What Is Transactional E-Mail?

Transactional Email

Transactional emails are messages that businesses use to communicate information to customers. Transactional email is triggered by events and interaction with a website and service.

These emails are primarily functional and provide an anticipated response. It is generated by a user on a website. It facilitates an agreed-upon transaction existing between the sender and the recipient.

Transaction emails are messages that a user wants from the company for regular updates and information related to transaction services. The transactional message involves a high response rate and bulk mails.

Transactional email is a type of automated email that communicates between a service provider who sends information and an information receiver.


 Why Use Transactional Email Service?


Build good brand value

Transactional mail help to build good brand value in customer because of different messages of order, shipping, bill, and details create a brand image in customer mind which lead to buying decision of customers.

Increase sale

When customers saw ads for similar products or related products that can incite a desire to purchase more goods. Customers might also elect to browse the company website again, Creating mental wish lists for future purchases.

Customer focus

When the customer sees emails and messages by the service provider it can help to attract them for other services and products. Because of this, the customer goes for more details and information and increases the brand focus of customers.

Build trust

When a company provides all information to the customer for every action and transaction that helps customers to feel safe. So it helps to build the good brand value of the company.


What Make Transactional Emails Effective?


  • Use the attractive subject line

Use the subject line to attract users to open emails because most people view emails by reading the subject line.

  • Show full details

Show details about products, services or price cuts in order to gain a sale or prospect. By this customers can easily gain information about the company.

  • generic promotional content

That offers one customer the same sales and product recommendation as every other customer.

Use your transactional email for the marketing of your other product and services. So that can help to bust the sale of your business.



Types Of Transactional Emails



  • Account Creation Mail:

 This type of mails is used to send the notification mail regarding the account creation and they carry some information regarding the account.



  • Password Reset Mail:

This is one of the most common types of Transactional mail. One can also reset the password by this mail.



  • Notification Mail: 

These emails are sent to the user for the update to a website. It keeps the customer up to date regarding their website.



  • Welcome Mail: 

It must be simple and attractive and also carry some important detail regarding the site.



Receipt Mail:

Every customer expects purchase receipt or invoice from any online vendor they purchase from. This mail includes the receipt of the purchased product. This helps to create customer trust.



  • Invitation Mail: 

Emails sent by an application to invite a user to create an account or join a team are also transactional emails.



  • Expire Mail: 

This mail carries the message related to the expiration of the task.



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SMTP Server and it’s advantages

SMTP Server
SMTP Server

Simple mail transfer portal is an application that is used to send, receive, and relay mail between mail sender and receiver.

SMTP server is a server or collection of servers whose sole purpose is to send and receive messages in the form of emails. It is built just like any other server – it’s the function of an SMTP server that sets it apart. SMTP servers will also have their own dedicated address or set of addresses that will be determined by the client using the server.

Uses of SMTP server

  • To send an email so it only works for outgoing emails
  • Communication between servers
  • Without SMTP server your email wouldn’t make it to its destination.
  • SMTP versifiers that the outgoing email is for an active account
  • It sends an email back to the sender if it can’t deliver.

SMTP commands

  • Mail command

use to establish the return address for the SMTP services.

  • RCPT command

To the recipient of the message, this command can be issue more the one time. So this is the multi-pal command.

  • Data

It includes content of the message. So it is dealing with the data or body of a mail what type of information a mail considers for providing information.

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Advantages of SMTP server

  • Easy to use

It provides easy communication between business and customers by using different networks and tools.

  • Long reach

It can easily target audience according to the need of your business and consider long area coverage for your email services.

  • Low cost

Because it is not much expensive new business and startup go through SMTP services for their email services.

  • Tracking email

In email marketing, it is important to track your email for a good response so it is possible because of the SMTP server. Using this helps you to know the success of your email marketing one of the advantages of SMTP server.

  • Bulk mailing

Bulk mailing is possible through the SMTP server to send custom email and newsletter in bulk which is cost-effective also.


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Uses of email marketing


Uses Of Email Marketing
Uses Of Email Marketing

Uses of email marketing according to the need of the business. Most email marketing tools used by the business to attract new customers and connecting with the existing customer to increase the number of the client.

Business use email marketing tool because it is less expensive and people use email service more than other social media service which helps to be connected with the customer all the time.

New and small businesses more use email marketing to reach the target customer because it’s required less time than the others.

Why use email marketing?

Generate call 

Uses of email marketing to target the right customer at the right time with the right offer results in flood calls each time they hit the same.

Strengthen the relationship

If a business wants a good relationship with the customer. It is important to do good communication with the customer. So it helps to connect with the customer and help to create a good relationship with them. In another word, it creates communication with the customer.

Improve communication

Improve communication required a good connection with the customer. It’s related to business products and services. That business provides it’s lead to create the right impact on the customer.

Build brand

Email marketing, you can strengthen brand recognition with anew potential clients and extend your reach.

Bust sale

By reaching the larger people at a time and building communication with the customers it’s lead to target sale in higher amount. It’s based on the content you follow to target the customer in time.

Get start quickly

To get started quickly with the low market network and low budget of marketing email marketing is the most effective marketing tool. It helps to reach the target customer in a short time period.

Reach on any device

By using email business can reach people on any device. That helps mobile-friendly email to connect with the people at any time. Customers can also give messages and feedback on it so it can help to the development of service also.

Email marketing tools

Email Marketing tools
                                                             Email Marketing tools


Choosing right and effective email marketing tool or website will lead to good marketing of the business and impact to right consumers at right time.

Email marketing tools is one of the most cost effective tool for the small and new star business, So they give full control and establish direct contact with the customers.

Email marketing is the highly effective digital marketing strategy which help to do marketing 24/7, So it can target big market size all the time.

In digital marketing email marketing which lead and generate full information regarding to the business product and services to provide bulk email services to customer so they can get good information.

But a good email marketing should consider information which help customer to know what type of product, service and quality a business provide so they can easily response to the mail.

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Important thinks for email marketing

  • Target right audience and segment.
  • Email include right content regarding product and service.
  • Use right language according to target area.
  • Define your goals.
  • Send mobile friendly email.
  • Create a good and effective business plan for email marketing.

Benefits of email marketing

  • Cost effective.
  • Target large number of consumer with email marketing.
  • To provide bulk email services.
  • Email marketing ties all marketing strategy together.
  • Help to contact with the core customers.

How to choose good email marketing tools

  • choosing tool for email marketing according to the customer base and hassle free solution for managing valuable contact and customer data.
  • Response handling according to the sent email and response of the customers.
  • Tool which can generate high number of sales by reaching consumer and response at a time duration.
  • Email marketing consider good data base and segment.
  • create customer satisfaction form to get a good and effective response.

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