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How To Increase Email Response Rate??

email response rate

 

Email response rate refers to the number of replies you get for emails you send to subscribers. email response rate

The response rate of an email depends on the business industry, email marketing campaign, email service providers, and segment you target for your product and services.

Email response rate one of the factors which decide the engagement of subscribers with your emails so manage your email list accordingly that can help you to increase the response rate of emails.

Your email response rate is not just measured by comparing the number of email replies to the number of emails sent. You would need to compare the number of emails delivered to the number of email responses.

how to increase email response rate.

How To Increase Email Response Rate?

 

#1 Use Attractive Title

how to increase email response rate

 

Title or subject line is one of the factors that helps your emails to open and get engaged with more peoples so create a subject line that helps you to increase the response of subscribers.

Use short and personalized email subject lines that easily get the attention of every subscriber Keep your email subject line sweet and short because emails with a long subject line do not involve a high open-rate.

Seeing our name or something related to our interests in an email subject line can make the content feel more relevant. This will usually catch our eye more efficiently and increase the desire to click.

#2 Personalized Email

email response rate

Mailing enables you to send a personalized email and you can design email according to the customers and their name and greet them by sending an email newsletter.  This way you appeal directly to recipients and they know the email is directed to them and they feel part of your community. 

Personalized emails involve higher email rate than ordinary emails so that create an impact that helps to engage more and more peoples.

Personalized your email campaign is the way by which you can increase your email open rate. So it is a way by which you can increase subscriber engagement with your email and website.

 

#3 Attractive Email Design

Email design is one of the factors that make emails more attractive and people view it because of the attractive design.

A great design of email can easily grab the attention of the customers because they found something interesting on it.

The design of the email is one that decides the Champaign of your email marketing. Because the success of an email depends on open rate and design and content.

People don’t like emails full of content, they want something interesting in emails to read them. An email with images and video can quickly attract people to read it because of that create a good impression and engage more people. So design your email to attract a large number of people.

The factor that makes email design more attractive

  • Use image in emails
  • Use animation and GIF
  •  Attractive color

#4 Segment Your Audience

email response rate

Dividing your audience into different segments is very important to send target emails and communicate with them regarding their interest and needs.

It is a way by which you can manage the personalized messages and make emails unique for every person. So that’s a way by which you can make email unique for every customer.

Segmentation enables you to use data of different email subscribers and divide them according to their interests. So you can target them in which products and services they are interested in.

In other words, Segmentation in email marketing helps you to connect and communicate directly with subscribers. It provides the knowledge that they want about company products and services.

#5 Use Right Timing

how to increase email response rate

For increasing the email response rate you need to do the right timing for sending your emails. You need to decide on what time you target your audience to send emails that include a higher open rate.

When you send an email at the right time that involves a higher open rate and subscriber click at that email at the right time.

  • Avoid Mondays. Most marketers would tell you to avoid sending out your email on Monday.
  • No weekends. On weekends, because most people are running errands and relaxing with their families.
  • The best days: According to a study from MailChimp. Tuesdays and Thursdays are one of the best days to send out an email newsletter. SO

how to increase email response rate.  email response rate.  increase email response rate.

GIF in Email – Some Important Things to Know About Animated GIFs

Animated GIF in Email

So, today let it make more interesting apart from the boring readings about email marketing and all this stuff. Today we will discuss the importance of GIF in email. Why GIFs are so popular? How it is used? And many something more.

Everyone should know what a GIF is.

In simpler words, it is a short, gaudy, endless, soundless animation. Normally silly, but it is used to display or express a particular situation, mood, or to tell instructions. This is GIF.

Okay! Let’s move on to the exciting and useful stuff.

GIF in Email

So, Why GIFs are so popular?

It has a Universal Appeal

Happy Dancing GIFGIFs can communicate without the barriers in language. A GIF of this smiling face dancing happily will express the happiness no matter in which country we are in or what is our language their.

GIFs are not fancy, but we can these are essential non-verbal communication tools nowadays.

And when GIFs coupled with email, email is by the time the most effective channel of communication. GIFs can boost engagement and ultimately build your fan base.

GIF in email

Movement appeal to attraction

Blah Blah GIF People are reading your content, with no benevolence to Heading 2, bold and italics. What is the main thing that grabs their attention?

Motion!!

And there is no more fitting than the continuous motion of GIFs.

 

Humans are biased in the direction of motion and it has its roots in flight and fight response inherited from our ancestors who had to survive in the wilderness. So, when a thing moves, we are hardwired to observe it.

Visuals are more powerful than words – not just what you say, but how you say

As a routine writer of emails and blogs I am ardent about the expressions which are written but people usually have the attention span of a goldfish and I have to express and connect with them speedily.

So, now you guys are thinking that ‘what about jpg, png and all these appealing images?’

Well, I want to state the fact which is less popular but more of a call to action – if a picture is a thousand words… a GIF is worth a thousand pictures.

Visuals, peculiarly moving ones, not just only express what you want to say, but how you say.

Here is an instance of “okay”

If I had to say okay to my friends for going on a trip I would use this:

Okay GIF

 

For being sarcastic I would use this:

no problem okay GIF

 

A ‘smile’ gif can express many feelings. If you are happy, sarcastic, or of giving confidence. For instance, you can use an animal or favorite actor of yours.

The vocabulary of individuals with GIFs is limitless.

Supported across email clients, unlike videos

Videos usually don’t support across all the major clients. That’s where GIFs show up. Except Outlook 2007,2010 and 2013 GIFs support across all the major email clients. For showing a clip it is more convenient to use GIF and also it is way popular than linking a video which leads you to go outside the email.

How GIFs are used?

Here are a few examples to understand the innovative ways of GIFs being used in emails:

To explain the features of a product

To explain the new animation style what is more better than use GIF.

Look at this email. It took two text lines only and a GIF of 4 seconds to launch a new feature to their audience.  Notice how they didn’t show you all the new features and that leaves some room for curiosity.

Animated GIF In Email

 

To display a thought

See how this newsletter presents the concept of correlation between social media, moderation & cost of implementing just in a single GIF.

When thoughts or facts are accompanied by GIFs, they get simple and tend to engage more with them.

Animated GIF in email

google.com

To promote varieties available in a product

In email this brand highlight some patterns of their new series of shirts with this BIG GIF style.

 

Animated GIF in Email

Here each pattern is easily visible on a fine/large scale and without getting distracted from other patterns, unlike what would happen if they use little images of every pattern. It just gives you a small glimpse so that you would go and check the full products by clicking it.

This will lead to your shopaholic audience to hit that ‘shop now’ button even before the next loop starts.

To show a preview of a video

It is a great way to show a preview to improve conversion rates. No doubt in that. But we mentioned it earlier that some formats of video don’t support in email, so here you can take advantage of GIFs for showing off the best clips from your video. Make people think about what they will miss if they don’t watch the video.

 

Video Preview

Use ‘Watch Now’ CTA and this will lead to more conversions.

To show the benefits of your product in particular situations

It’s always more compelling to show than to tell or write.

 

The advertising benefits

Just for Fun

When people tend to like you and accomplice +ve feelings with your emails and you, they will more likely to buy more from you and follow you. It’s a fact called likeability.

Use humor in your emails is one of a simple way.

Try to use humor with cute, funny, silly, exaggerated GIFs.

Align it with your brand but don’t go overboard.

just for fun

 

Evolution of GIFs

  • Text as GIF
  • GIF in Background
  • GIF in the new CTA

GIF in email

4 simple tips for using GIF in emails

Don’t over-do it: Don’t use so many GIFs in your email, once is enough.

Don’t make it heavy: Keep the size of your GIF as small as possible as the majority of people tend to view emails on phones.

Make sure it is purposeful: Try to make it purposeful for people don’t just put anything in your email just for the sake of GIF.

Don’t put GIF as an attachment: Always put your GIF  in the body of the email.

 

GIPHY is a platform where you can find GIFs of your choice. 

 

GIF in email

5 Best Benefits Of Marketing Automation

How marketing automation will help your business? So, there are some reasons which might leave you wanting to launch your primary automation workflow!

Marketing automation – many people have heard of it, but some completely understand how it works, making them reserved to invest and start using it. So, if you’re engaged in learning a minute more about marketing automation and how it can help you, you’ve come to the right place!

For a fast recap, Marketing Automation refers to the use of software to automate some marketing tasks based on a set of rules and standards known as a workflow that you set up for your customers. When the patterns in your workflow are satisfied, the actions you have set up will be triggered respectively.

This allows you to immediately create workflows for automating the production of some functions like sending perfectly-timed emails and email drip campaigns, segmenting email contacts into various email lists, re-engaging durable subscribers, and more. Essentially, it gives even the smallest businesses the potential to balance their marketing communications and manage leads, customers, and subscribers as if they have a large team of marketers with a huge budget to serve any need. That may sound confusing at first, but it’s actually very easy when you’re using the proper solution.

Let’s examine how automation can take your email marketing to the next level.

1. Save The Money

marketing automation

The most important benefit of using marketing automation is the improved productivity that it promotes for marketers.

With automation, you can let the software manage repetitive jobs that would take a person more time to develop. This means you can keep your marketing team’s time for more powerful and complex projects — all while the automatic tasks help support and maximize the effectiveness of all of your marketing works.

Also, users don’t need to be tech-savvy to use marketing automation, meaning that despite fewer-experienced employees can control workflows and other marketing functions with the help of your automation software. This is an exceptionally valuable advantage at small companies where employees must often play various roles that would normally be managed by multiple people or teams in a bigger organization.

Using automation to send certain types of timely messages like welcome emails or birthday emails also increases customer recognition, which is a less costly and more extra sustainable way to improve compared to acquiring new customers.

Suggested automation workflows:

  • Send automated emails immediately following important events like sign-ups, purchases, and feedback submissions.
  • Add an opportunity to opt-in to emails on the checkout page.

2. Promote Revenue

In extension to saving money, marketing automation also creates money for companies by streamlining the customer acquisition process.

Using automation to appliance a lead nurturing system can awfully increase conversion rates. Increasing the chance that an advantage will convert with targeted communication  even by a little amount can have a large effect on global revenue figures. It’s really very  important that you have a wide understanding of your customer journey and purchase cycle and use that knowledge to test various messages to move leads through each step of this process.

Once you find the right formula and timing of your nurturing messages, you can increase up the conversion process, freeing up salespeople to seek more high-value prospects. The result is a streamlined, efficient sales and marketing pipeline with high revenue potential.

Suggested automation workflows:

  • Email existing customers to unseal them on complementary offerings.
  • Re-engage passive customers and subscribers by providing special offers to encourage purchases.

3. Rule Personalized Communication

Data-Driven Personalized Communications “Essential For a Diverse ...

Personalized emails perform better than generic marketing emails but customized emails on an individual basis are not time-efficient when you have hundreds, thousands, or even more contacts. Marketing automation lets businesses scale personalized interactions efficiently more efficiently. This isn’t just defined to simple customizations like inserting a recipient’s name also includes sending specific messages to leads that match a certain set of criteria or pattern of behavior. It also reduces the risk of human error, which makes email communications more loyal. This is important because personalization is meant to establish rapport with recipients and that can only occur when done accurately.

Suggested automation workflows:

  • Customize emails with personal details like the recipient’s name or recommendations upon order history.
  • Reach out to contacts who haven’t been active in a while.
  • Email a special birthday offer and well-wishes.
  • Acknowledge subscriber sign-up anniversaries with a thank you email.

4. Establish Better Targeting

One of the most active ways to use marketing automation is automatically segmenting email contacts into different groups or lists based on their attributes, behavior patterns, and other relevant conditions. You can also include advanced workflows like lead scoring to create interest.Purchase ability for different leads and follow-up with the right message.

By dividing your main list into smaller lists, you can send more targeted emails to subscribers. This not only increases engagement rates and conversions; it also improves customer satisfaction, which fosters more customer loyalty, leading to increased revenue over time. What’s better than that?!

Suggested automation workflows:

  • Segment your list by engagement rates.Test newly content on subscribers with low engagement patterns to get them to interact more.
  • Ask subscribers without any engagement at all. Re-opt-in to your list to maintain a clean email list and good sender reputation.
  • Segment customers based on frequency or timing of purchases reward loyal customers and incentivize infrequent or seasonal shoppers.
  • Create a lead scoring model to better create lead and customer interest.

5. Build a More Supportive Brand Image

marketing automation

 

When automation does the heavy work the marketing automation makes businesses appear better organized and more responsive. Additionally, it allows email planning to be done primitively instead of just taking a reactive approach. It means you never have to give customers the impression that they’re waiting around for your response. This supportive brand image positively affects every aspect of the company and also increases customer retention and satisfaction.

Suggested automation workflows:

  • Send a welcome email to new email subscribers that includes company information and an introductory offer
  • Respond to customers that have submitted negative feedback with a thank you and make them feel heard
  • Send loyal customers exclusive content to honor their financing

Email Marketing User-Generated Content : 6 Methods

In Email Marketing Content origin has developed over the years to incorporate more than just in-house content—user-generated content, sourced from customers, is now a significant performer in the field. Since brands create emails from scratch or customize newsletter templates to their needs, how can user-generated content be practiced in email marketing?

While you can practice emails to approach UGC, you can also add UGC as the body copy of the email—we look at the most reliable ways to include UGC in email campaigns.

User-Generated Content 

Companies can reach UGC in a number of ways, they can help users to experience content quickly with the brand on social platforms, or ask for permission to use pre-posted content. This is very important content or not giving private acknowledgment to the primary creator of a piece of content will negatively affect your brand’s reputation.

There are several ways in which brands can include UGC in their social media approach.

The best 6 methods are as follows:-

1. UGC Competitions

Running UGC competitions on social media is one of the common methods of collecting content—there are several types of Instagram or Facebook contests that can be run.

Contests can also be held on websites like brands that can include a simple form and an opportunity to upload one’s content directly through the form. But what marketers don’t realize is that contests can also be established in emails and newsletters.

Write a segment about the hashtags and platforms where you are running the contest to notify users about how they can participate. And collecting visuals through contests works for a number of reasons—the citizens of the internet love competitions.

 2. Content which is Personalized

Content Personalization - Autopilot Blog

Personalization in the world of email marketing if you continue  illustrate your content for your customers, you are already behind in this game. Look at the data from your subscribers and social media—what are they clicking on in your emails? Which posts are more famous on social media?

Correspond this data with your sales information—if you can break it down by user persona, you will have a really excellent idea about how to target your audience. Once you have your market segments, you can send them emails with content and visuals custom-made for them.

You have the benefit to include new content designed for these congregation, or to use famous social media posts that display the products that would application to them. Rather, if you have before easy user-generated content beyond your website and social media, this is the time to use it to adequate effect.

By demonstrate aim UGC to the subscribers most willing towards those products, you not only personalize your messaging but  email deliverability and open rates.

3. Some Visual Themes

Meeting user-generated content can be a claiming sometimes and it’s not just the aspect of the content that you receive, but the bearing that matters. When you’re establish a campaign to showcase your products or services through UGC, you need to accept that not all the content you receive will be accessible.

Low-quality images, videos, or poorly-written reviews are adequately easy to define through—you can’t advertise them on your channels without falling integrity and clicks anyway. It is the high-quality content that you really need to audit—just because a piece of UGC is of great quality does not mean that it adds value to your brand.

The content you receive still needs to be relevant to your brand and to the theme of your campaign. Does the content align with your brand tone and voice? What about the color psychology of your campaign theme? It is up to you to assure that users know absolutely what you are asking for.

With this in mind, it is worth trying to share some visual inspiration for your users—you may already have UGC from similar-themed campaigns that you can use to drive entries. Also consider sharing content with a resembling theme to give users an idea of the direction you’re going in.  This will help you compose the right kind of content that you can use to build your brand with the help of email marketing.

4. Testimonials

How to Use Customer Testimonials to Generate 62% More Revenue

Marketers often accomplice UGC with visual content but text-based content is just as applicable and alluring especially when used in email marketing. Reviews and testimonials are a great way for customers to showcase their enjoyment of your product or service and serves as encouragement to others to join in.

A lot of marketing right now is focused on capitalizing on FOMO—the fear of missing out—and user testimonials have a major part to play in generating this feeling. People don’t want to feel like others are enjoying opportunities or facilities that could improve their lives when they themselves haven’t had the forethought to buy them.

You can show people what they’re missing out on through UGC images and videos visuals drive the point home more strongly. But a written testimonial gives the image context and context really matters in the world of content marketing.

With the right kind of wording, show users why they would benefit from having your product in their lives. A testimonial gives the visual content that much-needed human element. As t’s not just a beautiful image they are seeing but the experiences of a real person.

There are a number of ways you can use testimonials in your email campaigns. Including reviews with images always works, but you can be more creative. A video testimonial from users will look authentic and fun. You can also display the testimonials in an infographic.  Try to use images of the customers alongside their reviews for maximum impact.

Leverage the potential of testimonials in your newsletters. The same can be done on social media to resembling effect to boost your email marketing clicks and sales.

5. Email Remarketing

email marketingThe volume of your sales are guided by repeat customers and not new customers. While social media and attractive landing platform (pages). Definitely have a part to play in keeping your customers committed. Email marketing is the best method to establish a steady dialogue.

Using the data, you can learn what your customers are buying and even for what reason. Emailing at the correct time becomes a process you can automate. Also, share with them UGC that shows products that would suit them.

And email remarketing can also be used to turn discarded carts into sales emailing your customers. Within the same day that they break down to complete their purchase can result in sales. Share UGC of people wearing and uphold the products they failed to buy to boost them . Also, to convert their discarded cart into a sale.

6. Content related to Community

Developing a community which is the lynchpin of marketing. Brands don’t exist on an island as they need their fans, followers, and customers to develope them . The power of your community can make email marketing campaigns a heavy success . If you understand how to advantage them to convert prospects into customers.

To look towards community to source UGC with a purpose. Not only will you get the quality content need to create an alluring newsletter, but you will also promote sales. Using community content is a bit like reverse engineering your marketing. Instead of encouraging people to buy items that are similar to what they’ve buy before.

When taking content from your community, you will get an idea of which items were most popular. Use that as the theme for your next email.

5 Best Mailchimp Alternatives For 2020

 

 

best Mailchimp Alternatives

Mailchimp is not working as per your needs? Mailchimp Alternatives

Are you want to invest in some good alternative option of Mailchimp with the best prices?

There is so many email service provider which provide good services and solution with the most reliable and affordable prices.

So here we share some feedback about using the alternative of Mailchimp.

Know about 5 different email marketing solutions that are alternative to Mailchimp.

>Mailchimp Alternatives<

MailChimp alternatives 2020

#1 Migomail Email Marketing

best Mailchimp Alternatives

Migomail serves 8000+ customers in more than 54 plus countries. Send your notification and services alert with Migomail SMTP server Migomail services provide the best in class email marketing services with their best prices.

A global, custom-built MTA architected for the cloud and supported by a redundant, self-hosted data center infrastructure and delivery expertise.

best email marketing services

Feature –

Segmentation – Segmentation in email marketing is the way by which a business can divide their customers into different groups on the basis of the Geographical, Demographical, Psychological, Behavioural Segmentation.

Cost-EffectiveMigomail email marketing services with affordable and reliable prices for their services.

Easily ShareableProvide share options too.

Target AudienceTarget your audience according to your business needs so you can gain good subscribers for your email list.

Global ReachMigomail serve globally they provide all their services with the best pricing in the worldwide.

Ensured DeliveryMigomail services with a higher delivery rate so you can reach your customers for every information.

Secure ServersMigomail always gives priority to the safety and security of the servers that’s why our team uses the best-secured server for you because it is necessary to protect servers.

Money-back Guarantee No Worry!!! If you are not satisfied we happily give you the money back on any purchase from us.

5 best MailChimp alternative for 2020

#2 MailCot Email Marketing

Mailchimp Alternatives

Mailcot India’s no 1“India’s No.1 email marketing company. Best bulk email service provider in India. Try out our services with the best prices & features to start mass mailing.” MailChimp alternatives 2020

Mailcot Email Solutions focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI. Email marketing India /Email Hosting India is all about setting a goal and reach the goal in the given time period. You can’t expect to just write and have visitors come to your door. MailCot provides a wide variety of Bulk Email Marketing Services and Email Hosting Services(either it is transactional or Marketing Email) to generate sales and attract grand new customers depending on their email campaign. Additionally, Mailcot also provides email Marketing Reseller program.

Mailchimp Alternatives

Why MailCot Email Solutions?

Email List Cleaning: We will refine your existing email database and ensure that your list is very clean and ready to receive delivery points.

Managing Your Address Book: Creating and managing your address book, advanced segmentation lists, customize tag contacts.

Campaign Production and Development: We focus on helping you maximize your business’s performance with interactive, targeted, trigger communication.

Email Copywriting: Our email copywriting service will enable you to produce large returns from the marketing channel with the highest ROI.

Responsive Email Design: To create responsive email ads, we code your email in HTML and CSS, which uses media queries to help achieve the best formatting in all devices of all sizes.

Automated Email Marketing: Our email marketing specialists will help you save time, money and stress. Increase your sales and generate more leads.

Create Your Campaign: HTML Editor, easy and fast drag and drop editor, responsive templates.

Fully Managed Email Marketing: Our fully-managed email marketing service includes the creation of two email campaigns per month. All of which are professionally designed and written for you based on their needs.

Measure Your Success: Advanced statistics for newsletters, engagement geolocation, track your success.

Mailchimp Alternatives

Features of MailCot

Email Automation– Create emails ahead of time and set them to launch automatically whenever a user completes a certain action.

Drag and Drop Editor– Drag & Drop Editor that Combine blocks from a range of Email Templates to build Email that is rich in visual style and interactivity

Manage Subscribers– Segmenting subscribers provides a more personalized approach to connecting that will naturally increase click-through rates and conversions.

List Segmentation– Categorize your customers sooner and deliver targeted content and see the positive ROI that makes email marketing worthwhile.

Campaign Scheduling– Instead of scheduling emails on a single list select more than one contact list.

Live Testing/Preview– Send preview mail on an email id with all the dynamic tags replaced by subscriber data just to avoid last moment errors.

WebForms – You can integrate web-form for subscribers on your website and manage them.

Geo Reporting –  Analyze your open and click reports according to the geolocation of the subscriber and target your customers.

 

#3 Moosend Email Marketing

Moosend is a user-friendly email marketing service that allows you to send email campaigns to the subscribers by easily creating the templates. All you got to do is simply drag and drop the fields and create a responsive newsletter in no time. Mailchimp Alternatives

It would be hard just to pick out one feature, but my favorite would have to be somewhere between Refine, the free subject line tester, and the absurdly easy drag-and-drop editor. So that can help you create beautiful email newsletters without requiring any knowledge of code whatsoever.

#4 Mailjet Email Marketing

Mailjet is built on scalable and secure support where you can send email marketing messages or other great-quality content to your customers. Because

The service is used for a marketing viewpoint to promote services and products to a huge number of the customer base. So

Features of Mailjet includes –

  1. By email segmentation, you can simply category-wise segment the customers according to their interests.
  2. Campaign designing to get improved performance by building beautiful responsive emails. So
  3. Email campaign monitoring and analytical data for efficient targeting.

#5 MailGet Email Marketing

MailGet is a powerful email marketing software tool that empowers you to automate the email campaigns in just a few clicks. You can create emails by simply dragging and dropping the fields in the editor. Also, you can choose one from the range of email templates provided. So

Apart from this, it is a very powerful email marketing software. Tool that helps you to boost up your business and ensure high email deliveries. So

Because. So. So.  Because. So. So

5 best MailChimp alternatives.  5 best MailChimp alternatives for 2020. so

Email Marketing For Financial Services – Migomail

Email Marketing For Financial Services

Email marketing for financial services, financial services, email marketing

In this blog, we will discuss how can we do email marketing for financial services and discuss about 5 tips for doing email marketing in financial services.

Being a financial services provider, there is a need for strong strategies to reach out to your audience, without consuming a lot of money on advertisements. Join email marketing, it is a way to communicate with potential customers and prevailing customers while developing trust, adding value, and establishing authority.

But email marketing is at most an ambiguous concept, and at worst, it can appear utterly terrifying. Those who are providing financial services to the consumers, it is very important to understand the big picture of email marketing in order to create the most out of your interactions with your client base.

So that is why we’ve put together these actionable or game-changing tips for effective and efficient email marketing, for financial service providers, financial advisors, and financial institutions.

What email marketing can do for financial services?  Email marketing for financial services, financial services, email marketing

It is a game-changer for the financial services industry if it is effective. It is a decisive way to raise trust with your audience and to keep your brand on the top of consumers’ brains.

Email marketing saves your money and time when performed an accurate way by permitting you to target customers concurrently while they’re spread across the different stages of the buyer’s journey.

5 Tips for making the most of email marketing for financial services

The best ways to thrive financial services email marketing are to conduct the most varied testing, formating your emails precisely, and rectify or perfect the art of the subject lines.

While doing financial email marketing, double-check you concentrate less on conversions and more extra on building authority and trust while developing and segmenting email lists for max effectiveness.

Not to worry if this resembles upsetting at first glance. Let’s take a look at these practices in more detail in the following sections:

  1. Conduct the most varied testing :

    If you are not certain what best practices are for your emails, organize multivariate (or A/B) tests to know what is working and what is not working.

    Test stuff like subject lines, send times, your frequency of sending, and also the content of your email signature. As a matter of fact, you shall test everything you can. This is to understand and to know the most thorough picture of the well-being of your email campaigns.

    It may look tiresome to test even the small variables in your emails, but it is worth it. This is because to see the later effects these emails could have on your results.

  2.  Format your emails precisely:

    Keep in mind that, keep your emails marked with colors, fonts, and content that fits with your organization’s brand guidelines. This builds trust with your audience and gives them a feeling of compatibility. So, while opening your emails by your customers, they will get to know what to expect and what the content should look like.

    This brand intimacy proceeds a long way toward building your brand as one that’s positive, so don’t skip on this step. Consider developing an email template to use and reuse, it is easy on yourself. Therefore, you don’t need to start from scratch each and every time you send a message to your recipients.

    Make sure emails deliver rightly on all devices

    This is another best practice that includes the formation of your emails for every type of device. This helps you to improve your breakthrough and open rates.

    Check your emails to see are they look the same on all the devices including mobile phones, tablets as well as desktops. This is to make sure you are not neglecting an important formatting error that may distract your audience from your messaging. Additionally, while formatting for devices, must include white spaces and bulleted lists so your emails don’t include a strangle wall of text.

    Don’t get so indulged in examining metrics and operating tests that you lose view of the forest for the trees. At the same time, conversions and click-through rates are necessary. You must not sacrifice quality in an email marketing strategy to draw these numbers up.

    Focus on giving good quality and valuable information to the audience. This will increase your numbers organically.

  3. Build authority and trust    Email marketing for financial services

    Before you jump rashly into asking for a sale, take your time for building up your authority and establish trust within your financial services brands and current and promised customers.

    Doing this adds preference or value for readers. Instead of just sending emails for the sake of emailing and promotion of an offering.

    Mainly in this industry, if you focus on building relationships with the customers and prospects this will pay big dividends.

  4. Develop and Segment your email list

    When you establish and build your email list, you must center on the quality of your contacts rather than quantity. For creating a better-personalized experience to customers, segment lists. So that each and everyone receives content relevant for them.

    Now, how & why segment them is all up to you. Only, make sure that you take time regularly to sort through lists for keeping your customers clear of inactive subscribers.

    For example, if you have new customers who just starting to check your brand, you can avail of email marketing. For sharing useful information and prove yourself as a thought leader in the field of financial services.

    If you have loyal subscribers who are now well-known with your brand, by using email marketing target messaging to show the value of offerings, advertise your latest products, and discounts at any time possible.

    Make groups of different clients onto the right lists. So that the message you are sending to them is relevant for the stage of the buyer’s journey they’re in.                                                              Wikipedia.org         google.com

  5. Pay attention to your subject lines

    Ambiguous subject lines simply leave your recipients disappointed and frustrated with your brand and products.

    Be transparent and personable with subject lines and personalize your content when it is possible for the best results.

    (but go over and ahead of the generic “Hey [FIRST NAME]!” greeting).

    This too prevents people from deleting emails without opening because it seems similar to spam or a potential phishing attempt. The big concern in financial services space (this is another reason that always branding your emails is much necessary).

    Subject lines are not a nice place for doing clever phrasing unless the meaning of the wordplay is notably clear. So, to communicate with a focus on exactness and certainty. Give a vital amount of time on subject lines to get it up to level.

Telcob.com

email marketing for financial services, email marketing, financial services

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