Do you want an Email Newsletter for your Blog? An Email Newsletter helps you to stay in touch with your users, bring them back to your website and convert them into customers.
When many Beginners find it difficult to start with an email newsletter. Mainly because they feel that it would be technical or time-consuming.
That used to be the case 10 years ago, but now creating an email newsletter is so easy that even a non-techy can do it!
If you still believe that your prospects don’t want to receive an email, then you are missing out on a huge opportunity. Hubspot looks at data from 605 business blogs and found that they got 12 times more email subscribers than RSS subscribers on average.
There are some reasons why an email newsletter for a blog is important that you will get to know about from my previous blog.
How to create an Email Newsletter for Blog?
Here are some steps to turn your blog into an engaging newsletter for your prospects and customers.
Step 1: Figure out your Newsletter Goal
Before you start drafting a single word for a blog make sure you are fully aware of newsletter goals. And how it fits into your larger content strategy.
Is your newsletter suppose to generate leads? Get more Email contacts? Send traffic to your website? Figure out your goal according to prospects and customers.
Keep in mind that your goal should be something beyond “how many people opened it”. Your email’s open rate can give you an indication of the newsletter’s performance, but it shouldn’t be the only number you care about each month.
Step 2: Start with a Blog
A blog is a powerful marketing tool for your company. It is also a way to generate content which is less product-focused and more informative than your marketing messages.
If you blog infrequently and your content is little more than product status information. Then, this strategy may not work for you.
However, if you use a blog to educate your prospects in the marketplace, it will probably make a great email newsletter.
Step 3: Design or Create your Email Template
You just make sure how your Newsletter will look before writing a copy. Start with one of the services standard templates if available. Consider a two-column layout with the “body” on the left and “promotional column” on the right. Use the right column for promotional offers, directing the reader to a landing page on your site.
Step 4: Invite your Subscribers
Now you just need to give your prospects a way to join.
- Place a Subscription Form.
- Add a Subscription Form and Subscription Page to your Websites.
- Include a link to your subscription page in your email signature.
- Send an email to your existing opt-in lists giving them reasons to subscribe to your newsletter.
- Regularly tell your social networks that the newsletter is available to them.
Here are some ways to grow the Email Marketing list you can check.
Step 5: Select Frequency of Email Newsletter for Blog
There is two decision considering to be made when considering frequency for Email Newsletter:
- Frequency of your eNewsletter
- Frequency of Blog Post
Also, you can consider sending eNewsletter once per week. This means you need to write one blog post per week.
If you want to send the series of your blog then you can use Autoresponders as well. For instance, if you want your readers to send the series of health tips you can use these Autoresponders. This type of software helps to send series according to the response of readers.