Email marketing for nonprofits is an essential tactic to get the greatest value from your marketing strategy without devoting your entire budget. Here’s why:
Nonprofits constantly faced with the challenge of taking very important and difficult problems. While having a portion of the budget that most businesses have at their disposal. Find more support, or improve their outside donations, nonprofits need to prioritize the most efficient channels and tactics in order to maximize results.
One channel that is often added in the nonprofit marketing armory is email marketing. Thanks to its comparatively high ROI, scalability, versatility, and ubiquity, email is the precise tool for nonprofit marketing strategies.
To completely assume the benefits, here are 5 clear reasons why email should be a top precedence for every nonprofit:
5 Valuable Benefits of Email Marketing for Nonprofits
The most important benefit of email marketing for nonprofits is enhanced engagement.
Email enables nonprofits to keep audiences engaged in a different way by giving a platform for mission-driven storytelling and progress updates through a medium that is nearly everywhere around the world. As a result, nonprofits can follow their agendas with supporters’ values and goals. The result is improved engagement during fundraising operations and continued support for the mission afterward.
For example, segmentation is used to divide current donors from future donors, as well as passive followers from active supporters. Through segmentation, nonprofits can build smaller lists to send very focused emails with more powerful calls-to-action. These personalized emails make followers feel valued, encouraging their ongoing loyal support.
Email marketing enables nonprofits to increase donations by overcoming the barriers to donating.
Email is a more cost-conscious and less interfering way to ask for donations than direct mail, which makes it far more efficient. Including a “donate now” button in your emails is a great way to indicate subscribers to donate and connecting it to a simple online donations form makes the whole process much easier.
Email marketing also allows for efficient follow-up after asking for a donation using marketing automation – either to thank a donor for contributing or to ask again if the request went unanswered.
Additionally, email marketing generates the possibility of increasing donors without doing any extra work because email is so shareable between friends and family. When a subscriber forwards a nonprofit’s email to someone else, it expands the email’s reach, improving the chances of receiving additional donations.
Keep subscribers up to date with the latest happenings and support events by email newsletters. Using email marketing to promote participation in events can support-fundraiser attendance and volunteer signups.
Just like donations, it’s more comfortable to sell fundraiser tickets through email than by direct mail or over the phone. Allowing subscribers to RSVP to events through email also gives the potential for mixing a web-based ticketing system.
For rallies and protests, create crowds ahead of time to provide subscribers with the resources to make the event secure for everyone. If you use an SMS messaging service for real-time updates on the go, cross-promote that functionality through emails by helping subscribers to sign up for texts as well.
For nonprofits with complex histories or missions, email marketing presents a way to define objectives and rally support. Some nonprofits even use emails to answer supporters’ questions and address companies to increase clarity and build trust.
Spotlighting own supporters and success stories is another way that nonprofits use email marketing to increase credibility. By concentrating on the individual and group benefits of supporting the cause, nonprofits can continue to further their missions.
Get the word out about your nonprofit with email marketing to grow the number of supporters for your cause.
It’s much more accessible for supporters to receive an email. Then a folder or direct mailer with their personal and professional networks. Emails are also universal in their development potential. Meaning that one recipient can share an email with a single close friend or 100 acquaintances.
Combining social sharing buttons into emails allows subscribers to add an even wider net to generate further support. Giving recipients a way to share event and donation information to their social networks provides the basis for an even more generous push for maintenance across thousands of connections.