Migomail
Monthly Archives

July 2019

Email Marketing, Email Marketing Tips

Email Marketing Experts Should 4 Things to Know

Nowadays, more and more companies have realized the importance of email marketing in the market operation process. For email marketing experts, it is easy to connect with hundreds of potential customers. The cost of marketing is much lower than that of traditional marketing methods, both in terms of manpower and materials.

The core purpose of marketing emails is to get the user to read and generate conversions. When the user receives the email. So it will happen when deleting or going to the trash. How to effectively prevent is the focus of attention. In this article, we will discuss 4 things that every email marketing experts should know about.

These 4 Things Need to Know Email Marketing Experts

1. Express product value and guide customers to understand

Email Marketing Experts Should 4 Things to Know, Email Marketing Experts

For email marketing, the value and usefulness of the content it expresses are especially important. When conducting email marketing. Don’t just advertise the products, use the slogan to guide customers to understand, and before buying the products. You should sell the values ​​held by the customers during product development and then show what value the products can bring to customers.

2. Accurately identify and segment customers

Email Marketing Experts Should 4 Things to Know, Email Marketing Experts

There is a classic line in “Wolf of Wall Street” that “the best sales are manufacturing needs.” For email marketing, accurate customers are the key. Working hard on people who don’t need them, even if they get results. They can’t afford to pay for themselves. Tracking the customers who have sent the mail, which part of the person opens the mail. Which part opens the mail and converts the consumption, through the mail marketing plan for different customers, using different email accounts, sending emails to the customers, and purposeful manufacturing needs.

3. Value the customer experience and try event promotions

Email Marketing Experts Should 4 Things to Know. Email Marketing Experts

Thinking from the customer’s point of view, in the process of using the product, So the interaction experience with the service party is more likely to feel the value concept of the enterprise. Therefore, the contact information of the customer service staff is left in the content of the email marketing. When the customer feedbacks or consults the product-related issues, the customer needs can be further understood, and the promotion activities can be set at an appropriate time to stimulate the consumer’s desire for consumption.

4. Layout account matrix, optimize marketing methods

Email Marketing Experts Should 4 Things to Know, Email Marketing Experts

In the actual mail marketing operation, the frequent occurrence of sending it is very likely to be marked as the source of spam by the recipient domain. Mailcot suggests adopting a matrix to optimize marketing. Usually, according to the segmentation of customers, prepare multiple mailbox accounts alternately. letter. On the choice of the mailbox, Mailcot product has excellent performance. First, the highest single-send group of 400 emails will improve the efficiency of sending letters. Second, the maximum capacity of a 30G space will help to save template emails. Third, separate sending The letter channel ensures the mail delivery rate.

Digital Marketing, Email Marketing

6 Test Elements of The Email Marketing Title

If the user has never opened the email you sent, then what about email conversion? The message open rate opens the door to the final message conversion rate. The higher the open rate, the better the final conversion will be. The email title is one of the main factors affecting the message opening rate. Before the email is officially sent, we need to test the effect of different email headers. In this article, we will list the six test elements of the email marketing title for your reference.

Email Marketing Title, 6 Test Elements of Email Marketing Title

6 Test Elements of The Email Marketing Title

1. Personalized Fields

We generally think that adding some personalized fields to the email. Such as the recipient’s name or username, can significantly increase the open rate of the email. However, this may not apply to your recipient list or to some of your recipient lists. You need to test each version yourself: non-personalized emails, emails with personalized fields such as user names. And tests to determine if personalized emails have a positive effect on your open rate.

2. Specific VS General

Sometimes, the message header is more general. The user can’t clearly know what the content of the email contains through the email header. Instead, it will arouse the user’s curiosity and attract them to open the email to read. However, sometimes it is specific, and it is better to explicitly tell the user what message content contains the message headers. Faced with different types of recipients and email content. We need to test ourselves to decide whether to use specific or general email headers.

3. Offer Discounts

In general, if your email contains offers or discounts, and specifically mentions the offer or discount in the message header. It will greatly increase your email open rate. However, we cannot rely too much on this. If your email always promises that users will have big discounts. Then it may let users develop a habit. When you receive your email, you will habitually expect a discount. If you don’t, you won’t open its mail. In the face of our own list of recipients, offering offers in the message headers or not, we can test which ones are better. However, we must remember that we should not rely too much on giving users discounts.

4. Different Preferential Methods

If we want to test how different offers are attractive to users, then the message header is a very good channel. It is possible to judge which type of offer they are more interested in by whether the user opens the mail or not. Is it free shipping or a 50% discount to impress your users? Put it in the message header and check it out.

5. Short VS Long

The message header is too long, which may cause the spam index of the message to rise. Affecting your mail delivery rate and inbox rate. However, a short message header may not give enough information to the user. So we need to test the length of the message header to balance the length of the message header with the amount of information it contains.

6. Create a Sense of Urgency

In general, the words “limited time, countdown, etc.” in the message header will give users a sense of urgency that will increase your email open rate. However, if any of your users are long-tailed users, they don’t check their mailboxes often. When they see the email you sent, the time-limited or countdown words in the email header will make them feel that the offer may already be Expired so that the message is not opened. So, we need to test it to see which one is more suitable for our users.

For design, the best email marketing title read this article Tips for Designing the Effective Email Marketing Heading or Title

Digital Marketing, Email Marketing, SEO Tips

Rules for Checking Landing Page Failures

The topic we are going to explore today is the landing page failures. An interesting analogy, assuming that the advertisement is a tour guide, then the landing page is the attraction we want to visit. No matter how the tour guide touts the attraction to the sky, only the experience of the user as a “tourist” is the most authentic, therefore, whether the attraction meets every The preferences of “tourists” are what we need to focus on.

If you say that your ad landing page today jumps directly to Amazon or other sales platforms. I suggest you start building a high-quality landing page today! Because this is like a guide directly bringing your target customers to the supermarket, then what customers will buy your products? The cost of building a landing page is really not high. As long as you are willing to spend some time and thoughts, the effect is definitely beyond your imagination.

Rules for Checking Landing Page Failures, Landing Page Failures

Ok, let’s not say much. Today, we are mainly talking about everyone who has built a landing page. After our long-term experience analysis, the following lists landing page failures that lead to the loss of potential users. See if your landing page is in the middle?

Rules for Checking Landing Page Failures

1.Website loading speed

This is also our most common problem. There are many reasons for this. For example, the location of the server and the country where the website is orient. For example, there are too many videos and dynamic effects displayed on the website. Generally, we believe that if a website cannot be Open in about 3 seconds. Your users will jump out directly and don’t want to try again (unless the other party is very willing to buy). Therefore, we need to constantly monitor the loading speed of the website and whether the content can be fully loaded. All the content should adapt to both the mobile terminal and the PC. If necessary, the mobile terminal can use as a priority to optimize the target.

2. Are the design style and content consistent with the creative copy?

I believe that everyone should feel the same. We met many headline parties and attracted by some exaggerated or false advertisement headlines. When we went in, we found that it was not the product or content we want to see. But a feeling of the cheat. Health, maybe you can let the audience remember you, but it will never be positive. Therefore, in order to make our products and brands more positively accepted by users. It recommended that you maintain a unified brand image on the one hand, and avoid arrogance, on the other hand. Exaggerating the facts so as not to cause the user to dislike. And even more serious your advertising will complain and cannot be placed.

3. Is the navigation clear?

We have seen many landing pages that cannot clearly express their products and brands when designing the navigation bar. This often leads to users not knowing which menu can find the products they want to know. The improvement method is actually very simple. For the product line, we can use the product-product series-product display such a layer menu setting. So that users can clearly find what they need and for only a few products. We may wish to directly put the product. The name, place in the navigation bar to make the user at a glance. In addition, when setting up an advertisement. If it is necessary to push the sales of a certain product, be sure to set the purchase page of the product as a landing page, so as to increase the probability of rapid conversion.

4. Process operations from purchase to purchase

Many people think that as long as the basic functions and settings of the website is doing well. They don’t know whether there is a bug in the whole process from purchase to purchase. And our target customers often find that the process is too cumbersome during the purchase process. Finally give up the purchase, because this reason is not the small number of abandon, so after all the settings of a website completed.

We must operate from the purchase point to the purchase from the user’s point of view. Check whether the speed of the jump is within a reasonable range. Jump Whether the process will prompt unsafe information. Whether the discount or promotional code can automatically deduct or have the opportunity to let the customer copy and paste in advance and then settle directly. And finally, its too complicated to fill in the delivery information. What we need to check.

5. Website payment method

There are a lot of small sellers at the time set up independent stations often are because of problems with payment cards in here and we want to say is, do not think have Paypal will be able to walk alone in the world, except Europe (and even Europe) outside, In many countries, Paypal is not popular. In fact, this is also very natural. It is like why our country is more popular with WeChat or Alipay payment.

Let’s assume that today you open a foreign account that is not well-known, just for one. The purchase of products, I believe that you will not be willing, worried about the leakage of various information. Therefore, we usually recommend that you must bind the common credit card payment channel on your independent station. Take Shopify as an example. If you really can’t open Stripe or 2checkout, you can find a domestic credit card payment company.

Business, Digital Marketing, Twitter Marketing

8 Twitter Marketing Tips To Follow in 2019

Twitter has successfully established itself as an authoritative and certified brand marketing platform. As Twitter content marketing grows and becomes more complex. A unique approach to Twitter marketing tips in 2019 will help shape the way content marketing and the way the audience intends to use it.

8 Twitter Marketing Tips To Follow in 2019, Twitter Marketing Tips

Twitter has always been an extremely important marketing tool for all types of businesses and brands. So If used properly, it is an efficient marketing tool in its own right. Working with other social media channels to work with your marketing strategy is very different. Working with Twitter in brand marketing means that as your feed is constantly updated, you can keep up with trends in real-time.

Below we will explore some of the twitter marketing tips included in your Twitter marketing strategy in 2019.

8 Twitter Marketing Tips

1. Find old content for reuse

Redesigning your old content is a great way to improve the reach of your content. When it is about the Twitter time, a simple scroll to feed on, find the relevant Twitter, and forwards them will be able to play a role. This forwarding can be any of your old blog posts, infographics, or just any episodes you might find relevant. As long as this old content is great, its existing tentacles can still be your new Twitter strategy.

2. Create your Twitter reserve in advance

You may have heard the word ” content calendar”. If not, the content calendar will detail what you will generate in a given time. Also, be prepared in advance, will help keep you organized on the content released for the audience, a clear and consistent.

3. Decide on your posting frequency/timeline

You should arrange your Twitter in this way so that you can maximize your reach and engagement. Deciding how often your Twitter time can help you reach and attract more followers. Have a ready Twitter frequency schedule to help you in more ways you can’t imagine. First, it improves your productivity, because you do not have to stop whatever you are doing, just as you planned launch time. Second, keep your Twitter quality and consistency. You can plan your Twitter content directly using the planning tool.

4. Personalized user interaction

2017 years later, audiences and customers prefer personalized content, rather than the generic content. Using personal touch to gain loyalty is not a new marketing strategy. When you interact with a Twitter audience, you can effectively connect with users using personalized responses. You need to send a semantic message, you value their feedback, and each user is valuable.

5. Introducing humorous colors

Brands like Wendy and Netflix are showing how other brands have a humorous corporate Twitter account. That not only lets you entertain your audience, but it also allows you to become unconventional. We think this is the purpose of our use of marketing.

6. Using video marketing

If you are really keen to make your Twitter marketing work, you must incorporate video marketing into your existing Twitter marketing strategy. This is because the engagement with Twitter with video is more than 10 times. Clicking on this dimension will help your Twitter marketing approach have more say. Since 93% of Twitter videos are viewed on mobile phones if you have already entered the video marketing of Twitter content so you need to pay attention to the mobile optimization of the video.

7. Create a Twitter list

Even though Twitter is a very effective Twitter marketing tool, there aren’t many brands that use Twitter listings. By using the Twitter list, you can create a group of planned Twitter accounts. You can also subscribe to lists created by other brands related to your industry or marketing. When you are on the list timeline, you will be able to see the tweet stream from the account on that list.

Having a list can save you a lot of time, it can help you get the right followers, who are really interested in following your account. They give you instant access to expert insights and news.

8. Monitor and measure your Twitter metrics

Measuring the return on investment of your Twitter marketing and tools is critical, so you can be sure that you won’t be detoured. Learning how to track the right Twitter metrics will help you make informed decisions about future marketing activities.

Twitter analysis, Klear, Quintly, Mentionmapp, Sprout social and various social media tools and resources, and other tools can greatly help you track metrics, to ensure that Twitter marketing to obtain an absolute success.

We hope these twitter marketing tips in 2019 turn into an actionable success strategy.

 

Mail Marketing, Mail Marketing India

A Comprehensive Guide for Mail Marketing India

Mail Marketing India a powerful tool and easy to use, you don’t need to be a marketing expert to see results. As a small business proprietor, just how important it is to stay in front of your clients’ minds. And what’s the easiest manner to do that? running success and properly thought out mail marketing India campaign, of course!

Say “goodbye” to “batch and blast” campaigns. We make it simple to send targeted, relevant, and wanted email.

  • Easily add contacts via CSV upload, or use the Contacts API to automatically add contacts as your base grows.
  • Confidently create dynamic segments based on customer data and campaign engagement.
  • Personalize your emails using custom fields to add recipient-specific data.

Get a jump start on the competition via following our 8 mail marketing India guidelines for small businesses:-

1.Make it easy to subscribe:

This appears obvious, but you would be surprised how many small companies have a regular email newsletter however do not have an area to subscribe for emails on their website. however not having a place to subscribe isn’t even the worse mistake a company could make. of the most common mistakes I’ve seen are having a broken subscribe hyperlink and requiring too much information upon sign up. people want brief and easy newsletter signup. instead of requiring their first name, last name, address, phone variety, and email, simply ask them for their name and email. this is an example where less is more.

Mail Marketing India2.Create a newsletter that matches your brand:

Email newsletter templates are fantastic for one reason and one reason alone—they’re easy to use. instead of the use of a templated newsletter, we recommend custom designing (or at least as much as possible) the template to ensure that it matches the appearance and feel of your brand. You have to be aiming for consistency among your mail marketing campaigns and your website. Subscribers may be puzzled when they receive an email newsletter that seems to haven’t any tie to the company website they subscribed on.

Mail Marketing India

3.Make it easily digestible:

How many emails show up in your inbox on a daily basis? If I had to guess, I’d guess lots! I feel like everything I open my email there are 15 new emails waiting to be read. due to this, you need your content to be engaging, however not only that, it needs to be easily digestible as properly. customers aren’t going to spend minutes analyzing via every detail on your email newsletter. It’s like that they’re going to open it and skim via until they find the section that interests them the maximum. To ensure customers can discover what they need, when they want it, make certain your email newsletter has an easy design and is broken up into sections.

4.Don’t forget about mobile:

Nearly 68 per cent of emails are opened on a mobile device—and that number is only expected to continue rising. So, is your mail marketing campaigned optimized for mobile devices? Or do you only look at it from a laptop or desktop computer? if you don’t layout your email for mobile gadgets—no matter how relevant your message is—you can find your self dealing with minimal conversions.

Mail Marketing India5.Test your newsletter on different devices:

Before you start to send out your mail marketing campaign, send a few test emails to distinctive devices, such as an iPhone, iPad, Android, etc. these tests will help make certain that the consumer experience is top-notch across all devices. you can just have a few easy fixes like making some cosmetic or template changes, however, you could discover that the template is completely distorted on one device. testing is one of the most effective steps you may take to avoid mistakes like this—possibly saving you from sending out a poor converting email simply because people couldn’t access the information.

mail marketing india6.Include links to social and review platforms:

If customers have already subscribed on your small commercial enterprise email newsletter, it’s likely that they enjoy receiving regular updates from you. if you are active on social media, it’s a wonderful idea to consist of links to those profiles within the email. Your newsletter subscribers won’t have realized you had facebook where you publish different specials and are probably willing to “like” your web page since they’ve already committed in your newsletter. It’s also likely that the newsletter subscriber has previously engaged along with your company for a service or product. because of this, providing links to review platforms like Google+ and Yelp is important.

mail marketing india

7.Make the unsubscribe button accessible:

We know you don’t need to lose readers, however, opt-outs will happen. And nothing frustrates newsletter subscribers more than being unable to unsubscribe from an email newsletter. Don’t attempt to trick the user and hide the unsubscribe button—white textual content on a white background is just plain old mean. as an alternative, make it accessible within the footer so if a person should decide that they no longer need to receive your email, they can easily unsubscribe instead of sending you a (probably mean) email asking you to take them off your list.

8.Monitor your competitors:

If you need to make your email campaigns more successful, it could be useful to see how your local competitors are handling their mail marketing campaigns. subscribe to their email lists and see what type of content they’re including, promotions they’re providing, what kind of emails they said, how often they send a newsletter, and what elements they included in their email template layout. Don’t take this tip the wrong manner—we are not saying to copy what other small businesses are doing! instead, use this tip to make certain you are sending emails that are different and more engaging than the competition.

Mailcot Mail Marketing India Can Be Very Effective Marketing for any Small or large Business

  Sign up for free today to get full access to all features and discover how:

  • It’s easier to create emails using our editor.
    You can also use our responsive and easy-to-implement templates that have been created by our design experts.
  • It’s faster to segment your contacts with us.
    Design A/B tests with ease, then define dynamic segments based on customer data and campaign engagement.
  • Our industry-leading deliverability will protect your messages from spam folders.
    Save valuable money and resources by ensuring your emails reach the inbox and avoid blacklists.mailcot provides the best email marketing service in India.

Email Marketing Is Still Relevant

In an age of increasing usage of social media for advertising, email marketing services still rules the roost, according to a study conducted by Mailcot:

  • 94% of Internet users use email, while only 61% use social media
  • 75% of adult online users say that mail marketing India is their preferred marketing method
  • the “opt-in” feature of email allows marketing by consent
  • mail marketing India allows targeting by demographics (age, income, etc.)
  • email messages have a much wider range of formatting possibilities than social media messages.

As a small business proprietor, just how important it is to stay in front of your clients’ minds. And what’s the easiest manner to do that? running success and properly thought out mail marketing campaign, of course!

Business, Digital Marketing, SEO Tips

How to improve your website conversion rate

Your visitors to your site are taking action or not. Some of them are becoming managers, subscribers, registrants, and clients. Most of them are not, however. Your website conversion rate refers to the percentage of your website visitors.

The transformation of the website can drive the motivation of the operators, stimulate more potential and open up more ideas. Let the operators become more and more motivated, and the transformation of the website has also made many small wishes become reality. It also gives operators a wealth of operational experience and enhances their capabilities.

In this article, you will see what is conversion rate and how the website conversion rate can be improved.

What is the website conversion rate

A conversion rate is a rate of comparison between the total amount of visitors to the website by internet advertisers and marketers and the total amount of users paying for them. Conversion rates for electronic storage owners are highly useful, Who can use the outcomes of website traffic to identify other advertising techniques for increasing product revenues.

How to increase website conversion rate

1. The website needs to have a traffic entrance

The most important thing for the Internet today is information. Network information has covered every corner. No longer good wine is not afraid of the alleys. You need to find a few platforms or channels that require users to pay most attention to content delivery or advertising.

How to improve your website conversion rate, website conversion rateNo matter how good the website does not do the corresponding promotion. I am afraid that no one knows anything other than himself and his friends.

It is necessary to do a good job of analyzing potential users. The more subdivided it is, the better. Just like selling products, everyone knows that they can sell online. If you don’t subdivide the Internet, how much do you sell? Where will users pay attention to this? These are the analytical work that needs to be done in the early stage.

2. The website product or service has characteristics

After positioning the main source of website traffic, you need to promote the product or service. Both the paid mode and the free mode need to be planned. Only reasonable planning need to facilitate the later promotion direction and continuous testing to find the best and most effective platform and channel. Characteristic products and services will allow more users to remember. And choose, no matter where they are embodied, this is a must.

How to improve your website conversion rate, website conversion rate

If you design on the website page, it is more attractive to the user. Whether it is from the color matching of the page, the emphasis of the text and so on.

Use your existing strengths to impress users, such as web design is in place. There is strong soft writing, the product has a unique advantage.

3. Establish your own brand

Need to provide real content to demonstrate your own characteristics, in order to get more people to recognize. Whether it’s a TV advertisement or paid promotion or other forums in related industries, You need to show your content to users. For example, the classic slogan “The cups can connect around the earth.” “Hello everyone, it’s really good.” “It doesn’t come down at all.” If you won’t promote, can you recognize these brand products?

How to improve your website conversion rate, website conversion rateIt is most important to establish your own brand in the industry. Smaller products and small services should build their own brands.

Brands can make more users remember. Because your brand has different characteristics and it will be favored by more users. More users will recognize you, know you and willing to try your products and services.

4. Pay attention to word of mouth publicity

The key to improving the website conversion rate is to pay attention to word-of-mouth publicity, especially Internet sales products. Good product users will help you to spread and promote. If the user is very upset after using it, and feel regret after using it, then the user will also spread. At this time, a lot of negative information transmits.

How to improve your website conversion rate, website conversion rate

Praise may not recognize by more customers, but bad reviews must affect the sales of products!

5. Providing quality service

Quality service should do on every website. Regardless of the number of products or services, services should be done. This is also an important way to spread word of mouth, paying attention to the famous saying that “the customer is God.” Because only when a customer buys a product or service can you have a better function, it will slowly grow and become bigger. If you can’t treat customers with a grateful heart, then even the best products are hard to get customers to spread.

How to improve your website conversion rate, website conversion rate

The increase in website conversion rate not only requires the provision of quality services and products but also needs to reflect more value and make users feel valued. Only then will users help you to better promote and promote.

Email Campaign, Email Marketing, Email Marketing Tips

How to Avoid Email Going to Spam: A Complete Report

Here I am, to discuss the topic How to Avoid Email Going to Spam or How to avoid Email Spamming in Email Marketing? 

So, Firstly we discuss what is Spamming ? and  

Why Emails are going into Spam ?? How to Avoid Email Going to Spam?? every sender thinks is there any way to avoid email spamming in email marketing services. Let’s start to know about Spamming:

What Spamming is?

Spam stands for Simultaneously Posted Advertising Message. Such type of Emails is a type of which is sent by the sender using Bulk Mailing or Email Marketing. Spam Email is an electronic Mail. every people will receive at one unsolicited Email in his/her spam folder like  Brands promotions, some offers or credit cards and some other types of Emails like insurance or Health.How to Avoid Email Going to Spam

 

For Example:

If the sender uses Bulk Mailing and sends the Email again and again due to its Brands, promotions or harmful link Messages is called Spamming.

The term “Spam” comes from the song of Monty Python song, “Spam spam spam spam, spam spam spam spam, lovely spam, wonderful spam”. Like the song, spam is an endless repetition of worthless text.and its continuous repetition is called Spamming.

Why are Emails Going to Spam?

Every people use a different type of mail server like Gmail, Yahoo, Microsoft Outlook, etc.

These Mail server using different types of email filtering techniques and tools to avoiding some unwanted Emails. These techniques and tools filter the data of the receiving Emails and sending the mail into Spam Folder.

How to Avoid Email Going to Spam

Some following reasons  the Emails going into spam folder :

  • Removal of SPF record
  • Bad domain or custom envelope reputation.
  • It is also based on the sender Domain or IP Reputations.

Spam filters are constantly changing to adapt to new techniques and types of spam messages, so what sent in the inbox today could be spam filtered tomorrow.

What is the CAN-SPAM Act 2003?

CAN-SPAM ACT stands for Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Act of 2003, The CAN-SPAM ACT 2003 is Established by the United States’, the first national standards law for stop the sending of commercial e-mails and unsolicited junk Mail. The CAN-SPAM ACT doesn’t establish for bulk email. It covers all commercial messages, which the law defines as “any electronic mail message like commercial advertisement or promotion of a commercial product or service,” and also promoting the content on commercial websites.

How to Avoid Email Going to Spam

According to CAN-SPAM ACT 2003, 90% of Email Landing into SPAM Folder and only 10 % Emails is through in INBOX Folder.

In India, there is no law established like CAN-SPAM ACT. According to the Report of the most popular Junk Email filter site “Spamhaus” INDIA  to lead in top 10 Worst Spam Countries

How it can be a Cyber Crime?

According to CAN-SPAM ACT, it is illegal or it’s also a Cyber Crime to irritate people by sending unwanted Emails or Junk Emails. How would we know about it is crime or not?

If the Spammer sends any fraud Mails, Unwanted Links or offer which is saying to put your User Detail or Account Detail. This type of Email Scams is including in Cyber Crime. It is not necessary that every Mail has a Spam Mail. It depends on the recipients to know about the Email is genuine or not.

How to Avoid Email Going to Spam

At current in INDIA, Email Spamming is not a Cyber Crime. According to the current situation of Spam Emails in India. There is a possibility to apply CAN-SPAM ACT in India.

How can a sender become a spammer?

If sender, use bulk mailing at first to sending Emails is called a sender. But if the sender sending Emails, again and again, using Bulk Mailing with attaching some unwanted links, content or some offers is called Spammers.

How to Avoid Email Going to Spam

For Example:

We have use bulk mailing without having of knowledge that what type of content we used, also attach some unwanted links, offering some special offers and tell to give his/her Account Details that type of Mailing we send again and again is called spamming and we have a Spammer. Every business owner wants more sale and more ROI so they send email in bulk and which results in email spamming in email marketing

Are Spam Emails Dangerous?

As generally, Spam Emails are not Dangerous, it always depends on its content, unwanted links, attachments. If email attachments carry some unwanted links infections. Then the attachment and enabling content is a way of infecting your computer or Mobile phones.

Tips to How to Avoid Email Going to Spam?

In this point, we discuss to know the reason for Spamming Complaints why would a user click on Report Spam. The following reasons are:

  • Content Filtering
  • The reputation of sender Domain
  • Spam Email IDs
  • Spam Keywords
  • Good Subject Lines
  • Using Unwanted Links
  • Incorrect “FROM” address

Content Filtering

Sometimes we don’t know that how to write a Mail and we write a wrong content which is not useful to promote things like the brand or some selling product because the recipients do not like that type of content. If you’re unsure about the content, don’t send it! If you run multiple lists, make sure only the list that requested that information gets it, instead of every list you have.

The reputation of Sender Domain

The domain you use for sending your emails has its reputation or not?. The reputation depends on many factors. it depends on how old the domain is. After all, domain reputation is something you can only earn over time. So it’s good to warm up all the emails on such a fresh domain by sending just a few emails per day during the first 4 weeks after the registration. a fresh domain needs about 1-2 months to earn a good reputation. That’s why you should warm up all the email addresses on the new domain before you start sending email campaigns regularly.

Spam Email IDs

Mail ID’s are those mail ID’s which is only used for abusing complaints In this type of mail IDs if the recipient uses this type of mail IDs and open your mail so it generates abusing or spam complaints against your domain or IP. which is very harmful to Domain or IP Reputations.

Keywords

Spam keywords are those keywords which are used repeatedly again and again. Email Spamming in Email Marketing is a very general term because SPAM keywords can be triggered for a variety of reasons, causing your email to skip recipients’ inboxes and through straight in their SPAM box. One of the easiest ways to avoid SPAM keywords is by carefully choosing the words you use in your email’s content. keywords are known to cause problems and increase the chances of your email getting caught in a SPAM trap. By avoiding these words in your email content, you can dramatically increase your chances of getting beyond SPAM filters. These Keywords can be any type like promotional, social commercial, health & insurance, etc.

Good Subject Lines

Good Subject Lines is an important part of Email Marketing. It gives a powerful impact on email open rates. A Good Subject Lines can possess the recipients to open your email and Increase your open rates ranking. It is very necessary for those customers who are trying to improve our Domain Reputation.  It is also impacting on Inbox rating of the sender. So it is necessary to improve better inbox emails or open rates.

Using Unwanted Links

The sender needs to know that do not attach some unwanted link because those links sometimes containing malware or virus. It directly affects your Domain Reputation or open rates So, avoid links and attachments in your Email because the recipients see some links or attachments in an Email they get to ignore that type of Emails.

Incorrect “FROM” address

If the sender uses an incorrect “from” address it is also included in CAN-SPAM ACT 2003 to misleading the recipients. If your recipients do not know the sender then it will generate spam complaints against to the sender. So It is also the reason for Spam Complaints.

In this article, we have discussed the topic of Spamming and How to Avoid Email Going to Spam? And also knows How can the sender saved sender Domain Reputation and improving sender Email Accuracy and also save from the Report  Spam Complaints?

 

Email Marketing

Top 5 Email Marketing Myths You Need To Know

Email marketing is a big and ever-growing sector packed with experts ready to advise you. If you type ‘ email marketing tips ‘ into an online search engine, millions of outcomes would literally appear. But not all advice is true, and some so-called ‘ facts ‘ are actually ‘ fakes. This article is not about such controversial subjects. It’s about debunking the myths that you’ve thought so far about email marketing. The email marketing myths prevented you from making full use of this amazing approach. This article will inform you about the most common misconceptions about email marketing.

Top 5 Email Marketing Myths

1. Email Marketing Has Dead

It is one of the biggest myth from email marketing myths. If you believe email marketing has lost its charm, then you’re totally incorrect. Hundreds and thousands of organizations make enormous amounts of money with email marketing. In terms of income generation, 59 percent of B2B marketers say email is their most efficient channel.

Top 5 Email Marketing Myths You Need To Know, Email Marketing Myths

Email marketing still gives you the best ROI in your business. The research found that email marketing provides a 4400 percent ROI. This implies that for every $1 you spend you can get $44 in exchange. This is much greater than the ROI of other digital marketing methods, such as marketing influencer.

2. Email is For Spammers

There could be nothing beyond the truth. Email marketing typically includes a consensus between a marketer and a subscriber. To obtain promotion material in their email feeds, readers must offer approval in advance. With the agreement in place, marketers will then use their lists to plan their email marketing strategies.

Top 5 Email Marketing Myths You Need To Know, Email Marketing Myths

You should be cautious not to overindulge with templates as you try to explore the email marketing scene. personalization is the core of email marketing. Presenting readers with a hint of custom content is a sure way of gaining enthusiasm.

3. Preview Text Doesn’t Matter

Some people think that preview text of email doesn’t matter but It is wrong. Preview text is one of the most efficient ways to improve the open rate of your email marketing campaigns. The preview text is a frequently ignored element of email marketing, but using it correctly may attract more users to open and read your emails on your email lists. The text preview should generally reflect best practices in the subject line.

Top 5 Email Marketing Myths You Need To Know, Email Marketing Myths

Add to your message a feeling of urgency and include significant snippets of data a receiver can read about inside the email. Preview text makes a big impact on your email campaign and increases the email open rate.

4. The More Emails You Send, The More Ignorance You Will Get

You send your subscribers an email, but it has not worked well! You believe all your efforts in establishing this email have been unsuccessful. Why then can’t you give your subscribers the same email again?

Top 5 Email Marketing Myths You Need To Know, Email Marketing Myths

Indeed, one study found that sending one additional email per month could lead to an increase in sales. So If an email campaign doesn’t do as you expected, you must know that there might be different reasons. The return of your content to those who have not opened your email for the first time increases your chance of gaining a few more prospects at the right time with the correct message.

5. Email Send on Tuesday Only

When it came to email marketing, it was believed that Tuesdays were the ideal day. The beneficiaries were not in the moods of Monday, they were settled in the week and did not concentrate on the weekend yet. We have measures and measurements to determine the best days for your email today. The key is to send if you are prepared for your opportunities and clients.

Top 5 Email Marketing Myths You Need To Know, Email Marketing Myths

Millions of individuals read their e-mails every day, regardless of whether it’s a weekday or a weekend. You will, therefore, be sure to send them everyday emails. Weekends are the two days in which individuals have time to look at their emails in detail.

 

 

1 2

Daily. Someday is not a day of the week. Class aptent taciti.
[contact-form-7 id=”35309″ title=”Subscribe To Our Newsletter”]

About Exponent

Exponent is a modern business theme, that lets you build stunning high performance websites using a fully visual interface. Start with any of the demos below or build one on your own.

Get Started
Important Recommendation