Migomail
Monthly Archives

August 2019

Email Marketing

How to Improve The Development Letter Open Rate?

Have you encountered hundreds of development letters and did not reply? For the mail, there is no open rate, how can customers see your content? Increase the development letter open rate in a short time, use these methods to see Which kind of customer you prefer.

How to Improve The Development Letter Open Rate, Development Letter Open Rate

Tips to Improve The Development Letter Open Rate

1. Third party recommendation method

The purpose of the buyer’s inquiry is to find a new supplier. Our company is neither a well-known company in the industry nor an exporter familiar with the buyer. Then we may wish to attract the attention of the buyer through the third party, and exclude the buyer from the new one. Obstacles to supplier mistrust.

 

If the buyer does not know us, but buyers believe that a certain B2B trade platform, a certain trust middlemen (John Smith), a related or similar authorization of an industry’s retail business (Walmart), then we can use this message headers : ecvv.com (alibaba.com) verified supplier of digital photo frames, or John Smith recommended supplier of digital photo frames or Walmart trusted supplier of digital photo frames. Such a mail headline can also facilitate the buyer to sort and reply to the mail so that the buyer can search the mail system for an inquiry reply from the supplier in the future.

 

Read “Increase your Email Open Rates with Best Subject lines

 

2. Product quotation method

For example Preferential quotation for Model 123 at the price of US$8.99 FOB Yantian

 

This title is naturally clear and clear, and the buyer knows the specific quotation of a certain model product at a glance. However, many times it is counterproductive. More than 90% of the title emails with product models, quote currency and data may be intercepted or deleted by the server as a peddling product or advertising spam. Even if the buyer can receive and read the email with this title, such a title may not be able to attract the attention of the buyer. If the buyer sends out the query, the most concerned about is not only the price of the product but more emphasis on the supplier integration. With the overall quotation, it is more concerned with whether the supplier’s quotation can reach the buyer’s budget target.

 

If the buyer needs this kind of quote, then I suggest using the email title: Quotations offer one percent less than your target prices, then list the buyer’s budget price, the supplier’s quote, and reduce the cost for the buyer. proportion.

 

Read 6 Test Elements of The Email Marketing Title” 

 

3. Customer Demand Law

Such as Model 123 digital photo frame, or Product catalog of digital photo frames

 

This email header can highlight the type of product the buyer is looking for, but the buyer does not see the unique selling point and added value of the product provided by the supplier from the email header, so the email will not value unless the buyer sends the query. Just to search for a variety of products and information.

 

If the buyer making the inquiry asks the supplier to provide a product that meets the buyer’s requirements and can be produced, then we can try to write the message title as Popular digital photo frames in European Market (if Europe is the buyer’s sales market), or Digital Photo frames with patented designs.

 

The above case analysis shows that what kind of mail headline is used to attract the attention of the buyer, which needs to be based on the buyer’s query focus, appeal point and value orientation, combined with the advantages that the supplier shows to the buyer and the buyer. The value provided is determined.

 

4. Ask questions

The title can also be use directly and courageously using some powerful questions, such as:

 

Are you satisfy with your present supplier?

 

Are you tired of buying inferior *** product?

 

You are not satisfy with your supplier service?

 

5. Reply method

 

Use RE: directly or multiple. RE:RE:RE: + title As the beginning, the first time caught the attention of the customer. If the customer sends and receives a lot of emails every day, he won’t care about what you do. Others and so on.

 

Don’t just send it out, but also learn to analyze the advantages of your development letter, mainly from these aspects.

 

  • Is the target customer-selected? Is the industry of the selected potential customer correct? What is the proof? At present, more than 90% of the invalid development letters we have reported have a problem in this first foot.

 

  • Is the target customer’s point of interest or interest focus accurate? How confident and confident is the letter sender? Why?

 

  • Does the development of the cut-in point cut the target customer’s point of interest or interest?

 

  • Does the development letter make full use of various resources such as online advertising, and combine the recommendation of own products with a credible image in front of the target customers?

 

  • Is the timing, method, and format of the development letter appropriate?

 

 

Email Marketing

5 Mail Signature Design Tools Recommended and Used

It’s easy to send a photo on an instant messaging app like Whatsapp, but how do you use the photo properly in the email so that the customer immediately thinks about you? Today in this article, we will recommend 5 online mail signature design tools.

Why should you beautify your signature?

According to third-party data statistics, the mails that have been beautified and signed have increased the response and click rate by 32% and 22% respectively. At the same time, it is also helpful to add social attention.

But all tools must be set up first, and the mail signature design is the same. I don’t recommend using a beautification signature in a new customer development letter (or the first email sent to the other party), because the email signature generated by the tool will contain multiple links, and it is easy to fall into the other’s spam mailbox.

Read “How to Avoid Email Going to Spam: A Complete Report”

Conducive to the delivery of the development letter. (Although it can be circumvented by simplifying the design or modifying the HTML code. Interested users are welcome to private messages in the background).

5 Mail Signature Design Tools Recommended and Used, Mail Signature Design, Mail Signature Design Tools

However, when we add the beautified signature to the existing customer emails, whether it is from the corporate image, or deepen the memory, or pass on more information, it will help.

5 Mail Signature Design Tools

1) Signature Production of HubSpot

Hubspot is an affiliate tool for the free CRM online software we introduced earlier. This tool is free of registration and free to use. Open the above URL. After entering, click the blue “Create Signature Button” to enter the production page.

5 Mail Signature Design Tools Recommended and Used, Mail Signature Design, Mail Signature Design Tools

In the production page, the drop-down menu on the right side can select 8 different styles, and the Main tab is to fill in your signature display content. But be careful, the bottom avatar or logo section, fill in the link address of the online image.

If you don’t have a ready-made link, you can generate a link through a gallery with external links. Here I recommend a free external link generation network: https://upload.cc/, (if you want to know more maps that can be externally chained, you can ask for a private reply in the public number, manually reply within 48 hours), after you open, you will make A good avatar or logo (size suggestion: 100px*100px) is dragged into the upload, and the “straight-chain” switch is turned on, and the corresponding link can be obtained. After copying, return to the signature creation page to fill in.

5 Mail Signature Design Tools Recommended and Used, Mail Signature Design, Mail Signature Design Tools

In the Social tab, fill in the corresponding personal media page address in the corresponding box, you can display the corresponding button in the signature, including the four mainstream social platforms Linkedin, Facebook, Twitter, Instagram. So, you can also adjust the color, etc. in the Style tab.

After completing the content input and style adjustment, click the blue “CREATE SIGNATURE” button to get the signature. There are 2 ways to use:

The first type, after clicking the “SELECT SIGNATURE” button, will select all the signatures, and copy them by ctrl+c (mac using cmd+c).

Then, you can use ctrl+v to paste in the mail compose page.

Second, at the bottom of the signature generation page, there will sign HTML code, select them all, and copy them to the signature settings in the Outlook or Foxmail client, save them as new signatures, and you can automatically send each time you send them. Called .

2) Exclaimer ‘s Signature Production

The approximate usage of Exclaimer is roughly the same as the first one. The production is also free of registration and registration, and then enter relevant information, and link to the picture.

There is also a variety of Exclaimers. Once the settings are complete, click on the bottom right corner to generate a signature. You can see that Exclaimer lists how each type of mailbox uses signatures. You can click on the client you are using to follow the steps to use the signature. At the same time, Exclaimer also supports HTML code copy for advanced users and is also a good signature production tool.

3) Wisestamp ‘s Signature Production

Wisestamp describes itself as the first card of the signature tool. In the actual experience, it has the most styles and the most details in the design. However, the operation is not different from other tools, and it must be registered and used.

5 Mail Signature Design Tools Recommended and Used, Mail Signature Design, Mail Signature Design Tools

4) CodeTwo’s Signature Production

CodeTwo’s signature production tool is free to register and has a rich template. The advantage is that you can choose to use the platform before production, and it can better support the format and support of devices and software.

5 Mail Signature Design Tools Recommended and Used, Mail Signature Design, Mail Signature Design Tools

5) My Signature

MySignature is a smart, easy-to-use instrument that takes you in every phase of mail signature design. They’re fantastic templates and one of their tool’s greatest elements is that you can use them on the go.

5 Mail Signature Design Tools Recommended and Used, Mail Signature Design, Mail Signature Design Tools,

As a result, you can now begin building on any mobile internet-connected device by optimizing your mobile tool. Furthermore, the integrated analysis makes it simple to monitor the performance of your banners, clickable pictures and connections.

 

E-commerce Email Marketing, Email Marketing, Email Marketing Tips

9 Tips to increase your E-commerce Sales with E-mail Marketing

The best way to reach prospective clients and helps to Increase E-commerce Sales with E-mail Marketing. Today most of the customers engage in online shopping for best deals. And for the promotion of the offers E-commerce website sends E-mails to their prospective customer.

Fact that many of the small businesses are showing interest In E-mail Marketing to reach the potential customer and increase the sales for the business. Let’s just look at the benefits of email marketing provides to e-commerce sites.

Benefits of E-commerce Sales with E-mail Marketing

Here there are some 9 tips which will make you understand how to increase sales in E-commerce using Email Marketing campaign-

1. Increase the Sales of the Website

From Email marketing, you can able to boost your E-commerce sales and income. You will be able to communicate straight with your client through Emails. Therefore, audiences who have shown interest in your product are likely to buy something. Also, according to the geographical location; you will be able to promote the specific product on a specific location.

2. Effective in driving Sales

After doing many types of research I just found out that most of the customers convert through emails. The reason behind the high conversion rate for Email is that many of the customers read them due to which they got to know about offers and benefits the company is offering. Therefore, sending E-mails builds brand awareness and trust of the company.

3. Promotional of Offers

Many of E-commerce websites introduce offers for the promotion for the sales of product and how the customer know about the offer that is the key. Showing Advertising on Television commercial is quite expensive so most of the E-commerce websites do promotion online i.e., through E-mails. An email has a higher rate of conversion as discuss on the above point. So thus we can say that E-mail Marketing is pocket-friendly and also it has a high ROI.

9 Tips to increase your E-commerce Sales with E-mail Marketing

4. Helps to Regain Existing Customer

When the existing customer doesn’t do the shopping for a long time and also their carts abandon so this is where we would able to Increase E-commerce Sales with E-mail Marketing which would be useful. By sending the email to the customer about the deals and offer currently running in the company. By doing this you not only regain the existing customer but also you build trust among your customers by directly connecting with them.

5. Sending Emails to Customer According to his Cart.

When the customers do shopping online and if he finds the product is expensive than he saves that product in his shopping cart for the future offer. So, sending the email according to the customer’s shopping cart about the product having any deals on it then it would gain customer’s trust which would be beneficial for the company. Therefore, Sending the email about the offers on the customer’s shopping cart helps in building trust relationships as he would be aware of the offer being providing on the particular product.

6. Send the Welcome Message

When any of the users sign up with the website than he would be receiving the Welcome email by the company. Welcome Email needs to be attractive so that customers could feel that they are giving greeting by the company. By sending welcome emails to the customer would result in the impact of the business in the near future.

9 Tips to increase your E-commerce Sales with E-mail Marketing

7. Making Prime Members to Existing Customers

Sending the Emails to customers about the membership program to an existing customer as it would help in building brand loyalty. If you give your old customer a better preference than he would special because he thinks that he is being rewarded for being the old customer of the company. And this would build loyalty among the brand.

8. Easy To Share

Even the visitor would able to share the link with their friends regarding the deals and offers. So, Email is the best way to share the link because it is just one click away for the customer to share the link. This would give exposure to brand with the market.

9. Helps to get Notified with Delivery Status

Now Customers would be notified about the delivery status of the product. This gives surety to the customer about the product would be delivered to them on time. And they will not worry that the product is an exchange or they will get the duplicate product. By tracking the product, the customer would be sure that their product is in safe hands and this would build trust again the brand.

Wrap Up

Finally, we could say that we can increase E-commerce sales with E-mail Marketing campaigns to grow business but also help to build a trust relationship with the customer. Therefore, it is cost-effective compared to those of television, radio, and print news Advertisement. Henceforth, it has the highest Return on Investment compared to other means of communication.

Email Marketing

How to Make Perfect Email Marketing Content

Email marketing has become a major part of marketing there as one of the most common types. It is also personal and available for a broad range of businesses in relation to its effectiveness. If you do not want your email subscribers to cancel you as marketers, then it is important to understand how marketing messages can be sent correctly, so here are the best tips to make perfect email marketing content and to boost email click rates.

How to Make Perfect Email Marketing Content, Email Marketing Content

How to write email marketing content

1. Creating a Database

How to Make Perfect Email Marketing Content, Email Marketing Content

You must have a list of subscribers to send messages before you start sending them. Support the use of email “opt-in” by making it as visible, attractive and enticing as possible throughout all marketing channel. Its promises of discounts and vouchers from the sign-up can generally be obtained. Email databases allow you to communicate with your customers and prospects with relevant information about your company, special offers, and marketing communication for its products.

2. Write an impressive subject line

The email should be easy to read. With a nice subject line, you can capture your consumers ‘ attention as quickly as possible. A good email will do nothing unless you are able to persuade your subscriber to click on it as a call-to-action. 

How to Make Perfect Email Marketing Content, Email Marketing Content

The subject line is the first thing in email marketing to catch the attention of the user. Companies often make errors while writing the topic. In the search for making a distinctive and appealing topic, companies often find it difficult to write a topic.

Read this for Increase your Email Open Rates with Best Subject lines

3. Easy to Understand

You have a couple of seconds to catch users attention after consumers open your email. Therefore, please ensure that your email is easy to understand with simple phrases. Catchy emails are awesome, but they only concentrate on clearing your emails. And describing them when they are evident enough to let your audience click on them.

How to Make Perfect Email Marketing Content, Email Marketing Content

Keep your contents strong, and take advantage of them to maintain the interest of readers. That ensures your audience understands the objective of your emails. And that your way of developing email campaigns does not produce true outcomes is unknown.

4. Personalize the emails

The only way to make sure you don’t ignore it is to personalize and distinguish from something else completely. If you personalize the emails, It can increase Email Marketing click rate maybe around 14 percent. Although you can be easily concerned about the loss of your messages. The only way to make sure it’s not ignored is by completely customizing them and distinguishing them from anything else there.

How to Make Perfect Email Marketing Content, Email Marketing Content

Email personalization too crucial to forget. That is why we have developed a quick and easy guide to understand everything that is involved in the creation of a custom mail campaign.

Read this to know ‘Why Personalized Email Marketing is Important’

5. Show the advantages instead of the features of your offer

Have you wondered what makes you click on their offer? If you watch carefully, you will observe a prevalent pattern in every advertising email that shows the advantages and how important the offer to you are?

So if you make an offer via email, please make sure you display the advantages instead of the features. Although the majority of people are focusing on the features for a product to be sold. Focusing on the benefits can go much further so that readers understand the unique features of the productHow to Make Perfect Email Marketing Content. Email Marketing Content

When we finish this article, we hope you will consider the best practice of this email marketing content for your next email marketing campaign.

Read the article ‘How to Structure your Email Campaign to Retain Customers’

Email Marketing, Email Marketing Tips

The Most Important Email Marketing Metrics

Before sending your email, think about this question: What is my email marketing goal? Is it enriching my subscriber profile? Discover potential customers? Still turning potential customers into customers? Regardless of your goal, the next step is to identify an indicator to measure how well your goal is achieved. Let’s take a look at the most common email marketing metrics and then analyze how to link a step to a specific goal.

Six major essential email marketing metrics

1. Click rate

First email marketing metrics is click-through rate. Click-through rate is always the first standard in email marketing. I call it the “every day” of email marketing because it allows you to intuitively calculate the effectiveness of each email marketing.

The Most Important Email Marketing Metrics, Email Marketing Metrics, Metrics of email marketing

Click-through rates are also often used to measure A/B effects. Which allows you to directly understand how many of your subscribers are interested in your email content and want to learn from you.

2. Conversion rate

After the user opens your email, your next goal is to let them act according to your expectations. If you provide users with a free e-book, how many people download your e-book is the conversion you want to track rate.

The Most Important Email Marketing Metrics, Email Marketing Metrics, Metrics of email marketing

Your conversion rate closely tied to your call to action. Your call to action should be closely aligned with your overall email marketing goals. Conversion rate is the most important tool for verifying your goals.

3. Rebounce rate

The bounce rate is a measure of the percentage of undeliverable messages you send. The bounce-back divided into two situations, “hard bounce” and “soft bounce“.

The soft bullet represents the email address you sent, but there are some temporary problems. Such as the problem with the recipient’s email server. So when you encounter a soft bomb, you can try to send the email again.

Click this link for know ‘ Tips to Reduce Email Bounce Rate 

The Most Important Email Marketing Metrics, Email Marketing Metrics

If the hard bullet represents your recipient’s email address is wrong, invalid, or has been logged out, the email cannot deliver at all. You should immediately remove email addresses that appear to be hard because Internet Service Providers (ISPs) use hard disk rate as an important criterion for judging the reputation of email senders. If your hard bullet rate is too high, the ISP estimates that you will be treated as a spammer.

Click here for ‘How to Avoid Email Going to Spam: A Complete Report’

4. Subscriber list growth rate

The Most Important Email Marketing Metrics, Email Marketing MetricsIn addition to the call to action indicators, you should also pay attention to your subscriber list growth rate or shrinkage rate to ensure that you are always at the industry-leading level. But there is one thing you have to worry about, that is, the list of subscribers will shrink. Every year, 25% of subscribers are naturally lost – that is, you must keep an eye on your subscriber list and keep it healthy. The level of growth.

5. Mail sharing/forwarding rate

Your mail sharing or forwarding rate may never be high, but there is no doubt that this is one of the most important of all email marketing metrics.

The Most Important Email Marketing Metrics, Email Marketing Metrics

Why do you say this? Because this is the best way to get new subscribers. While conversion rates are important, this data won’t bring you new prospects. Encourage your readers to share useful emails with friends and then track how much new information this method can add to your user database.

6. Overall ROI ( Overall ROI )

The Most Important Email Marketing Metrics, Email Marketing Metrics

Just like other marketing channels, you should also measure the overall ROI of your email marketing. How many potential customers did you generate via email? How much potential and actual profit can these potential customers bring? These metrics can help your email marketing team show the boss and let him see how much tangible results you have made.

Your goal determines your email marketing metrics

Your email marketing goals may be very different from your competitors. And your goals will be different even at different stages of your career. However, I still want to emphasize that before you start sending emails, you must think about what your goal is.

The Most Important Email Marketing Metrics, Email Marketing Metrics

Here’s how to align goals and metrics:

1. Subscriber list growth rate

If your focus is to attract more viewers to your site, get more subscribers. let more people use your free tools, etc. Your goal should be to grow your contact list. Your email must be accompanied by a call to action such as “Click here to subscribe to the blog post” or “Join a weekly email subscription list“. So, in this case, the most important indicator is your subscriber list growth rate.

2. The potential customer growth rate

In addition to the number of subscribers, you can also focus on discovering potential customers. If your goal is set to be on top of this – in other words, your email should include a prospective customer discovery form in order to get potential customers.

If your email marketing goal is to find potential customers, you should pay attention to the number of indicators each month. You can decide to focus on the total amount of potential customers, or just focus on the new amount of each stage, depending on which one you value.

Read this article for ‘Maximize Email deliverability to improve business growth’

3. Potential customers converted to actual customer rates

Finally, if you value the conversion of potential customers into real customers, then your mail will contain more content related to products and services. Your call to action should be “purchase action now!” Under this goal, your metric should define as the conversion of potential customers to actual customer rates.

Surprisingly, many marketers set goals like this and then don’t spend time tracking the progress of the goal. Make sure you can track your progress at any time. And carefully observe the change in the indicator on a monthly basis.

Digital Marketing, Email Marketing

5 Easy Ways To Create Email List Segmentation

You will certainly have heard about email list segmentation if you have read anything about email marketing previously. Research demonstrates you take the time not only to boost open rates but also to personalize your emails. Which eventually leads to greater ROI. Email list segmentation is an effective tool to keep open your emails, click on emails and conversion rate. You can always send personalized and meaningful emails. Sometimes your email campaigns which you apply on all subscribers won’t be as effective as you would like them to be. So you have to send the right email to the right customer for the success of your email campaign.

Here, In this article, we will go through 5 easy ways to create email list segmentation. So you can make your email campaign more powerful and effective.

5 Easy Ways To Create Email List Segmentation, Email List Segmentation

What is Email List Segmentation?

The email list segmentation means sending the correct message to the correct person by dividing the list into smaller sections.

So, Email list Segmentation is a technique of email marketing. Where you divide your list of subscribers according to all conditions. The technology use to send relevant emails to relevant persons in an email marketing list by companies and sellers.

To generate the appropriate emails for your email campaign, you can divide the list into a number of circumstances.  Like purchasing history, age, demographics or prior email campaign interactions.

5 Ways to Make Email List Segmentation

1. Demographics

The demographic segment is the most effective and simple segment you can create to target your customers. You can begin with some common factors like age, gender, location, income, etc. Collect the data of every subscriber in his / her profile form simply by adding a demographic field to your subscription form. And you can use it as necessary to choose the target audience for your email campaigns once the information is collected.

For Example, if you collect the information of 25-year-old lady a model or fashion artist so you can send target mail for the right products and services.

5 Easy Ways To Create Email List Segmentation, Email List Segmentation

2. Location

You can find out a lot about the interests of your subscribers based on location. It can clearly benefit from an email campaign when you know where your subscribers call home. Customize your topic area to include local details or data for your closest shop in place of a business center by using its place. You are able to readily target the subscribers who have expressed an interest in fresh listings in certain cities and regions of the country.

5 Easy Ways To Create Email List Segmentation, Email List Segmentation

3. Previously Purchased Items

Public behavior is a good way of segmenting. Find out how interested your audience is with your email reports to see what they are opening and to click. You can save them into an existing list or make a new list. Shopping is the same premise, if you understand what they purchased in the previous time, submit bids that match your interest. You can find out where people are. For those who have bought from you, they already have confidence in your brand, and you can suppose that they will be simpler to sell.

5 Easy Ways To Create Email List Segmentation Email List Segmentation

4. Subscriber Engagement

You must bear in mind the interest of your subscriber in your mailing list. To create an email marketing campaign you need time and effort. And you want to do your best for your moment. So it may seem that if you send a mail to your entire list you will get some disappointment. If you look closer, you may realize that for days, weeks, or even months certain subscribers have not interacted with your mails.

5 Easy Ways To Create Email List Segmentation, Email List Segmentation

In this situation, you can target those people with a re-engagement campaign. So, you need to realize then they are missing the golden opportunity. Give them an incentive to return. When a campaign is running, feedback on why they don’t interact with your messages is often efficient.

5. Requests and Answers

Personalized emails need private data So, do not wish to frighten prospective subscribers with a one-mile opt-in form. Give your subscribers a survey or questionnaire and use the data they give to create segments. Better, set it to attract new subscribers and segment it from day one. Extending your incentive helps to collect the information you need.  Each entry, for instance, may enter a sketch for a preferred item. You have to offer a little to get a lot with a study.

5 Easy Ways To Create Email List Segmentation, Email List Segmentation

I hope these 5 ways are helpful to create email list segmentation for all of you.

Daily. Someday is not a day of the week. Class aptent taciti.
[contact-form-7 id=”35309″ title=”Subscribe To Our Newsletter”]

About Exponent

Exponent is a modern business theme, that lets you build stunning high performance websites using a fully visual interface. Start with any of the demos below or build one on your own.

Get Started
Important Recommendation