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May 2019

Marketing Automation

Improve your Business with Marketing Automation

Improve your Business with Marketing Automation. Marketing Automation is the simplest way to improve your Business. It refers to software that automates your marketing for you, it will help you reach your goals and also drive traffic to our website, convert that traffic into leads and close those leads into customers.

Marketing automation platform to push your leads to conversion. Includes landing pages, drip marketing, email marketing, website tracking, boost the effectiveness of your online campaigns and to engage with your visitors, customers, and users, etc.

Here we discuss the topic Improve your Business with Marketing Automation. let’s first start with the definition of Market Automation.

What is Marketing Automation?

Marketing automation refers to the software that exists with the goal of automating marketing actions. Therefore, Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. So, The technology of marketing automation makes these tasks easier.

Improve your Business with Marketing Automation

Therefore, It refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks.

How Does Marketing Automation work?

Hence, At a completely excessive level, marketing automation campaigns send unique content material to leads based on behavior and records, with the aim of remaining extra income. Here are explain how it works-

Define your Scope of Work

Different organizations have distinct ways of carrying out marketing activities. Also, Some businesses focus exclusively on email marketing, whereas some give equal priority to social media and email marketing, for example. Although, understanding of your current marketing workflow and the buyer’s journey. certainly, come up with a list of all your current activities. So, Based on that, define the scope of work to be automated.

Know about Your Audience

However, The Target market is important for any business. So get your audience, They are the ones already your using your products or services. also, they are the ones who will benefit from automating your marketing. Therefore, this step will help you identify the appropriate marketing automation tools to use.

Improve your Business with Marketing Automation

Choose the right Tool

What tool are you going to use to achieve your goals? Also, Know the capabilities of each instrument and understand how you can maximize it to your advantages. So, carefully evaluating everything, you can decide which tool to use to achieve your goals.

Improve Workflow

However, change is good and brings about new ideas, different ways of handling things, and a lot more. So, consider these factors during the implementation Workflow.

Improve your Business with Marketing Automation

A typical system offers a number of functionalities with reference to both monitoring and reacting to the behavior of leads. So, you wish to improve Your Business with Marketing Automation, you need to know the following important strategies-

Quality Sales Leads

Marketing automation software allows tracking prospect’s behavior on the net and makes it possible to say how the website was reached by a given prospect, which content has generated the greatest interest and what information, product or services are sought by the prospect. This information
enables constructing a relevant offer, whose goal is to attract a prospect’s interest and induce them to give their contact data.

Lead Segmentation

Marketing automation processes analyze customer information. In terms of customer interests, demographics, or the readiness to close the
transaction, taking into account the individual character of customer needs and expectations. So, This analysis yields personalized customer data used to design an advertising message. Also, which is better tailored to an individual customer’s needs and expectations.

Improve your Business with Marketing AutomationEffective Adverting Campaign

Marketing automation Campaign & tools enable marketers to precisely identify the needs of the individual customer, eliminating the risk of mistake and bringing significant time and work savings.

Effective Cross Selling and Upselling

Both cross- and up-selling processes can be streamlined by using marketing automation software which provides quick access to prospect databases and helps construct personalized offers.

Marketing Activity and ROMI

Hence, Marketing automation tools enable more accurate measurement. An advertising campaign’s effectiveness and a better estimation of the return on the marketing investment. Also, it can be used to calculate sales lead acquisition costs, a number of prospects converted to leads.  sales as well as to measure the effectiveness of individual marketing channels and website content attractiveness. Therefore, Analysis of the data helps optimize marketing activity by modifying or terminating less effective campaigns and introducing improved solutions.

Reference- Research Gate

Email Marketing

How to Integrate Email Marketing With CRM

Integrate Email Marketing With CRM. Sales teams depend on CRM software to manage their company’s interaction with leads, prospects, and potential customers.

CRM solutions are extremely effective at enabling marketers to manage customer data, campaign automation, and customer interactions, but they
are often much less effective at delivering high-volume communications.

Here, Discuss the topic How to Integrate Email Marketing With CRM?

What is CRM?

CRM stands for Customer Relationship Management. It is an approach to managing a company’s interaction with current and potential customers. Also, It uses data analysis about customers’ history with a company to improve business relationships with customers. specifically focusing on customer retention and ultimately driving sales growth.

How to Integrate Email Marketing With CRMCustomer Relationship Management solutions are traditionally used to manage and analyze customer interactions and data throughout the customer lifecycle, aimed at improving and retaining business relationships while driving sales growth. Therefore, systems are designed to compile information on customers across different channels including account visits, telesales, direct email, social media and other forms of contact.

Hence, Built for our industry, Customer relationship management tools are used to record detailed account information and interactions, purchase history, buying preferences and concerns along with key distributor interactions.

What is Email Marketing CRM?

Email Marketing CRM is email marketing that makes use of tools to provide a more personalized, more effective to direct marketing contact with the customer and audience. The purpose is simply to stay foremost in the minds of customers.

However, Many small businesses will be entirely new to online marketing, but to be effective should have a system in place for an email marketing solution. So, An entry-level solution will deliver messages to opt-in subscribers and allow the organization to view insights such as click rates, bounces, and opens.

How to Integrate Email Marketing With CRMCertainly, Email marketing & CRM are two independent aspects that can work on their own, but when directed at the same goal, they work even better.

How to Integrate Email Marketing With CRM?

Set a sturdy basis in your email marketing CRM integration to construct upon with these fundamentals:

  • start with choosing the right CRM machine that gives you multiple options. likewise generating reports, and makes it smooth to keep, phase, and use CRM data.
  • Use more than one mediums to accumulate records, and make this procedure ongoing proper from the beginning. Also, opt-in bureaucracy, emails, social media lead generation commercials, and different traditional options must be used, and always.
  • Hold your contacts and CRM data up to date.
  • Create special segments and tags, depending on your business, to be greater relevant and target.
  • Use trigger moves, mainly for emails which include renewals or updating subscriptions

How to Integrate Email Marketing With CRMBenefits of Integrate Email marketing With CRM

Customer Relationship Management not only helps to gather customer information through various mediums but also provides additional benefits. The benefits are following-

Improve ROI

Connect tracked email actions to campaign responses, leads and sales opportunities in Customer management to measure and report the ROI from email marketing activity.

Improve Sales Visibility

Hence, opened emails as well as clickthrough data that equips them with more intelligence when they make sales calls. Tracking each email recipient action in enables personalize views to create that list. The most engaged contacts in response to one, or more campaigns.

Data Integrity

When our sales reps interact with contacts, they confirm important information.  The integrated system you have the ability to update records in real time. So, ensuring that information is always current for when the next campaign goes out.

Improve List Quality

Create targeted marketing lists and use data from previous email campaigns to assess the list quality. The engagement of each marketing list member visualize including how recently they open or click a previous email.

Email Marketing Tips

Email Marketing Tips to Become a More Successful Entrepreneur

If you are an entrepreneur and want to Become a More Successful Entrepreneur then great you are at the right place to learn how it can be possible. It’s 110% true a fact that whether a brand or entrepreneur wants to be successful but how it can be possible. Is there any technique or way to achieve the goal? Is this trend is helpful? Is it the right path to Become a More Successful Entrepreneur?

Yes!!! this question has only one solution if you are living in the 21st century and the answer is Email Marketing.

According to the report, Emails are playing the ninja role in the field of business enhancement because 89% of marketers claim that e-mail is their main channel for generating potential customers whether they are brand or freelancer. 

Currently, there is 3.7 billion email user on the globe and assuming this data become 4.1 billion in 2021.

When you are using your phone then it is email box gets one click in the whole day and this time you are going to travel your email inbox, so that every business like E-commerce, Tour and Travels and retailer through an email in your email inbox so that you can travel through their campaign.

So now the question is how entrepreneurs can use this opportunity to become a More Successful Entrepreneur?

Here I am going to elaborate some of the most important points which will help you in taking step up in your place.

Be stonier

The first and the most important point to become a more successful entrepreneur be stonier. Stonier is Continuing in a course of action without regard to discouragement, opposition or previous failure. So when you select the entrepreneur field then you choose yourself to become stonier.

Compete to Yourself

At the time you enter in the field of the entrepreneur then you enter in the field of battle. And in this battle, you are going to compete with your dream and with your work because in that condition you have to push yourself in the battle and the only one condition you have to win in the battlefield.

https://mailcot.com/email-marketing-tips-to-become-a-more-successful-entrepreneur/

Passion for your dream

Entrepreneur and sacrification co-relate to each other. Because when you choose an entrepreneur then you have to make sacrifices for your business.

If you’re passionate about your goal, then you’re not going to have the motivation to keep going when you’re stressed and tired.

https://mailcot.com/email-marketing-tips-to-become-a-more-successful-entrepreneur/

Plan for your Finance

Plan for your finances in the beginning and try to stick to it, but know that the plan will have to be adapted along the way. Don’t wait too much for the one way of getting finance.  If your one way to grasp finance is taking too much time then you should move to a new way. Always Remember When you get the funding then you should plan for the backup.

Self Promotion

promote your business at your own level. But if you don’t promote your business, then who will?

Of course, the success rate of email campaigns varies greatly.

To maximize your email marketing results, try the following 7 Email Marketing Tips to Become a More Successful Entrepreneur: 

1. First, determine the unique title

We often do this when an email falls into our inbox and is removed or deleted without being read. The reason we do this is the same. When we receive the email, we will quickly determine whether it is the topic of interest. If not, there will be no desire to open. Fortunately, there are some proven ways to increase the open rate.

become a more successful entrepreneur

  • Use numbers in the title
  • Add some emotional modifiers to the title.
  • A short subject line – even a single word title

2. Use free gifts

 People like free gifts and gifts are a great tool for potential customers to open your email. If you develop any template, white paper, e-book, download or other content to consider using it for marketing, the promise of a free gift can motivate the recipient to open or respond to your call to action.

become a more successful entrepreneur

3. Activate the user

 After your business has been in progress for a while, you will get a larger list of customer contacts. You can sort the list, filter out those who are not active, use email to give them an incentive, or simply let them give feedback. In the best case, you will attract a lot of new interests, most in the bad case, you know that it is time to clean up your mailing list.

become a more successful entrepreneur

 4. Personalized title, but not too much

The concept of personalized emailing has been strongly promoted for many years. Unfortunately, some suggestions may not be practical. Directly calling the name of an email user can be overwhelming and self-righteous. Continue to use the customer name for established customers. For new customers, simply greet them and go straight to the core of the email.

become a more successful entrepreneur

Of course, this does not mean that personalization is not important. The best way is to provide content and engagements that are relevant to each customer so that everyone feels they are being followed.

5. Test mail sending time

 Studies have shown that the highest open rate for emails occurs after 8 pm. It also shows an increase in the open rate of mail during the weekend. Based on this information, you can test the email delivery at different time periods and then develop appropriate strategies based on feedback.

 6. Optimize mobile email services

 Hopefully, at this point, you can make your email template more mobile-friendly and ensure that mobile users can easily process emails. Even with single-column templates, mobile interface compatibility should be considered when adjusting and placing buttons.

become a more successful entrepreneur

 7. Use a professional email address

Freelancers and entrepreneurs often face credibility issues. The large companies they compete for are often considered to be more mature and reliable than they are. Fortunately, you can overcome these difficulties by getting recommendations and becoming an expert in your field.

Unfortunately, your email marketing can ruin these efforts. If your email address ends with “live.com”, “yahoo.com”, “gmail.com” or another free mail suffix, then there is a problem. It tells your customers that you are not even committed to establishing a legitimate online presence.

The last trick is about who, not what. The most effective emails should be those who understand what you can offer and those who have the ability to say “OK” to see the email. Take the time to research potential contacts and find those who meet the criteria.

Latest Technology, Latest Trends

Make Group video calls with Google Duo is now live

Google’s Duo video call app MAY 23, 2019 introduced group video calls for up to 8 people for iOS and Android customers global. Using this Feature Make Group video calls with Google Duo is now live.

This is count as breaking news Google has since introduced that Google Duo support for group video calls is now live. which means that in one group video call, it will be able to support up to eight callers at once. Google claims that your calls are encrypted end-to-end which means that each one your communications will stay secure.

Google Duo

Make Group video calls with Google Duo is now live

It is a video chat mobile app developed through Google, to be had on the Android and iOS working systems. It was introduced at Google’s developer conference on May 18, 2016, and started its international launch on August 16, 2016. it is also to be had to use through Google’s Chrome browser on the computing device and laptop computers.

Reason Why New Feature Add-In Google Duo

Google modified into at the drawback of being past due when it release Allo and Duo to compete in opposition or competitor. As a result, Google Allo, the web messaging provider collapsed below the pressure of giants like WhatsApp, FB Messenger, and Telegram.

But Google Duo has sustained the stress for handing over video calling as its primary characteristic – an experience much like Apple’s Facetime. To make as much as its competitors, Duo has been added with extra abilities like audio calling, 30-2d-long video messages, support for net browsers and pills. Meanwhile, any other new functionality making its manner to the app is organization video calling. Which has become noticed overdue last year and is now live in select regions.

Make Group video calls with Google Duo is now live

A  brief video that indicates Google Duo group video calling in action. This clip suggests the feature is located below the search bar and denoted with a “Create group” button. To begin a group video call, just tap at the button and add the individuals you need to host the group video calls. You may then save that group for quick access later too. It seems that you can simplest make group video calls through Google Duo. To a maximum of four people right now; however, earlier checks had proven that it helps up to seven people.

According to Google

Duo’s product manager Shweta Vaidya:
India is already the largest market for Duo globally, and we’re commit to building for India, helping people have a seamless and delightful experience connecting with their love ones face to face. As a part of that commitment, we are happy to announce two new features on Duo today: Group Calling and Data Saving Mode.

Google Duo Update

Make Group video calls with Google Duo is now live

Google Indonesia become the first to announce the function, as part of its preparation for Ramadan, and Justin Uberti confirm later that it was available in “choose regions.”. We do not know what the ones are, however when you have the option, you need to be able to make various groups or truly pick up to four contacts to call simultaneously.

October 5, 2016

Google announced that starting December 1, 2016, Google Duo replaced Hangouts within the suite of Google apps Android phone makers.

October 2017,

Google Duo was integrating into Google Phone, Contacts, and Messages on the Pixel, Nexus, and Android One phones.

In March 2017,

it was announce that Google Duo would let users make audio-only calls. A year later in March 2018, video and voice messages were add to Duo. Users can leave messages up to 30 seconds long for contacts who are unavailable

Group video calls with Google Duo is now live

Make Group video calls with Google Duo is now live

Update 1 (5/8/19 @ 1:20 PM )

Group video calling in Google Duo is now rolling out in the US, Canada, and India.  Group video calls were initially only available in Indonesia. The rollout has been very slow, but we’re finally getting it in more international locations. It’s now available inside the US, Canada, and India.

Without a doubt swipe down to create a group, which may be up to three different people. The number of people that may be in a group call should be increasing quickly.

Update 2 (5/21/19 @ 9:00 AM)

Group size limit increased to 8 people. Confirming the above-refer to leak by Android Police, the limit for group calling is now being increase to 8 from four previously. Which means customers will now be able to add up to seven others in a group audio or video call.

The update became shared via Justin Uberti, Google engineer and the lead for Google Duo. the feature is now available to users in India

Update 3 (5/23/19 @ 3:50 PM )

With Duo group video calls with up to 8 people are now rolling out globally, plus some new features. Took more than one days for Google to finish rolling out 8-member group calling to the rest of the world. They’ve additionally introduced a few new features as properly.

An information saving mode is to be had in Indonesia, India, and Brazil. it work with WiFi and mobile network. It’s going to additionally store information the person you’re calling. Video messages now have customization options that include text, emojis, and drawing. Those capabilities can be rolling out inside the following couple of days.

Google has been developing this feature for the past several months; it was spotted in testing as far back as December. As to while this could make it to stateside is doubtful. it’s likely Google continues to be polishing the feature before broadly rolling it out to different market. Additionally, group video calls are best to be had at the Android model of the app. There is the problem of Duo potentially replacing Hangouts as a messaging device

There’s also a data saving mode for mobile information networks and WiFi on Android in certain markets along with Brazil, India, and Indonesia. Google says while it is active, both you and the person you are calling will save information. The feature will arrive in more regions within the coming months.

References

Google

Wikipedia

Email Marketing

The Importance of SMTP Mail Server in Email Marketing

The Importance of SMTP Mail Server in Email Marketing.

E-mail system is one of the most ubiquitous Internet-based applications today. It enables users to send and receive e-mail messages among each other within and from outside of the local area network.

SMTP  is a transportation protocol used to transfer e-mail messages over the Internet. All e-mail servers use the SMTP to send e-mails from one e-mail server to another.

Here I’m going to tell it to you straight: The Importance of SMTP Mail Server in Email Marketing.

What is SMTP Mail Server?

SMTP stands for Simple Mail Transfer Protocol. It used to send an email message to one mail server to another or our customer. However, Is a communication protocol for electronic mail transmission.

An SMTP  mail server is a machine that takes care of the whole email delivery process: that’s why to send your messages with an email client or software. also, you need first of all to configure the correct SMTP settings – in particular, the right SMTP address you’re using.

The Importance of SMTP Mail Server in Email Marketing

A protocol for sending e-mail messages between servers. Most email systems that use the Internet use SMTP to send messages from one server to another.

SMTP Mail Server Feature

SMTP is a standard language uses for sending e-mail on the Internet or a network. Every mail server is capable of handling SMTP e-mail. SMTP server features are following-

1. Bulk Email Deliver

SMTP is the appropriate and sensible answer for flawless and hassle-free delivery of bulk emails. The technical know-how and latest technologies help e-mail entrepreneurs live free from all the associated troubles.

2. Transactional email Deliver

it’s critical from an enterprise point of view that transactional emails get add to the supposed recipients on time. SMTP Mail Server facilitates in easy transport of transactional emails by way of preserving an easy and nice recognition of IP.

3. Cloud SMTP

Today era provided by way of the SMTP server. marketers do now not need to worry about secure transport in their emails, as cloud SMTP looks after all the email shipping associated problems effectively and efficiently.

Importance of SMTP Mail Server in Email Marketing

SMTP mail server is responsible for effective and on-time delivery of all the outgoing emails. But, if your server is defunct and inefficient, emailing might become a troublesome affair for you.  So, it is important for email users to have secured and safe SMTP Mail server. In email marketing, the SMTP mail server is very important-

The Importance of SMTP Mail Server in Email Marketing1. Prevent Hacking

In a shared internet host server, the privateness of an account is regularly now not guarded sufficient. accounts get compromised surely because of the dearth of devoted space, making the account details clean to hack. Hacking is risky because the sensitive records, being in the wrong arms and not using a noble goal, can create chaos.

2. Increase Product Sales

In product sales, email marketing services are very helpful.  Because, with the help of mass e-mails, the bureaucrats make the consumers respond to the different product launches and other beneficial information. SMTP mail server helps the businesses and ensures that the emails would go to their specific destination.

3. To Conduct Email Marketing in Smooth way

SMTP server ensures that your business emails are the priority.

You can send as many emails as you want in a single day simultaneously without any one of the emails bouncing back.

4. An Effective Way to Spread Out the Promotional Message

SMTP server is built to handle such expectations. It not only dedicates space to its user’s but also customizes the features keeping the user’s requirement as a priority. thru sending emails to capacity customers in bulk. just a few corporations can manage to pay for to spend thousands in promotions, irrespective of how huge or small it’s miles. meting out huge money over tools to assist marketing campaigns is likewise not viable for smaller organizations.

reference- BestsmtpServer

Email Marketing Tips, Lead Nurturing

Inbound Email Marketing to Improve leads nutrition

As a marketer, you genuinely want to capture as lots lead information for as many people to your web site as you can, however no longer everyone is ready to talk to sales. you could build some effective lead nurturing campaigns and leverage  Inbound Email Marketing Tactics to qualify leads and  Improve leads nutrition help to increase your company revenue.

leads nutrition

Inbound Email Marketing to Improve leads nutrition

lead nurturing is the functional system of engaging a defined goal organization through providing relevant information at each level of a customer’s journey, positioning your company as the satisfactory (and safest)
the choice to enable them to acquire their objectives

lead nurturing is a system that allows you to send an automatic collection of emails to an early stage lead so that you can pre-qualify them before handing them over to your sales team

Role of Inbound Email Marketing Tactics

 

lead nurturing With email marketing is powerful, you should see what it can do. In this section, we will explore some of its key benefits, especially in relation to email marketing. Lead nurturing, on the other hand, introduces a tightly connected series of emails with a coherent purpose and an abundance of useful, relevant content. In this context, lead nurturing offers more advantages than just one individual email blast.

Marketers worship email above other marketing channels. this is understandable to a large degree. e-mail permits you establish a relationship with your possibilities, stay top of thoughts and provide discounts and promotion because the want arises  email is the only cost-effective channel your audience accessed regularly

Email marketing aims to attract audiences with relevant content, the best is to establish a connection between email marketing and improve leads nutrition so that together they can keep your leads or prospects well-informed and in contact with your brand.

For being a powerful lead nutrition tool, a communique automobile that keeps your prospect knowledgeable approximately your brand, while email marketing best friend itself to the Inbound approach it takes increasingly applicable content on your leads, evoking their curiosity on the way to resolve a common problem.

Inbound Email Marketing to Improve leads nutrition

Collect and find best Lead

With Inbound Email marketing a person who has provided you with their contact data . However, has now not but engaged lots with your logo.

Engaged Lead

Email marketing growing engagement and is transferring toward your lead scoring, advertising certified threshold (analyze more about lead scoring).

Advertising certified lead

Furthermore, Email is the best way communication to a person who has engaged sufficiently to be considered sales-geared up.

Sales certified lead

A marketing qualified lead whose income has confirmed as having an actual propensity to buy. Its is ready to enter into discussions approximately their options with your brand.

Possibility to generate new customer–

A person who sales have opened a possibility for and is running to convert them to a purchaser. For being extraordinarily flexible, e-mail marketing is used to send distinct kinds of content:

  • Newsletters, promotions and bargain coupons;
  • Content from your business enterprise’s blog;
  • Hyperlinks to different platforms at the internet;
  • Messages for special commemorative dates;
  • Birthday messages, demonstrating that your brand is attentive to the customer.
Email Marketing

How to Generate Leads for Email Marketing Companies

If you want to know How to Generate Leads for Email Marketing Companies? For effective Email Lead Generation for your business, follow these tips and strategies.

Lead Generate define the marketing process and capture the interest in a product or services for the purpose of developing a sales pipeline.

Here I discuss the topic, Generate Leads for Email Marketing Companies.

What is Lead Generation?

“Leads are defined as prospective consumers who visit your website, get interested in your products or services and voluntarily provide their contact information.”

How to Generate Leads for Email Marketing Companies

In a marketing context, a lead is a potential buyer who expresses interest in the products or service that you‖re selling and voluntarily provides his/her contact information.

A potential customer is a lead as this may eventually result in a sale and conversion. However, the problem with a majority of buyers is that they actually never buy from you the first time around.

Why Lead Generation Important?

Lead generation is very important especially because it enables your business and your businesses’ website to create enormous traffic and this leads to more sales and higher conversion rates. If you have a quality lead generation process it will help a lot in finding the right customers your business needs. 

High-quality professional leads are important because it helps you to keep in touch with people who are or who might be interested in your products or services. So, Without lead generation, you cannot increase your sale. Although You have luck and hope that a specific type of customer will reach your product and make a purchase.

How to Generate Leads for Email Marketing Companies?

some of the best strategies for the email lead generation process. Implementing these best practices can make you rich in leads.  There are a lot of different ways to generate quality leads.

How to Generate Leads for Email Marketing Companies1. Understand your Target Audience

A targeted approach always makes a difference because email sent to relevant recipients generate 10 times more leads. The email that you send to a number of people should match their interest. Also, this can only happen when you know your target audience.

2. Special Offer for Customer

if you want to make your email get noticed in the first sight, offer something special.  It can be discounts, freebies, or other lucrative offers. Anything that can make them realize that it’s worthy to buy the product, then it will be a great deal for you.

3. Always Short Emails

Nobody likes to read long and boring emails. So, always keep the length of your email short. Just make sure that you’re providing relevant content and your contact details so that they can contact you easily if they want in future.

4. Run Email Drip Campaigns

An email drip campaign is a series of emails you send your prospects. you could send them one each week or one daily. Experiment with your schedule to see what works for your audience.

5. Incentives to Increase Email Open Rates

When you include an incentive in your subject line, you can increase open rates by as much as 50%.“Free shipping when you spend £25 or more” or “Receive a free iPod with a demo” are examples of good, incentive-focused subject lines.

6. Closely Tie Emails to Landing Pages

Your landing page should match the email in terms of headline, copy, and content. The look and feel of your landing page should also match the email. And make sure you’re utilizing tracking tools to see which emails and landing pages performed the best.

7. Use Auto-Responders for Opt-Ins

Be prepared for your readers to forget they opted in. Set up an auto-responder that reminds people they opted into your email database. The auto-responder should be sent out 1 day, 5 days, and 10days after the person registers. Each auto-responder email should include additional content or bonus material to reward the reader for opting in.

Election Campaign

Lok Sabha Election 2019: A Complete Overview of Exit Poll

The Lok Sabha Election 2019 has two faces: Narendra Modi(BJP Leader, Varanasi) and Rahul Gandhi(INC Leader, Amethi).  Election Commission of India (ECI) announced on 10 March 2019 that the 17th Lok Sabha was held in seven phases from 11 April to 19 May 2019 and the counting of votes will be conducted on 23 May 2019. India the world’s largest democracy, the exit polls released after completion of seventh phase voting.

What does Exit Poll say about Lok Sabha Election 2019?

Economic Times

Lok Sabha election: Exit polls predict easy majority for NDA, even though BJP may lose some seats

According to Economic Times, Most exit polls are predicting the majority to the ruling coalition of NDA with nearly 300 seats. Exit polls were also divided in their prediction for the most crucial state of Uttar Pradesh with some ABP-Nielsen saying that the BJP’s tally may fall to 22 from 71 while a few others like New 18-Ipsos and News 24-Chanakya tipping its tally over 60 seats.

Lok Sabha Election 2019: A Complete Overview of Exit Poll

After Releasing Exit Polls Mamta Says: Don’t Trust Them 

After nearly two months of high-pitch campaigning and a hectic poll schedule of 7 phases. Most of the exit polls predicted a clear majority to BJP-led NDA, some with seeing the party garner over 300 seats, out of total 542 Lok Sabha seats polled. Ref: (Economic Times)

Times of India

The overall trend emerging from multiple exit polls of the Lok Sabha election is that NDA is the position to form the government. This is in line with most opinion polls conducts prior to voting. Though there were differences on whether or not BJP would cross the halfway mark on its own in the Lok Sabha.

Lok Sabha Election 2019: A Complete Overview of Exit Poll

The polls forecast between 277 and 352 seats for the NDA with the BJP getting 227 to 291 seats. Two of them suggested the saffron party may actually cross its 2014 tally of 282. If these are proving correct, it would be the first instance since Congress in 1980 and 1984 of a single party winning a majority in two successive Lok Sabha polls.

Lok Sabha Election 2019: A Complete Overview of Exit Poll
The trend seems to hold in three other states, Madhya Pradesh, Rajasthan, and Chhattisgarh; where Congress defeated incumbent BJP governments six months ago. However, the exit polls suggest that voters overwhelmingly chose BJP in the Lok Sabha polls. Perhaps a larger proportion of voters are inclines to make a pragmatic choice rather than an inflexible ideological choice.
Lok Sabha Election 2019: A Complete Overview of Exit Poll
If that is indeed the case, it might be unwise to forecast the outcome of the next round of assembly elections based on the Lok Sabha results. Dominant regional politicians such as Naveen Patnaik and Mamata Banerjee. Therefore, may continue to be formidable opponents to BJP in assembly elections. (Reference: Times of India)

Immediate Action of Popular leaders after Exit Polls

According to NDTV Report

Congress leader Priyanka Gandhi released an audio message advising party workers to not fall for “rumors” intended to make them drop their guard ahead of the counting of votes on May 23.

In the clip Priyanka Clearly Says “My dear Congress workers, sisters and brothers… Don’t let rumours and exit polls discourage you. This is being done just to break your determination. It is very important that you remain alert amid all this. Please continue to keep vigil outside strongrooms and counting centres. We are confident that our combined efforts will bear fruit,”.(Reference:NDTV )

NCP chief Sharad Pawar said the Exit Poll Results are ”Nautanki” also said “People have been calling me…I told them that an attempt is being made by those who control the electronic media to present a different view (through the exit polls)… The truth will come out after two days. (Reference: https://www.moneycontrol.com/)

Arun Jetly: On Monday Arun Jetly Tweets on Twitter 

Immediate Reaction after Exit Polls

Mamta Banerji Tweets: On 19 May

Immediate Reaction of mamta banerji after exit polls

Shashi Tharur Tweets: On 19 May

Shashi tharoor tweets after releasing exit polls

Omar Abdullah Tweets: On 19 May

Lok Sabha Election 2019: A Complete Overview of Exit Poll

According to India Today Celebrity Exit Polls are:

Lok Sabha Election 2019: A Complete Overview of Exit Poll

But the results are going to be declared on 23 May, its just exit poll no one knows what will be the result so keep calm and hope for the best.

Email Campaign

Top 5 Email Tracking Tools you must know in 2019

Are you searching for the top 5 email tracking tools to track your emails? Do you want to track your emails? And know when the Email was read and track everything like links click, IP address, Browser, Operating system, Location, etc. about your email, then this article is for you. There are many free email tracking tools which can help you to track your email, but it’s difficult to think about which one to choose.

What is Email Tracking?

Email Tracking is a way for monitoring the delivery of email messages to the intended recipient.  Most monitoring technologies use some form of digitally time-stamped document to show the exact time and date that an electronic mail was obtained or opened, as well the IP cope with the recipient.

How Does Email Tracking work?

Email Tracking is essentially accomplished by means of adding a few image pixels with the email you send and when the receiver opens the email you sent, that photos connected with the email may be loaded and tracking is carried out.
This concept is utilized by all the email tracking offerings or email tracking software both free and paid. The only difference is that you note the accuracy of tracking like who opened the emailregion, browser, attachment tracking, etc. A few email Tracking software programs may additionally or won’t provide all the functions depending on the type of carrier you choose.

Everything has a limitationevery so often email tracking offerings or email tracking software program additionally fails due to diverse reasons. And consisting of:-
1. Not able to load the tracking photograph because of adblocker.
2. Unable to load picture because of the person settings like load images on call for.
3. Due to the security system that blocks the monitoring of emails.

List of Email Tracking Tools

1. SalesHandy

Top 5 Email Tracking Tools you must know in 2019, Email Tracking Tools

SalesHandy is the Sales Engagement Platform which provides free email tracking without any limitations. In this, One can track emails from both Gmail and Outlook using the SalesHandy email tracking plugin.

Apart from that if recipients have opened your email and how many times they have viewed it. It also provides Email Scheduling with TimeZones, Attachment Tracking, Template Sharing, Filelink Sharing and Bcc to CRM.

2. Yesware

 

Top 5 Email Tracking Tools you must know in 2019, Email Tracking Tools

 

Yesware is the powerful email tracking tool which has full-fledged with email tracking and reporting features. It not only tracks the emails which you send but can also schedule your emails for sending them later and it can be easily integrated with any CRM like Salesforce, SugarCRM, etc.

3. Newton Mail

 

Top 5 Email Tracking Tools you must know in 2019, Email Tracking Tools

 

Newton Mail is also the best email tracking tool which is quite different from all the tools list above. Newton mail is an email client which has a mail tracking mechanism and having some other cool features in it. The best thing about this Newton mail is it can be use across various devices like Android, iOS, Mac, etc.

4. MailTag

 

Top 5 Email Tracking Tools you must know in 2019, Email Tracking Tools

 

MailTag is the fourth email tracking tool having the various feature in it. This is the best email tracking which provides various features in the FREE option itself. You can track unlimited emails, link clicks, up to 3 ping sequences per email and email scheduling in the free option. If you need unlimited pings and other things then you can upgrade to their Pro plan which is very affordable.

5. LiveHive

 

Top 5 Email Tracking Tools you must know in 2019, Email Tracking Tools

 

LiveHive is also another fantastic email tracking tool which is perfect for business. It has all the features which fulfill the needs of your business easily. LiveHive helps you to increase the productivity of the business by tracking emails which show you the engagement statics. They include where your email is forward or not, the number of clicks on links and number of attachments download, etc.

 

Email Marketing Tips

Four Steps to re-organize your mailing list

As a marketer, it’s important to check your mailing list, so make sure the quality of the list is as good as possible. One of the common mistakes Email marketers make when monitoring inevitable anomalies is that they don’t adopt a consistent solution, causing them to constantly wonder why marketing is not performing as expected.

There are many ways to check if the mailing list is sound. It includes a cleanup list. You can find out that you don’t know enough about your mailing list by following the questions below

● Are there any inactive contacts? 
● Is the expired email address unattended?

When you encounter inactive lists or chatbots, please slash them out.

This article will show you how to use four easy steps to reorganize your mailing list.

1. Welcome mail is a big weapon

As soon as a new subscriber is registered to log in, please send a welcome email immediately, which is a necessary step to increase the conversion rate.

As soon as the new subscribers log in, they immediately trigger automated Email marketing. Welcome emails to be as customized as possible, and individual designs, because potential customers want to be unique, not the recipients under the mass mailing.

Make sure your email design is friendly, generous and direct, and that will bring you the most benefit. The color matching of the layout will have a psychological effect so the color matching can bring a new look to your marketing effectiveness.

2. Create a preference center

According to E-consultancy, 66% of recipients said that receiving mail too frequently is the main reason for unsubscribing. Please send emails occasionally within a safe range. Sending too much will be treated as spam, and the subscribers will be upset.

What is a preference setting center?

The Mail Preferences Center is a tool that helps you communicate seamlessly with your recipients. This tool helps subscribers manage their own mail, and they can set what they want to receive and how often they receive. In the field of Email marketing, no matter how interesting and interesting your design is, unsubscribing is still inevitable, and there will always be recipients clicking the “Unsubscribe” button.

The above situation is not unreasonable. The subscriber received a soft message and was forced to withdraw from the break. The way to get rid of this misery is to combine the preferences center to allow subscribers to control what content they want to receive and how often they receive, providing options that are more appropriate for them.

In addition to the above reasons, another benefit of having a preference setting center is to improve the overall customer experience, prevent CAN-SPAM (anti-spam) complaints, and establish opportunities to re-engage.

3. Timely cleaning list

Up to 25% of mailing lists are shrinking each year. Because people just give up their old email addresses as long as they find a new job. Some are losing interest in your service and so on. It is important to kick inactive subscribers out of the list.

Please review your email report. Some subscribers do not interact with your email for reasons that may be unexpected:

● Tired of your mail 
● No time to receive 
● No email received at all

If you want to re-engage these subscribers, please announce that you are about to delete subscribers who are inactive or not engaged in the interaction. There is a saying that the more you can’t get, the more people want to have it. Another well-known strategy is a coupon or discount, and its utility is like magic. Other tips such as using questionnaires or online polls, asking for hot topics that are easy to answer. Try something unique, bizarre, and unintentional, and of course, you still need to focus on your brand. As long as you do this, you will see a surge in interaction.

4. Customer-centric marketing

Putting customer needs first, that is, customers are the only focus, holding them as high as God. Without a customer, there is no business. If the above principles are not followed, it will lead to bad luck. This is why you can never make a customer joke or take them for granted.

If potential customers see you as if they are seeing ghosts, they are afraid that their purses will be drained. In other words, when you can’t clearly deserve customers, just think of yourself and want to convince them to buy will be a formidable challenge.

Never take customers for granted. Listen to the customer’s point of view and achieve their expectations. If it can be done, more and more repeat customers will leave a full testimony.

 

 

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