8 Types of Emails you must use for your Business






8 Types of Emails you must use for your Business

How often do you send emails to your users, clients, or customers? But do you know what they want or need? And how do you know what types of emails people want? If you use content to generate new leads, want to sell the solution and teach your customers some new best practices. What’s the most effective way to do this?

Of course Email Marketing! Emails are a marketer’s best friend. According to a recent ExactTarget study we have found that 75% would prefer to receive permission-based promotion email, and 93% of online consumers have provided companies with permission to send an informative email. 

If you have the right email then it can re-engage subscribers, drive traffic, and increase revenue. Here is a list of some types of emails you can to your customers.

What are the different Types of Emails?

Welcome Email

  • Welcome emails are introductory messages outlining your company. So they’re sent to new subscribers.
  • It generates 4x more opens and 5x more clicks in contrast to regular email marketing campaigns.
  • Welcome emails are introductory messages outlining your company. So they sent it to new subscribers.
  • It generates 4x more opens and 5x more clicks in contrast to regular email marketing campaigns.
  • They have a 91.43% open rate
  • 79% of welcome emails are double opt-in.
  • They have a 26.9% click-through rate. (Campaign Monitor)
  • On average it generates up to 320% more revenue per email than other promotional emails.  (Invesp)

Email Newsletter

  • Email Newsletter is used to inform your audience of the latest news, tips or updates about your company or industry.
  • Used by 83% of B2B marketers for content marketing.(Content Marketing Institute)
  • Opened Newsletters receive 2x the ads on the corresponding websites.

New Product Announcement

  • Announcing a new product that might be of interest to specific customers.
  • 63% of the customer like it when the manufacturer offers a new product.
  • The average order value of an email is 3x higher than that of Social Media. (McKinsey)
  • Emails have the highest conversion rate of 66% when compared to social and direct mail for purchases made through marketing messages.

Promotional Email

  • The primary function of a promotional email is to inform about your product or services to potential customers.
  • 72% of people prefer to receive promotional content through email, compared to 17% who prefer social media.
  • Including a CTA button can increase conversion rates by up to 28%.
  • A message is 5x more likely to be seen in email than on Facebook.

Testimonial Email

  • Testimonial emails provide customer testimony for why a company’s product or services are valuable.
  • The majority of B2B marketers considered testimonials as the most effective content marketing tactic.
  • The highest effectiveness rating for content marketing at 89% is through customer testimonials.
  • One study found that customer spends 31% more with businesses that have good client testimonials.
  • Product-specific review content drives search traffic and keyword rankings. 

Re-engagement Email

  • Re-engagement emails are used to appeal cold subscribers and encourage them to re-engage with a brand.
  • An average email decays by 25% every year.
  • 45% recipient who received re-engagement emails read subsequent emails.
  • Acquire new customers costs 6-7x more than to retain one. (Zylotech)

Abandoned Cart Email

  • Abandoned cart emails are sent to shoppers who leave a website without doing any transaction.
  • Over 75% of shoppers leave a site without completing their purchase.
  • 25% of shoppers abandoned the cart because the total item cost is too much.
  • More than 40% of cart abandoned email opens daily.
  • 50% of recipients who engaged with transactional emails completed their purchase.

* Pro-tip: Consider offering a discount on your abandoned cart emails.

Transactional Email

  • Transactional emails provide confirmation or updates on purchases and downloads.
  • It is considered to be most important by email recipients.
  • It can boost revenue by 33%. (Smart Insights)
  • Subscribers spend more than 14.8 seconds in contrast to transactional emails – 185% more than the average email. (Email Monks)
  • These emails get 4-8x more opens and click. (Avari)

Every type of email is different, but however you know various types of marketing emails with statistics to help you with. As long as you send emails that do the same (and you aren’t emailing people 4 times a day on the regular), your customer will love getting these 8 types of emails from you.

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