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September 2019

Artificial Intelligence, Email Marketing

Predictive Analytics Model to Boost Email Marketing Campaign

Like Artificial Intelligence, predictive analytics is not a new concept. It has been around for so many years. Like AI, it has recently come to prominence due to the need for the vast amount of structured and unstructured data that every organization is producing. The article will examine how the Predictive Analytics Model helps the business to boost Email Marketing campaigns.

What is Predictive Analytics?

Predictive Analytics surrounded by a variety of statistical techniques from data mining, predictive learning, and machine learning using historical data to predict events. In other words, it uses historical data of humans to predict it’s future action. It has received a lot of attention in recent years due to advancing in supporting technology, particularly in areas of big data and machine learning. For a better understanding of the customers, you can use Predictive Analytics (PA). Once you know what attracts the customer or what he searches then you tailor the message to individual needs directly.

Predictive Analytics Model boost email marketing campaigns

1. Customer segmentation: predictive analysis broadly classifies your audience into three categories:

  • Customers segmented by differences in behavioral patterns.
  • Customers categorized based on their liking to products and services, and
  • A customer that is brand conscious and desire lasting relationships with your company.

These Algorithms note behavioral patterns like the frequency of visits, points of dissatisfaction, which attracts visitors the most, the time they spent on your content, and seasonal variation in buying behavior. The product and brand-related interaction tell you a great deal about what attracts or repels visitors the most.

2. Customer engagement: predicting the probability of the customer engaging the brand in the future

  • The chances of the customer clicking your link in the email: This helps you decide what to send and which information withholds.
  • The likelihood of the customer buying the product: If it’s a first buyer, you need detailed messaging that informs and nurtures the relationship. A repeat visitor would find special offers and discounts more appealing.
  • The possibility of customers unsubscribing from you: An algorithm can automatically suggest an upgraded offer or else different email frequency.

3. Customer retention: maximizing revenues for cross-selling or upselling products

Every sale comes bundled with offers upgrading to better models or cross-selling similar products so that it creates opportunities for expanding sales and boosting revenue. This Predictive Analytics model is useful in deciding the right products, making the right links, and thus addressing the right recommendations through emails. However the most successful are those that respond correctly to the unique interest of customers evidence by individual behavior. But Amazon is far from perfect. Thus email marketers can actually learn from the world’s number one retailer. It goes above and beyond in retaining customers after the first buy. It studies customer profile and buying behavior what customers interested in. And, as a result, buyers see similar products that others have liked with each purchase.

Email Marketing

Email Optimization Technique for Email Marketing Campaign

Today more than 75% of marketers admit that they’re investing in email marketing than a couple of years ago. In the year 2014 $2 billion was invested in email marketing. With personal and business emails expected to grow to 333 million by 2022. You need an email optimization technique to target high ROI.

If your inbound marketing strategy is veering toward increasing investment in email marketing, are you focusing on emails alone, or else consider even more marketing techniques?

Readout to discover some result-oriented options to ensure that your email marketing achieves the perfect lift-off.

Email Validation: low-quality recipient lists compromise your email campaigns.

No matter how good your emails are, your campaign success depends on the quality of the recipient list. You’ll find that a 20 to 25% list of recipients disappears, due to unsubscribe, opting-out, or change their addresses.

Inbound marketing: growing your subscribers base and generating leads

What attracts a customer? The value you provide and above all, how you address their pain points. It’s possible to deliver customer satisfaction through a simple tactical move by creating blogs with search-friendly content customized to solve problems the customer is facing.

Consider 4 successful lead-generating strategies:

  • Do A/B testing to increase the visibility of subscriber boxes so that visitors fascinated by your blog should know where to reach you. By removing distractions and positioning the box correctly thus prompt visitors to engage with you at first opportunity.
  • Fill your Blog with informative and knowledgeable attention-grabbers like webinars and podcasts. This strategy is a proactive way of overcoming customer churn with a steady stream of new subscribers.
  • When the customer reaches for the unsubscribe button, present him with a preference that offers multiple emailing options, such as fewer emails that convey only relevant offers and discounts. Alternatively, ask your customer if you can send e-brochures and white papers according to customer preferences.
  • Over 80% of successful email marketers reduce their unsubscribe rate, by simply asking readers to choose an email frequency they’re comfortable with.

Targeting the Audience by sending the right message at the right time

The moment customers sense that emails are irrelevant for their needs so they reach for the unsubscribe button. Irrelevancy occurs when you fail to read the audience in contrary to what they need. You have a problem when the right message pings to the wrong people and the wrong message disinterest the right people. Of course, we all know it’s impossible to gauge what thousands of customers want.

If you want to use the Email Optimization technique then luckily you can turn to Artificial Intelligence (AI) and machine learning algorithms. Predictive analysis (PA) is an AI-driven statistical modeling tool that studies consumer browsing behavior and predicts consumer behavior.

Using PA, you can better understand your customers. Once you know what attracts the customer, you can tailor the message to address individual needs directly. By using this method you can able to improve the Email Optimization Technique for your marketing campaign.

 

 

 

 

Email Marketing

Steps to Promoting your Blog with an Email Marketing

If anyone writing a blog and doing its promotion typically process looks something like this: blogger writes and publishes a blog on the company website, posts are shared on social media, and if there is space, then a ceratin post is featured in newsletters. Afterward, Blogger waits for Google to index, and he hopes for a favorable position in Search Engine Result Pages (SERPs). And often you are short with this strategy. But taking a proactive and more strategic approach by marketing your blog with an email marketing.

By promoting a Blog with email helps to increase page views, improve your organic search results, and enhance reader engagement. The following post covers the steps required for creating and sending out a blog digest. So that you can promote your blog and build a blog digest into your content marketing and email program.

 Step 1: Choose a Tool

First of all, you need to decide what tool you will use to send a blog digest. There are such tools available in the market but you can also use Mailcot Email Marketing Tool for Email Marketing campaign. You can custom build a weekly email that provides a more visually appealing email that reinforces our brand. 

 Step 2: Decide on a sending cadence (and test it)

After you’ve decided how you email your blog with an Email Marketing campaign, determine how often you send the blog digest emails. Some options include:

  •  After each new blog is published – not recommended if you post more than a couple of times a week, in order to avoid email overload.
  • Weekly – for example, every Thursday at 10 am IST. This option is great if you publish more than once a week.
  • Monthly/bi-monthly – this would be a good option for content programs that publish one or fewer blogs each week.

Once you develop a cadence and build muscle memory with your blog digest emails, the process will start to feel like second nature.

 Step 3: Create a curated content experience for your blog audience

Now it’s your time to craft content. This should include a personalized subject line, preheader text, body copy, headline, and CTA copy.

Depending on your marketing program your email marketing list and blog subscribers list may consist of different audiences. Just keep in mind that if somebody sig-up for your blog digest, they are most interested in education content over promotions.

Blog subscribers are certainly a lead, but they may be a lot further off from converting that somebody who has requested to talk to your sales team. So your blog have that distinction. Some tips to keep in mind while writing your email copy for your blog digest:

  • Be conversational – the blog subscriber list is your community and those you value your content, so keep it conversational to keep them engaged.
  • Make your content short – quality always wins out over lots of copy. Here you don’t need to present every last detail in your emails. Save some content for your landing page (or wherever your CTA is directing them to).
  • Make sure you have solid editing and testing emails in place!

 Step 4: Measure Engagement

Once you start sending an email for your Blog with an Email Marketing campaign,  you can start tally your engagement metrics such as open and clicks and make appropriate changes based on how your recipients respond to your content.

And when you get comfortable with tracking baseline metrics, you can start to look at additional metrics such as click to open rates. This engagement metrics allows an additional validation of our content.

 

 

 

 

 

 

Email Marketing

How to Increase Sales Through Email Marketing

No matter what you’re doing business, email marketing is to increase your sales. One of the most effective marketing channels and the amount of income. According to email experts, the average return on investment for email marketing is $44.25 for every dollar spend. This article will teach you How to Increase Sales Through Email Marketing.

People who buy products by email are 138% more expensive than those who don’t. You have the opportunity to realize this and want to use this channel to increase your sales, revenue, and relationships with your customers.

How to Increase Sales Through Email Marketing

How to Increase Sales Through Email Marketing

However, if you don’t get a similar return on investment from this channel, then some of the errors mentioned below. It can lead to your email marketing being in trouble:

1. You don’t have to spend a lot of time writing questions

You might think that a beautiful design and elaborate emails. As well as a good quote, are enough to get results. However, by improving your theme, you can increase your open rate by up to 203%.

 

If you find it difficult to make a great theme, here are some tips:

1. Wrap it in seven words.

2. Use a familiar sender name.

3. Use the individual without adding the recipient’s name.

 

Tip:  Keep A/B testing your subject line. The result will never be constant. Things that might work for you three months ago may no longer work.

2. You don’t effectively segment your email list

In the past, email explosions have become the primary means of email marketing. The ship is sailing now, you need to customize your information according to your potential customers’ interests and preferences if you want them to open and click on your email.

 

In other words, sending meaningful messages to your email marketing list is not possible, with no in-depth segmentation but few marketers are deeply segmented. They split the mailing list once and forget about it.

 

42% of marketers do not send targeted emails; only 4% use hierarchical targeting. (Market Professionals)

 

So if you want to make your email more meaningful, then your email list is constantly being split.

 

Here’s an example to show you how to do this:

How to Increase Sales Through Email Marketing

Customer segmentation concept

 

Tip: You need to be deeply involved to make sense.

3. You have not provided value

Let’s face it – even a simple design email should be designed if it passes on to the value of your customers. This design is important, but it is a value proposition that guides the reader to take action.

 

Let’s take a look at the email from BlueNile, an online jewelry store.

 

BlueNile Valentine’s Day Email

How to Increase Sales Through Email Marketing

I received this email on February 13th. It’s clean, simple, and stock. It clearly highlights the value and proposals to induce action.

4. Your ad campaign goals must be defined

It’s important to set a goal for your marketing campaign, but after thousands of emails, we found that they didn’t focus on a specific goal and CTA. Many email campaigns have multiple CTAs that confuse readers and prevent them from clicking and converting.

 

Remember, “The more the better,” is not always true. In fact, a super-focused call-to-action language makes it easier for users to convert, increasing 371% of clicks and increasing sales by 1617%.

 

5. Your email is too long

Longer emails will only have participation and clickthrough rates. So why do marketers send long emails?

 

Most people check their emails on a small screen. Much retail business in the e-mail has been sent too long. The longer the email, the worse the readability.

 

Avoid creating longer emails. No matter how amazing they look, users like short, simple, targeted emails.

 

Your email should also:

 

It’s fun to read

 

Visually appealing

 

fascinating

 

6. You send an email at the wrong time

If you don’t pay attention to your sending time, then you certainly haven’t got the best conversion from your email.

 

A/B tested its email sending time to determine if sending an email in the morning instead of at noon can make a difference. The results showed that at 10 am instead of noon, the revenue per email increased by 14%.

 

7. You pay more attention to sales rather than participation

Email marketers typically focus on what they get from email campaigns: sales, referral traffic, reviews, and more. But they rarely focus on providing value to subscribers.

 

Focusing on your goals is good, but if your users feel that all your emails are just trying to sell to them, they will leave a list of your emails. “People don’t like to be sold, but they like to buy.”

 

Don’t just use email to advertise your products and services. Use them to keep your users entertained and involved. Educate them and arouse their curiosity, they will continue to check your email. But that doesn’t mean you have to create a separate email to entertain your readers. You can add puns and provide a lot of information in your marketing mailer. Therefore, after reading, whether the promotion, shopping cart or order confirmation information will make your readers happy. Remember; as long as your email provides value, your email marketing will ultimately pay off.

 

Tip: Emails don’t always have to be sold. It can be used to keep your potential customers and customers involved and informed.

 

With the use of these tips, it’s time to start your email marketing program and look for errors that can be improved.

 

 

Email Marketing

How to Send Marketing Emails to Maximize Results

E-mail is an efficient instrument to connect your company to clients. When my enterprise was in crowdfunding, emails made most of our promises and it remains one of the main traffic sources for our website. So this article will tell you how to send marketing emails to maximize the sales result.

I have a friend who is a fitness equipment supplier. They are very successful in email marketing. They send 10 emails to most registered users every week, sometimes more. However, the proportion of account cancellations and spam complaints is low.

They, in the end, is how successful marketing? The most important thing is to give customers what they want to see.

How to Send Marketing Emails

1.Initial Mail

When a new user enters your email list, a few initial emails are sent to explain what she will receive, which is of interest to her. Send messages of different content according to the source of the new user.

 

How to Send Marketing Emails

For example, if someone responds to “Get 5% off by signing up for our email list,” she might prefer a promotional email. The first email content – “Here’s your 5% off, and by the way, here’s why you should shop at our site”; the second email – “Have you used that 5% off yet? Here’s why we were founded, and what we’re really good at”; the third email – “Since you haven’t used your 5% off yet, here’s 7% off”. Or something like this.

 

Read also ” How to Grow your Email List with Subscribers?”

Read also ” Email List Hygiene Advantages that every business’s need”

 

After sending the above email, put the registrant in the “normal” mail delivery object.

In contrast, if someone sends an initial message to your mailbox list because they bought a product or service, it is related to the product or service. The content of the email can be: “Thanks for your purchase. We’ve added you as a subscriber. Here’s what to expect”, and then attach the relevant product content.

2. Long Mail

Instead of sending a long email that takes 20 minutes to read, users prefer short emails, such as 5 minutes to read, and then attach a blog link. But sometimes, long messages can also be very effective.

Long message content must appeal to customers and potential customers. For example, if a user is interested in creating a garage gym, their company will send a lot of content related to this topic. The email tells the story of other fitness enthusiasts who have created a garage gym, as well as the specific equipment and fitness methods used.

3. Short Message

Sometimes, the effect of a short message is obvious. The clothing company Chubbies has done a good job in this regard. It likes to send short and interesting content to customers. Creating a lot of humorous email content in a week may not be easy, but if you have this skill, don’t hesitate to use it.

 

Read also “ 8 Tips To Create Marketing Emails And Get High Open Rates And More Leads “

 

4. Promotional Mail

Sellers can also send promotional emails directly, preferably on Christmas and Good Friday. Other time effects may not be as good. However, the content of the email should be carefully considered.

To be frank, if you send an email: “Hey, [product] is on sale”, people may not be interested. Think about how many promotional emails you have received yourself, do you care?

It’s best to have a message with helpful content and then attach a promotional message.

5. Monitor email performance

Regardless of the type of mail sent, the relevant criteria can be used to measure the effect. Sellers should pay special attention to the click-through rate, logout rate and spam complaint rate of the email. Revenue is also a standard that tells you if an email is an effective marketing tool. Speaking of marketing tools, you can also ask some third-party marketing software to do these repetitive and tedious tasks. For example, my friends have email marketing with SAP ERP, the effect is obvious, compared with the previous manual operation efficiency. Quality improvement. Below is a screenshot of the software

How to Send Marketing Emails, Marketing Emails

You will send better marketing emails with these five tips which will lead to a rise in replies.

Daily. Someday is not a day of the week. Class aptent taciti.
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