Archive

COVID-19 : Impact of COVID 19 on businesses

Impact of COVID 19 on Businesses , COVID 19 , Coronavirus epedemic

Introduction

Impact of COVID 19 on businesses is that today the world is influencing by the consequences of the continuous Coronavirus Epidemic. This is mainly known as the Wuhan virus or it is originated from Wuhan, China. The name of this virus is COVID 19. 199 Countries and Territories encompassing the world have reached a total of 532,263 confirmed cases of the coronavirus COVID-19. And downhearted the death toll of 24,090 deaths

worldometers.info/coronavirus/countries-where-coronavirus-has-spread/

The coronavirus epidemic is the first and foremost a human catastrophe, hitting hundreds of thousands of people. Coronavirus is also having a viable impact on the economy globally.

Impact of COVID 19 on Marketers

Impact of COVID 19 on Businesses , COVID 19 , Coronavirus epedemic

Globally the impacts of the virus on the economy have been catastrophic.  All over the all larger global economies are undergoing the pressure with stock market carnage reports streaming in from important trading hubs in Asia and Europe.

Globally this is a tough time for the whole world and for the marketers. The global economic wreck and privacy measures to acquire the market are a sign of troubled times ahead for the marketer. For instance, retail sales have dropped in China and in the countries which are suffering from this pandemic. The virus has critically affected the manufacturing industries in China and countries in the Asia Pacific economies with close links to China.

The results in cutting supply chains to various other countries heavily relying on the manufacturing sectors of China.

For instance, businesses like Apple shuts down their sales first because no supplies are coming in from China. Secondly, most retail stores accepting social distancing measures and a button-down to contain the spread of the virus.

The travel industry is also influencing and almost lose over billions. Globally the service industry is also facing deflation, and gates are barren.

The Organization for Economic Co-operation and Development (OCED) has dropped the global rate of economic prediction for 2020 from 2.9% to 2.4%. Businesses are dissipating or losing money, but also losing conversions and traffic.

Neil Patel’s global view of traffic information or data from various websites amidst 5000 and more visitors per month occurrences;

  • An extensive decrease in organic traffic from websites tracked. The news-related and financial websites receiving much more traffic than travel and hospitality businesses. These businesses have lost heavy amounts of traffic.

Impact of COVID 19 on Businesses

Source – https://neilpatel.com/blog/coronavirus/

  • Particular products of e-commerce like diapers or wipes having more traffic than luxury goods.
  • Maximum industries are having fewer conversion rates. According to the data shows that although the financial sector has received more traffic, they also have some or fewer conversions.
  • News sites have reported a noteworthy conversion lift because people are ready to pay for current or fresh news.

Impact of COVID 19 on Businesses Source – https://neilpatel.com/blog/coronavirus/

The observation above displays that marketers are on the verge of dealing with the effects of a new recession. The economic deterioration is going to clear out some businesses and competition as well. The smart marketer is going to find it easy to obtain results.

Impact of COVID 19 on businesses

Effect Of This Epidemic On Social Media Engagement For Brands

As presumed, this has not only hit engagement rates on websites but also social media platforms.

Data from Rival IQ analyzing engagement rates from mid-February to early March tells that the engagement on all the platforms of social media has fallen beside that of most websites.

Twitter

Impact of COVID 19 on Businesses , COVID 19 , Coronavirus epedemic

As Twitter is among news like websites, it is still functioning much better than Instagram and Facebook are.  In the last few years, brands have shifted to Twitter and Instagram to build an audience because these platforms allow for the creation of digital personas. These platforms are also becoming the home for most influencers, journalists, and personalities of media.

Twitter handles are at present burning with the most active epidemic content of news. The originality and immediate access to updated news content on Facebook and Instagram have been hindered by their algorithmic performances. Therefore, Twitter nowadays is the most engaging platform.

Higher education and media brands are currently receiving maximal engagement on Twitter from readers. This is only because they are the major source of important information for the commonalty.

Instagram

Impact of COVID 19 on Businesses , COVID 19 , Coronavirus epedemicSo, the rates of engagement on Insta have fallen the minimum amidst all other major platforms. The photo-sharing and video platforms have had around a 14% drop in engagement. Users of social media have shifted to Facebook for connection and Twitter for updates of news.

The most trending on Instagram is non-profits and media brands because of their content as it is based on the ongoing epidemic.

Sports, hospitality, travel, software, and technology are the worst-hit  brands on Instagram

Facebook

Impact of COVID 19 on Businesses , COVID 19 , Coronavirus epedemic

Fb has a  13.5% drop rate of engagement. The Higher education brands are however enjoying increased engagements because the content has utility as education institutions move classes and communication online.

Alike Instagram, travel, sports, and hospitality brands on Facebook shown the most visible drops in engagement. One important conclusion of the data is that creating content related to the coronavirus on Facebook is the only way to keep the audience engaged.

Best Practices To Use On Social Media For Brands During The COVID-19 Epidemic

  • Make content that is sensitive and doesn’t come off as clumsy or awkward in this ongoing epidemic and the stress of social distancing.
  • Post a few updates when the opportunity invites for it as there is less attention amongst apprehensive readers. Content should be sensitive or compassionate.
  • Create content that builds trust within long-form campaigns and projects. The best way to go now is long-form video, podcasts, series, entertainment, essays, training content, and articles.
  • Improve your listening skills in social. Study what the social media users encompassing you are discussing and then address them.

The Effect On Ad Spend

Shortage of New TV Shows Or Sporting Activities

Dissolution of Marketing Events and et cetera.

Impact of COVID 19 on businesses

How Brands Shall Operate The COVID-19 Messaging Minefield

Supervising experts assert that corporate communications or connections are taking the lead from distinct forms of a brand to customer intercommunications. In the nonexistence of retail footfall, new sporting and TV streaming content, and altered customer habits, marketing initiatives are turning towards expressions of support and donations.

This form of brand marketing is highly reliant on a thorough understanding of customer personas, geopolitical, and cultural issues. One of the most effective means of personalized corporate communications is via email marketing.

The best email marketing strategy should follow the guidelines below.

  1. Have a Decreased Focus On Sales Campaigns And Brand Awareness
  2. Communicate About Prevention And Donation
  3. Connect With Trustworthy Organizations
  4. Address The Outbreak But Don’t Be Too Sales
  5. Use The Right Tone
  6. Do Not Exploit The Situation

Is Email Marketing Winning Over Telemarketing?

Impact of COVID 19 on businesses

Email Marketing or Telemarketing

The favors accumulated toward telemarketing have increased in 2020 with the spread of the Coronavirus pandemic.

So here is the example.

On 7th March 2020, New York’s governor Andrew Cuomo announced a situation of emergency, which bans uninvited telemarketing calls during the period.

Halting telemarketing during the COVID-19 pandemic is, though, not an uncommon act. “While emergencies, telemarketing can hinder the state’s resident’s ability to obtain safety information,” said the governor.

Therefore, it is broadly perceived as obstructive for communication. If any marketer found to break the ban could undergo financial, legal, and reputational risks.

The obstruction on telemarketing opens the wide door for email marketing.

The global economy and the financial markets are undergoing losses from this epidemic, and it impacts directly on ad spending.

Email marketing is progressing to get the center place. As promoters start to review their ad spending budgets. The format of advertising has multiple benefits, and the present scenario only assists to strengthen it.

Most utmost calls end up in voicemail, in telemarketing. In email marketing, there is perpetually the capability to follow up when the primary response bears no fruit. You may get an answer to your subsequent outreach.

Conclusion

Impact of COVID 19 on Businesses , COVID 19 , Coronavirus epedemic

New entrances have opened up for email marketers in this virus epidemic. You need to personalize your emails and then use PR to improve customer loyalty and engagement. As another form of promotion or advertising like telemarketing takes a back seat.

 

google.com   

 

 

“We hope the Coronavirus passes soon with an impact that is as minimized as possible.”

https://en.wikipedia.org/wiki/Coronavirus_disease_2019

Impact of COVID 19 on businesses

How Many Emails Are Sent Per Day – The Remarkable Actuality

The Remarkable Actuality Of How Many Emails Are Sent Per Day

How many emails are sent per day

We will discuss here: How many emails are sent per day, Email marketing and spam, Some captivating facts, Visual email trends in 2020

How many emails are sent per day 

It is an age of revelations, don’t you believe?

Microsoft, Apple, Google, Tesla… they became a worldwide phenom and game-changers in their own fields. A few years ago people travel on carts and wrote letters with feathers/quills. Now the basics continue, but the channels have changed.

Letters evolved into emails.     google.com

Today there is a trending question that:

How many emails are sent per day?

Beginning with some global email statistics:            google web master      wikipedia.org

  1. Firstly, the advertisement for email spending hits around $350 million in 2019.
  2. Approximately 93% of Business to Business marketers use email marketing to generate content.
  3. Also, for business purpose around 73% of millennials use emails.
  4. At least once a day 99% of consumers usually check their personal emails.
  5. On iPhones, there is around 28% of all emails are opened.
  6. In 2019, 5 out of 10 emails were spam.

How many people use email in 2020?

According to the research and data collected, in 2020, approximately there are 4.04 billion email users. Comparatively 3.9 billion users of the email were in 2019.  However, there is a number of alternatives medians are there for communication but still be the most popular.

How many emails are sent per day?

 

1. Office workers receive an average of 110 to 120 emails per day.

Corporate emails always rule the world of business. Now, some new stagings have been on the rise for the past few years.

In the present scenario, for inter-office communications SLACK is one of the most popular cloud-based tools.

So, there is no chance or no platform that will degrade email.

 

2. There will be around 4.3 billion active email users by the end of 2023. 

We cannot discuss office discussion outwardly including the Slack stats for analyzing…

Cloud-based Slack had around 20 million active users per day in November 2019.

Hence, email still is the best.

 

3. The number of business emails received and sent per day is approximately 124 billion.

Certainly, business communication is often email-based and also the statistics state the numbers will proceed to rise.

 

4. In the year 2020, there is an average of 306.4 billion emails sent every day.

Isn’t it breathtaking? That the average number of emails per day is very high.

 

5. More than 347.3 billion emails will be sent daily in the coming years or by the end of 2023.

Of course, it is a large number! Yet think about the part of spam messages here. We’ll go over that in a bit.

 

6. Normally the office worker sends out 40 work-associated emails and gets 90 of them per day.

When we were on our vacations or weekends, there are a number of emails in our inbox. After the weekends or vacations when we go to the office a lot of messages are there. According to Statista, the average of only 24% of people (US) don,t check their emails during vacations. This is the stats of the year 2018.

Well, another 76% certainly just desire to avoid the post-vacation inbox delusion.

 

7. Per second 2.4 billion emails get sent. This means 74 trillion emails every year.

In the present business scenario, businesses surely include emails for every service – for instance, inter-office communication, email marketing, B2B relations, and B2C correspondence.

 

8. Gmail had above 1.5 billion users in 2018.

Gmail was started in the year 2004 in April and now is 15 years old. This is a lot of time on the internet.

In other words, the most popular and widespread platform is Gmail.

70% of Americans check their emails very often as possible in 2018. 85% of American emails get opened by a smartphone. The share of mobile email is enormous these days!

 

9. Globally the number of email users in 2019 is 4.04 billion users. This figure is estimated to expand to 4.37 billion users in 2023.

According to the statistics of email usage, there are as many email users today, as the population of China, India, and Europe put collectively. So now we can see the daily email traffic, right?

 

10. Only 9% of email users favor or prefer Microsoft Outlook.

It is one of the world’s first email services founded in 1996 as Hotmail. Usually, older folks prefer this.

Currently, it is available on Mac OS and also, its current version is Outlook 2019.

 

11. In the year 2018 marketing emails received an 18% open rate.

Open rates of email grew 4% in just one year. The mobile rise makes email more accessible than before. Thus, this allowed the open rate to earn this jump.

 

12. Email marketing of cloud business is predicted to score $60.74 billion in 2022.

Email services that are cloud-based are attracting more attention these days. These services offer an enormous array of features, for instance, a high level of security, assistance for mobile devices, high-quality remote access, and fair subscriber costs.

Therefore, adopting a cloud email service for our business is the right step in the right direction.

 

The darker side of the email.

Email Marketing and Spam

Undesirable marketing emails are known as spam, and are the worst!

No one really cares about it until it harms you.

So, what are spams and what to be on the outlook for?

How many emails are sent per day

Let’s discuss:

  • Offering something in exchange for apparently nothing– it may be spam!
  • If asking for some personal financial information– spam!
  • Asking to grasp something a secret– spam!
  • Adult content– spam!
  • Information on the stock market, never asked for – spam!

What Are Malware and Phishing?

These malware spam messages comprise software that is planned to take over the computer. Once the device is jeopardized, this can start sending malware spam messages on its own.

And also phishing attacks are meant to take or steal an assortment of credentials we own. Moreover, this is done by making a copy of a website we trust. If we land there and trying to log in, we actually hand our credentials to the executioner of the attack.

Now it can be used by them to consider charge over your real account. This includes social network profiles, emails, and also our online banking account.

 

How many spam emails are sent per day?

  • According to Statista, the percentage of spam emails is 55. On the contrary, 293.6 billion emails sent per day globally in 2019 means that roughly 107 billion spam emails per day.

 

Popular kind of spam emails

  1. Approximately 30% of spam emails sent were dating related  (2018)
  2. Second is healthcare emails with 22.6%.
  3. Thirdly, job emails with 14.5%.

In addition, according to spam statistics: 20.43% of spam emails in 2019 came from China. It is mass-producing everything these days.

 

Email Marketing

It is a marketing channel with the best ROI. Furthermore, most people prefer shopping online nowadays and marketing emails do their work properly by giving the pieces of information we need in the right place and at the right time. Undoubtedly, building a connection with customers through email is precious in 2020. Also for each dollar spent on email marketing, we will get almost double.

Email is a compelling platform for marketing. Therefore, it is the best channel for marketing to invest money in – that kind of ROI can’t be ignored. Also in 2016, the open rate of emails on mobile devices was 68%.

According to the statistics of mobiles, the number of users in 2023 is calculated to reach 7.33 billion.

Consequently, mobile gives us opportunities.

Email marketing resolution unquestionably promotes your business to grow!

how many emails sent per day

The next step of the email’s evolution is different content types.

Personalization, Interactivity, and creativity are the most generous assets to attract the customer’s attention.

Despite this, the formula includes – more images and interactive content.

Let’s see, what’s popular in the world of emails in 2020:

Emojis

APNG and GIFs

Video, Video, Video

AMP in Gmail

 

Reference: https://www.statista.com/

Read More: https://migomail.com/email-security-requirements/

 

Email Security : Requirement, Best Practices and Tools

What is Email Security?

 

Email security explains diverse procedures for storing delicate information in email communication and accounts protected against unauthorized path, loss or settlement. An Email is usually prepared to increase malware, spam and phishing attacks. Attackers use ambiguous reports to attract recipients. For sharing reports with delicate information, free attachments or click on hyperlinks. These install malware on the victim’s machine. It is also a common entry point for attackers scanning to gain a space in an enterprise network and important company data.

 

Email encryption involves encrypting, or changing, the content of email messages to preserve possibly sensitive knowledge from being read by anyone other than expected recipients. Additionally, it often includes authentication.

 

Email Security

 

An email was meant to be as open and accessible as feasible. It allows people in organizations to interact with each other and with people in other organizations. The difficulty is that email is not secure. This allows attackers to use email as a way to begin problems in an effort to profit. Whether through spam attacks, malware and phishing attacks, advanced targeted attacks, or business email compromise (BEC), attackers try to take benefit of the loss of security of email to carry out their actions. Since most organizations rely on email to do business, attackers use email in an effort to keep sensitive information.

 

Because email is an open setup, it can be viewed by anyone who can stop it. This became an effect as organizations began sending private or sensitive information through email. An attacker could easily read the contents of an email by preventing it. Over the years, organizations have been improving email security rules to make it harder for attackers. To get their hands on sensitive or private information.

 

Requirement of email security

 

Due to the reputation of email as an attack vector, it is dangerous that enterprises and individuals take actions to secure their email accounts upon common attacks as well as attempts at an unauthorized way to records or communicate.

 

Malware sent by email messages can be really harmful. Phishing emails sent to employees often include malware in attachments created to look like genuine documents or include hyperlinks that lead to websites that work malware. Opening an email attachment or clicking on a link in an email can be all that it takes for accounts or devices to become settled.

Phishing emails can also be used to cheat recipients into sharing delicate information, often by pretending as a genuine business or trusted contacts. Phishing attacks against businesses often target businesses that handle sensitive personal or financial information, such as accounts payable or human resources. In addition to representing known vendors or company executives, attackers will try to introduce a sense of importance in phishing emails to increase their probabilities of success. Phishing emails trained at stealing information typically will ask recipients to verify their login information, passwords, social security number, bank account numbers, and even credit card data. Some even connect to artificial websites that seem exactly like that of a reliable vendor or business partner to cheat victims into entering account or financial information.

 

Best practices

For Enterprise Email Security 

 

There are various ways to secure email accounts. For enterprises, it’s a two-pronged strategy comprising employee education and general security protocols. Best practices for email security include:

 

» Engage employees in open-ended security education around email security risks and how to evade falling victim to phishing attacks across the email.

» Require employees to adopt strong passwords and mandate password changes regularly.

» Utilize email encryption to preserve both email content and accessories.

» Perform security best practices for BYOD if your company allows employees to access corporate email on personal devices.

» Ensure that webmail applications are capable to secure logins and use encryption.

» Implement scanners and other tools to scan messages and block emails including malware or other malicious files before they reach your end-users.

» Implement a data protection resolution to recognize sensitive data and prevent it from being lost through email.

 

bulk sms

For End-User Email Security 

 

There are also some significant best practices that end-users should follow to assure secure email usage. Providing your employees with the know-how to avoid risky behaviors can make a real impression on your company’s capacity to reduce risks connected with email. Email security best practices for end-users/employees include:

 

» Never open attachments or click on links in email messages from anonymous senders.

» Change passwords regularly and manage best practices for creating strong passwords.

» Never give passwords to anyone, including co-workers.

» Try to send as few sensitive information as likely by email. And send sensitive information only to recipients who need it.

» Manage spam filters and anti-virus software.

»When working remotely or on a personal device, manage VPN software to reach corporate email.

» Avoid entering company emails from public wi-fi connections.

 

Therefore, by training employees on email security and achieving the specific measures to protect email, enterprises can relieve many of the risks. Risks that come with email methods and restrict sensitive data loss or malware viruses by email.

 

 

Tools of Email Security

tools of email security

A secure email gateway used either on-assumptions or in the cloud. It should give multi-layered protection from unwanted, malicious and BEC email; granular clarity; and business connection for organizations of all sizes. Also, these controls allow security teams to have faith. That they can secure users from email warnings and support email communications in the event of an interruption.

An email encryption solution reduces the risks connected with regulatory crimes, data loss, and corporate policy violations. This is while allowing necessary business communications. The solution should work for any organization that wants to protect sensitive data. While still making it readily accessible to associates, business partners, and users—on both desktops and mobile devices. An email encryption solution is particularly important for companies those who expect to follow agreement guidance. For instance, GDPR, HIPAA or SOX, or demand by security standards like PCI-DSS.

 

 

 

 

 

Read More: https://en.wikipedia.org/wiki/Email_privacy

Email Marketing

Is WordPress Free !!

Is WordPress Free

Is WordPress Free!!!

 

Do I have to pay for using WordPress????

 

These are the question which pops up in your mind if you examine picking WordPress as the CMS for your to be website or blog. Answering ” is WordPress free” is not as easy as there are two different versions of WordPress i.e., WordPress.com and WordPress.org.

It basically is open-source software. We can say Free in the Sight of Freedom but not in the Sight of Free Beer.

This software comes with freedom for you to work, change, develop, and reorganize the software in whichever form you prefer without giving any fees.

Despite that, there might be prices required in other areas. 

Is WordPress Free

Is WordPress Free?

 

WordPress is bought and managed by Automattic, Inc. It is basically a blogging platform for its users. And, is managed on a modified version of WordPress.org, which is an open-source part of software adopted by bloggers.

As Automattic knows that for creating a wholly operative website or blog, WordPress itself is not enough. There are additional technical necessities names as, hosting, domain name and technical support.  These technical terms sometimes may be confusing for the people who only want to create just a simple blog. Hence, the corporation piles up open-source WordPress including all the appropriate added services. So it will be easy for the users to start blogging straight away without any need to create the hosting, a domain name or to have technical expertise. 

To write a blog on WordPress.com it will take only a few minutes. 

All you need to do is just sign up and fill up some details about the blog and all set.

 

Plans and Pricing of WordPress.com 

There are 6 different plans offered by WordPress.com: 

Free

Blogger

Personal

Premium

Business

eCommerce

Is WordPress Free

The primary WordPress.com plan is completely free however has some limitations and drawbacks. For instance, we are not allowed to use premium domain names. It is worth mentioning that Automattic Inc. displays their ads on our website. They give us the storage space of 3GB only and enables basic customization and some free themes with none extra plugins.

If we require to acquire additional features we need to upgrade to the premium paid plan. WP offers five paid plans according to our website’s needs and services we would like to select, like custom domain, premium themes, technical support. 

 

Now, let’s shape up that if we choose WordPress.com what will we get:

 

Hosting: WP will take responsibility for our hosting. 

 

Domain: We will receive a free WordPress subdomain ( example.wordpress.com) amidst the free plan. To get another domain or not a subdomain we will have to upgrade to one of the paid plans. 

 

No Code Access: We will not be authorized to access our website code. This signifies that we won’t be able to change our website if we want. Consider it as a big drawback if you need to access some custom features. 

 

Limited Themes: This free plan renders you with a collection of free themes. Again, to get or to try premium themes we need to pay for other plans. Still, if we buy paid plans, premium themes will be applied only from the directory of wordpress.com. From the third party, premium themes are not allowed.

 

Limited Plugins: For adding plugins in our website, alike themes we will have to update to the Business plan.  Even if we approach the most expensive plan, we can not install plugins from third parties.  

 

Limited Control of Your Site: On our data and content, we don’t have full access. Authorities can set our website down if there is any content or data which violates the policies of WordPress.com.

 

Monetization: To monitor our website with advertisements we need to pick a paid plan. 

 

With WordPress.com’s primary plan we can begin blogging in zero value. But, the free plan is not enough even for basic blogging needs. Sooner or later, the user will have to invest money to upgrade the plan for getting more features which are in some way, satisfactory.

Is WordPress Free

 Is it Free?

 

The real WordPress is WordPress.org. because it is the open-source software matured by the community of WordPress. Anyone can use it, download it and customize it for free. 

Now, there is a surprising factor in everyone’s mind that why developers invest in it without earning money?

The first and foremost thing is that people contribute to this software because it helps them to improve their skills of coding. Secondly, developers may not earn money by developing it directly, but they earn a lot of money by creating other things. Like many of them, trade plugins of WordPress and themes or do business somewhat interconnected with WordPress. So, more the improvement in WP more will be the demand for this software increases. Hence, more people use WordPress more will be the profit they can get by selling their offerings. 

Despite the fact, we can have this version of WordPress for free, but we still have to pay for its technicalities such as hosting and domain. You surely can get free hosting and domain free other free websites but for accessing high-quality features you need to buy WordPress services.

 

It is worth mentioning that equaling free is not the single advantage of WordPress.org but there are a lot of specialties that we will have if we choose this. Following are some features:

 

Hosting: Although you need to pay your hosting service, having a self-hosted WordPress will give you total control.

 

Domain: We have authority over our domain name so, by this, we can choose our personal domain name.

 

Code Access: By this, we can access our code and in addition can make changes to all of our files or data.

 

Themes: We can install whichever theme we want.

 

Plugins: Alike themes, we can add plugins of our choice. Here we are also allowed to install the premium plugins from the third party.

 

Data ownership: We have full control of our data and content of our websites.

 

So in the last, the conclusion of “WordPress.org is free?” is Yes, it is free. The software itself is totally free moreover published under GPL. With using this we will have full control over our data and content. We can develop and change our website into anything we want or anything we need. But here is always a thing, that is if we want to access more features we have to switch on the paid plan.

Is WordPress Free

Is WordPress Free

 With WordPress Can People Make Money?

How to make money with WordPress

The primary profitable or beneficial parts of any open-source software are their offerings that are products and services based on the likewise open-source software. Generally, people get confused between WordPress.org and WordPress.com, but they both are different things as we already discussed it. WordPress is often related to as self-hosted WordPress or WordPress.org and it is a  free platform for blogging and website building.

The co-founding developer of WordPress is Matt Mullenweg. He launched a company known as Automattic. This company provides controlled free blog hosting services at WordPress.com and in addition, we can upgrade or unlock or features and can eliminate advertisements by paying. To get full access to WorPress.com we have to sign up for VIP services. The cost of this service per month is over $5000 for hosting and +$5000 is the setup fee. Automattic already has accumulated around or you can say a total of approximately $317.3 million in funding over 7 rounds. 

Developers also have gone forward for establishing a successful multi-million dollar businesses encompassing WordPress. This is by generating commercial plugins, themes and also offering WordPress hosting. 

 

Few examples of prosperous multi-million dollar WordPress organizations are:

 

  1. WPEngine – It is a well known managed hosting company of WordPress. WPEngine has accumulated over $290 million dollars and it now also has its own StudioPress commercial themes.
  2. Awesome Motive – Started by Syed Balkhi. It is also a multi-million dollar company based on WordPress. This company maintains WPBeginner, OptinMonster, WPForms, MonsterInsights, SeeedProd, and many other popular WordPress plugins.
  3. Yoast – It is the company following the famous WordPress SEO plugin that is used by plus 5 million websites. 
  4. ElegantThemes – This is behind the famous drag and drop page builder: Divi and some distinct plugins. 

 

Great developers and consultants of WordPress additionally make a satisfactory full-time income by creating custom websites, applications, and plugins. A lot of them making good amount of money in around 6 figures. 

 

The cost of running a blog

 

Now, in the end, we have little knowledge or the difference between the two types of WordPress. We also know the facts of payments for 5 plans. Still, when it comes to WordPress.org there is confusion. So let’s clear it:

The Primary Cost: Two things are there in it. First is Domain and second is Hosting

Domain- In simpler terms, the domain is just an address that helps customers to locate and access our website.  Whereas this is a compulsory cost, don’t need to be so excessive or pricey. There are many domains that are available at reasonable prices.

Hosting- When you pay for hosting, it means that you rent some space in the servers to store your website files. Your website’s speed and security depend on your hosting. Therefore, you are better to be careful while choosing your hosting services.

 

Additional costs: It means that it is arbitrary or optional. If you want to use premium themes or plugins you can spend money on and if not it is not compulsory. 

Premium themes –  If we think that our website’s design is important in portraying our name or we need more custom features, we can use paid WordPress themes. But, for us, if the budget is important then we can choose from a lot of free themes provided by WordPress. As themes do play a very different role for the website, so we just have to choose it accordingly which serves our purpose.

Premium plugins –  These are a very crucial part of each WordPress site. With using plugins we may add more functionality to our site out of trouble.

 

Users can discover more than around 45 thousand free plugins in the directory. If these are also not enough then we can but the premium ones from the third party and install them in our blog. 

 

 

Conclusion

Replying to the question “is WordPress free?” may be complicated. There are two different versions of WordPress: First is WordPress.com which is maintained by Automattic and second is free WordPress.org software. Both versions can be utilized without spending money. Nonetheless, if we demand extra superior features, a custom domain name and a desire to have access to all WordPress themes and plugins we can choose a paid WordPress.com plan or set up WordPress.org on paid hosting.

bulk sms

Latest Google Algorithm Update January 2020

Latest Google Algorithm Update January 2020

Latest google algorithm update January 2020

Latest Google Algorithm Update January 2020

 

On the occasion of New Year Google announced an important change for searching of the Latest Google Algorithm Update January 2020

  It is a strategy for communication around updates. Despite this, for the latest news and analysis, we can read the blog written below.

Latest Google Algorithm Update January 2020

A Short Summary:

 

  1. On 13th January Google announced an update of the core algorithm in 2020.
  2. In the coming few days the core update of January 2020 arises to data centers of Google.
  3. The establishment still not created an impact on the Jan 2020 update.
  4. A policy of transparent communication of core updates started in 2019 which continued in 2020.
  5. It will also release another different update to the layout of SERP which has an ability to see icons of the company visible on the desktop for search results.

Google Publish – January 2020 Core Update


Google set up about its Google SearchLiaison which is its Twitter account in November 2017. It uses as a communication platform for providing information on Google Updates. This announcement publishes on the 13th of January 2020, which declares a new “broad core algorithm update”.  After some time, another tweet stated that the January 2020 Core Update was now live and  it will be distributed to data centers of Google in the following days as follows:

 

Google SearchLiaison

 

This shows that Google continues the transparent policy for communication of the release of algorithm updates. They started with pre-announce Core Updates with Twitter in 2019. This approach for communication was an attempt to put towards an end of the speculation in the SEO community following every  Google Update. This normally begins with chit-chat among trackers of rank and also boosted by SEOs which enter the discussion with reports of drops or spikes in rankings and traffic. After all, Google has not been entirely steady. The Core Update of November 2019 was not announced in an advance. Google saw itself forced to confirm the update in response to the reaction of the community. Moreover, Google pursues to analyze the communication strategy towards the release of algorithm updates:

 

According to the statement by Google:

 

Statement by Google

 


Study On – Google January Update 2020


Latest Google Algorithm Update January 2020

 

Google released its newly first Core Update of 2020. The next step is search for understanding, looking at the topics, bundle kinds of search query which have affected. Do its tweaks have Google which made to its algorithm and also about how it will affect the way of web content evaluation?

As a result, the update has already created some bounce with SEOs reporting the changes in the forum. There is a selection of reactions for the first Google Core Update of 2020:

 

  • Some have lost 80% of the traffic started yesterday. This update has arisen with pair of phases…in late November 2019. It has come to notice that slight drop like (20-30%) but yesterday there is huge one…the traffic dropped almost as the website got hit by a manual penalty.
  • This is a big update for us in the sector of medicine. Like before, we lost in May 2018, lost in August 2018 (Med), then we recovered half in March 2019, we again lost the recovery from March in September 2019 and now we made again a recovery in March 2019. Hopefully more…we will able to see when it is settled down. We applied many changes in our websites, about this I have no idea anymore if these changes made the recovery or not.
  • On 11 December, the 60% drop SEO traffic. Today a 30% drop is there in the SEO traffic.
  • I’m quite surprised about my site which started in getting around 30% more visitors right after the completion of this update. I hope that it’s not just a fluke or a mistake.

 


Latest Google Algorithm Update in January 2020:

Work of SEO and Webmaster


Here, we give an explanation of more details related to the changes in the algorithm created with Core Updates. What work a webmaster and SEOs can do if they are affected by an update of Google Core.

If we move towards the rankings drop update, then we will see that we have not violated any of the webmaster guidelines and also not subjected to a  manual or algorithmic action. The changes are more towards improving the evaluation of the content. According to Google, changes mean that websites previously overlooked in an unfair manner, also not even given the credit which they deserve, to give better performance. Even so, the analogy about how these Google Core Updates can be considered as a list of the 100 best films published in 2015. A few years later, the list in 2019 will be updated which will lead to a change because of the new films released and the way we see older films has also changed.

Latest Google Algorithm Update January 2020

Google’s suggestion for webmasters and SEOs on websites that are affected by a Google Update. According to Google, it suggests some questions about the following four aspects as follows:

 

  • Quality And Content

Does the website provide originality, high-quality content that is not copied from anywhere? Is the title of page and description engaging and do they provide any reflection towards the content?

  • Competence

Is the content believable? Does the page contains any type of faults

  • Presentation And Creation

Does the content found to be well analyzed and well created or it seems to crowd-composed meal? Does it contain many advertisements?

  • Competing Ratio

Does the website provide added value when it is compared with the competitors? Does the content accomplish the desire of the expectations by users?

 

An excellent area for webmasters to begin trying and also able to answer such questions in an honest way as much as possible. In contrast, correlate their website along the side of their opponent, with a specific target on the quality of the content they are contributing.


 

Email and Social Media Marketing : Who is the Winner?

Email Marketing vs. Social Media Marketing – Who is the Winner?

email vs. social media marketing
Who is the Winner?

 Have a look at Email and Social Media Marketing

Approximately there are 4.3 billion Internet users in the whole world. 80% of them have social media accounts. An average of 5.5 social media accounts. That is a vast number! 

 

But, the thing is:

 

Almost all of them have active email accounts.

 

Is Email Marketing Still SuccessfulIs email marketing still successful

 

 

In the recent past, visitors to social media have grown at an aggressive rate. Surprised? Of course No.

When it is about technology, it can take ten years or a million.

 

It is interesting to know that the number of social media users has increased around 330 million between November 2018 and December 2019.

 

It clears the fact that social media is not a trend but is a passage. For instance, emails are used to hold out to your target audience. According to most of the marketers, social media is essential for their business growth.

 

In view of the trends, several marketers are thinking, can social media replace email in the future?

 

So the truth is: Emails are not going anywhere.

 

By examining the effectiveness of an email to social media, the range of ROI is very transparent that email is the winner. To work with email marketing and attract the target audience in a newly discovered way. Therefore, we must add social media marketing to our plan.

For more information about email marketing: You may like – https://mailcot.com/email-marketing-tips-for-b2b-marketer/

 

Statistics of Email Marketing vs. Social Media Marketing

Total Users

Statistics Almost 8 billion email accounts of the world, every user of social media marketing has an average of 5.54 accounts.

The most popular are Instagram, Twitter, Facebook, etc.

Day by day the users of both social media and email marketing are increasing to a great extent. Not only the numbers give importance, is it right?

 

An email has the largest user base and also the largest user base of any age group.

 

 

User Preferences of Email and Social Media Marketing

 

User preferences

When we open our email, we do 58% of the work and the rest is done by our customers.

The rest work is done:

5% of people check the news

3% users check their company intranet

Around 20% of people enrage a search engine

Checking of social media is around 14% (mostly Instagram)

People mostly like to come towards online interactions having a specific goal in their minds to find deals, promotions or any information about a new product.

Due to the increased use of mobile devices, customers have access to both email and social media platforms. It means that the users head towards email first, rather than social media.

 

For communicating, customers use social media as a platform. 60% of customers use their subscription to an email list to receive promotional messages in comparison to 20% of customers, they follow the brand on social media to get various types of deals. This is an important factor for email marketers.

 

Increasing Sales!

Through Email or Social Media Marketing?  

 

Business plan to increase sales

As we already know that 60% of customers sign up for brand emails having the expectation to get promotional emails in their inbox. But, 20% of people follow brands on social media.

The truth is, people only follow the brands which are present on social media but do not need the brands to slide in their inboxes.

Discounts and deals are the most crucial thing to drive any type of sale. Daily 44% of users check their emails when they know the company and only, 4% go to Facebook or any other social media. In conclusion, customers are way good at receiving promotional emails and also want to find out deals in their inbox. According to 60% of customers, purchasing is a result of a marketing message they receive through an email. Only around 12.5 % is observed as a buy button to purchase on social media.

All we know, approx. 93% of internet users globally purchase the products online. So we can say that email marketing is the best way to generate sales online.

http://dir.topmillion.net/

An Overlook to SMTP Server

SMTP Server

SMTP Server Definition 

SMTP Server is a part of the application layer of the TCP/IP protocol. Using a process called “store and forward,” SMTP moves your email on and across networks. Similarly, it works closely with something called the Mail Transfer Agent (MTA) to send your communication to the right computer and email inbox.

SMTP spells out and directs how your email moves from your computer’s MTA to an MTA on another computer, and even several computers. Using that “store and forward” feature mentioned before, the message can move in steps from your computer to its destination. At each step, Simple Mail Transfer Protocol is doing its job. Even so, this all takes place behind the scenes, and we don’t need to understand or operate SMTP.

Using an outgoing SMTP server is the traditional method of sending emails. An alternative solution to bypass SMTP server and directly send to destination. It is also known as direct send which is not very reliable because :

  1. Cannot be used if port 25 is blocked by our ISP.
  2. It is unfit for bulk email due to multiple connections of different servers.
  3. Cannot send non-personalized emails.
  4. It can be blocked by email filters because emails are not sent from regular SMTP server
SMTP Server Definition

Pros and Cons of a Local SMTP Server

pros and cons

 

Pros                                                              

  1.  No daily and hourly limit on the number of outgoing emails
  2. Instant reporting
  3. Privacy and control of all our outgoing mail
  4. No shared IP

Cons

  1. Running a local SMTP server takes time and effort
  2. the bounce rate may increase by 20-30%
  3. It is insecure as hacking can be easily done.
  4. Server limitation
SMTP Server Definition

Requirements For a Local SMTP Server

requirements

There are no specific type of requirements but we should prepare for the following:

1. Some ISP’s may block the port 25. We can solve this by contacting our ISP provider and learning about the limitations they impose. Also, we need to request a correct DNS server and permission for MX record resolution.

2. For bulk emails, we should opt for a domain and fixed IP address associated with it. This will increase our resistance to spam filters.

 

Is an SMTP Server Good for Testing?

Especially in most cases, people set up local SMTP servers for testing purposes. If we are developing an app which sends emails. We need to test this function.A real SMTP server running on our local machine might seem to be a good option. But is it? On one hand, it’s not troublesome to install and configure a local SMTP server. However, there are much better solutions.

If we use Mailtrap for testing, we will get an advanced tool based on a fake SMTP server. It means that our app will send emails but won’t actually deliver them. Our outgoing mail will end up in the Mailtrap Demo inbox. So, we need not to worry about real email recipients and checking the spam folder each time we run tests. No installation is required at all. Therefore, all we need to do is update our SMTP settings with Mailtrap credentials. Alternatively, we can copy and paste a ready-to-use code snippet. Different integrations are available for common frameworks and programming languages.

SMTP sometimes stands for “STOP” stop

Our Internet Service Providers have a limit to the number of emails we can send out over a certain amount of time. Most of the time, it is limited to a set number per hour or per day.

Also each ISP relies on its SMTP to determine the email which can be sent out by one connection. (It is a protocol ). For some people who work at home or manage large mailing lists can be a problem. After they hit their limit, finally the ISP will simply stop sending emails. If they think we are a spammer, they might even shut down our account.

Clearly, email limit varies by ISP. For example, the typical Comcast Cable Internet customer is limited to 1,000 emails per day. (Their business customers have a limit of 24,000 emails daily.) Verizon and AT&T do it differently. Moreover, they put a limit of 100 on the number of recipients we can have on one sent email.

 

Wrap Up

Obviously, running a local mail server can sometimes be a pain. A great deal of knowledge and effort is require for achieving good email deliverability using our own SMTP server. Whereas, it is a good option for testing purposes.

Business Email Service Providers ( ESP )

What is Business Email Service Providers?

email service providers

Business email service providers

Business Email Service Providers are those that offers email service because email services come in shape and sizes. They help us to send email marketing messages by offering an email marketing platform or email tool. Many companies offer the software as self-service. So, we can send, create the emails by our-self without help.

 

Image result for services offeredOffered By ESP’s

 

  • Ability to create templates for sending to contacts or use pre-made templates.
  • It provides a sending engine, which allows users to distribute their messages to the subscribers.
  • A subscriber list is uploaded by the user for distributing messages. Enhanced with custom fields to hold additional information subscribers.
  • Statistical reviews of each email send for measuring the success rate of campaigns.
  • We can send both HTML and plain text formats to improve delivery success rates.
  • It provides the ability to customize the content of emails.

 

Why Use An Email Service Provider?

 

Sending out emails

Most services allow us to send unlimited emails. However, we should use a plan according to our requirements.

Follow with regulations

Allowing email recipients to “unsubscribe” from the list. It helps us to avoid being reported as spam by automatically sending emails to bounces, blocked mailboxes, spam reporters, etc. In addition, it actually gives us a better chance of getting subscribers inboxes through email services established reputation as a sender.

Reporting

Generating reports on email deliverability, open rates, and click-through. To see the working of messages and even enabling split-testing of one message to another.

Offer load of advanced features

It includes sign-up forms, scheduled sending, automated message sequences, tagging and in addition, segmenting the audience to target with different messages. Therefore, using fancy templates to look at our emails great.

,

How To Choose An Email Service?

Business email service providers

 

An email service working will only depend upon what outcome we want out of service. For instance, having a free or low monthly rate may be more important then we are just starting out. Whereas, trigger-based autoresponders based on subscriber activity, will be useful to convert subscribers to become paying customers.  And, done with an email sales funnel.

In other words, it is an easy trap to fall is to start looking at email service providers before analyzing our own needs and priorities.We can quickly become overwhelmed by different types of choices and features that are not necessary or even useful for us.

mersin bayan escort escort konya konya eskort konya escort