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Email Marketing is About Connecting

As social media grew in popularity, many marketers started to question the future value of email marketing. Those thoughts, however, quickly waned as marketers saw the return on investment (ROI) of email continue to be the best among all marketing channels.

So far I’ve received more than two emails — from products and services I signed up for. They didn’t annoy me, but they certainly didn’t serve any purpose, if there was one. Especially for B2B companies, email marketing can be very powerful if done right, but many companies don’t get the basics.

I’d like to take this opportunity to share some thoughts on email marketing in general 

What Is Email Marketing and the Benefits of Using It?

Email marketing is a type of direct marketing that involves businesses sending promotional messages via electronic mail to a group of prospects and customers. It’s widely used as an efficient and cost-effective method for new customer acquisition, building brand awareness, and increasing product sales, as well as fostering trust and loyalty with a company’s customer base.

  • Compared to other digital marketing channels, email is top-rated by marketers, with 53.6% of respondents rating it as excellent or good. Social media marketing and search engine optimization are rated second and third by marketers, respectively, with excellent or good ratings of 50.9% and 45%.
  • More than half (58%) of the companies surveyed said that they are planning to increase their email marketing budget, whereas only 7.5% are planning to decrease their budgets.
  • 23% said generating more leads
  • 19% said improved sales
  • 17% said improved conversion rates
  • 13% said reduced marketing costs
  • 12% said identifying better-quality leads
  • 9% said integrating with other media to boost response
  • 3% said shorter sales cycles.

Advantages of Email Marketing

Email marketing allows you to reach millions of customers with a click of a button. Like any marketing medium, it has its advantages and disadvantages. Use it correctly, and you’ll make more money, but use it incorrectly and you could lose your business. Weigh these pros and cons before you start an email campaign


Compared to other forms of marketing, the cost of an email marketing campaign is quite low. You do not have to pay printing or mailing costs. Most likely, you’ll have to pay for a company to send your mailings, which protects your business against spam complaints, but this is a small, monthly charge. You may also have to pay for a copywriter to write compelling sales copy for the email message


“Spam” is an unsolicited email. If you want to email your customer base, you need to receive permission from them. Even though you may have this permission, some people still consider any commercial email spam. If you send too many emails — and “too many” varies by person — you can give the customer a negative view of your company.

Increased Sales

Because you can contact so many former customers via email, you’ll be able to increase interest in your product, which often results in increased sales. While there’s no way to tell exactly how much you’ll be able to increase profits, it’s safe to say that your mailing will generate at least some more sales


Email marketing allows you to easily track the effectiveness of your campaigns. When you send out a direct mailing through the post office, for example, you have no way to know how many recipients opened your mail. An email message, though, shows you how many people received it, how many opened it and how many clicked through to your links and made a purchase.

Deliverability Issues

Your email may not reach its intended audience. For one thing, certain terms, such as “free” or “money” could trigger the spam filter, where your recipient may never see it. Other times, your email headline may not be enticing enough for the customer to open the email

Shutting Down Your Site

When several customers report your emails as spam, the email provider may report you and your company to your Web host. If the host agrees that you may be spamming people, it could shut down your website.

How to Effectively Increase Your Gmail Delivery Rates

With over 300 million active users worldwide, Gmail is the most popular email client. So, it’s safe to say that a large portion of your subscribers is Gmail users. This is why as an email marketer, you have to make every effort to optimize your Gmail delivery rates.

Following its layout redesign, Gmail now has a tabbed interface so people can see what’s new at a glance. There are 5 main tabs: primary, promotions, social, forums, and updates. The first 3 are enabled by default. Users can choose which ones to keep, as well as disable them all.

Why is this important?

Before, there were two places your emails could end up – inbox or junk. Now, they are further sub-classified into the above tabs.

Where your emails land (primary or promotional tab) affects your engagement rate. Of course, ending up in the promotional tab is not as bad as the junk folder. But it reduces the chances of people seeing your emails.

This is because the user has to consciously open the promotions tab to view your email. If it manages to stand out from the myriad of other promotional emails, that is.

When it comes to email classification, Gmail relies heavily on user feedback. For instance, when people mark or unmark your emails as spam or move them between tabs. Gmail learns from this behavior and uses it to better match user preferences in the future.

User engagement and deliverability

In the past, email content was the primary determinant of inbox placement. Spam filters were set to search for specific words (free, winner, guarantee, etc). The more such elements an email had, the higher the spam score and the lower the chances of delivery.  

As hackers got more creative, ISPs responded with more complex criteria for inbox placement. User engagement elements have become a key factor in deliverability. Here are the main parameters Gmail uses to measure user engagement and inbox worthiness.

  • Open rates, replies, and forwards. These are all indicators that people like your emails and engage with them. So, Gmail is less likely to consider them junk, increasing their chances of delivery.
  • Clicks on the “not junk” button – suggesting your emails are relevant and desired.
  • People organizing your emails into folders. This action shows Gmail people value your content and want to keep receiving it.
  • As positive signals go, the best one is when people add your address to their list of contacts.
  • On the other hand, people can also label your emails as spam or delete them without opening. This sends a strong negative signal that your content is not wanted.

User engagement and your reputation as a sender

Your reputation reflects your legitimacy as a sender according to Gmail standards. Keep in mind that Gmail uses past subscriber engagement to determine your inbox worthiness. So, you have to follow the best sending practices for all of your marketing campaigns.

Individual user engagement is important. People that always engage with your content send a signal to Gmail that your content is welcome.

Group user engagement also matters. It determines how Gmail sees you as a sender. If the majority of recipients fail to engage or label you as spam, it will affect your reputation. If your reputation is too low, even the subscribers that love your content may not be able to see it.

What are the main factors influencing the inbox placement in Gmail?

Gmail implements unique tools and a complex algorithm to determine email placement. As a result, it can be a bit difficult to figure out how to get your newsletters into the primary tab.

There are multiple factors to consider. This includes content, sender address, replies, whitelisting, spam complaints, hard bounces, open rates, etc. The good news is, most of them are under your control.

When it comes to inbox placement, remember that you and Gmail are on the same team. Gmail’s intention is not to send your email to the spam folder. It’s to make sure only legitimate emails get through. This way, you and other marketers will have less “spammy competition” to worry about.

Here’s what you can do to ensure your emails get delivered to Gmail:

Don’t send your campaigns from a no-reply address. This raises a major red flag with Gmail.

It’s also impersonal, unwelcoming, and a fast way to earn unsubscribes and spam complaints. Use a real address, such as [email protected], [email protected], or a recognizable name that encourages a response. It’s important for people to be able to reply to the address you’re sending your campaigns from. It opens up a line of two-way communication. It also shows that you welcome their questions and feedback.

To protect users from spam, Gmail uses open and reply rates to determine inbox placement. User replies are a positive signal to Gmail. It shows your emails are important and helps improve your sender reputation.

Another rule of thumb is to match you’re from address to the address on your website that you collected the subscriber info from. This is a huge point here folks. I see this quite often. Having the same from address as the address on the website helps with inboxing. Why? Well when you decide to use another domain for sending emails to Gmail accounts, Gmail sees this as an unknown. That means there is no history tied to that subscriber from that domain. This gives you a leg down on delivery. Do yourself a favor and use the domain you used for collecting the email address. For those of you renting lists or purchasing lists, this will be a deal-breaker for you. Google is very smart if you didn’t know it by now. What worked before will not work anymore. Collect your own data and mail to it from your own domain. 

Grow a healthy mailing list

Your collection practices affect your inbox placement and reputation. We’ve said it often enough – steer clear of purchased or rented lists. They often contain abandoned addresses that ISPs use as spam traps to catch spammers. And we all know how irritating it can be to receive unsolicited emails. Emailing random people that have no interest in your product will probably get you marked as spam.

You can use the single or the double opt-in approach to grow your lists. With the single opt-in, people are required to fill out a signup form and submit it. This adds their address to your mailing list and they start receiving content right away.

The double opt-in process includes an additional confirmation step. Following the signup, new subscribers receive an email containing a confirmation link. Clicking on this link reconfirms they own the address and really want to receive content from you.

What is Email subscriber

A lot of marketers will tell you that building an email list is one of the best tactics you can use for online success. It makes sense because an email sent to a list that you’ve built allows you to communicate directly with people who have requested information from you.

In fact, on Black Friday, email marketing services are known to be one of the biggest lead magnets and drivers of sales, contributing 25.1% to the bottom line of businesses, on that day alone.

Additionally, people who buy products marketed through email, spend 138% more than people who do not receive promotional emails.

So, you know that building an email subscriber list is worth the time and effort.

But, when it comes to building your list of email subscribers… Where do you begin?

If you’re new to the world of online marketing, building an email subscriber list can seem daunting. If it’s something you struggle with, this post is going to help make email marketing services all seem a lot less intimidating.

Why are email subscribers important?

They form an engaged audience. In email marketing, a subscription narrows the audience and extends the opportunities for dealing with committed people. They willingly share their email addresses in exchange for something they find worth subscribing like exclusive offers and discounts, helpful materials and news, assistance in making a choice, etc.
They are your potential customers and brand advocates. Companies gather subscribers to put their product or service in front of people. If the quality is high and the prices are reasonable, subscribers naturally become customers, and with the right strategy and customer retention, some of them may buy more than once, turning into zealous brand advocates.
They provide you with lots of insightful information. During the subscription, you can ask for more than an email address: person’s name, country, gender, age, and phone number to send SMS alongside emails. On this basis, you can create personalized and segmented email promotions, birthday marketing campaigns, newsletters, etc.
You should know that a free-will subscription is not a question of the choice for companies. The anti-spam laws oblige them to opt-in users, meaning that sending emails to those who never subscribed is illegal and may cause penalties and harm the sender’s reputation.

How to get email subscribers

Create a subscription form. When users like the website, they might consider subscribing to your content and updates and having a subscription form always at hand can make it easier for them. You need to place a subscription form which is visible and resonates with your brand’s style.

Motivate to subscribe. It is almost the same as a subscription form but supplied with a rewarding reason to subscribe. It could be a free e-book or guide, a month free trial, or whatever your future subscribers may find curious and worth subscribing Add a strong call to action and support it with an image that illustrates the benefit.

Set up double opt-in. Using a double opt-in method ensures your audience consists of people who are genuinely interested in hearing from you. It takes two steps: firstly, you ask for an email address, and secondly, you send a confirmation email at this email address to check if you communicate with a real person.
Smooth out the subscription process. Let users subscribe in a couple of clicks and make sure it is easy to type in the email address. Don’t use CAPTCHA, because the users don’t have time for that. Double opt-in is enough.
Set the right expectations. Tell your subscribers what to expect: a newsletter twice a month or daily promotions and offers? You can go further and give people control over their subscription, enabling them to change the frequency of the emails and decide upon the content they like to get to the inbox.

What is an Email List?

An email list is a special list of names and email addresses of people who gave you permission to send them updates and promotions from your business.

You can build your email list inside a marketing software and send bulk email notifications to everyone regarding your blog updates, online store, or other business services.

Why Building an Email List is Important?

According to the Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses.

Because email subscribers joined your email list from your website and verified their identity by clicking on a link (double-option), they are extremely interested in what you have to offer. This is why they are more likely to convert into paying customers.

In our business,the email list gets 10 times higher conversions than social media campaigns.

This makes sense if you think about the reasons that make email an incredibly powerful communication channel:

1. Email is Personal

Email allows you to land into a user’s inbox. There is no ranking system limiting your reach. It is very direct and personal.

2. Email is Purposeful

To get updates from you, a user fills out a form to signup for your email list and confirm their email address. Someone doing this much work is obviously interested in hearing from you, and they are much more receptive to your message.

3. Email is Targeted

As we mentioned earlier, the user has already shown interest in your product or content. Since you already know what they like, you can deliver them highly relevant offers to get better results. This is called segmentation, and we will cover that later in the article.

4. You Own Your Email List

You do not own Facebook, Twitter, or Google. Your social media campaigns and SEO efforts can go to waste when these platforms change their policies. On the other hand, you own your email list, and it is not influenced by the decisions of other businesses.

5. Email is One-on-One

People read emails in the privacy of their inbox. The message is not on a public timeline or newsfeed. They can ask you questions directly in private with confidence. This helps build trust and connection.

6. More People Use Email Several Times a Day

You may have heard that Facebook has 1.4 billion and Twitter has 100 million daily active users. What you have may not have heard, is the number of people using Email every day.

Every internet user has at least one email account. recent research conducted by Radicati found out that there 3.8 billion active email accounts. That’s half the population of Earth. This is precisely why every smart business in the world has an email list.

4 Steps to Promoting Your Blog With Email Marketing

Typically the blog promotion process looks something like this: blogger writes and publishes a blog on the company website, posts are shared in social channels, and if there is space, certain posts are featured in newsletters. Blogger waits for Google to index blog, and hopes for a favorable position on the search results page. And you can often squeak by with this strategy. But taking a proactive and more strategic approach by marketing your blog with email marketing or a blog digest can help increase your pageviews, improve your organic search results, and enhance reader engagement. The following post covers the steps required for creating and sending out a blog digest (based on my personal experience!) so that you can promote your blog and build a blog digest into your content marketing and email program.

Step 1: Choose a tool

You will first need to decide what tool you will use to send your blog digest. We use SendGrid’s Marketing Campaigns (can you blame us for being biased?) so that we can custom build a weekly email that provides a more visually appealing email that reinforces our brand. If you’re looking for help with design and templates, check out SendGrid’s free email marketing templates so you can jump in right away and start building your campaigns.

Step 2: Decide on a sending cadence (and test it)

After you’ve decided how you will send your blog emails, determine how often you will send the digest emails. Some options include: After each new blog is published – not recommended if you post more than a couple of times a week, in order to avoid email overload. Weekly – for example, every Wednesday at 10 am EST. This option is great if you publish more than once a week. Monthly/bi-monthly – this would be a good option for content programs that publish one or fewer blogs each week. Once you develop a cadence and build muscle memory with your blog digest emails, the process will start to feel like second nature. For more on finding your perfect email cadence, check out, Fighting Email Fatigue: When is Your Email marketing Frequency Too High?

Step 3: Create curated content experiences for your blog audience

Now it’s time to craft your content! This will include a personalized subject line, preheader text, headline, body copy, and CTA copy. Keep in mind that depending on your email marketing program, your email marketing list and blog subscriber list may consist of different audiences. Generally, if somebody signs up for your blog digest, they are more interested in educational content over promotions and emails that include coupons, upsells, and generally more sales content. Blog subscribers are certainly a lead, but they may be a lot further off from converting than somebody who has requested to talk to your sales team. So your content should reflect that distinction. Some tips to keep in mind while writing your email copy for your blog digest: Be conversational – the blog subscriber list is your community and those who value your content, so keep it conversational to keep them engaged. Shorter is usually better – quality always wins out over lots of copy. You don’t need to present every last detail in your emails. Save some content for your landing page (or wherever your CTA is directing them to).

Step 4: Measure engagement

Once you’ve started sending blog digest emails, you can start to tally your engagement metrics such as opens and clicks and make appropriate changes based on how your recipients respond to your content. And once you get comfortable with tracking baseline metrics, you can start to look at additional metrics such as your click to open rate (also known as your relevancy metric). These engagement metrics allow for additional validation of our content and whether it’s valuable and resonating.

Top 8 Email Marketing Tips for Financial Services

Savings accounts, credit cards, loans – well these aren’t kinds of words that excite everyone. Rather finance is considered boring by many. However content can help to make things interesting for financial service providers. Content makes it easier to connect with customers and assisting in their journey with your business through emails. Planning an email marketing strategy for financial services is a tough task as these emails are a lot more professional than e-commerce emails. Financial services across the globe are implementing new ideas and strategies for winning more customers. In this article, we’ll be discussing the tips of Email Marketing for Financial Services.

Tips for Email Marketing for Financial Services

Here are some best email marketing tips to assist you in marketing your business:

1. Create a content-driven newsletter

Newsletters help in building new customer relations and nurturing the existing ones. Your weekly or monthly newsletter should be informative rather than like a salesperson desperately tries to sell his product. Your newsletter should engage your subscribers, Besides it should add to their knowledge. Be specific in your newsletter so that your customers should know what to expect from your brand.

Make sure you focus on the following points:

  • Add social media icons to the newsletter.
  • Make sure that the newsletter is a device responsive.
  • Make sure your newsletter does not contain too much text.
  • Don’t forget to add the unsubscribe option.
  • Test various layouts and formats that your subscribers would appreciate.

2. Use list segmentation

Segment your audience according to their preference or behavior, so that you can send them relevant emails. List segmentation helps you to connect with your customers at every touchpoint in their journey with your business. Segmentation helps you to send relevant emails to relevant customers or prospects at a specific time. You can segregate your email list based on the customer’s busying frequency. You can also make a list of active subscribers and the inactive ones to target them accordingly.

3. Keep it simple

Keep your email simple and up to the point. Always focus on delivering your key message in the most efficient way possible. Make sure you follow the following points:

Subject lines –

Make sure your subject line grabs the recipient’s attention. Keep your subject line short and precise. Use personalization and try creating a sense of urgency.

Call-To-Action Buttons –

Place your CTA’s evenly in the email. CTA’s are your final instructions to readers. Play with words so that they have an impact on your customers.
Create personalized actionable CTA text. Besides this, place your CTA button in the right position with the right color and optimized across all devices.

Call to Action Buttons

4. Don’t forget the mobile

Do your emails look good when opened on a smartphone or tablet? Well, make sure they do. Because according to market research, emails that are not optimized for mobile devices and get deleted by around 80.3% of users. Responsive emails help to increase user engagement and click-through rates.

5. Personalize your emails

Personalization in emails has gone beyond the subject line. Personalization in emails is done by using the available subscriber data within the email content so as to make the content tailored for a particular subscriber.

Here are some tips for personalization in emails:

  • Build customer personas based on their behavior and purchase history to give your subscribers a personalized experience.
  • Make the right use of location and time. Test your emails to know what date and time well for your brand.
  • Setup automated behavioral triggered emails to contact your subscribers at all available touchpoints when they are in the sales funnel.

6. Create Workflows

Reaching out to customers at the right time so that they are led to purchase is our ultimate marketing goal. Whenever you get in touch with customers at different stages a sequence of steps is created. These steps are called email workflow which encourages the customer to repurchase. These workflows engage customers at different touchpoints through a sequence of emails that are automated which saves the marketer’s time.

7. Artificial Intelligence and email marketing

Artificial Intelligence is the future of email marketing. It is now being used in A/B testing, in optimizing the subject line, sending time and frequency so as to create an engaging email which the customer receives at the right time. AI offers detailed campaign analytics and can improve the performance of the campaign by providing better account insights. It helps to identify new customers and engage the existing ones. It helps to know the customer’s behavioral pattern and assist in creating an in-depth buyer persona.

8. Test Test Test!

Keep testing your emails for subject lines, images, content, call to action button to improve your click-through-rates, open rates, and engagement.

Simplifying the complexities linked with finances through content can work wonders for financial service providers. Add a colorful image to the exciting copy, and you have the perfect combo to impress your subscribers. While emails help to put your business on top of the mind of your prospective customers, they aid in creating a lasting relationship with existing customers.

Use Countdown Timer for Emails to drive urgency

Countdown Timer is a live updating timer you can add in your email. A countdown timer for emails uses features that make it easy for marketers to create a sense of urgency for limited time offers. Also, it let subscribers know exactly how long they have to take action.

It’s simple to use, super-fast and doesn’t require any coding on your part. Add the content block like any other within the drag-and-drop email builder, set the expiration date and time, you’re ready to go.

What is Email Countdown Timer?

An email timer is technically an animated GIF that counts down a specific time in the future. In simple terms, we can say that it is the use of a timer in email for an upcoming event.

The ultimate goal of the countdown clock is to make email readers act on the spot so that it doesn’t let them postpone for taking action. To create urgency among customers at a time when there is a product launch, deadline for booking your spot, or end day of sale.

You can use this kind of timer in email as you can see the above image.

Countdown Timer for Emails

Best Practices using Countdown Timer for emails

1. Drive urgency with care

Don’t use a countdown timer in every email. If you do that, your subscribers will grow weary and will come to think that your email marketing as gimmicky. Instead, only use urgency tactics if you have a deadline– or decide to share those deadlines sparingly.

Remember, urgency marketing is not at all marketing.

2. Be Clear

Anytime you have a marketing campaign, clarity is always a goal–but it’s even more important when using Countdown. You’ll want to be sure you are crystal clear about what event or deadline you’re counting down to.

If not, you’ll just frustrate your subscribers so you’ll not able to see results you are looking for.

3. Keep it above the fold.

If you use Countdown below the fold, you’ll send a mixed message. If the deadline isn’t important enough to be the very first thing in your email, what is it doing there at all? It goes back to the first point: You only want to emphasize the urgency. If you really mean it, and if you really mean it then you’ll want the countdown timer to being the first thing in your email.

The main message is urgency, so keep your timer above the fold to attract the most attention and focus from your subscribers.

4. Keep your CTA close by and make it strong.

Emails that drive urgency typically have an increased click-through rate, so you’ll want to have a strong call to action and in close proximity to the timer.

Because you want to make it as easy as possible for your subscribers to visit your site and convert. Don’t make them go searching for the CTA button. Instead, keep a clear, actionable CTA right by the countdown timer to increase your click-through rate even more.

5. Don’t mix your messages.

You don’t want to overwhelm your subscribers. So when you add a dynamic element like Countdown to your emails, make sure it’s the prime focus of the entire message. In order to avoid giving your subscribers motion sickness, minimize the moment in your emails. And don’t include any other animated GIFs.

6. Test, test, test.

Testing is key when it comes to optimizing your emails. Use A/B testing feature to test two variations of your email to see which one works best: one version of your email with Countdown, and one without.

This will help you see which version works best and prove the value of implementing Countdown in your emails along with these practices.


HTML vs Plain text Emails: Which is Best?

If you want the best email deliverability results, an email marketer should choose which format will best suit the intended purpose and Audience. HTML vs Plain Text Emails which is better? This debate has been ongoing in the online marketing world for years now.

In this article, we’ll provide an overview of HTML and plain text emails. We’ll also explore the key differences and benefits of each when it comes to deliverability, user experience, visual display, and brand consistency.

HTML vs Plain text emails: an overview

You may be an experienced digital marketer and yet not be fully versed in the technical base of the email. For this reason, we’ll quickly go over the main differences between HTML vs. plain text emails here. Understanding how back-ends tech works can help in choosing which technology would work better for various marketing initiatives.

Plain Text emails

“Plain text” as a word suggests and is just how it sounds– plain, simple text, without any enhancements. It is text without additional fonts, designs or colors added. With plain text emails, you won’t see additional graphics or embedded multimedia. Even links aren’t embedded in a plain text email.

In the early days of the internet, before web browsers what they are today, email was king. In those early days, all emails were plain text emails.

HTML emails

HTML as we already know stands for Hypertext Markup Language. It’s a way to code a document that lets an HTML reader know how to render certain types of information.

HTML emails have everything plain text emails don’t have: color, style, images, and multimedia. Both HTML emails and Webpages have a similarity. However, it sent’s in people inbox.

Pros and Cons of each Email Type

Now that we have understood each type of emails, let’s take a look at the pros and cons.

Plain text email pros

  • All email clients display plain text emails the same, ensuring consistent delivery.
  • The message appears to be more personal, and not automated.
  • Similarly, some devices like the apple watch handle plain text better than HTML.

Plain text email cons

  • Decreased ability to track email sent.
  • No use of colors, graphics, or formatting. Emails may lake visual appeal.
  • Harder to make a call to actions stand out.

HTML email pros

  • Best tracking ability
  • Colors, graphics, and formatting can be used, adding visual appeal and highlighting products.
  • Call to actions can be made more prominent with buttons, fancy formatting, and more.

HTML email cons

  • Devices like Apple Watch aren’t able to handle HTML well resulting in a jumble of code.
  • Images and graphics, however, be blocked default by some email clients.
  • Emails will place in spam and promotional folders. In addition, with too many HTML elements.

Key differences and benefits of HTML vs plain text emails

While HTML email still has issues, but most notably with compatibility, it still wins in the end. Plain text is often reliable in terms of email deliverability. Still, when it comes to overall user experience, visual display, and brand consistency, HTML stands out.

Here are a few other things to consider:

1. Better Analytics? The winner is an HTML email

HTML emails are better in contrast to plain text when it comes to tracking and analytics. Therefore, you can’t technically track an open rate with a plain text email, because you need an embedded HTML snippet to do it.

2. Accessibility Concerns? The winner is Plain text email

Accessibility is a term that refers to how accessible technology is to people with different abilities. Will your email be accessed by a blind person using a screen reader? For this type of application, plain text works better.

3. Spam concerns? It’s a tie

HTML email may be slightly more likely to end up in a spam box but Similarly, the case is with plain text emails too. Especially when you’re sending them too frequently using a lot of spam languages. In conclusion, reputable ESP lowered its chance for emails filtered into spam.

8 Types of Emails you must use for your Business

How often do you send emails to your users, clients, or customers? But do you know what they want or need? And how do you know what types of emails people want? If you use content to generate new leads, want to sell the solution and teach your customers some new best practices. What’s the most effective way to do this?

Of course Email Marketing! Emails are a marketer’s best friend. According to a recent ExactTarget study we have found that 75% would prefer to receive permission-based promotion email, and 93% of online consumers have provided companies with permission to send an informative email. 

If you have the right email then it can re-engage subscribers, drive traffic, and increase revenue. Here is a list of some types of emails you can to your customers.

What are the different Types of Emails?

Welcome Email

  • Welcome emails are introductory messages outlining your company. So they’re sent to new subscribers.
  • It generates 4x more opens and 5x more clicks in contrast to regular email marketing campaigns.
  • Welcome emails are introductory messages outlining your company. So they sent it to new subscribers.
  • It generates 4x more opens and 5x more clicks in contrast to regular email marketing campaigns.
  • They have a 91.43% open rate
  • 79% of welcome emails are double opt-in.
  • They have a 26.9% click-through rate. (Campaign Monitor)
  • On average it generates up to 320% more revenue per email than other promotional emails.  (Invesp)

Email Newsletter

  • Email Newsletter is used to inform your audience of the latest news, tips or updates about your company or industry.
  • Used by 83% of B2B marketers for content marketing.(Content Marketing Institute)
  • Opened Newsletters receive 2x the ads on the corresponding websites.

New Product Announcement

  • Announcing a new product that might be of interest to specific customers.
  • 63% of the customer like it when the manufacturer offers a new product.
  • The average order value of an email is 3x higher than that of Social Media. (McKinsey)
  • Emails have the highest conversion rate of 66% when compared to social and direct mail for purchases made through marketing messages.

Promotional Email

  • The primary function of a promotional email is to inform about your product or services to potential customers.
  • 72% of people prefer to receive promotional content through email, compared to 17% who prefer social media.
  • Including a CTA button can increase conversion rates by up to 28%.
  • A message is 5x more likely to be seen in email than on Facebook.

Testimonial Email

  • Testimonial emails provide customer testimony for why a company’s product or services are valuable.
  • The majority of B2B marketers considered testimonials as the most effective content marketing tactic.
  • The highest effectiveness rating for content marketing at 89% is through customer testimonials.
  • One study found that customer spends 31% more with businesses that have good client testimonials.
  • Product-specific review content drives search traffic and keyword rankings. 

Re-engagement Email

  • Re-engagement emails are used to appeal cold subscribers and encourage them to re-engage with a brand.
  • An average email decays by 25% every year.
  • 45% recipient who received re-engagement emails read subsequent emails.
  • Acquire new customers costs 6-7x more than to retain one. (Zylotech)

Abandoned Cart Email

  • Abandoned cart emails are sent to shoppers who leave a website without doing any transaction.
  • Over 75% of shoppers leave a site without completing their purchase.
  • 25% of shoppers abandoned the cart because the total item cost is too much.
  • More than 40% of cart abandoned email opens daily.
  • 50% of recipients who engaged with transactional emails completed their purchase.

* Pro-tip: Consider offering a discount on your abandoned cart emails.

Transactional Email

  • Transactional emails provide confirmation or updates on purchases and downloads.
  • It is considered to be most important by email recipients.
  • It can boost revenue by 33%. (Smart Insights)
  • Subscribers spend more than 14.8 seconds in contrast to transactional emails – 185% more than the average email. (Email Monks)
  • These emails get 4-8x more opens and click. (Avari)

Every type of email is different, but however you know various types of marketing emails with statistics to help you with. As long as you send emails that do the same (and you aren’t emailing people 4 times a day on the regular), your customer will love getting these 8 types of emails from you.

6 ways to Build Email List to get new Subscribers

Email Marketing is highly impactful, low-cost way of delivering your marketing messages to current customer and prospects. It helps you to build a relationship with your customers. For running a successful email marketing campaign, you just need to have a great email list. However, if you don’t have a list then this article is for you. Here we will be discussing ways to build an email list to get new Subscribers.

Email Marketing only works if you have a list of people to email. If your email list is short, scant on information, full of errors and that poor-quality data can be worse besides, having no data at all. Without having a good email list, all your digital marketing efforts similarly look to that of wheel spinning.

To be on the winning side of those statistics, you’ll need to get qualified email addresses on your mailing list. Here are a few ways to build your email list.

1. Placement of you Sign up CTA’s

Your Email sign up calls to action (CTA) is the last thing subscribers will see before they bite the bullet and click Sign up. If you don’t have an email sign up form on your website, you need one. If you have one, you need more. To get rid of any friction of getting subscriber, Therefore it is best to use a form field where a user enters their email and that’s it. You can create a form by yourself if you know CSS, but most website builders like WordPress and Squarespace will have the features or plugins that do the work for you. It will give you loads of options for how, where, and when to display sign up filed.


There are plenty of reasons why CTA’s don’t work due to the messaging, the coloring, the placement — the list goes on. If email sign-ups are your top business priority, put your email CTAs in the most prominent areas of the screen:

  • Front and center on your home page
  • In the top menu bar, in the upper-right corner

2. Test your Designs and Copy

So you need multiple CTAs and you need them in multiple places on your site. But also design plays an important role like it’s style, color, font, and button type. CTA totally depends upon the tone of your website and the audience you are trying to reach. Rather than doing guessing, it’s better to conduct user tests and find out for sure.

For CTA designs, A/B tests (or “split test”) works best. An A/B test compares the performance of two variables against different sample sets. For example, an A/B test might show you one version of your CTA with a blue CTA to your half visitors and one version with green CTA to other half visitors, all other factors being the same. Then you can see which converts better.

3. Reassure your Subscriber that you Won’t spam their Email

We bet that you don’t sign up on every email newsletter CTA you come across. You don’t want your inbox full of spam or daily offers on the same product and neither do your visitors. Your CTA microcopy should tell people what exclusive subscribers will receive, but it can be equally as effective to calm your visitors with sign up fears.

The trick to having good microcopy is to keep it micro: it should have clearly stated points. Here are some few examples:

  • “We won’t share your email.”
  • “We only send newsletters once a week.”
  • “Unsubscribe anytime.”

Those few words can make people feel better about signing up. And if you think it’s too obvious to mention, it’s not. The reason it works is that most of us have messed up by giving our email addresses to the wrong people before.

4. Create a Sign-Up Landing Page

The email sign-up CTA is isolated on your main website pages in-between sections without much space for copy or explanation. They get eyeballs but people might also scroll right past them. If you have an entire page dedicated to your email sign up you have the breathing room to add all the content you want without congesting the screen. It’s a great way to shine a light how? your email is so valuable.

The anatomy of a good landing page for emails is fairly basic because you want to keep it simple. Best practices include:

  • Placing the form field CTA front and center
  • Including all the reasons to sign up, such as exclusives or giveaways
  • Extra encouragement, like testimonials or examples of what they’ll get in a newsletter, that you don’t have room for on your main pages

Don’t use a landing page as an excuse not to incorporate CTA’s into your main pages. They serve a totally different aim.

5. Offer Exclusive and Giveaways

You already know how to create an effective email newsletter, but what are you supposed to use it for? Leverage is a good start.

You’ll see an increase in email subscribers if you include exclusive features in your newsletters and other emails. More often this would mean discounts and any special deals, like coupon code or a “member-only” link.

So if you want more email subscribers, offer them something in return for their email address. Give them incentive exclusive deals that they will get visiting your website. And be sure to publicize these email exclusives wherever they’re most visible. Let the world know that not only does this “exclusive” club exist, but also that anyone can join.

The more valuable your content, the more email addresses you’ll get. If you’re deeply established in your niche, you can use that to your advantage by discussing topics your target audience is interested in and can’t find info elsewhere, or answering their most common question how-to guides.

6. Break out the Pen and Paper

If you have a local presence, take advantage of that. Go to frequently trafficked locations or events and let the people know who you are and why they should sign up for your newsletter. As long as you have the right incentive–a free sample, a future discount– it’s not too much to ask for an email exchange.

If you get people to sign up, you have the added bonus of them connecting your newsletter to you, the business owner, which gives it a more personal touch. As long as you’re not a jerk.

Even your is completely virtual, you can still partner with local businesses. Find businesses that are relevant to your audience– they’ll be more likely to want to be your partner and leave sign-up sheets there. In return, you can offer to shout them out in the footer of your website.-

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