Email Marketing is highly impactful, low-cost way of delivering your marketing messages to current customer and prospects. It helps you to build a relationship with your customers. For running a successful email marketing campaign, you just need to have a great email list. However, if you don’t have a list then this article is for you. Here we will be discussing ways to build an email list to get new Subscribers.
Email Marketing only works if you have a list of people to email. If your email list is short, scant on information, full of errors and that poor-quality data can be worse besides, having no data at all. Without having a good email list, all your digital marketing efforts similarly look to that of wheel spinning.
To be on the winning side of those statistics, you’ll need to get qualified email addresses on your mailing list. Here are a few ways to build your email list.
1. Placement of you Sign up CTA’s
Your Email sign up calls to action (CTA) is the last thing subscribers will see before they bite the bullet and click Sign up. If you don’t have an email sign up form on your website, you need one. If you have one, you need more. To get rid of any friction of getting subscriber, Therefore it is best to use a form field where a user enters their email and that’s it. You can create a form by yourself if you know CSS, but most website builders like WordPress and Squarespace will have the features or plugins that do the work for you. It will give you loads of options for how, where, and when to display sign up filed.
There are plenty of reasons why CTA’s don’t work due to the messaging, the coloring, the placement — the list goes on. If email sign-ups are your top business priority, put your email CTAs in the most prominent areas of the screen:
- Front and center on your home page
- In the top menu bar, in the upper-right corner
2. Test your Designs and Copy
So you need multiple CTAs and you need them in multiple places on your site. But also design plays an important role like it’s style, color, font, and button type. CTA totally depends upon the tone of your website and the audience you are trying to reach. Rather than doing guessing, it’s better to conduct user tests and find out for sure.
For CTA designs, A/B tests (or “split test”) works best. An A/B test compares the performance of two variables against different sample sets. For example, an A/B test might show you one version of your CTA with a blue CTA to your half visitors and one version with green CTA to other half visitors, all other factors being the same. Then you can see which converts better.
3. Reassure your Subscriber that you Won’t spam their Email
We bet that you don’t sign up on every email newsletter CTA you come across. You don’t want your inbox full of spam or daily offers on the same product and neither do your visitors. Your CTA microcopy should tell people what exclusive subscribers will receive, but it can be equally as effective to calm your visitors with sign up fears.
The trick to having good microcopy is to keep it micro: it should have clearly stated points. Here are some few examples:
- “We won’t share your email.”
- “We only send newsletters once a week.”
- “Unsubscribe anytime.”
Those few words can make people feel better about signing up. And if you think it’s too obvious to mention, it’s not. The reason it works is that most of us have messed up by giving our email addresses to the wrong people before.
4. Create a Sign-Up Landing Page
The email sign-up CTA is isolated on your main website pages in-between sections without much space for copy or explanation. They get eyeballs but people might also scroll right past them. If you have an entire page dedicated to your email sign up you have the breathing room to add all the content you want without congesting the screen. It’s a great way to shine a light how? your email is so valuable.
The anatomy of a good landing page for emails is fairly basic because you want to keep it simple. Best practices include:
- Placing the form field CTA front and center
- Including all the reasons to sign up, such as exclusives or giveaways
- Extra encouragement, like testimonials or examples of what they’ll get in a newsletter, that you don’t have room for on your main pages
Don’t use a landing page as an excuse not to incorporate CTA’s into your main pages. They serve a totally different aim.
5. Offer Exclusive and Giveaways
You already know how to create an effective email newsletter, but what are you supposed to use it for? Leverage is a good start.
You’ll see an increase in email subscribers if you include exclusive features in your newsletters and other emails. More often this would mean discounts and any special deals, like coupon code or a “member-only” link.
So if you want more email subscribers, offer them something in return for their email address. Give them incentive exclusive deals that they will get visiting your website. And be sure to publicize these email exclusives wherever they’re most visible. Let the world know that not only does this “exclusive” club exist, but also that anyone can join.
The more valuable your content, the more email addresses you’ll get. If you’re deeply established in your niche, you can use that to your advantage by discussing topics your target audience is interested in and can’t find info elsewhere, or answering their most common question how-to guides.
6. Break out the Pen and Paper
If you have a local presence, take advantage of that. Go to frequently trafficked locations or events and let the people know who you are and why they should sign up for your newsletter. As long as you have the right incentive–a free sample, a future discount– it’s not too much to ask for an email exchange.
If you get people to sign up, you have the added bonus of them connecting your newsletter to you, the business owner, which gives it a more personal touch. As long as you’re not a jerk.
Even your is completely virtual, you can still partner with local businesses. Find businesses that are relevant to your audience– they’ll be more likely to want to be your partner and leave sign-up sheets there. In return, you can offer to shout them out in the footer of your website.-