First, we will see what is Branding? Every business has a unique brand logo. We create a unique logo of the company so that immediately after seeing it, it comes to the mind of the people that it is the logo of this company.
The logo of Facebook Google, Coco cola, Puma, we easily recognize the logo of these companies.
The reason this happens is that these brands have created a good value in front of their customer, and one of the reasons is that they have shared a real story of the brand in front of their customer and In short “Brand Storytelling”
What is Brand Story Telling?
“Brand storytelling is using a narrative to connect your brand to customers, with a focus on linking what you stand for to the values you share with your customers.”
Now we will describe the key elements out of this
- “Narrative”, means elements of storytelling, a story consists of a character, setting, conflict, escalating action, climax, and denouement.
- “what you stand for”, This means that it is the essence of your brand, it does not mean that you are making money from it, or you are selling the product, the only reason is that you are telling the power and motivation behind your business. And why are you different from your competition.
- “Values” Value means a good character that best describes your company.
Brand storytelling is one such way where you can give a new identity to your business through art where you can develop a positive relationship with the people and give an emotional response along with an inspirational message.
Here Now we see the example of Brand Storytelling
#1 LG Innovation Story
In this advertisement we see, we can do anything in our life, we can bring many innovations. This ad has lots of emotions and gives a motivational message.
#2 Hyundai Ad
We see another advertisement of the Hyundai company, their message was “Those who server the nation, must be served first” This advertisement also gives us inspiration, and Hyundai company tells that we serve those who are serving the country first.