is the lynchpin of marketing. Brands don’t exist on an island as they need their fans, followers, and customers to develope them . The power of your community can make email marketing campaigns a heavy success . If you understand how to advantage them to convert prospects into customers.
To look towards community to source UGC with a purpose. Not only will you get the quality content need to create an alluring newsletter, but you will also promote sales. Using community content is a bit like reverse engineering your marketing. Instead of encouraging people to buy items that are similar to what they’ve buy before.
When taking content from your community, you will get an idea of which items were most popular. Use that as the theme for your next email.
In this blog, we will discuss how can we do email marketing for financial services and discuss about 5 tips for doing email marketing in financial services.
Being a financial services provider, there is a need for strong strategies to reach out to your audience, without consuming a lot of money on advertisements. Join email marketing, it is a way to communicate with potential customers and prevailing customers while developing trust, adding value, and establishing authority.
But email marketing is at most an ambiguous concept, and at worst, it can appear utterly terrifying. Those who are providing financial services to the consumers, it is very important to understand the big picture of email marketing in order to create the most out of your interactions with your client base.
So that is why we’ve put together these actionable or game-changing tips for effective and efficient email marketing, for financial service providers, financial advisors, and financial institutions.
What email marketing can do for financial services?
It is a game-changer for the financial services industry if it is effective. It is a decisive way to raise trust with your audience and to keep your brand on the top of consumers’ brains.
Email marketing saves your money and time when performed an accurate way by permitting you to target customers concurrently while they’re spread across the different stages of the buyer’s journey.
5 Tips for making the most of email marketing for financial services
The best ways to thrive financial services email marketing are to conduct the most varied testing, formating your emails precisely, and rectify or perfect the art of the subject lines.
While doing financial email marketing, double-check you concentrate less on conversions and more extra on building authority and trust while developing and segmenting email lists for max effectiveness.
Not to worry if this resembles upsetting at first glance. Let’s take a look at these practices in more detail in the following sections:
Conduct the most varied testing :
If you are not certain what best practices are for your emails, organize multivariate (or A/B) tests to know what is working and what is not working.
Test stuff like subject lines, send times, your frequency of sending, and also the content of your email signature. As a matter of fact, you shall test everything you can. This is to understand and to know the most thorough picture of the well-being of your email campaigns.
It may look tiresome to test even the small variables in your emails, but it is worth it. This is because to see the later effects these emails could have on your results.
Format your emails precisely:
Keep in mind that, keep your emails marked with colors, fonts, and content that fits with your organization’s brand guidelines. This builds trust with your audience and gives them a feeling of compatibility. So, while opening your emails by your customers, they will get to know what to expect and what the content should look like.
This brand intimacy proceeds a long way toward building your brand as one that’s positive, so don’t skip on this step. Consider developing an email template to use and reuse, it is easy on yourself. Therefore, you don’t need to start from scratch each and every time you send a message to your recipients.
Make sure emails deliver rightly on all devices
This is another best practice that includes the formation of your emails for every type of device. This helps you to improve your breakthrough and open rates.
Check your emails to see are they look the same on all the devices including mobile phones, tablets as well as desktops. This is to make sure you are not neglecting an important formatting error that may distract your audience from your messaging. Additionally, while formatting for devices, must include white spaces and bulleted lists so your emails don’t include a strangle wall of text.
Don’t get so indulged in examining metrics and operating tests that you lose view of the forest for the trees. At the same time, conversions and click-through rates are necessary. You must not sacrifice quality in an email marketing strategy to draw these numbers up.
Focus on giving good quality and valuable information to the audience. This will increase your numbers organically.
Build authority and trust Email marketing for financial services
Before you jump rashly into asking for a sale, take your time for building up your authority and establish trust within your financial services brands and current and promised customers.
Doing this adds preference or value for readers. Instead of just sending emails for the sake of emailing and promotion of an offering.
Mainly in this industry, if you focus on building relationships with the customers and prospects this will pay big dividends.
Develop and Segment your email list
When you establish and build your email list, you must center on the quality of your contacts rather than quantity. For creating a better-personalized experience to customers, segment lists. So that each and everyone receives content relevant for them.
Now, how & why segment them is all up to you. Only, make sure that you take time regularly to sort through lists for keeping your customers clear of inactive subscribers.
For example, if you have new customers who just starting to check your brand, you can avail of email marketing. For sharing useful information and prove yourself as a thought leader in the field of financial services.
If you have loyal subscribers who are now well-known with your brand, by using email marketing target messaging to show the value of offerings, advertise your latest products, and discounts at any time possible.
Make groups of different clients onto the right lists. So that the message you are sending to them is relevant for the stage of the buyer’s journey they’re in. Wikipedia.org google.com
Pay attention to your subject lines
Ambiguous subject lines simply leave your recipients disappointed and frustrated with your brand and products.
Be transparent and personable with subject lines and personalize your content when it is possible for the best results.
(but go over and ahead of the generic “Hey [FIRST NAME]!” greeting).
This too prevents people from deleting emails without opening because it seems similar to spam or a potential phishing attempt. The big concern in financial services space (this is another reason that always branding your emails is much necessary).
Subject lines are not a nice place for doing clever phrasing unless the meaning of the wordplay is notably clear. So, to communicate with a focus on exactness and certainty. Give a vital amount of time on subject lines to get it up to level.
Transactional email is a type of email that is triggered by a user action on a website or mobile app. Some transactional email general patterns include password resets, shipping approvals, invoices and receipts, account notifications, social media updates, and welcome emails. These emails carry with programs over an email API or SMTP server.
Transactional Email vs. Marketing Email
Transactional emails are triggered in original time by a particular user action, and they’re sent on a one-off, personal basis. Email marketing campaigns and bulk email, on the other hand, are one-to-many information that promotes a product, service, sale or another event. Although a user has opt-in to accept communication, these marketing emails are not user-directed.
As a result, include information a user individually requested, they perform much essential open rates than email marketing campaigns.
In maximum cases, authorization to send them is not needed, whereas you obtain customer permission to send marketing emails. Customers cannot unsubscribe from transactional emails, but marketing emails must always give customers an option to unsubscribe – so it’s essential to use these correctly.
They do not need to have an unsubscribe link. However, customers value a friction-free process to manage their notification choices. It’s the best method for transactional emails to add a clear message and link to control decisions.
The Types of Transactional Emails
Well-liked transactional emails include action emails, email alerts and billing emails as well as password reset requests and welcome emails. Recall about the latest time you used companies like Amazon or Spotify. Undoubtedly, they send quick emails tailored to your recent use, often with add-ons and other characteristics you might like. The emails provide good customization to you.
Migomails API and SMTP Integrations to Raise All Transactional Email Specifications
Transactional email is a significant element of any email communication approach. Importantly. in order to secure your transactional email consistently reaches your subscribers’ inboxes, you want to rely on a committed cloud-based best email provider like Migomail.
There are various benefits from it like:-
♦ The Adaptable API and SMTP setup for easy Integration.
♦ Email deliverability characteristics including authentication, reputation monitoring, dedicated IP addresses and more.
♦ Clarity into your sending with real-time email activity, analytics, and reporting including open, click, bounce, unsubscribe tracking, etc.
♦ It provides justified scalability and 24/7 help.
Finding Right Transactional Email Services
Definitely, transmitting transactional emails shouldn’t be difficult with the best transaction email service. With the best email service provider or simple email service like Migomail. You can clearly send and trace emails like these.
In addition, migomail gives you acumen into analytics and mailbox provider performance. So you can see how Google’s Gmail, Yahoo, and other providers handle your messages. Our goal is to help you achieve great delivery rates and keep your transactional emails out of the spam folder.
Try Migomailand see what you can achieve with the world’s best email delivery program.
Are you looking for the Best SMTP Service Provider in India?
SMTP Server India. THE best SMTP service provider in India supports you certainly send emails from your website to your users.SMTP servers are specifically configured to guarantee that your emails reach users’ inbox and don’t end up in the trash mail folder. In this blog, we will share the information related to the best SMTP service providers with great email deliverability. We will also explain how to send your WordPress emails using these SMTP services.
What is the Need of an SMTP Service Provider for WordPress Emails?
All WordPress websites rely massively on email to do different tasks. For example:
♦ Recover lost passwords
♦ Also, Register a new account
♦ Notifications for comments, new articles, password changes, and more
♦ If it’s an online store, then sending the customer’s order confirmation, invoices, and delivery information with email.
WordPress is configured to send emails using the PHP mail() function. This is the basic reason why users complain about WordPress not sending email issues. Also, there are plenty of problems with the error mail method, and why it doesn’t work. Most hosting providers don’t have this function configured correctly. Whereas, some even damage it completely to stop their servers from harm. Mistreating this function is a general problem as it does not require authentication and can be used to send spam emails.
Even if the mail function is working on your WordPress hosting, sometimes your WordPress emails may still end up in spam because most spam filters will check sender email, location, domain name, and it would decrease your site email as unusual or spam. The only way to correct this problem is by using an SMTP server to send WordPress emails.
What do you understand by SMTP?
Without a doubt, SMTP or Simple Mail Transfer Protocol is the industry measure to send emails on the internet. Furthermore, it uses private authentication which improves the possibilities that your emails will actually get delivered in the user’s inbox.
There are both paid and free SMTP service providers. Finally, let’s take a look at the best SMTP service providers with high deliverability.
Some Best SMTP Service Provider in India:-
There are many SMTP service providers that support you to send mass emails, WordPress emails, transactional emails, and more. However, every one of them is distinctive in terms of features, pricing, ease of use, number of emails supported on a free plan, and most importantly their track record on deliverability.
The following are the best SMTP service providers that offer higher deliverability and the most helpful set of features.
Our Migomail team is ready to serve 24/7 to solve queries and resolve all the problems via telephony services i.e(phone, email or chat).
Fast & Reliable
Time is more valuable than the money we always concerned about it and that’s why we believe in time management.
Super Easy to Use
Migomail services are user-friendly so that it is easy to use for beginners. Our team always uses a simple and well-defined infrastructure for our services.
100% Uptime Guaranteed
Migomail provides you a 100 percent uptime guarantee from our network backbone because our data center always available 100% of the time without any network interruption.
Migomail always gives priority to the safety and security of the servers that’s why our team uses the best-secured server for you because it is necessary to protect servers.
If you are not satisfied we happily give you the money back on any purchase from us.
2. Sendinblue Services:
Sendinblue was built for you! Our humble beginnings as a digital agency opened our eyes to the needs of growing businesses: marketers need tools that can efficiently scale as they mature. Most marketing suites are designed for large corporations and come with an enterprise-level price tag.
That’s why we created Sendinblue. Serving small and medium-sized businesses is in our DNA and everything about our features, support, and pricing is designed with you in mind. Whether you need to manage email campaigns, send text messages, or save time with automation, we can help you do it efficiently, on-budget, and in your language.
Sendinblue offers cloud-based digital marketing tools to over 80,000 growing companies around the world.
Get the word out and sell more with sleek email messages that you can design in no time
Save time and boost performance by automating your segmentation and marketing messages
Step up the design, engagement, and deliverability of your transactional email messages
Get more engagement by sending your marketing messages to a more targeted audience.
Constant Contact has been a leading expert in email marketing for over 20 years.
We’re committed to helping small businesses and nonprofits succeed—and to being your trusted partner every step of the way.
Make your email marketing work even harder
Go beyond the inbox and connect with customers in new ways—like live events, donations, coupons, online surveys, and more—to drive more business. Plus, Constant Contact lets you manage it all in one place.
4. Get Response Services:
GetResponse is a comprehensive marketing software platform that helps you create content,
boost sales, and increase traffic to your website. Integrated email marketing, autoresponders,
and landing pages let you automate essential tasks and launch effective marketing campaigns.
Advanced analytics make it easy to track conversions, leads, and ROI, and learn what your
customers want. Customizable template scenarios do the work for you – no coding necessary.
Get more opens, clicks, and sales
Powerful email marketing software with professional email templates, easy design tools, and unmatched deliverability.
Deliver relevant emails and experiences – automatically