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Marketing Service Providers (MSP)

Marketing Service Providers

Marketing Service Providers 

 

Marketing service providers (MSP) provides professional services, system integration , innovative services, third-party data and solutions for marketing companies. Whereas, Marketing Service Provider proficiency include customer data integration, quality data and database marketing. In addition, they provide campaign management , marketing resource management, customer analytics, e-marketing and advertising also.

Marketing Service Provider competencies range from technology hosting to full process outsourcing. Moreover, they have to constantly keep space with changing technology and customer behaviour. The emergence of digital platforms and social media channels is rapidly changing as marketers reach out to their audience.

MSPs easily rely on analytics to cull out insights to target their customers with the right products at the right time. They have to put in considerable efforts in building analytics, innovation, design and product capabilities. They also need to focus on balancing costs and streamlining processes.

Challenges and opportunities in MSP arena is reflected through the range of cost-effective solutions which is offered with high-quality marketing  and technical talent.

 

Why It Is Important To Choose Best Email Marketing Services ?

best email marketing service provider

 

 

For small organizations, email marketing is one of the best cost-effective marketing tools. Aggreable with, Direct Marketing Association, on average email marketing sees a 4300 percent return on investment (ROI) for businesses in The United States.

This is because email marketing provides easy management, gives you full access to control. Secondly, allows us to establish a direct contact with the customers.

It is important to acknowledge that a lot of our growth with email marketing depends upon the email marketing software we choose because they are responsible for making sure that our emails actually delivered or not.

If we are not careful, it will end up paying a lot more money for fewer features and terrible email deliverability rates (which causes you to lose even more money).

 

Best Email Marketing Software Provider

 

Email Marketing Service Providers

 

The list of some advanced email marketing features which are in trend and must for running successful campaigns are as follows :

 

  1. HTML drag and drop editor
  2. Spam Analysis
  3. A/B Split testing
  4. Manage Subscribers list
  5. Build-in templates
  6. Email Automation
  7. Responsive Emails

 

Pricing-  The pricing of the packages matters a lot. Select the provider which offers email marketing in affordable budget including all the upgraded features. Also we should check if they have some hidden charges.

Customer support- The email service providers has support team that must be very professional and aware about their duties. So, when there is  any issue with email service, they can help  instantly without any delay.

Conclusion 

 

There are the top email service providers which range from large companies to brand-new upstarts, but they all have their own special advantage or benefit. If we’re just starting out, you might be drawn towards the free beginner plan offers. Hence, as we get more advanced, we might move towards platforms with more built-in automation and segmentation.Whether it’s a multinational firm or local pop-up shop, choose the best one according to business needs and get the expected best business results.

 

 

“The business of print has fundamentally changed. For those who understand the forces driving today’s crowded marketplace, it’s a world full of opportunity for growth and value.”

technological growth

 

 

An Overlook To SMTP Server

SMTP Server

SMTP Server 

SMTP Server is a part of the application layer of the TCP/IP protocol. Using a process called “store and forward,” SMTP moves your email on and across networks. Similarly, it works closely with something called the Mail Transfer Agent (MTA) to send your communication to the right computer and email inbox.

SMTP spells out and directs how your email moves from your computer’s MTA to an MTA on another computer, and even several computers. Using that “store and forward” feature mentioned before, the message can move in steps from your computer to its destination. At each step, Simple Mail Transfer Protocol is doing its job. Even so, this all takes place behind the scenes, and we don’t need to understand or operate SMTP.

Using an outgoing SMTP server is the traditional method of sending emails. An alternative solution to bypass SMTP server and directly send to destination. It is also known as direct send which is not very reliable because :

  1. Cannot be used if port 25 is blocked by our ISP.
  2. It is unfit for bulk email due to multiple connections of different servers.
  3. Cannot send non-personalized emails.
  4. It can be blocked by email filters because emails are not sent from regular SMTP server

 

Pros and Cons of a Local SMTP Server

pros and cons

 

Pros                                                              

  1.  No daily and hourly limit on the number of outgoing emails
  2. Instant reporting
  3. Privacy and control of all our outgoing mail
  4. No shared IP

Cons

  1. Running a local SMTP server takes time and effort
  2. the bounce rate may increase by 20-30%
  3. It is insecure as hacking can be easily done.
  4. Server limitation

 

Requirements For a Local SMTP Server

requirements

There are no specific type of requirements but we should prepare for the following:

1. Some ISP’s may block the port 25. We can solve this by contacting our ISP provider and learning about the limitations they impose. Also, we need to request a correct DNS server and permission for MX record resolution.

2. For bulk emails, we should opt for a domain and fixed IP address associated with it. This will increase our resistance to spam filters.

 

Is an SMTP Server Good for Testing?

Especially in most cases, people set up local SMTP servers for testing purposes. If we are developing an app which sends emails. We need to test this function.A real SMTP server running on our local machine might seem to be a good option. But is it? On one hand, it’s not troublesome to install and configure a local SMTP server. However, there are much better solutions.

If we use Mailtrap for testing, we will get an advanced tool based on a fake SMTP server. It means that our app will send emails but won’t actually deliver them. Our outgoing mail will end up in the Mailtrap Demo inbox. So, we need not to worry about real email recipients and checking the spam folder each time we run tests. No installation is required at all. Therefore, all we need to do is update our SMTP settings with Mailtrap credentials. Alternatively, we can copy and paste a ready-to-use code snippet. Different integrations are available for common frameworks and programming languages.

SMTP sometimes stands for “STOP” stop

Our Internet Service Providers have a limit to the number of emails we can send out over a certain amount of time. Most of the time, it is limited to a set number per hour or per day.

Also each ISP relies on its SMTP to determine the email which can be sent out by one connection. (It is a protocol ). For some people who work at home or manage large mailing lists can be a problem. After they hit their limit, finally the ISP will simply stop sending emails. If they think we are a spammer, they might even shut down our account.

Clearly, email limit varies by ISP. For example, the typical Comcast Cable Internet customer is limited to 1,000 emails per day. (Their business customers have a limit of 24,000 emails daily.) Verizon and AT&T do it differently. Moreover, they put a limit of 100 on the number of recipients we can have on one sent email.

 

Wrap Up

Obviously, running a local mail server can sometimes be a pain. A great deal of knowledge and effort is require for achieving good email deliverability using our own SMTP server. Whereas, it is a good option for testing purposes.

What Is Transactional E-Mail?

Transactional Email

Transactional emails are messages that businesses use to communicate information to customers. Transactional email is triggered by events and interaction with a website and service.

These emails are primarily functional and provide an anticipated response. It is generated by a user on a website. It facilitates an agreed-upon transaction existing between the sender and the recipient.

Transaction emails are messages that a user wants from the company for regular updates and information related to transaction services. The transactional message involves a high response rate and bulk mails.

Transactional email is a type of automated email that communicates between a service provider who sends information and an information receiver.

 

 Why Use Transactional Email Service?

 

Build good brand value

Transactional mail help to build good brand value in customer because of different messages of order, shipping, bill, and details create a brand image in customer mind which lead to buying decision of customers.

Increase sale

When customers saw ads for similar products or related products that can incite a desire to purchase more goods. Customers might also elect to browse the company website again, Creating mental wish lists for future purchases.

Customer focus

When the customer sees emails and messages by the service provider it can help to attract them for other services and products. Because of this, the customer goes for more details and information and increases the brand focus of customers.

Build trust

When a company provides all information to the customer for every action and transaction that helps customers to feel safe. So it helps to build the good brand value of the company.

 

What Make Transactional Emails Effective?

 

  • Use the attractive subject line

Use the subject line to attract users to open emails because most people view emails by reading the subject line.

  • Show full details

Show details about products, services or price cuts in order to gain a sale or prospect. By this customers can easily gain information about the company.

  • generic promotional content

That offers one customer the same sales and product recommendation as every other customer.

Use your transactional email for the marketing of your other product and services. So that can help to bust the sale of your business.

 

 

Types Of Transactional Emails

 

 

  • Account Creation Mail:

 This type of mails is used to send the notification mail regarding the account creation and they carry some information regarding the account.

 

 

  • Password Reset Mail:

This is one of the most common types of Transactional mail. One can also reset the password by this mail.

 

 

  • Notification Mail: 

These emails are sent to the user for the update to a website. It keeps the customer up to date regarding their website.

 

 

  • Welcome Mail: 

It must be simple and attractive and also carry some important detail regarding the site.

 

 

Receipt Mail:

Every customer expects purchase receipt or invoice from any online vendor they purchase from. This mail includes the receipt of the purchased product. This helps to create customer trust.

 

 

  • Invitation Mail: 

Emails sent by an application to invite a user to create an account or join a team are also transactional emails.

 

 

  • Expire Mail: 

This mail carries the message related to the expiration of the task.

 

 

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>SMTP SERVER<

Email Service Providers ( ESP )

email service providers

What Is An Email Service Provider (ESP) ?

Email Service Provider is a company that offers email service because email services come in shape and sizes. It helps us to send email marketing messages by offering an email marketing platform or email tool. Many companies offer the software as self-service. So, we can send, create the emails by our-self without help.

Services servicesOffered By ESP’s

  • Ability to create templates for sending to contacts or use pre-made templates.
  • It provides a send engine, which allow users to distribute their messages to the subscribers.
  • A subscriber list is uploaded by user for distributing messages. Enhanced with custom fields to hold additional information subscriber.
  • Statistical reviews of each email is send for measuring the success rate of campaigns.
  • We can send both HTML and plain text formats to improve delivery success rates.
  • It provides the ability to customize content of emails.

Why Use An Email Service Provider ?

Sending out emails

Most services allow us to send unlimited emails. However, we should use plan according to our requirement.

Follow with regulations

Allowing email recipients to “unsubscribe” from list. It helps us to avoid being reported as spam by automatically sending emails to bounces, blocked mail boxes, spam reporters etc. In addition, it actually gives us better chance of getting subscribers inboxes through email services established reputation as a sender.

Reporting

Generating reports on email deliverability, open-rates and click-through. To see working of messages and even enabling split-testing of one message to another.

Offer load of advance features

It includes sign-up forms, scheduled sending, automated message sequences, tagging and segmenting audience to target with different messages. Therefore, using fancy templates to look our emails great.

 

How To Choose An Email Service?

provider

An email service working will only depend upon what outcome we want out of a service. For instance, having a free or low monthly rate may be more important then we are just starting out. Whereas, trigger-based auto responders based on subscriber activity, will be useful to convert subscribers to become paying customers.  And, done with an email sales funnel.

In other words, it is an easy trap to fall is to start looking at email service providers before analyzing our own needs and priorities.We can quickly become overwhelmed by different types of choices and features that are not necessary or even useful for us.

How Email Marketing Can Boost Startup Companies ?

If a startup owner resorts to Email Marketing at an early stage, then there is a likelihood that the business would flourish and a wide customer base would be built.

Email marketing is always been a subset of online marketing strategy. But its significance is not realized by marketers to a great extent. Essentially it is a marketing tool which requires a little in terms of investment and gives tremendous results. As it generates leads, connects with investors and improve user experience. In Email Marketing if startup owner uses it in an early stage than the business would flourish and a wide customer base would be built. To infuse this plan into business, the entrepreneur need to recruit digital marketers and learn the nittygritties of it to take better decisions.

Email Service Provider ( ESP )

For initiating an email marketing plan, a company requires an email service provider. It primarily acts as a means to reach a large number of  consumers and deliver the company’s product as well as other services. While deciding on the strategy, it is of prime importance to assess different ESPs offers according to email marketing design, then purchase an ESP. Some services that it offers are :-

1. Free Plan-

In order to understand company’s requirements, an entrepreneur should test ESPs that are accessible at no cost for atleast a limited period. Otherwise a company can offer for free trials.

2. The Count Of Subscribers-

Subscribers are the individuals who are targeted with an email marketing plan. So before designing a strategy, company should ascertain the number of subscribers it wants.

3. Design Of Templates-

Since email marketing is done by delivering content under a specific template, it is one of the significant things to focus on.Usually, ESPs have abundant ready-made templates, so a company can choose a template from the lot or else, create one’s own template if a particular ESP permits to do so.

4. Form an Email Marketing Plan-

Once an ESP is selected, the next step involves forming a plan. In essence, planning a strategy is easy as one has to create a writing format only. However, it is noteworthy to form a well-planned format and execute it rigorously.

 

What Is Email Hosting ?

Email Hosting is a service in which a hosting provider rents out email server to its users while there are free version available with many hosting companies. Many companies take advantage of its flexibility and power of its service. Both incoming and outgoing emails are managed by dedicated mail server.

Email Hosting is a service in which email messages and associated files stored on a server. When we receive an email on website domain address then email route across the internet and store into a recipient server. At this point, server administrator determine which action you take bearing in mind to spam filters.Hosted Email service doesn’t offer the same features as our premium email. with premium plans , we get dedicated custom email platform where your email host can manage the email links to domain names and implement any authentication scheme.

Free Web hosting email services

Web hosting email allow us to send mails and also to manage the email accounts through webmail (POP) and email clients (IMAP). Free email accounts include Gmail, Yahoo, Microsoft Hotmail etc.

Pros:

1. Free with no commitment

2. Free email services include file storage to meet the needs of their requirement

Cons:

1. Weak Security measures

2. Less cloud storage space

3. Redundant help and customer support options

4. No personalized domain name

5. Might have irritating banners

Some Of The Mail Servers Are As Follows :-

1. ISP Hosting

Internet Service Provider is an mail server that work for mass communication. This service isn’t for sending mass mass emails. ISP servers have limit how many emails you may send. Anyone look to send a considerable amount of emails should get their email hosting from web hosting provider.

2. POP3 

POP3 download email from mail server and store in a machine. It reads the email when we are not online. Some or all of your email download may no longer be available on the server. This can result in a confusing situation for anyone who check their email from multiple devices.

3. IMAP 

IMAP, Internet Message Access Protocol It work in a different manner. Email can be accessed without an internet connection For example- I delete a message off my desktop email program, it then syncs with mail server and all of my other device update their sync copy to reflect the changes.

 

 

 

SMTP Server and it’s advantages

SMTP Server
SMTP Server

Simple mail transfer portal is an application that is used to send, receive, and relay mail between mail sender and receiver.

SMTP server is a server or collection of servers whose sole purpose is to send and receive messages in the form of emails. It is built just like any other server – it’s the function of an SMTP server that sets it apart. SMTP servers will also have their own dedicated address or set of addresses that will be determined by the client using the server.

Uses of SMTP server

  • To send an email so it only works for outgoing emails
  • Communication between servers
  • Without SMTP server your email wouldn’t make it to its destination.
  • SMTP versifiers that the outgoing email is for an active account
  • It sends an email back to the sender if it can’t deliver.

SMTP commands

  • Mail command

use to establish the return address for the SMTP services.

  • RCPT command

To the recipient of the message, this command can be issue more the one time. So this is the multi-pal command.

  • Data

It includes content of the message. So it is dealing with the data or body of a mail what type of information a mail considers for providing information.

You may like this too: Transactional SMTP

Advantages of SMTP server

  • Easy to use

It provides easy communication between business and customers by using different networks and tools.

  • Long reach

It can easily target audience according to the need of your business and consider long area coverage for your email services.

  • Low cost

Because it is not much expensive new business and startup go through SMTP services for their email services.

  • Tracking email

In email marketing, it is important to track your email for a good response so it is possible because of the SMTP server. Using this helps you to know the success of your email marketing one of the advantages of SMTP server.

  • Bulk mailing

Bulk mailing is possible through the SMTP server to send custom email and newsletter in bulk which is cost-effective also.

 

You may like this too: The Effect of Transactional email on your Business

 

 

What is web hosting services and it’s types?

What is web hosting services and it’s types?

 

A Web Hosting Service is a type of service which allows an individual or organisation to post a website or page to the internet server.

Websites are hosted, or stored in different computer called servers.

In other words, web hosting services allows you to make your website accessible to World Wide Web.

Web hosts provide space on server, which is leased to the user for its uses.

Whenever a Internet user wants to visit your site, all they need to do is to type your website address to browser.

It is necessity for any website. It is the physical location of your website on the Internet. They also manage the technology that make your website connect to the Internet.

Web hosting is typically measured in the amount of disk you need to store your data. It also measured according to the amount of bandwidth you require to access your data.

Web hosting is basically a space which is allotted to you on server to store your website data. Every hosting company requires your domain name to host website. If you do not have a domain name then they help you to purchase one.

Type of Web Hosting Services :

There are different types of web hosting services, they all serve differently according to the need of a website. It is important for a user to understand what type of hosting they require.

Following are some type of web hosting :

  • Shared Hosting : In Shared Hosting, your website is hosted on a server shared by other website.
  • Dedicated Hosting : In Dedicated Hosting, the entire web server is used by a single website. It has all the access to the same server. It is much faster than any other type of hosting.
  • Cloud Based Web Hosting : This hosting is new hosting technology. It lets hundreds of individual server to work together so that it look likes a giant server. This type of hosting is able to handle the large amount of traffic at same time.
  • Website Builder : This type of hosting are helpful for those who are just a beginner who need to host a website.

You may also like : Top Email Marketing Trends in 2019

What is an Email Marketing API ( Application Programming Interface ) ?

When you are building a software application that need to send emails, an automated performance report, an eCommerce site that sends transactional messages to customers. Use of an email marketing API is very essential.

Email is one of the most effective and direct form of communication in businesses. It is to get in touch with their customers. Email marketing service providers like, migomail, mailcot. Many platforms are right hand of business for being able to send bulk emails to large groups and being able to know the whole metrics of emails.

What is an API ?

  • API stand for ” Application Programming Interface” . In other words, it simply refers to number of methods by which the developers can access the different functionalities or areas of a software application using code.
  • It is basically a support to access to the functionality available in email platform. For instance, generating and sending transactional emails, manipulating templates, and enabling access to email metrics.

Email API

  • While many applications use SMTP (Simple Mail Transfer Protocol) support for sending and managing emails. But developers can leverage an email platform’s APIs to get programming access to basic email sending . Similarly there are some  other additional capabilities which are not offered by legacy protocols.
  • An email API is a modern method  to access many kind of metrics.
  • For instance, number of  messages delivered, rejected by ISP ( Internet Service Providers) and the reason behind this. In addition, exact number of recipients opened a message and click on its link. These all are accessible.

Importance of API 

API,s or Application Programming Interface, are important tools for businesses in every industry. The importance of API’s from a technical viewpoint is that :-
  • It allows capability of one computer program to use with other.
  • It is a means through which two different programs are able to communicate with each other.
  • Enables companies to grow their business more quickly.
  • Like the web, which opened up the internet’s potential, API’s are driving a new trend of innovation centered on sharing services.

INNOVATION

The main reason that it matters in today’s modern market is that it allows faster innovation, reduces barriers to change .In addition, more people can contribute to organization’s success. They offer benefits company can create better products and they make modernization easier. Having a presence on more platforms means that companies can sell more ad space.