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Tips For Foreign Trade Email Marketing

According to a new marketing study by the National Retail Federation’s Shop.org and Forrester Research Institute, many companies that use the economic downturn as an expansion opportunity. Believe that foreign trade e-mail marketing is one of the most important ways to connect with global customers. Most companies Plan to use e-mail to send new products, promotions and other information to global customers and get feedback from customers.

Email marketing (hereafter referred to as e-mail) is an effective tool for you to sell products to customers around the world. However, if you don’t have a clear goal and you don’t follow the rules, people will soon be disgusted. Of course, it’s hard to make a difference. Here are a few rules you need to know to be good at foreign trade email marketing.

1. Free email = lost many orders! 

You should never use a free email address like yahoo, hot mail, navigator, etc. as your business contact mailbox! Guests do not quite believe in such mailboxes. Remember that the image on the Internet is more important than the image on the face. When you use this free e-mail to send a letter of promotion to the importer, the first question in the other party’s mind is: Is this a formal offer? Does this person want to lie to me?

2, The wrong topic

 Many newcomers send emails like using the headlines such as “business cooperation” and “newest products” or simply untitled. I don’t know that the scammers on the Internet and the profiteers who sell tickets are all avid users of such titles.

Our company The purchasing department basically starts up every day, and each machine will flood in more than 50 or more valid emails. Basically, the morning time is used to process these emails. Many of the unclear emails have no chance to open. How do you still have the opportunity to showcase your excellent products?

3, the information is not complete

Opened emails provide information that is incomplete. The most stupid thing is to make a bunch of links to the mystery. The most important thing for buyers is curiosity. There are very little mood and time to rely on your incompleteness.

Describe going to Google. It is recommended that simple and complete product descriptions, accurate contact information. Personal information such as the website address of the company’s products, the name and position of the sender, etc. are indispensable.

4. The expression refuses to be ambiguous

Concise does not mean that you have taken it with you. The e-mails sent to customers should be simple to show the advantages and selling points of your referral products. Each e-mail should carefully construct your e-mail term and look for experts.

At this time, grammatical errors are unacceptable. Will let customers misunderstand your statement. After reading the email, look at it yourself. If you are a buyer, what happens when you see this email?

5. Choose attachments carefully

It is a good idea to learn to make and use PDF documents. Basically, all computers in Europe carry PDF reading software, or you can make JPG images.

In China, there is no feeling that piracy is rampant, but in Europe and America, not every computer has a lot of application software. I tell you that the famous PHILIPS company has several small departments of computer software and even only installs a simplified version of WORD.

Do you believe with EXCEL? Unfortunately, this is the fact that Microsoft’s OFFICE software is quite expensive in Europe. Basically, no computer is pre-installed with OFFICE or decompression software when it is sold. It is for companies or individuals to pay for their own purchases, many smaller ones. The enterprise really does not have a full set of new OFFICE software and the latest office software. What is the use of beautiful and beautiful product accessories that you can’t open?


Mail is a recognized and efficient online marketing tool. However, if you don’t understand the “ethics” and application rules of E-mail marketing, you will often get back-to-back results and even be strongly protested by the recipient.

Why Does Your Startup Need an E-mail Marketing Strategy

Many startups and small & medium enterprises are generally concerned about which channels have the best conversion results. With limited resources and lean settings, this is a real decision. The world has been covered by social media, and email is a channel that is often forgotten. However, experts will tell you why email marketing is so important that they are still the most profitable channel of all channels. This is why your startup needs an email marketing strategy.

Why Does Your Startup Need an Email Marketing Strategy :

1. Email accounts and traffic far more than social media so far

Here are some interesting data: Email already has 3 times more user accounts like Facebook and Twitter. Facebook and Twitter combine to send only 0.2% of emails per day (source). More email lists are not like your followers and fans on social media platforms. Email can bring you not only regular income but also your most loyal customer base online. That’s why email marketing from Amazon to ASOS is so successful.

2. Email can make people react. It is considered to be an individual or an official

Consumers are more concerned with emails that reach their mailboxes directly, rather than a tweet that has not been read, or a missed Facebook message. Email is the most original notification. The first thing most of us wake up is to check emails. We buy things from Amazon, and after a while, they push emails based on what they buy. There is a 40% discount on the purchase of a pair of shoes via email.

3. Email-driven cross-channel access

Consumers read email on their phones, tablets, home/work computers. You have the opportunity to find them on channels and platforms. An email opened on your phone can be linked to a mobile app and downloaded. You can get behavioral data on every device of your consumer and optimize the real data associated with your marketing campaign. You get an opportunity to choose to enter your consumer field.

How to optimize your startup’s email strategy :

1: Do not send spam or purchase an email address in a random directory

The intent to purchase an email is self-evident. If you send multiple unwanted messages, it may be considered spam. Unwanted email means that the data of the email is not customized or personalized to the user, that is, they are not registered, and you do not provide them with any options for unsubscribing (in this case, they will complain, And mark you as spam), when you send a lot of mail to CC or to a thousand people, or you send too many emails (more than 2-3 weeks is already very painful)

2: Optimize your email for mobile devices

Needless to say, if your email doesn’t respond to your mobile device or looks bad, you will quickly lose a user. Most consumers will read emails on their mobile devices in the car before they start the meeting. If the email looks “tough”, it immediately goes into the junk folder (after which Gmail keeps it in the trash).

3: Design and test your email. Use the tool reasonably

No one wants to read a poorly designed 3000 words of text. Make sure to use images and personalization related. Optimize your headline title for your users. Optimize and open the A/B test rate, click rate and test all other parameters. Use tools like EmailCar and ExtMall to help you with professional test mail design and create an email acquisition strategy.

4: Do not list email directories that have not been sent in a week.

Sleeping on the address of your email list will never help you. It certainly doesn’t help to sleep in your email list forever. Choose a day/week to send your email. Sending an email a month later will not help your business. Consistency is critical to any marketing campaign and email.

The six elements of the “welcome mail”

“Welcome Mail” is the first impression left in the inbox of a new customer, blog subscriber, or newsletter subscriber. When you become the subscriber then the first email you receive is usually a “welcome mail“. The valuable opportunity to get in touch with the recipient is also very important in the subsequent marketing activities.

So here let’s have look why “Welcome Mail” is so important? Come over and learn about the six elements that make the recipients love your “welcome mail”.

1. Attach a thank you

After the subscriber subscribes, they will receive a welcome email, Which means that you will not only send the letter to the subscriber’s mailbox, but they will also receive warm and sincere sincerity, and the subscribers will appreciate your sincere gratitude.

welcome mail

So if your ‘welcome email’ doesn’t really want to put too much content, at least remember to put a thank you note. In addition, what needs to be avoided is that operating a customer relationship is like running a marathon, and you need to work slowly.

2. Make a Simple Introduction

If you prefer a simple “welcome mail”, the content of the email can be as simple as possible. You need to highlight the company’s brand and the importance to the subscribers or add personalized elements. you can add a personal avatar, embedded video link Etc. can give the subscriber a sense of humanity.

Example: Mailcot CRM “Welcome Mail”

welcome mail templates

Similarly, using Migomail, you will find that the received subscription emails. Not only have a simple content introduction but also use a simple and personalized greeting to instantly narrow the distance from the subscribers. Is it more affectionate?

3. Improve click-through rate

Insert a link at the bottom of the “Welcome” to guide subscribers to your ‘homepage’, ‘social media’ and ‘interesting blogs’ to learn more about your brand and turn them into loyal customers in the future. So try at least Place a Call To Action button.


4. Join the purchase incentive

After most subscribers subscribe, they want to have relevant offers, attract new subscribers, and give gifts (free reports, PDFs, infographics) to express their subscription thanks, which is also one of the best ways.

welcome mail tips

5. Include unsubscribe URL

“Welcome Mail” is a great opportunity to connect with subscribers, but it is not very strange to place an unsubscribe under “Welcome Mail”. In fact, after some subscribers subscribe, the buying mood is not high and will want to cancel. subscription. Imagine if they can’t unsubscribe, they will only block your follow-up letter or treat it as spam, which affects your rating.

welcome mail tips

6. Content streamlining

The content of “Welcome Mail” is generally streamlined, not too long, short and succinct. The margin of words is usually about 55-150 words.

welcome mail tips


Here are the six key elements of the “Welcome Mail” edited for you:

1. Subscribe to the thank you language: Simple thank you can enhance the member’s good sense. It helps to confirm the successful subscription. It strengthenssdaa the brand impression again.
2. Do a brief introduction: Welcome letter has a 50% chance of opening rate. It can introduce the company in a simple and stress-free way.
3. Improve click-through rate: High-opening rate emails, with strong and powerful navigation links, lead to email click-through rates and conversion opportunities. 
4. Join the purchase incentive: provide preferential information, increase the chance of second interaction with the subscriber. Provide an e-book that can increase the professional image.
5. Include unsubscribe: The unsubscribe button has three major benefits: (1) improve sending ratings, (2) improve email trust, and (3) save costs. 
6. Streamlined content: Complete the welcome letter within 150 words. Master the 30-second reading principle, and send one email for a maximum of three key points.

Email Marketing Services – Boost Sales For Your Business

It’s important to understand why we use email marketing Services.

Email Marketing Service can be use for branding, engagement, acquisition, retention, direct sales, reactivation, producing visitor. And Also getting referrals, making it one of the maximum versatile tools any enterprise can use to develop their business.


The final results of strategic email marketing are indeed profit and Boost Sales For Your Business

Email marketing Services key to e-commerce success

Email marketing encompasses so much more than creating an email and hitting “send”. It about building eye-catching email template, developing engaging email content target toward a specific segment of your database. Optimizing for deliverability and responsiveness, testing, measuring, and more.

The truth of website traffic, even highly targeted visitors, is most new site visitors on your store will never return—unless. That is, you do something to maintain them coming back.

Constructing an email listing and sending compelling broadcast offer you a way to maintain the visitor. Worked so hard to earn by offering subscribers with an incentive to stay in contact.


Boost Your Sales with Email Marketing Tips

email marketing services boost your sales in business

Set your goal

Email marketing can do many things for your business. Choose one or two objectives for starters. For example, do you want to drive visitors to your website, generate more foot traffic to your store or restaurant,

Build your Email marketing subscriber list

However, A long listing of emails for clients and prospects, you should no means stop adding to it. Particularly since it’s now not almost as hard because it sounds. As an instance, make certain your list is usually developing passively with a signup function on your website. Subscription forms have to be on your home page, blog web page and anywhere else. You may shape it without taking away from the more important content material.

Understand Your Target Audience

Out of all email marketing tip knowing your audience is the most important. The email messages that you send out to your subscribers need to be relevant to their interests. This can only happen when you know and understand your target audience well enough.

Keep your emails out of spam folders

Avoid the usage of all caps, too many exclamation marks, and hyperbolic phrases. Poorly formatted HTML to your emails also can hurt how they’re dealt with. every spam clear out is exclusive. So an email may pass via one clear out, however, get flagged through some other.

Keep Your Emails Short

Using short paragraphs and ensuring that keywords and phrases relevant to your readers stand out.Including bullet points to help people skim the content and take in the vital points.Inserting pictures sparingly. Images should illustrate your message rather than replace your content.

Personalize Each Email

mail advertising works outstanding in terms of creating a unique experience for your prospect or purchaser. by using leveraging the strength of personalization, you can make them experience specific or special

Make emails mobile-friendly

In case your emails aren’t optimized for viewing on those devices, you’re potentially lacking out on a large number of clicks.

Split Test Your Emails

Email marketing makes it easy to measure programperformance .Take advantage of this by closely monitoring the response to your marketing programs. Increase your investment in the programs that work well and revise components of programs that aren’t working as well as
you would like to see how your program improves.